188bet app

This is not the first time Ctrip has hugged Priceline。Since the formal cooperation between the two parties in 2012，Especially after 14 years，Priceline has successively invested in Ctrip in various forms，Mainly used to purchase Ctrip’s convertible bonds and stocks，Accumulated nearly 2 billion US dollars。

More importantly，In previous continuous investments，Although Priceline already holds nearly 13% of the shares，But both parties agree，Priceline will not get a seat on Ctrip’s board of directors，Designate only one Board Observer。

What kind of spirit is this！Holding a controlling stake but not requiring a board seat，And willingly keep giving money！This is Bethune’s spirit of self-sacrifice for others，Is it the great spirit of internationalism？Things may not be that simple。

What the hell is Priceline

1998, American Jay Walker founded Priceline，Still the largest online travel website in the United States。

Always，Priceline leads the global online travel market with its C2B model。One of Priceline’s most distinctive services is “Name your own price》(self-pricing system)，And registered a patent。With this unique business model，Priceline quickly received $100 million in financing，One of Priceline’s early investors even included Microsoft co-founder Paul Allen Allen) such a heavyweight.

Name you own price subverts the previous model。C-side users can go to Priceline.com，Suggest the price you are willing to give，Waiting for B-side ticket、Hotel、Car rental、The provider of travel insurance and other services shall pay the price。Priceline not only acts as a price matchmaker，After B-side company provides super low price，Priceline will add a few dollars as the auction base price to compete with the user's bid，When the buyer’s bid is greater than the website’s default low price，The reservation will be successful。The price difference，belongs to Priceline。

Of course，Priceline can become a behemoth in the global field，What’s more important is to rely on continuous mergers and acquisitions。February 2001，Li Ka-shing’s Cheung Kong Holdings and Hutchison Whampoa spent US$73.52 million，Get Priceline’s 17.54% equity (later gradually increasing holdings to more than 30%)，Became the largest shareholder of Priceline，And begin to implement reform measures。Li Ka-shing reduces operating costs，While focusing the company’s energy on air tickets、Hotel reservation service，Enabled Priceline to survive the cold winter。After，Priceline expands by acquiring outstanding online travel companies in small and medium-sized countries，"Encirclement and Suppression" Tourism Market:

September 2004，Priceline spends 1.USD 6.1 billion，Acquired British online hotel booking service company Active Hotels, officially entered the European market.

July 2005，Priceline with 1.USD 3.3 billion acquisition of Dutch hotel booking website Bookings BV。Afterwards，Priceline will Active Hotels and Bookings B.V integrated into Booking (Booking is really great now)。

November 2007，Priceline acquires Agoda, an online hotel booking company based in Bangkok and Singapore，Enter the Asian market。May 2010，Priceline acquires Travel, a car rental website in Manchester, UK Jigsaw, strengthens its car rental business.

November 9, 2012，Priceline acquires travel search engine Kayak for $1.8 billion。

June 2014，Priceline acquires online hotel booking service OpenTable for US$2.6 billion Income under his command.

On the surface，Priceline is the owner of stupid people and lots of money，Actually it turns out，188bet app Every capital operation he makes paves the way for him to become a global giant。However，Priceline’s multiple capital injections into Ctrip，It is also a helpless move。

Invest in Ctrip，It is a helpless move to realize Priceline’s Chinese dream

Priceline is overcoming obstacles internationally，Arrived in China but came back failed。When foreign companies enter China，Often encountered the problem of acclimatization，Priceline is no exception。

Priceline’s C2B model cannot achieve disruptive effects in China，Booking owned by、Agoda has repeatedly lost in the competition with major OTAs，In addition to the domestic market, it has been taken over by Ctrip、Elong、Where to divide them all，A more important reason is the low Internet penetration rate in the domestic tourism market。

Without a doubt，China’s tourism market is a huge cake，There are many entities in the offline market of tourism industry。The online penetration rate of my country's entire tourism market is far lower than that of developed European and American markets。Online、The problem of low conversion of offline resources，Especially in the hotel industry。The game between the hotel industry and OTA，In fact, it has dragged down the process of domestic hotel informatization，The direct connection between hotels and OTAs has not been realized yet，OTAs also build barriers to each other。

Priceline’s self-pricing system relies on real-time and effective travel product data，At present, the domestic tourism market does not have such capabilities in terms of informatization。Plus，Imperfect domestic credit and payment system，The C2B model can easily cause compensation and losses to distribution companies，The B-side product supplier risk is too high。

In addition，Priceline’s other rival, Expedia, is getting closer。In addition to controlling eLong，Expedia launched services in China through eLong in 2007，08 years，Expedia’s hotel review 188bet sports betting app download website TripAdvisor invested in Tripadvisor；2009，M&A Cool News Network；2013，Trivago, a European hotel search and price comparison website owned by Expedia, sets up a branch in Shanghai to enter the Chinese market。Expedia’s strategy is clear，Borrowing Yilong and his thugs，Achieve the purpose of group fight against Ctrip。

En，Sure enough, it is an eternal truth that the enemy of my enemy is my friend，Priceline finally chose to cooperate with Ctrip，Gradually realize your goal of penetrating the domestic tourism market。

The relationship between Ctrip and Priceline，It’s what we need from each other

2015，Ctrip and eLong、Lots of good news in the battle over Qunar，Especially Ctrip’s acquisition of eLong in May，Announcing another failure of Expedia in China。At the same time, it proves the feasibility of Priceline’s China strategy，That is, "wait and see and pass capital、Business cooperation gradually penetrates into the Chinese market』。

Priceline President and CEO Darren Huston once said，If your company is not big enough in China，Then it cannot be said to be an international company in the next 5-10 years。

Cooperation with Ctrip，Both parties have achieved complementary advantages。In the hotel field，Priceline has 500,000 hotels internationally，Ctrip has 100,000 hotels in China；Gourmet field，Priceline has Open Table，Ctrip has high-end food + group purchase food；Car rental field，Priceline has rentalcars.com，Ctrip Youyidao、EHI’s car resources。These resources，Both have achieved mutual openness and。

Priceline’s strategy is very robust，On the one hand, learn about the Chinese market through Ctrip，Accumulate experience points by investing in Ctrip，Strengthen China market penetration capabilities，On the other hand, it gradually promotes its Booking service、Agoda、Kayak and other brands enter into business cooperation with domestic enterprises，Includes Marriott hotels、Alipay, etc.。

However，This 188bet online sports betting time Priceline and another investment institution invested US$1 billion in Ctrip，The purpose is no longer just to penetrate the Chinese market。

After Ctrip dominates the domestic online travel market，There are still many problems。First of all，Ali Travel、A new round of challenges for New American University，There is also the erosion of the online travel market by traditional giants represented by HNA，Ctrip has fallen into a multi-front battle。Secondly，Although Ctrip has obtained the "blessing" of Baidu，But Baidu obviously has too much time to take care of itself。Baidu in O2O and Xinmei University、Ali is in full swing，May not have strong support for Ctrip。

Recently，Ctrip takes action again and again，Block first、Scan beauty，New special brand hotel，Go wherever you go、New models such as pangolin are released，But he did not gain the upper hand in the confrontation with Ali Travel。At this time，The investment from international friend Priceline is a shot in the arm for Ctrip。

“Today’s investment further strengthens the strategic partnership between Ctrip and Priceline Group。Working closely with the world’s leading international online travel companies is our long-term development strategy，”After announcing the investment news，Liang Jianzhang said，“We look forward to the fruitful cooperation between both parties in the future。”

It seems，Priceline is definitely a big deal for Ctrip。It is currently the honeymoon period for both parties，But it’s not like there are no examples of cunning rabbits dying and being cooked by lackeys (hmm，Just refer to the love story between Wal-Mart and No. 1 Haodian)。Can Ctrip not be dominated by Priceline in the future?，Unknown to everyone。

In the face of interests，Everything is false。After all, Ctrip’s journey is to become the X factor outside of BAT，Priceline’s ambition is always global。Priceline will not be satisfied with having only an observer on Ctrip’s board of directors，Priceline, which has been increasing its holdings in Ctrip，Will definitely strengthen his voice in the board of directors。

Ctrip、How far can the love between Priceline go，B12 will wait and see。