If you are in Shanghai，or Guangzhou，Have you ever seen an advertisement for Discovery 188bet app in the elevator？Yes，Because they got the money。

It is reported，To cover the entire 188bet app process、Discover 188bet app, an independent 188bet app product provider that specializes in deeply cultivating offline links, received the lead investment from Zhongwei Capital、Series A round investor Shunwei Capital’s million Series B financing，Among the LPs of Zhongwei Capital, Jiang Nanchun, Chairman of the Board of Directors of Focus Media。

Founder Wang Zhenhua said，After this round of financing，Currently only 8 destinations for discovery trips，Will accelerate expansion in destination coverage and distribution channels，The pace of financing will also accelerate。Based on my personal judgment，Discover 188bet app has been trying to achieve controllability of the product experience process by covering the entire industry chain - this is a great test of the team's operational capabilities，Once this system is mature，With capital support, it is possible to show explosive power。

Discover 188bet app is a company with quite a cross-border model，From the front end, its product form is a “machine-added wine” free product，With optional airport transfer、Chartered car、One-day tour and other destination products，For young female users aged 20-30，Focus on cost-effectiveness and high quality (“Young people’s first trip”)；And then on the backend，Wang Zhenhua said that all products of Discover 188bet app are “directly purchased”，For example, air tickets are negotiated directly with the airline，The hotel is directly signed，The chartered car driver can also be contacted directly。

Wang Zhenhua said，In 2015, the revenue data of Discovery 188bet app was 10 times that of the previous year，Maintained a growth rate of about 30% every month，The total annual operating income reached hundreds of millions of yuan，Currently only offers products for 8 destinations，However, the number of passengers departing from a single destination in Cambodia has ranked first in the country。Benefit from word-of-mouth communication，70% of its traffic comes from friend recommendations。At present, it is found that 188bet app has achieved profitability on some routes。

Discovered that the group size of the trip is nearly a hundred people，Among them, technology and tourism products are about 40-60%，There is a team of 188bet app stewards with about dozens of people，Responsible for handling all difficult issues faced by users overseas。

After receiving this round of financing，Wang Zhenhua said he plans to take action in marketing and distribution channels。Benefit from the background of Zhongwei Capital，Discover 188bet app has started advertising in Focus Media in Shanghai and Guangzhou，And try to do joint marketing with other online brands。On the other hand，Discover 188bet app will use some offline channels to complete distribution。

A long time ago，The tourism industry completes product design and development offline，Online sales are the main mode，The upside down form is rare。Wang Zhenhua said，Looking for offline channels is based on two considerations，On the one hand, we are following the trend，Many offline 188bet app agencies in South China have come into contact with Discovery 188bet app，Hope to become a distribution channel；On the other hand, Wang Zhenhua believes that the structure of China’s dual society will continue to exist，Groups such as the elderly have limited access to the Internet，But there is definitely a demand for what Discovery 188bet app has to offer，The value of these offline channels will be reflected。

Also，Due to the discovery that traveling is about cultivating resources at each destination，So since going online, I have found that 188bet app only provides free products for 8 destinations，And starting from this year，Discover that the 188bet app plan is expanding at the pace of adding a new destination every month。Wang Zhenhua said，I have accumulated some operational experience by deeply cultivating the destination before.，These experiences are replicable，Therefore the expansion of destinations will accelerate in the future。

In previous reports we discussed this “full coverage” gameplay of Discovery 188bet app，As mentioned above，This kind of from the back end to the front end，“Cross-border” gameplay covering everything from products to channels，In fact, it does not conform to the logic of professional division of labor。But Wang Zhenhua said，He is not interested in the Internet traffic selling method，I would rather learn some practices from “JD.com”，Have control over resources，Thus having control over quality。

188bet app kind of gameplay is called "heavy vertical" by Wang Zhenhua himself，In my opinion，The core of severe verticality is to have strong enough bargaining power with the upstream，And rely on bargaining power to ensure resource controllability (such as supply capacity during peak periods) and quality。As a seller’s market，Bargaining power most often depends on sales ability。

This also causes the 188bet app industry to be sales-oriented all year round，That is, through large-scale downstream distribution，Get the lower price from upstream，Then continue to expand downstream sales，Thus achieving a good cycle。This mode itself is fine，But because players are overly pursuing sales and have no bottom line on quality，leading to a vicious cycle。

Discovered that the gameplay of traveling is actually very similar，It also drives the enthusiasm of upstream resources through downstream volume，It’s just about ensuring quality first when selecting air tickets and hotels—“If you don’t fly cheap flights, you won’t stay fast”。Wang Zhenhua and I both mentioned it，188bet app mode is very difficult during the initial cold start，Because when there is no sales, airlines and hotels will not give preferential prices and more commitments。

Discover 188bet app through early investment (of course there are subsidies) and quality control (ultimately achieving word-of-mouth communication)，Accumulated a group of users，Then continue to expand the user base through word-of-mouth and other methods，And still only deeply cultivated in a few destinations - ultimately found that 188bet app first grasped the bargaining power in these destinations，After that, I got a better product at a lower price，Further expand the user base，In the future, we can rely on the number of users to gain bargaining power in other destinations。

Discover that the journey has now reached 188bet app stage，After about one year of accumulation，Be able to guarantee a certain sales volume to upstream suppliers，So as to get a preferential price，Packaging products for distribution。

So connect with other online 188bet app players through content、Search engine optimization and other methods to obtain traffic and build user stickiness are different，Discover 188bet app is to use real tourism products to obtain traffic。At the same time, it was discovered that 188bet app does not entirely rely on user stickiness (Wang Zhenhua believes that the low repurchase rate in the tourism industry is a general trend，It is difficult to reverse)，Instead, use products to drive word-of-mouth communication，Find other users。

As Wang Zhenhua said，I discovered in the early stage that 188bet app must establish a supply chain through a standardized product，Then look for some non-standard products，For example, they now add one-day tours, etc.。Follow this logic，Once the number of traveling users reaches a certain base，And the recommendation rate has maintained a certain level，can maintain a stable and relatively high-speed growth。

When I asked about limited destinations，Wang Zhenhua thinks，Young people’s first trip abroad，I often don’t know the destination，The real strong demand is that the price is attractive-188bet app will attract users in the first step，The second strongest demand is that the product is good enough-188bet app completes the subsequent word-of-mouth communication。

So，In such a diverse world of 188bet app、Under the long-tail demand characteristics，Don’t try to satisfy all users’ needs，It’s about targeting a strong demand，Then lead their needs。

[Extra number！】The third stop of the Zhihui Private Exhibition will be held in Shanghai on the afternoon of January 20 (Wednesday)，This event invited the founders of many representative Shanghai 188bet app O2O companies、Executive，Let’s discuss"188bet app supply acceleration"'s topic。In addition to sharing useful information，Zhihui 188bet app will also draw lucky visitors on site to give away the Seychelles provided by Anke Yunda、Bali round-trip air ticket！Hurry up and make an appointment！Please click ☞ to register“I want to register”！