Chinese tourists who are “not short of money” use their spending during the Spring Festival holiday to continue to become the global focus。Days ago，According to Ctrip, the largest online travel company in China，2016 Spring Festival Golden Week，The per capita expenditure of Chinese people on outbound travel will reach 10,000 yuan。“rich” tourists may also frequently appear in the Spring Festival outbound travel market，188bet app The maximum travel expenditure will reach more than 300,000 yuan。As understood。Spring Festival outbound travel with family、Parents and children、Mainly honeymooners and other groups，Tourists tend to choose high-grade products，Spend money to get a better experience。(According to Xinhua News Agency on January 24)

Spring Festival is coming，Chinese “rich” tourists frequently appear in the outbound travel market，As a big country rich in tourism resources，It seems a little embarrassing。Watching domestic tourists who are “not short of money” flow overseas，And China has now become the country with the largest tourism services trade deficit in the world，It is inevitable that people will feel "angry and unwilling to fight"。

“The world is so big，I want to see it”，Of course it is one of the reasons why Chinese people who have become rich are going abroad。But the main driving force，Still "buy, buy, buy"。As understood，Residents have strong willingness to travel abroad，Shopping has become the biggest expense in outbound travel。The deep root of this situation，Because of the serious shortage of domestic tourism product supply。In addition，Domestic tourism service level is low、Poor experience，It is also one of the reasons for the popularity of outbound travel。

The result of serious shortage of supply，It means Chinese people “earn money at home and spend it abroad”。In recent years，Every holiday，It has almost become the “shopping season” for Chinese people going abroad，188bet Online Sports Betting and Casino Consumption is as large as diamond jewelry，As small as a rice cooker、Diapers，Chinese people traveling abroad，Always carry a long shopping list。Behind the "explosive buying"，It’s not that the Chinese are “not short of money”、"local tycoon"，But pursue cost-effectiveness。And for those tourists who want to spend money to get a better experience，The relatively low-end domestic tourism market obviously cannot meet their needs，Going abroad is also a rational consumption choice。

Looking at inbound tourism，Although there are generally more people than outbound，But the main thing is to enjoy the scenery rather than to consume。The low price and homogeneity of domestic tourism products，Resulting in lower per capita spending on inbound tourism，Exacerbating the tourism deficit。When foreign tourism markets target the wallets of Chinese tourists，When we continue to improve service levels and supply upgrades，The domestic tourism market is trapped in the price increase of scenic spots、Can’t get out of the negative quagmire of cheating customers，The "crowding out effect" formed，Undoubtedly pushing domestic tourists overseas。In this development scenario，It is inevitable that the domestic tourism market will be in trouble。

To break this dilemma，Reduce tourism deficit，The key is to seize the plump pockets of domestic tourists。How to grab the money bag，It’s not about “cheap 188bet Online Sports Betting and Casino travel” or “forced shopping” etc.，It is about increasing the supply of tourism products，By improving service levels、Uniqueness and cost-effectiveness of the product，Inspire tourists’ willingness to spend，Promote the development of tourism economy。Develop tourism economy，We need to change the extensive model of “making money by sitting on the ground”，Products must be more distinctive、Products must be more distinctive、Market classification needs to be more refined。Only through optimized supply，In order to continuously enhance the attractiveness of the domestic tourism market，Promote the release of consumption power。

Facing tourism deficit and “crowding out effect”，Exploring strategies to break through the domestic tourism market，It reminds people of a hot name in economics - supply-side structural reform。The development of domestic tourism market，A supply-side reform is also needed。Only by continuously optimizing the industrial structure、Improve product quality，Only in this way can the problem of insufficient high-quality supply in the domestic tourism market be solved。With a better consumption environment、Better consumer experience and higher-end travel products，Only when the overall development level of the domestic tourism market can move from low-end to high-end，Only then can the trend of outflow of the main consumer force be reversed。

In fact，Efforts from the supply side，Work hard to solve the key problems of serious shortage of supply，Not only the path for the development of domestic tourism industry to break through，It is also an inevitable choice for China’s economic transformation and upgrading under the new normal。