Spend big bucks on shopping、Muddling along with food and accommodation、Non-stop sightseeing，This used to be a “classic” scene for some Chinese tourists traveling during holidays。In the Spring Festival of the Year of the Monkey，Many mainland tourists let go of some constraints，Start enjoying a truly leisure travel life。

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“Traveling abroad used to be like ‘work’，Make enough time，So we all take red-eye flights；The destination must have enough fun，So I sleep less than 7 hours a day，More tiring than working days；My wife buys a bag，Thousands or even tens of thousands of yuan，And I still live there, each bed is equivalent to 50 yuan、Youth hostel with your own sleeping bag。”Shanghai white-collar Zhang Wei and his wife travel every year to celebrate the New Year，Compared to previous years，This year is especially different: they chose a 4-star hotel，Didn’t buy any big luxury goods，Bought a lot of creative household items and daily necessities，There is no "hurrying around" sightseeing，Sleep enough before going out。

188bet sports betting app download Ctrip Spring Festival travel big data display，This Spring Festival，Chinese tourists’ demand for four- and five-star hotels far exceeds expectations，Overseas high-star hotel bookings account for more than 60%，Domestic high-star hotel bookings accounted for 53%。

On the other hand，This Spring Festival，A tourist and shopping destination particularly popular among Chinese residents such as Japan，Chinese tourists are more inclined to buy affordable products，The momentum of “explosion buying” in the early years has somewhat subsided。

Pay attention to health and leisure, value cultural experience

Data display from the National Bureau of Statistics，2015，The national per capita disposable income is 21,966 yuan，Nominal growth of 8.9% over the previous year，Real growth after deducting price factors is 7.4%。

In addition, the introduction of policies such as the "National Tourism and Leisure Outline" and "Several Opinions on Further Promoting Tourism Investment and Consumption"。The number of citizens with “spare money” and “leisure” is increasing，I feel more confident about spending on food and drink during the trip。

In this context，Some tourists are beginning to pay attention to health, leisure and cultural experiences。Analysis by Lou Jiajun, Professor of Tourism Department of East China Normal University，Tourists when choosing travel products，Start to consider comfort more、188bet Online Sports Betting and Casino Security，Instead of blindly pursuing cheapness。

Introduction from the person in charge of Jihemu Luxury Hotel Management Group，Currently China can be said to be the largest tourism market in the world，Has the most demanding tourist group；Chinese tourists also have many "imported" exclusive habits - seeking culture、Have background、Tourist destinations and products with local characteristics，Being able to truly enjoy life leisurely in a resort，Rather than a “non-stop” “work-style” tour。

“Some tourists are even willing to sit in hotels in some domestic resorts，Tasting tea、Hot spring、Chat，No need to leave the hotel at all。" the person in charge said。

Develop the tourism market and have broad consumption space

Experts think，Chinese residents travel rationally、Seeking leisure，Also for our country’s tourism and leisure、The cultural industry has raised a new question—whether my country’s local tourism and leisure products can keep up with residents’ needs？

Many travel e-commerce companies release data and forecasts，Chinese tourists are more inclined to “go abroad to celebrate the New Year” during the Spring Festival in the Year of the Monkey。Tuniu Travel Network data display，63% of users tend to travel abroad。According to Ctrip’s prediction，The number of outbound tourists during the Spring Festival in 2016 is expected to reach 6 million，A new high in 188bet online sports betting history，About 10% year-on-year growth。

A report released by the Institute for Advanced Study of Shanghai University of Finance and Economics，The rapid growth of Chinese residents’ overseas travel shopping mainly reflects the contradiction between the increase in domestic income levels and the relative lack of effective supply。

Proposed by Zhao Guoqing, Chairman of Anlu Hotel Management Company，Site selection issues for hotels in mainland resorts，Obviously you can’t do it casually。On the one hand，Meet residents’ leisure purposes，The hotel area should contain some natural ecological landscapes，Such as natural hot springs and fresh air；On the other hand，To satisfy tourists’ cultural experience purpose，Site selection for tourist resorts，Cities with historical and cultural features should be considered。

He Jianmin’s Outlook，In the future, China should have more "main functional area" type tourist destinations - tourist resorts that can meet the needs of tourists in all aspects of food, clothing, housing and transportation，It can even lead a way of life。

Industry insiders’ suggestions，The development of tourism must be similar to that of the retail industry，Enter people’s lifestyle，Government departments should encourage the development of cultural, leisure and tourism industries with market prospects。