The fragrance of Valentine’s Day roses has not dissipated yet，The joy of the New Year is gradually fading in the hurried figures and farewell eyes，Looking back at the tourism industry during the Spring Festival，From exotic to Frozen，Spring flowers bloom again，Prosperity remains。

However, during the Spring Festival, outbound travel is booming，Ice and Snow Tourism、Rural town tour、The three major tourism products of hot spring health tourism have also triggered a small climax of domestic tourism，Brings a large number of tourists to domestic tourism，And well loved。

Today Zhihui Travel will take you through the Spring Festival together，Three major tourism products and two major trends in domestic tourism。

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1. Ancient town tourism is very popular

According to the "Seven Days of the Spring Festival Holiday in 2016" released by the National Tourism Administration，Traveling in ancient towns during the Spring Festival holiday，Ice and snow tourism and hot spring health tourism have become the main products of domestic tourism during the festival。Among them, ancient town tourism, which is based on the characteristic culture of the destination, is very popular among tourists，The precious ancient building of its destination，Colorful folk cultural activities attract a large number of domestic tourists。

Among them, Xikou Scenic Area in Fenghua, Ningbo, Zhejiang received a total of 61 tourists.20,000 people，26 year-on-year increase.24%；Tongxiang Wuzhen receives tourists 42.230,000 people，12% 188bet online sports betting year-on-year increase，Ticket revenue 35.3 million yuan，16% year-on-year increase。Anhui Xidi Scenic Spot Receiving Tourists 0.490,000 people， Ticket revenue 27.160,000 yuan，YoY growth of 33% and 35.5%；Hongcun Scenic Spot Receiving Tourists 1.150,000 people，Ticket revenue 83.30,000 yuan，12 year-on-year increase.1% and 6.8%。

2. Ice and snow tourism is hot

Influenced by seasonal tourism attractions and the successful bid for the 2022 Winter Olympics，Ice and snow tourism has also become one of the popular tourism products for domestic tourists during the Spring Festival。Ice and snow tourism takes ice and snow climate tourism resources as the main tourist attraction，is the general name for all forms of tourism activities to experience the connotation of ice and snow culture，It is a very participatory activity、Experiential and exciting travel products，Belongs to the category of eco-tourism，It is a seasonal tour。

For example, Tianjin Jizhou、Panshan、The three major Yulong ski resorts receive more than 3 tourists per day,000 people；And various places in Xinjiang have taken advantage of their own geographical advantages to hold ice and snow tourism festivals，Among them, the winter tourism combination of "Silk Road + Ice and Snow Tourism + National Customs" attracted a large number of tourists。Statistical status of several ice and snow scenic spots and projects from the table below，It can be seen that ice and snow projects in other regions are also extremely popular。

3. Hot spring health care has become a key product of winter tourism

During Spring Festival，In domestic travel products，Excluding the above ancient town tourism and ice and snow tourism, they are hot tourism products，The flagship product consisting of hot springs and health care pays more attention to tourism experience，Also popular among tourists；The hot spring economy is even called the rising sun among rising industries。

Hot spring tourism is characterized by health and wellness，Collect Travel、Casual、Meeting affairs in one，In Beijing、Guangdong、Fujian、Northeast、Sichuan and other provinces rich in hot spring resources，In the tourism products of major travel agencies within the province，Hot 188bet online sports betting springs have become the fastest growing sector in recent years。

For example: During the Spring Festival, the number of hot spring tourists in Chongqing exceeded 350,000 in seven days，Five of them have a year-on-year increase of more than 15%。Ecological hot springs in Yongtai County, Fujian received 2 guests in total.10,000 people。Hubei hot spring tourism received 3 tourists in 7 days.10,000 people。

2. Two major tourism trends in holiday travel

According to statistics, the country received a total of 3 tourists during the Spring Festival.0.2 billion people，15 more than the same period last year.6%；Realized tourism revenue of 365.1 billion yuan，Increase by 16 on a comparable basis.3%；70.86 million overnight visitors，Per capita consumption 3054 yuan。

It can be seen that the domestic tourism market continues to expand，Tourism has an obvious role in boosting consumption，The following is the statistics of the National Tourism Administration:

1. Folk culture tourism is revitalized

The popularity of tourism products is often affected by many factors，The development of tourism trends comes from changes in the needs of tourists。So behind the three hot tourism products during the Spring Festival，The two major trends of the revitalization of folk culture tourism and the continued warming of rural tourism are also worthy of attention。During Spring Festival holiday，Various folk cultural activities and temple fairs are held across the country、Lantern Festival、Flower Show、Festival folk tourism activities such as praying for blessings attract a large number of tourists for domestic tourism。

Take the Beijing Temple Fair, which received a record high number of visitors, as an example: the Temple of Ditan Temple Fair received a total of 980,000 tourists in five days，YoY growth 1.4%；Shijingshan Amusement Park "Foreign Temple Fair" received a total of 34 people.80,000 people，34% year-on-year increase。

Other provinces and cities also attract tourists through folk cultural activities of different forms and themes。See the table below for details (content selected from the Internet):

2. Rural tourism continues to heat up

In a series of phenomena that domestic tourism is booming during the 188bet app Spring Festival，Yi Farmhouse、Farming experience、Ecological environment tourism、Country Entertainment and Leisure、Rural folk culture、Rural tourism featuring urban and rural family visits and other tourism has set off a boom in short-distance travel during the Spring Festival，The continued rise of rural tourism around cities is also a new trend in domestic travel during holidays。

For example: reception of rural tourist spots monitored by Nanchuan District, Chongqing 16.590,000 people，26% year-on-year increase。Reception at rural tourist spots monitored by Tongliang District 30.390,000 people，34 year-on-year increase.85%。

Rural tourism relies on the beautiful landscapes of rural areas、Natural environment、Architectural and cultural resources，Use rural natural and cultural objects as tourist attractions，Based on traditional rural leisure travel and agricultural experience travel，Expand and develop conference vacation、Emerging tourism methods for leisure and entertainment projects，Attracting urban residents to experience life。With the advent of leisure and vacation travel，In recent years, the proportion and growth rate of rural tourism in tourism in various provinces and cities have significantly increased and accelerated。

Three, analyze the reasons behind popular scenic spots

The three major products and two major trends behind the boom in domestic tourism during the Spring Festival holiday，Zhihui Travel interviewed dozens of people engaged in ancient towns，Hot Springs，Frontline practitioners of ice and snow tourism and rural tourism，It is generally believed that it is mainly caused by the escalating changes in consumer demand。Zhihui Travel summarizes the interview as follows:

First，From the time limit，First of all, the Spring Festival holiday is relatively short，So the spontaneity and freedom of play have become a major demand point for consumers，Surrounding ancient towns，Hot spring or country tour becomes a good choice。Secondly，Seasonal cycle of ancient town tourism，Low season for hot spring supply，And the regional resource cycle of rural tourism is also one of the reasons why domestic tourism is so popular during the Spring Festival。

Second，From the perspective of 188bet app download consumer groups，Changes in consumer demand are dominated by personalization and diversification；The hot consumption of domestic travel during the Spring Festival is mainly due to the gathering of relatives, friends and classmates born in the 1980s，Consumption level is more inclined to obtain better experience and service value，Comfortable and convenient。

During Spring Festival，In various media reports on the popularity of outbound travel，The three popular domestic tourism products have also attracted different voices in the tourism industry，The list of benefits is summarized as follows:

First，Chinese tourism gradually enters a new stage，Pay more attention to travel experience。First of all, leisure and vacation tourism is the big market for the future tourism industry，The upgrading and transformation of tourism products and trends towards leisure vacations is the general trend； Secondly, the transformation of tourists from sightseeing tourism to leisure and experiential tourism is the result of the transformation of consumption upgrading and the personalized consumption needs of Chinese people。

Second，Analysis from the tourism product itself；Ancient Town Tourism，Hot spring health tourism and ice and snow tourism both belong to experiential and immersive tourism，Pay attention to tourists’ individual feelings，Sense of participation，Meet the personalized and diverse needs of individuals。

Third，From economic growth，Analysis of main consumer groups。During Spring Festival，Both the popularity of outbound tourism and the popularity of domestic tourism are due to the development of urbanization，The inevitable result of improving economic level。According to the statistics of domestic large-scale OTA travel product booking data during the Spring Festival，Post-80s generation has become the main force in tourism consumption，And women love to play more。

Tuniu Travel Network Monitoring，Users born in the 1980s and 1970s who traveled during the Spring Festival，Accounting for more than 50%；The proportion of female users reaches 58%；The travel time is mainly 4-6 days，Accounting for 54%。Donkey Mama data display，Among the crowd traveling during Spring Festival，Post-80s generation accounts for 41% of the total number 188bet Online Sports Betting and Casino of travelers，Post-70s account for 22%、The post-90s generation only accounts for 17%。Ctrip data shows，More than 50% of Spring Festival free travel are from the post-80s to post-90s generation，Female travelers prefer to travel abroad on their own。

* Author of this article: Si Xi，Zhihui travel expert author，Personal WeChat ID: sixi7890，Welcome to follow，Please indicate "name + unit + position" when adding for convenience，Thank you very much for your support！