February 26，At the ISPO BEIJING 2016 Sports Industry Forum held on the 3rd floor of the National Convention Center，Huang Meina, Marketing Director of French HUWANS China、Caesar travels all over the world GoSnow CEO Liu Tianyi、Hu Ying, China Manager of BC Tourism Bureau, Canada, and three other guests discussed and exchanged ideas on the topic of "Ski Travel Market Analysis and Prospects"。

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Host: Mr. Liu is from Taiwan，Taiwan’s outdoor industry started much earlier than that in mainland China，How about skiing？

Liu Tianyi:Yes，Taiwan started skiing 20 years ago，Started rapid growth ten years ago。Taiwan is different from mainland China，Because there is no snow in Taiwan，The population of skiing abroad is equal to the population of outbound people，About 20,000 people ski every year，China 1.75 million，The planned outbound population in the future is very small，But Taiwan is very close to Shanghai and Guangzhou，No snow in Shanghai and Guangzhou，Shanghai people skiing，Fly to Japan，Or fly to Northeast China，The Shanghai market is relatively close to Taiwan。

Host: Canada’s regions are sparsely populated，But many people ski，Two of the world’s largest ski resorts，Canada and France，From the perspective of the tourism bureau，When Hu Ying is promoting a ski travel product，What are the differences compared with ordinary tourism，Only can it be called real ski tourism？

Hu Ying:In fact, the Canadian Tourism Board has only been promoting ski travel for two or three years，Canada truly became a tourist destination for Chinese tourists in 2010，Only 6 years，China’s tourism market has matured rapidly in just a few years。The “Early Bird Plan” was launched the year before last，The earlier you book, the earlier the discount，This concept is very mature among foreign skiers，But Chinese tourists don’t have this concept。

Discovered through several years of promotion,Currently skiing guests are mainly concentrated in two areas，One is Beijing，Beijing, a large distribution center with a very large population，There is another area in the northeast。I am very happy that the number of tourists from the south has been slowly growing in the past two years，Especially this winter, there are skiing groups in Shanghai。Whistler is a world-class ski resort，More than two hundred ski trails，The largest ski area in North America，And hosted the 2010 Winter Olympics，Our tourism bureau includes the BC Tourism Bureau in Canada，Whistler Ski Resort has been increasing investment，This year as Canada’s first ski resort to participate in the ISPO exhibition，It is enough to see that the ski resort attaches great importance to the Chinese market。

For Chinese tourists, Beijing and Northeast China are the two most important markets.From the perspective of the tourism bureau，The guests from these two source areas are very different，Beijing’s customer base is relatively mature，High income，Well educated，Very good language skills，Currently free travel、High proportion of family travel，Very strong price comparison ability。We have launched early bird products in recent years，I found that travel agency customers visit foreign websites on their own，Compare prices，Where to book tickets，Ctrip ticket purchase，Through the ski resort website，Beijing’s independent travel features are very strong。Guests from the Northeast still mainly travel in groups，They trust their friends，I still believe that everyone can play together，The characteristics of organizing through clubs and travel agencies will be very strong，And he asked for all arrangements including food, clothing, accommodation and transportation。

Host: Has the number of Chinese tourists in Chamonix, France increased significantly in the past two years？What are the main personnel composition，Do you know about this area？

Huang Meina:We do not do direct business，For us, there are ski organizations, travel agencies and other B2B connections。At present, it seems that there are slightly more in the north，I think the economic strength of East China in Shanghai will be better，There will be more，Shenzhen is also a larger market for us，Most people from Shenzhen go to the Alps，Most of them are concentrated in Shenzhen in the north。

Host: Northeast outdoor industry is a very important sector，Caesar just mentioned Beijing，In fact, I believe that Shanghai’s price comparison ability is stronger than Beijing’s，Shenzhen will not be weak either。

Huang Meina:Shenzhen is better。Guangdong is more difficult than Shenzhen，The better place to do it is Beijing，Shanghai is also very sophisticated。

Outbound skiing: first Japan, then the United States and Canada, and finally the Alps

Host: Which places in China have more people going out，Which places have preferences？

Liu Tianyi:Take Beijing and Northeast China as an example，Because there is a ski resort，So they already have certain conditions for skiing，The first contact these people have when leaving the country is Japan，Because recently，Japan will consider Canada in the future、United States，I will consider further when my skiing skills are better，Alps，This is the current direction of guests。

Shanghai people may consider Japan as their first stop，No. 1 in Japan in terms of current customer reception，Because it’s close。We also have products in Chamonix this year，The guests are also quite interested，High inquiry rate，Canada too，Whistler is big，The inquiry participation rate is still good，But overall, Japan is still the largest。

Host: As far as destinations are concerned, Japan is the largest destination for skiing in China，The United States and Canada are ranked behind。

Liu Tianyi:Many inquiries from Switzerland，Switzerland also has great promotion efforts，Europe and the United States are comparable。

Hu Ying:The ski market is the same as ordinary tourists traveling，The first thing is distance，The travel destination is all starting from Hong Kong and Macao，Then Singapore, Malaysia and Thailand，Then Europe and America，European and American long-distance flights。Second his language ability，Including his consumption level，Is he mentally prepared，I think it’s all due to some factors，So skiing is a little faster than others，So many choices for purpose，There are only a few famous ski resorts in the world，After going to Japan，Dozens of ski trails in Japan，Hundreds of ski trails in Canada and the United States。

Enjoy skiing in Whistler and enjoy the mood in Chamonix

Moderator: United States and Canada、Europe、Are Japanese ski products different?？Are consumer needs different？

Liu Tianyi:The number of days in Japan is about 5 to 8 days now，The plane flies to the local area and you can start gliding，In the long run, it usually takes 9 to 10 days，We will take some local one-day or half-day sightseeing tours before and after。The number of days for European and American routes is different，The ski crowd is a little different，Look at the huge snow resort in Whistler，Family Consideration There，The entire facility and environment are relatively consistent for each group of people。

Hu Ying:There are 13 high-end ski resorts in Whistler, BC，More of a vacation concept，Not only skiers can ski for ten days and eight days without any problem，Different ski slopes every day，No problem for beginner skiers like me，His greenway may be under the top of the mountain，Above 20 kilometers。The old man is coming，Can shop，Clubbing，There is a hot spring，There are various other snow activities，Indigenous Cultural Center，There is enough experience for everyone here。

For example, guests from the south come，Two days of skiing in Whistler for beginner skiers，Take a full-day ski course in one day，Experience sliding by yourself the next day。For some advanced ski enthusiasts, two days are not enough，We basically make products within at least 6 days，Includes five-day snow pass，More like more advanced ski enthusiasts staying for ten days and a half months，Skating there for a long time，There is another characteristic that is not enough to ski on a long route，Those high-level ski enthusiasts spend ten days in Whistler with a few BCs，Go to the second largest ski resort in Canada，Connect several ski resorts together，It is the development direction for future domestic advanced ski enthusiasts。

Host: Chinese customers currently going to Chamonix，What are the characteristics of their demand for travel products？

Liu Tianyi:They want more than just outdoor activities in Chamonix，Of course we will give them skiing advice，But the most important thing is，Have a friendly and special event，For example, discover what traditional France looks like，Look at the food，And wine，French wine，These may be even more important than technical activities。

Huang Meina:There must be professional ski resorts and trails in the Alps，The products we offer are not just professional skiing，Professional skiing is very important to us，When I go to France, I want to meet local people and appreciate the food，Taste fine wine，Integrating various ski activities，Our products are not limited to professional skiing，In our opinion the Alps are an outdoor paradise，More than just a ski paradise。

Liu Tianyi:Strongly agree，Because two groups went to the ski resort in Chamonix this recent snow season，Also went to a Swiss ski resort，I was going to go skiing，Everyone is skiing in the middle，Show off their delicacies at night，This one is delicious, that one is delicious，Many cultural things，It’s a surprise to them，I discovered other things while skiing，It actually turned out to be a good experience，Spread it again for these ski enthusiasts to recommend to their friends next time，Not only skiing but also culture，Gourmet，Something else is inside。

Moderator:Canada is more practical，山好、Good snow，Just fine，The French are more romantic，I have something to eat and play，There are others，Feelings，Actually, I believe that both have their own strengths，After all, these are the top ski resorts in the world。

Hu Ying:After skiing, everyone goes down the mountain to go clubbing，After skiing, everyone goes down the mountain to go clubbing，Let’s talk about today’s feelings，This kind of culture may be lacking here。

The 2022 Winter Olympics is exciting, Chinese people don’t like to take vacations

Host: Regarding the successful bid for the Winter Olympics，What are the plans of each of the three companies on our stage？

Hu Ying:The Winter Olympics is definitely good news，When the results were announced on July 31, 2015，BC Tourism Headquarters is very concerned，The early bird plan was launched at that time，When announced in July，Make several versions of the Early Bird Program ad，Prepare the results，Put it on Ctrip，We are Whistler，We in Vancouver celebrate Beijing with you。

The Winter Olympics brings opportunities，Greatly increase the ski base population，We said that among the 12.5 million basic visitors, we have been thinking about how many ski enthusiasts like me are there once a year，See data online，We now account for more than 80% once a year，If you are really a ski enthusiast, you may go 4 to 5 times a year，These people may go to Nanshan first around Beijing，Go to Beida Lake again、Northeast，Go to Japan again、Europe and America step by step，I can’t get up in five to ten years，Of course, there is a better opportunity for the second generation of Snow to appear，In the future, the investment in children will increase significantly in winter。

Host: According to natural growth, we will wait until five or ten years later。

Hu Ying:Hope to continue investing in this area，Chinese consumers are not very mature in the concept of early bird，China annual leave system，Work is always higher than everything else in life，Overseas, they may have already booked hotels for next year when the ski season ends this year，Early bird plan launched on August 15th like abroad，We hope it is National Day。

China has 10 million skiers, 5 times that of the United States

Host: I am more optimistic，There should be major changes in three to five years。

Liu Tianyi:There is a number to share,This morning everyone mentioned that China currently has about 10 million skiers，But look at the United States, which is very similar，They are 60 million per year，Five times China，But our population is 1.3 billion，Their population is 250 million，In fact, the future is still very optimistic，Conversion rate is a very important factor，How to turn 80% of first-time or beginner skiers into ultimate or even loving skiers，So the conversion rate is very important。

Moderator:I agree with what you said，Conversion rate first time user’s re-swiping experience，His experience is very important，This morning when Mr. Vanke Ding talked about Vanke’s coaching system，He made an analogy，He thinks their target is the ski resort at Vanke Songhua Lake，Coaching will become a New Oriental training system in the future，His coaches will be very responsible，Just like some teachers from New Oriental，They are all celebrities and infectious people who can provide good services to their students，Instead of trying your luck like the traditional situation。

Liu Tianyi:The biggest problem with Chinese coaches is that there are not enough people，Judging from the figures of each ski resort, most of the performance has increased by more than 30%，This is the number of people，This number of visitors increased by 35%，Enough for coaches to provide guidance，China’s relatively early stage of development，So there are not so many coaches，So the guest experience is very important，If it’s your first time skiing and you feel you haven’t been taught well，I don’t want to slide anymore。

The first experience abroad is very good，It’s a good learning process and I will come back when I learn to ski，Why foreign ski resort coaches，Because it has been developed for a long time, the experience system is very good，It is much easier to learn skiing abroad than at home，There are many resorts where you can go directly to the intermediate trail with zero knowledge and no problem if you take two days of lessons，So this is why we hope to provide overseas tourism services while China's capacity has not grown so rapidly，If you want to learn skiing more easily, you can go abroad，No matter Chamonix、Many countries in Canada，Foreign coaching systems are very good。