When outbound 188bet sports betting meets consumption upgrade，The customized 188bet sports betting market is finally booming

Hello everyone，I am Cheng Xiaoyu, the founder of Lushu，I am very happy to share some of my ideas about customized 188bet sports betting with my colleagues and seniors in the tourism industry tonight。I just took a quick look at the peers in the WeChat group of Zhihui Open Class，There are many investors and seniors in the Internet tourism field。So everyone is concerned about the hottest word in the tourism industry in 2015: “consumption upgrade”，Must be familiar。

So for big data in this industry，I believe everyone should have seen it，The number of outbound tourists in 2015 reached 1.200 million，12% increase compared to 2014，Outbound 188bet sports betting spending，Growth 15.7%。In other words, the average per capita has reached a level of about 870 US dollars。

China has become the largest outbound 188bet sports betting consumer，Accounting for 13% of global tourism consumption。The reason behind this is the growth of Chinese people’s consumption power，Spending power especially in tourism。In fact, China’s tourism consumption capacity has continued to grow since 2014，But there was a flash point in 2015，The specific manifestation is the “consumption upgrade” in 2015。So why does "consumption upgrade" occur？

I think 188bet sports betting’s mainly due to two reasons，On the one hand, China’s middle class is beginning to grow。They are not just traveling，Start to pursue quality of life more in life，I hope to spend some money to buy more exquisite products。Start to emphasize some healthy lifestyle。This group of consumers actually already have relatively strong consumption power and some aesthetics in their lives。

On the other hand，These middle class people have already experienced group tours in the past few years、Traveling together、Business inspection。Some people even have some experience in traveling。Then when these middle class people 188bet sports betting many times，Their pursuit no longer stops at how many places they have visited，And more about what kind of experience you can get in these destinations。For example, how to explore and discover some interests in life during 188bet sports betting？How can I see the bigger world？Have more fun。

This is why Chinese people are slowly beginning to have the concept of consumption upgrade in terms of outbound 188bet sports betting demand，Mainly reflected in the growth of consumers’ personalized needs，Hope to play better，How to define playing better？I think it is reflected in the following aspects:

The first is comfort。We have all experienced early group tours in the past，Backpacking included。Actually, when the economy is not rich，188bet sports betting at the lowest cost，So 188bet sports betting at that time may be more budget-friendly，But now，Most people actually prefer to be more comfortable when traveling。

The second is freedom and flexibility。In fact, the biggest limitation of group 188bet sports betting is the restriction of personal freedom，For example, myself，With my parents very early，Or hang out with friends，Many tourist attraction tour guides may only give ten minutes to take photos and then leave，Then you can’t stay in the place you like for too long。On the contrary, there are some stores that I don’t want to go to，You have to stay there for a long time after following the crowd。So traveling in a group is actually very unfree，After consumption upgrades, consumers want more flexible 188bet sports betting methods。He can choose the destination to stay，She knows what to do after arriving at the destination。This is why Chinese tourists with 188bet sports betting experience are becoming more and more confident，Know what to do at your destination。

The third point is the richness and personalization of formation。A lot of this unique experience actually comes from life，Like a theme customized tour route，Includes outdoor themes、Cultural theme，These all reflect some preferences and status of consumers’ lives。In fact, 188bet sports betting comes from life，Because a lot of inspiration comes from life。So Lushu hopes to create a platform for travelers，You can personalize your gameplay and inspiration，All gathered on one platform。

So how popular is the customized 188bet sports betting market in 2015?？There are many people around us since 2015，This can be seen from the rapid rise of very excellent customized 188bet sports betting companies。For example, the unique journey、Six-person tours...there are also some high-end thinking Honghu Yiyou tours, etc.。These companies and teams have achieved great development in 2015。

I actually want to talk to you next，Some things I have seen in this industry，So there is no need to say more about this topic，Because everyone can actually see the explosion of the customized 188bet sports betting market。

Features and challenges of several major models in the customized 188bet sports betting market

Before proceeding to the second topic，I want to talk to you about a hot topic these days，These are two battles between AlphaGo and the world’s top Go player Lee Sedol，Everyone must have seen the results，This time continue like last time，188bet sports betting was a robot that defeated the top Go player，Won two consecutive rounds。We may be a little nervous at this time，We may even ask ourselves: Will artificial intelligence completely replace human intelligence in the future？Are they able to do better than humans、Understanding people better can lead to better efficiency？

I have always been quite interested in the field of artificial intelligence，Also read a lot of articles。I think the sentence that touches me the most is: when something has a definite goal and definite rules，Robots can add calculation examples，That is, through its machine learning method, 188bet sports betting can surpass humans - this is basically a very certain thing。Then let’s ask ourselves again，Are there any fields that we humans are proud of，188bet sports betting will be difficult for robots or artificial intelligence to surpass humans in the future？I think 188bet sports betting is precisely these industries like tourism，Many times when humans go out to play，There is no definite goal，Then the rules are not sure either，Then I think tourism may be the place that artificial intelligence has left to mankind that is still full of humanity。

We often say that travelers’ needs are both rational and emotional。When rational，We may be more willing to buy products with higher cost performance、Some cheaper products。But there are many irrational factors in 188bet sports betting decisions，There are a lot of emotions，Including what I just mentioned, we really don’t have a definite goal when we go out to play，I might want to take a rest，Maybe you want to experience the local culture，Maybe you want to make some friends from all over the world，Maybe it’s because I’m a coffee drinker，I will look for some interesting niche coffee shops during my trip，Then chatting with locals in coffee shops... all of which shows，My trip does not have a set goal，There is no stipulation whether I want to visit three cities or fifty scenic spots on this trip；There is no rule that the more places I go, the better、The more money I save, the better，If it’s to save money, maybe people won’t go out or 188bet sports betting。

So I think that in the tourism industry, everyone may often fall into a kind of competition，To pay too much attention to the so-called standards、Rules and other very sensible things，But what is ignored is，Travelers are full of rich emotions、Very different individuals，Each of them has a different cultural background、Different living environments，Everyone has many different pursuits when it comes to 188bet sports betting。

Including the topic of consumption upgrade just mentioned，I feel deeply about 188bet sports betting too。Give a familiar example，Before starting my own business, I worked as a strategist for a fashion company in New York，So let’s take an industry I’m familiar with as an example！In the fashion industry，Everyone may have bought Fanke when they were in school、Bought H&M，I would buy ZARA when I first entered the workplace。But slowly everyone will start to realize，I don’t want to go shopping for goods anymore，I want to be better to myself，Use more refined products，But I may not be willing to spend a lot of money to buy luxury goods。

At this time，We need a large number of mid-range products，Similar to MK in the fashion industry、LEVEL products like KateSpade，They are the products that I think the user group who has upgraded their consumption needs now: they can express their individuality，Style yet stylish，There are also many cultural elements in 188bet sports betting，Can make a consumer psychologically identify with the brand。I think what the tourism industry lacks right now is exactly this kind of brand awareness、Products with better market differentiation positioning。

So many detours，Back to our topic 2 - Breakthroughs and challenges of several major models in the customized 188bet sports betting market。What I just mentioned is why we need to customize tours from the perspective of consumers。A lot of times it’s because of the vacancies in the market，We can find free 188bet sports betting products for 4,000 yuan in machine wine and wine on some special price websites，You can also go to some high-end websites like Honghu Yiyou to find products priced around 50,000 yuan，But in fact，There may be many brands like MK or Coach in between。This vacancy is already being filled by some customized tour players - it can not only meet the personalized needs of tourists，At the same time, the price is not that expensive。

The first one is the familiar way of customization by experts or customization by 188bet sports betting experts，For example, the unique journey。Wuer Journey has many expert customizers with global life and 188bet sports betting experience to help users design itineraries，The advantage of this method is that there is full communication with customers，Understand customer preferences，Also knows the destination，You can design something different、Interesting、Products that meet user preferences，This is the mode of customization by experts or customization by customizers。

The second is also the machine customization model that everyone started to pay attention to last year。Just mentioned，The advantage of expert customization lies in direct communication with users，Can help users achieve many details to the extreme。As for machines，188bet sports betting actually solves these problems that cannot be solved by manual customization，The most important thing is to improve efficiency。Because every part of manual customization requires human participation，Includes searching for routes、Search for activities available at your destination，Also includes inquiries with suppliers，Every process involves a large amount of manual labor。

If there was a machine that understood human nature，Understand how we want to play，Understand our time、Various restrictions on fees，Then help us design a route as smartly as humans，Help us save time and effort，Then you can play very differently，This looks like a very good solution。So we will see teams like Miaoji 188bet sports betting formed by engineers with search background。But it may be a pity now，We have not seen the situation just mentioned arise yet。Because there always seems to be some unscientific aspects in the routes searched by machines，It doesn’t matter if it’s a detour，Or maybe I haven’t discovered some of the most extreme ways to play。But I think the field of machine customization，It is also good to have a technology-driven team like Miaoji 188bet sports betting to try to advance。Just saying that the challenges ahead are huge，Just like the story of AlphaGo just mentioned。What may be more difficult for machines to understand is，What is the goal of our 188bet sports betting？What are we doing when we 188bet sports betting？What do we want to experience？I think this may be the cheapest route than the one I found、The nearest route is more important。And human empathy、Inferential thinking、Considerate、Care about this aspect，I think there are still considerable advantages，Maybe it cannot be replaced by machines。

In addition to the two modes mentioned above，Is 188bet sports betting any other customization mode？

We think that in terms of 188bet sports betting，The best customizer may not be someone else，And it is definitely not a machine at this stage，So another option is to customize an itinerary for yourself。Lu Shu actually works in this field，It is the user’s own DIY trip。

User’s own DIY trip，The requirements for users are still quite high。Because it requires users to do their own homework，Go and search for this information，Go to the guide、Read 188bet sports betting notes，It takes a lot of time to digest。So Lushu provides a tool，Mainly to help users in two aspects。On the one hand, it helps users collect the information they see on the entire network，Then directly connect this information with the location，Let all information be concentrated on the location。On the other hand, we provide a map organization tool，Allows users to organize all locations into a route on a map before traveling，Then he can take such a 188bet sports betting map or the route compiled by it when he travels。

This customized tour model is relatively new，So we are also in an early exploration stage。There may be some companies or teams here，They will have some early attempts，188bet sports betting’s just that there may be more attempts at standardization，For example, Qiongyou itinerary assistant，or earlier Tukequan products，More is the structural adjustment of all POIs of existing destinations，Then become some recommended attractions，Users can directly use these recommended attractions to form a route before traveling。But we think this itinerary may still be a relatively popular product，And users can directly see recommendations for some attractions when they are considering how to visit，Probably can’t solve the problem of “why you want to go to this place，What kind of feelings does 188bet sports betting have with me，How can I personalize the game?" and other questions...

In the three modes we just mentioned，Everyone has their own problems。Like the first mode is manual customization，The problem 188bet sports betting involves is that 188bet sports betting is difficult to measure，The journey of likeness without two，I am also very familiar with their founder，I think their biggest difficulty now is the strong demand on the client side，However, the number of people that more than twenty customizers can serve is also quite limited。So after manual customization is completed, the biggest limitation lies in the back-end matching the user’s needs，The ability to go to production lines is limited。The second machine customization mode，Because no product is so good that we can trust a machine。Because of the line recommended by the machine I see now，All have various shortcomings，And we don’t trust the machine to the extent that 188bet sports betting can serve as our customizer。

And Lu Shu’s self-customized model，The biggest bottleneck may be to find such in-depth independent travelers，They have the ability to plan for themselves，And at the same time, they can retain the knowledge of their plan when making plans，Leave 188bet sports betting on the road book，Can be used or discovered by more users。So this seems to solve part of the scaling problem，188bet sports betting’s just that 188bet sports betting is very difficult to start up，188bet sports betting took us more than a year to build the Lushu platform。

How can small and medium-sized customized 188bet sports betting companies survive under the monopoly of giants

For any small and medium-sized enterprise user, 188bet sports betting are at least two problems，The first question is how the client obtains users。When users are monopolized by giants，We must seize food from the giants，Acquiring users is actually very difficult。Fortunately, I am in the theme tour team I have contacted，They are all in a very niche field，Even some communities started。So some user channel sources that are different from the giants。

Also for the client，There are also big challenges on the supply side，For small and medium-sized customized 188bet sports betting companies, their customer acquisition and service capabilities are limited，So it is impossible to have a large flow to increase our negotiating power on the supply side，So in this case I think opportunities and challenges coexist。Because giants do not have more advantages than us in making customized tours，Because the problem of scaling up customized tourism is not limited to small and medium-sized enterprises，Big companies will also have it。It is inevitable for giants to make customized games，From getting customers、User communication、Product Design、Information collection and organization、Product Supply and Logistics。Each end requires manpower in the scenario of customized 188bet sports betting，They also require very strong coordination skills。

In fact, I think the field of customized 188bet sports betting is a relatively fair field，I think the limitations and bottlenecks of current customized games are not actually in front-end customer acquisition，And integrating in the backend，The giant has strong traffic entrance and front-end capabilities，The problems we encountered on the back end are also the problems they encountered，Who can solve the back-end problem，Who can help the customized 188bet sports betting industry improve efficiency、Increase the ability of the backend to receive customers？I think we need players in the entire industry to work together。

For example, when Lu Shu wants to make a unique product，We will also face the problem of where the goods come from，When we want to find suppliers，Discovered that some of the suppliers we wanted did not exist。Small and medium-sized enterprises want to survive under the monopoly of giants，Finally we must learn to cooperate，One is cooperation between enterprises，One is cooperation with giants。Giants are the group of people who can best promote infrastructure changes，Infrastructure construction，Network of information，Product networking，188bet sports betting requires huge capital investment。

In addition, I would like to see better collaboration between small and medium-sized enterprises，Because now the domestic entrepreneurial environment is hot and everyone gathers 188bet sports betting，We can see that 2014 itinerary planning is popular，A number of itinerary planning companies appear，When P2P services became popular, many P2P companies appeared，We have to ask ourselves，188bet sports betting is no good supplier in the backend，When 188bet sports betting is no good service ability，How to propose differentiated products to tourists。Actually, I am still looking forward to seeing a good team emerge on the supply side。

In addition to cooperation, small and medium-sized customized 188bet sports betting companies should change their understanding of differentiated competition，Why is everyone fighting a price war in China，It seems that price is the only effective way to compete，Those who have read competitive strategy should know，There are price competition and differentiation competition in competitive strategy，Price competition is the easiest to understand，I just want to be cheaper than others，Then I will win the price competition，Differentiated competition is not a simple dimensional competition，In fact, it is diversification to defeat one-dimensional competition，There are too many things that small and medium-sized customized 188bet sports betting companies can do in terms of diversification and differentiation，There are still too many personalized needs that can be met。

* Cheng Xiaoyu，Founder and CEO of Lushu。Have held important positions in giant 188bet sports betting in three different industries，Hired jobs across investment banks、Fashion、Project Management、French tour guide、Technology and Entrepreneurship (Founder of Lushu，Co-founder of Guomao Lady)。