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Discussion on how to model a 188bet mobile login
The topic of 188bet mobile login discussion is: The future direction of hotel franchise model?Generally speaking,The franchise model mainly boils down to five dimensions,Brand、188bet mobile login、System、Order、Engineering,Essentially, it is the core competitiveness output of the hotel group。Many hotel industry figures shared their opinions on these factors。
Participating 188bet mobile login discussion:
Gao Shujun
Jack
Wang Bo
Hu Shengyang
Zhang Naihua
Zhang Liqin
Miguel
Alex Jin
Wang Songzhi
Zhang Li
Richard
Lu Ronghua
Wang Wei
Chen Xihui
Roger Shou,Entrepreneur
Lao Cai
Wan Pingping&Yun 188bet mobile login General Manager
Zhang Huijian
Tommy
Han Yi
Xu Zhao
Mid-range 188bet mobile login hotel franchise fee standards:
The following are the opinions shared by celebrities:
Gao Shujun
About 188bet mobile login franchise model,I think the future will have the following trends:
1. Transform from franchise + 188bet mobile login to pure franchise.
2、From single store 188bet mobile login to regional authorization、Agent、Coexistence and transformation in various ways such as joint ventures。
3、In addition to continuously lowering the threshold in terms of franchise fee policies, the franchise 188bet mobile login headquarters,Provide financial leasing and other supporting support to franchise owners,To enhance 188bet mobile login appeal。
4、The scope of 188bet mobile login development continues to sink to county markets and even township markets。
5. 188bet mobile login are getting smaller and smaller.
6、Join from a single 188bet mobile login or business,Conversion to multi-188bet mobile login and multi-business integration and packaging。
Jack
With the increase of hotel brands,The franchise model will tend to diversify development,Including full joining,franchise+third-party wine 188bet mobile login company,Individual entrusted 188bet mobile login, etc.,Now there are also hotels that are developing in the cross-border direction in the franchise business,Except for hotel brands entering,It also comes with a series of derivative brands or fusion products,Enhancing the competitiveness of the hotel franchise business sector,I’m wondering if there will be a similar one-stop brand portfolio franchise in the future,Form a pan-hotel industry ecological closed loop,Without the owner having to match it、Select。
Wang Bo
“188bet mobile login+” mode,Mainly reflected in 188bet mobile login charges + value-added services,Value-added services include design,Project Supervision,System usage,Personnel dispatch,System construction,Training,Member Service,Hotel guest supplies service,OTA interface services, etc.。Joined hotels can choose different value-added packages according to their own needs,Package customization and charging will become more flexible,Press,month,quarter,Annual fees are possible。
Hu Shengyang
Reducing 188bet mobile login fees is definitely not a good idea,First, I can’t get the money anyway,Just drop it。Secondly, for such a small amount of money, there is even less service,The ones who cheat are some customers who are greedy for cheap。Should we send out a store manager,There is no direct relationship from the results,Jinjiang only sends out ones every six months and one year,The quality is also good,Those that are mandatory,Quality and service may not necessarily be good,The occupancy rate is not much higher。Do you think the boss lady’s level is definitely not as good as our store manager?But the one who doesn’t pay wages is the real boss lady。
Zhang Naihua
First of all, we need to understand what franchising in the hotel industry is,The biggest difference between franchise and entrusted 188bet mobile login is that the brand and specific 188bet mobile login are separated。Let’s talk a little deeper: all entrusted 188bet mobile login rights belong to the hotel group 188bet mobile login company,Systems and procedures are also provided by hotel 188bet mobile login companies。Franchising means buying someone else’s brand for a few years,The 188bet mobile login rights still belong to you!
Franchising is an effective method for hotel 188bet mobile login companies、Low-cost group expansion and brand export method,The characteristic is that the brand is the core,Rapid expansion,And provide consistent services。The advantages are mainly reflected in:
1. Less investment, low cost and rapid expansion;
2、With the increase of franchised hotels,The hotel group’s 188bet mobile login influence has increased rapidly;
3、Develop new business quickly,Protect the future 188bet mobile login at minimal cost,Guaranteed 188bet mobile login share;
4、By transfer of 188bet mobile login,The group can obtain long-term economic benefits,Improving the safety factor of economic income。
The negative side of the hotel 188bet mobile login company: the headquarters does not directly have jurisdiction and operation 188bet mobile login over the franchised member hotels,It is easy to have weak control over the implementation of brand standards and brand execution,Resulting in dissatisfaction among hotel 188bet mobile login company’s brand loyal customers,Influence brand value。
An ideal franchise model,A risk sharing mechanism between the franchisor and the franchisee should be established。Once the franchise contract is established,The interests of both parties are maintained together,So-called loss of one, loss to all,Prosperity for all,This win-win development model itself requires the sharing of interests between both parties、Shared risk。The franchisee cannot charge franchise fees and enjoy the profits,Indifferent to franchisees,Let it develop;The transferee cannot act independently in the business process,Leave the guidance and supervision of the group。Especially in the Internet+ era,The franchisor can also strengthen the headquarters’ support,If Radisson uses it to open a hotel 188bet mobile login school,Open "training camps" on a recurring basis to train franchisees to adapt to the talent needs or talent capabilities of today's ever-changing market,Thus improving brand execution。
The Internet has an increasing impact on the living space of independent hotels,How independent hotels suffer from OTA encroachment on the one hand,On the other hand, passengers’ travel methods are increasingly dependent on the mobile Internet,Independent hotels have three major pain points: independent hotels are in the process of not having a unified 188bet mobile login、No membership system、Under the bottleneck of no independent booking channels, Faced with declining customer base and revenue,Labor cost、The pressure of increasing rent。
No unified brand: most independent hotels operate independently,No professional service system and 188bet mobile login standards,Resulting in uneven service levels,The quality of hotel supplies is unstable。
No membership system: independent hotels do not have their own membership system,Rely only on local customers or rely on OTA to obtain customers,has great limitations,188bet mobile login is also greatly hindered in cultivating customer loyalty。
No booking channel: Follow Ctrip、Where to go、The growth of OTAs such as Meituan,Forcing independent hotels to compete at low prices,On the other hand,OTA charges high commissions to independent hotels,Seriously diluting 188bet mobile login profits。
Then,Independent hotels are faced with the lack of unified 188bet mobile login、No unified membership system,While there is no independent booking channel,As property rents and operating costs increase year by year、Large-scale development of industry chain brands,How can independent hotels “get out of the singles”,Benefits of using the Internet economy、Shared thinking,Using traditional thinking to keep each other warm,Marriage Alliance,In short, designed under the concept of big franchise、Perhaps it’s time to innovate a win-win model。
Zhang Liqin
Domestic big players compete for the 188bet mobile login market,The playing style is not as clear as the textbook。The number of channels is different for each house,There is also a way to shrimp,Crab has its own way。Involving the strategic core of each company,Also reflects the weaknesses of each company。
Miguel
I have always felt that brand 188bet mobile login companies have two things that attract owners the most,One is the ability of the brand,The other is the ability of operation 188bet mobile login。These two core capabilities are multi-dimensional。Output both,That is the carte blanche model;Only export the brand,That’s the franchise mode;Output 188bet mobile login only,It becomes a third-party 188bet mobile login model。Of course, the vast majority of brand 188bet mobile login companies will not output 188bet mobile login alone。
So,Provides living space for third-party 188bet mobile login companies。In the early days, when China’s hotel industry did not form standardization and groupization,Creates great development space for foreign brand 188bet mobile login companies,The entrusted 188bet mobile login model is prevalent。And today,Local brands emerge in endlessly,Industry standards converge,Industry talent market formation system,It will definitely create a better living environment for franchising and third-party 188bet mobile login。
Alex Jin
The key to franchising is whether the owner recognizes the other person’s logo,Whether it will be executed well。If it can be executed well,I think it is actually compared to entrusted 188bet mobile login,It is a cost-effective choice for owners。
Wang Songzhi
Once upon a time,Self-owned/rented property 188bet mobile login is the most important way for the liquor 188bet mobile login group to survive,With the continuous evolution of the market environment,Leasing operation is such a high investment、Low premium、The asset-heavy business approach gradually reveals its shortcomings。Then,Everyone wants to be asset-light,Entrusted 188bet mobile login、Franchise、Brand Authorization、Third-party 188bet mobile login is gradually emerging。Development of franchise model,Personally, I think there are several evolution paths:
1、Lightweight: Brand Authorization、Light-asset 188bet mobile login methods such as franchising will dominate the wine 188bet mobile login market,Downplay centralization、It will become the norm to only borrow brands without losing 188bet mobile login, etc.;
2、Scale: The strong will always be strong、Large-scale wine 188bet mobile login uses the first-mover advantage to secure various accommodation formats,Not only will the franchise be carried out to the end,Various emerging wine 188bet mobile login models are constantly being derived,Even control the entire industrial chain;
3、Channelization: Just like the "manufacturer-general agent-district agent-terminal" in the manufacturing industry,Brand wine 188bet mobile login with internal help、External forces transform chain franchises into channel operations,Expand brand territory;
4、Unionization: Liquor 188bet mobile login companies will continue to shape or introduce more brands for export,Appears as a hotel alliance,Cooperation with the same owner is not limited to one brand,It may be multiple brands in the same city or even the same property。
In addition,Focus on polishing high-quality products、Shape Selected Services、The small but beautiful brand wine 188bet mobile login company that focuses on improving the owner’s income will also attract the favor of a group of investors。Some just want to make money for themselves、You can only make money when others make money,But after all, the owners want to make money,Only there is a future for wine 188bet mobile login!
Zhang Li
I believe that the capital for managing a company’s core competitiveness and survival is the market,The second is 188bet mobile login,Now Internet+,The hotel industry faces restructuring,Who controls the channel,Who can gain market share,will grow and develop,In fact, this is the potential advantage of our group,How to utilize resources is a topic studied by Bangyou。
Richard
Let’s talk about our own actual case。Qini Inn was established in 2013,After two years of inn operation,I deeply feel the pain points of independent inn owners。Started as a national chain store in April 2015,Expand inns in scenic spots across the country through brand franchise,Grown to 130 signed franchise stores + more than 300 cooperative franchise stores in one year。Qini Group provides marketing output to its hotels、Talent export、188bet mobile login output and brand output,And undertake the advertising resources of its inns、Engineering Construction、Agency services for land lease transfer and other resources。
Through four major outputs and three major agency services,Qini Group brings non-standardized features to the B&B industry、Topic、While retaining and promoting the story,Brand、188bet mobile login、Operations become standardized,Solved the traditional chain’s concerns about the development of the inn chain field to the greatest extent。
For the quality standards and service reputation of the inn,Qin’s Inn through regular selection lists and seamless communication between inn owners,Use market effects to improve and eliminate inns。It will continue to develop rapidly in 2016,Just in terms of scale,Qini Inn is already far ahead of other 188bet mobile login chain brands。
Three months ago,We have established a professional training "school",Recruitment from、Training、Practical assessment to final output,Carry out a comprehensive system review,Currently heading towards Xitang、Yangshuo、Lijiang、Dali、Pingyao、Phoenix、Zhangjiajie、More than 40 188bet mobile login stores in Xiamen and other areas exported store managers and shopkeepers。The demand for this area is particularly large,So we have been working non-stop。
Lu Ronghua
Guaranteed 188bet mobile login may surpass entrusted 188bet mobile login and franchise models,Sudden rise,Highlighted advantages,Crush a bloody path,Become a future 188bet mobile login star and the best model to dominate the market!
1、Entrusted 188bet mobile login is increasingly criticized。Entering China since the founding of the People’s Republic of China in Beijing in the 1980s,Great Wall Sheraton,Sheraton Shanghai Huating has been in existence for over 30 years,This model has made outstanding contributions to the development of China’s hotel industry,Now it has reached the peak of monopolizing China’s high-end hotel market!But at the same time,This model is increasingly criticized by the market and property owners!
2、The current model of entrusted 188bet mobile login model is to only focus on collecting money for oneself and ignore the profit and loss of the partner,It goes against the essence of cooperation, which is to share blessings and share hardships。The 188bet mobile login company ignores the owner’s profits and losses, especially huge losses,Still proud to charge basic 188bet mobile login fees,Reward 188bet mobile login fee,Channel fee,Membership fee,Marketing fee,Income tax plus team salary and benefits, etc.,It is common to spend more than 10 million yuan per year。The dispatched 188bet mobile login team is not dedicated enough,High salary and benefits greatly exceed the standards of local managers,Some even account for 1/3 of the entire hotel’s labor costs,Correspondingly, the dispatched 188bet mobile login team is becoming more and more useless,Responsibility, pioneering cohesion, profitability and the benefits obtained are far away,The price/performance ratio is too low。This model is increasingly resisted by owners and resented by employees!
3、The growth and maturity of domestic high-end brands has sounded the alarm for the international brand monopoly market!Local brands such as BTG/Jinjiang/Jinling/Mingyu/Narlan/Wanda/Century Jinyuan/Kaiyuan have been able to enter the high-end market to compete with international brands,Opened a new chapter in the hotel 188bet mobile login market!
4、Guarantee 188bet mobile login is very popular in Japan,There is a trend called future 188bet mobile login star and best 188bet mobile login model。
has the following benefits and advantages,Able to achieve win-win and multiple wins:
1、The essence of guaranteed 188bet mobile login is to share burdens and responsibilities for owners。The guaranteed amount can generally absorb the owner’s acquisition or construction,Cost of depreciation, amortization and overhaul,Basically no loss burden,Owners can safely expand other investment businesses。
2、“Guaranteed 188bet mobile login + excess share” is more perfect。At the same time as general guarantee 188bet mobile login,The owner and 188bet mobile login also set a share ratio for the excess portion of the GOP,Incentivize 188bet mobile login to sprint for higher revenue and more profits,Owners can also obtain excess share income。
3、The "guaranteed 188bet mobile login + excess share" plan provides a strong guarantee for the transfer and realization of the owner's assets after the appreciation,More favored by owners,Become a powerful weapon for the owner’s asset operation!
4、The "guaranteed 188bet mobile login + excess share" plan also increases the responsibility of the manager,Making 188bet mobile login afraid to slack off,Must be strictly managed,Improve 188bet mobile login efficiency and marketing capabilities,Promote continuous improvement of product quality and service quality,Innovative products,Reduce costs,The purpose of fighting to defend one’s 188bet mobile login rights and survival rights and obtain more benefits is more clear。
The 188bet mobile login company headquarters and outbound team will focus more on the hotel's effectiveness and efficiency,Achieve win-win and multi-win goals。If the 188bet mobile login company has successful cases and 188bet mobile login capabilities of "guaranteed 188bet mobile login + excess share",Accordingly, it will definitely be favored by the owners,With this weapon and success story,I believe this brand and 188bet mobile login company will be invincible in the world!
Wang Wei
How will the hotel franchise model change in the future,My personal guess: joining well-known brands is still the core model,Because most investors don’t joke about their investments,Amidst all the uncertainties, at least the 188bet mobile login is relatively certain,This determines that most investors will still consider the 188bet mobile login first and then consider others。
On the other hand,With changes in consumer demand and market environment,There may also be more and more personalized independent hotels,Hotel owners want to have their own 188bet mobile login,My own personality,The development of the Internet also ensures that consumers can easily find their hotels,Then the possibility of them choosing to join lies in their need for operational support,Then a franchise model that may exist in the future is a non-188bet mobile login franchise model based on the utilization of operational resources。Personal opinion。
Chen Xihui
Only from the two directions of franchising and entrustment,The two have different playing styles,Wine 188bet mobile login companies can choose the ‘crowdsourcing collaboration’ route of “brand + data + third-party company collaboration”,You can also take the ‘centralized employment’ route of “brand + data + operations”。When owners’ demands and business formats are gradually personalized and large-scale collaboration becomes possible, The advantages of ‘crowdsourcing collaboration’ will be greater than ‘centralized employment’,In other words, a certain type of franchise is more in line with the future economy。
Roger Shou,Entrepreneur
In this world,There are only better choices,There is never the best choice。full 188bet mobile loginStill franchise,Always a topic。If you think you are awesome,I have time and energy,Want to save some money,Only one brand is required,Then franchise;Opposite,Just choose entrusted 188bet mobile login!
The history of hotel development in the United States,Mainly franchising,Not just a hotel,The same is true for catering brands。Americans are more direct,Franchising is relatively speaking,Just export brand values,Operating Standards,Then collect the money,No business and operational pressure。Owners also have the initiative。They think it’s pretty good。Persistent European hoteliers prefer carte blanche 188bet mobile login,Be more protective of your own brand。It’s also pretty good。
Cooperation with international hotel chains,Only two cities, Beijing and Shanghai, have benefited greatly,In terms of sales bookings in other cities,Very Limited。But it depends on the 188bet mobile login,Can quickly create 188bet mobile login awareness among consumers,This is indeed much better than making up a name yourself!
188bet mobile login,It all depends on the cooperation between the appointed general manager and the local owners。Must be a strong one,A chemical reaction requires a little more skill,Neither strong nor weak can be matched。
But it depends on the brand,If fully managed,Recommend Marriott (dead-hearted,Rarely give in during negotiations,But it is also very realistic to manage,Reassuring)。Starwood (can make your hotel the "most dazzling star in the city";,Because the reservation system is very extensive and sophisticated around the world,Diversified marketing methods,There is no need to mention the hotel’s design and fashion sense),Hyatt is also good (the hotel positioning is very detailed,Has a fixed customer base and fans around the world,Ups and downs in 188bet mobile login due to personnel changes,Hard to say)
I really want to sit down and read when I have time,Chat with hotel friends,In fact, international 188bet mobile login hotels are developing too fast。The development of small and medium-sized hotel brands is also very interesting。Personal feeling,China’s non-standard accommodation will soon explode,Especially B&Bs and small boutique hotels or design hotels。Even hotels for special groups。Conversely speaking,This may be a challenge for international brands in China。
Lao Cai
The traditional hotel 188bet mobile login and brand franchise model has become obsolete,The alliance under the new Internet model is worth exploring。There is actually no shortage of hotel managers in China,What is missing is the influence of its own brand and effective marketing network and 188bet mobile login tools。How to use big data to form simple and effective marketing/188bet mobile login tools and specifications to make up for the shortcomings in this area is worth exploring。
Wan Pingping & Cloud 188bet mobile login General Manager "Special Invitation"
Future 188bet mobile login franchise model trends:
1、Brand + 188bet mobile login output mode,The current basic model of domestic hotel franchise,Applicable to hotel investors who are willing to invest but do not have the skills or time to manage
2、Brand output mode,Light 188bet mobile login、Light asset,is one of the future franchise model trends 。Suitable for those who have their own design and operation concepts,Investors who hope to use chain platforms to bring traffic,If the brand output model can better provide tools to solve guest satisfaction and increase revenue,And be able to establish a value platform for effective operation,Will be the easiest hotel to implement、Consumer、A win-win franchise model for consumption method providers。
3、Manage output mode,Applicable to investors who hope to establish and improve their own brands with the help of chain 188bet mobile login capabilities
4、Alliance mode,Applicable to brand and 188bet mobile login independence,Looking forward to joint construction、Investors who share platform and traffic
Zhang Huijian
I left the hotel,Say a few words of truth,Everyone wants to be asset-light in the hotel market,Join entrusted 188bet mobile login chain,The core of paying is what it can bring to the franchisee,It is a false proposition to base one’s profit model on the premise of exploitation and oppression,The era of Internet of Everything,The hotel is the port,Provide good port services,Anyone is willing to link。In the future, there will definitely be brands that do not require 188bet mobile login fees and 188bet mobile login companies that win by orders and standards。
Tommy
No marketing resources,The third-party 188bet mobile login company that manages income will eventually be eliminated by the market,Brand effect is becoming increasingly decentralized,The era of focusing on experience will eventually fade away,The owner/investor has experienced many lessons,Only believe in the results,Don’t believe in tears;Only focus on merit and not on hard work...
Han Yi
The development trend of 188bet mobile login chain franchise model:
1、Addition and subtraction。The services currently provided by 188bet mobile login groups actually reflect the needs of hotels in the past stage。Just like what Mr. Wang Songzhi mentioned,Before the chain, owned assets/leasing were the mainstream values。Learn from history,The future 188bet mobile login chain franchise model changes must also be changing。One of the drivers of change is customer value,One is marginal cost。Generally speaking, addition is done at the customer value level,Making subtractions in cost structure,One plus one minus,The competitive advantage comes out,The new model has evolved。
2、Demand side。With 80、Post-90s generation becomes mainstream consumer,With the rise of consumer culture represented by the middle class,Personalization、Mobile、The trend of social consumption is obvious。Future,What 188bet mobile login chains need to solve may not be product consistency,It’s a matter of quality consistency。Without a doubt,The current chain model can no longer adapt to today’s non-standard accommodation format,But non-standard accommodation essentially requires efficient centralized services,So model change is an inevitable trend。
3、Supply test。From the supply side,The above fee structure also reflects the efficiency of the chain model in various services,When the industry is in a period of rapid development,Inefficient service can be tolerated,But when the industry enters winter,All parties will be forced to return to factor rationality。Services with high marginal cost will be replaced by services with low marginal cost,For example, guaranteed operation instead of entrusted operation,For example, third-party services replace internal self-operation, etc.。And,With changes in technical factors,Some services will subdivide a new industry,A substitution relationship will also be formed at this time。In short, the supply measurement reform in the 188bet mobile login industry is also an eternal proposition。
So,188bet mobile login change is an eternal theme,It is rare for anyone to be able to give a correct equation in the context of the new era。
Xu Zhao
There are many problems with the current franchise model,One of them is the “cost-effectiveness” of the franchisor’s implementation of 188bet mobile login standards and operational support in the eyes of franchisees。During the hotel construction and opening operation,The traditional approach of franchisors is to rely on more manpower and material resources to strengthen standard implementation and operational support,Franchisees may feel that choosing their own design, construction contractors and hotel managers is a more cost-effective option。This cognitive contradiction often brings negative effects in terms of quality consistency and customer experience。
One of the ways to solve this kind of problem is for the 188bet mobile login to integrate resources in the future,Enhanced application of data analysis and other abilities,Provide franchise partners with more genuine and high-quality products,“Cost-effective” product options。So as to achieve a better balance on the basis of cooperation between the two parties。
In the process of hotel construction,Brands can use the advantage of “volume” to integrate resources and hardware equipment,A design and construction “package” plan that provides franchisees with more options,It also reduces the cost of franchisees,Also ensures the realization of 188bet mobile login standards。Based on the feasibility analysis of operational profitability,The 188bet mobile login comprehensively integrates the resources of third-party financial institutions to provide financial support to franchisees,Reducing financial pressure on franchisees during preparations for opening,Also ensure the basis for continued charging in the future。
During hotel operation,Brand franchisors can use modern data analysis technology,Provide applicable customer experience/competitive environment/price strategy/sales channel access/membership marketing promotion effect,And a series of analysis tools such as related internal 188bet mobile login evaluation,Provide convenience for the work of hotel managers,It also reduces the difficulty of cultivating “senior store managers”。Brands can also establish a big data analysis platform,Real-time analysis of each store’s operations,Through mobile Internet,Instant messaging communication and other technologies,Under the condition that neither party increases labor costs,Provide timely support to the franchisee operation team’s business goals of sustained profitability。
Franchising is still a viable 188bet mobile login franchise model。But it needs to use modern technology to enrich and innovate its connotation to achieve a win-win situation。
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