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Login“When travel meets the Internet,The originally calm life began to undergo tremendous changes。"This sentence from Dai Bin, President of China Tourism Academy,What he said is indeed true。
Mobile Communication、The Internet and big data are profoundly changing the tourism industry。Currently,The online travel market is already a highly competitive “Red Ocean”,In comparison,As a quiet “blue ocean”, smart scenic spots have just begun to attract attention。At the World Internet Conference last year,Wuzhen uses smart tourism to bring people a new travel experience。Today,The spring breeze of smart tourism is booming in various places,It has become a new trend in the development of my country’s tourism industry。
Actually,Back in 2012,The country has identified the first batch of 18 smart tourism pilot cities,But progress has been slow。The "Several Opinions on Further Promoting Tourism Investment and Consumption" issued last year clearly stated,By 2020,Free Wi-Fi (wireless LAN) in national 4A-level and above scenic spots and smart rural tourism pilot units、Intelligent 188bet Online Sports Betting and Casino tour guide、Electronic explanation、Online booking、Full coverage of information push and other functions,Build 10,000 smart scenic spots and smart tourism villages across the country。
Currently,The number of scenic spots in my country has reached more than 26,000,What kind of sparks of wisdom will “Internet + Scenic Areas” collide with??
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Click to open the scenic spot APP,Move your finger,You can listen to the audio guide、Know what delicious food and fun things there are in the scenic area、Choose the best route to avoid tourist congestion、And quickly find the bathroom closest to you... Such a novel and convenient travel experience is already in Wuzhen、Two scenic spots in Gubei Water Town launched,It is also the result of Amap’s smart scenic spots。
Smart scenic spots refer to through intelligent network,Geographical matters of scenic spots、Natural resources、Tourist Behavior、Whereabouts of scenic area staff、Comprehensive improvement of scenic area infrastructure and service facilities、Thorough、Timely perception;For tourists、Visual management for scenic area staff;Form strategic alliance with upstream and downstream enterprises in the tourism industry;Realize scenic environment、Social and economic comprehensive、Coordination and sustainable development。
Under the guidance of the national policy of accelerating smart tourism,More and more scenic spots are beginning to connect to the Internet,Seeking new development paths,Open APP、Online booking and WeChat marketing and other 188bet app download channels,And actively seek open cooperation with OTAs (online travel service providers)。
If online travel booking services are tourists’ travel and accommodation,Then what smart scenic spots want to solve is the "last mile" tour problem after tourists arrive at the scenic spot。Previous,Due to the inability to provide map information based on scenic spots、Real-time online services and other data information on tourist locations,Neither the scenic area management nor OTA can independently provide online services for tourists in the scenic area。
From traditional scenic spots to smart scenic spots,From tourists’ pain points to solving them,There are two gaps in the middle,Together we call the Internet,The other one is the map。Experts think,Only scenic spots are equipped with various location-based Internet services,Only when users’ pain points can be completely solved。In the opinion of Chen Yonghai, Vice President of Products of AutoNavi Group,The cooperation between Amap and scenic spots is the complementation of resources and capabilities,Scenic spots better understand the needs of tourists in scenic spots,The navigation map company has the advantage of map information,Can join forces with scenic spots,Work together to make smart scenic spots。
Free WiFi comes first
Today’s scenic spots want to attract tourists、Retain tourists,You can’t just rely on beautiful scenery and discounted tickets,But rely on high-quality tourism services,After all, today’s tourists pay more and more attention to travel experience。Smart 188bet Online Sports Betting and Casino scenic spots are quite powerful in improving tourism experience。
In the era of mobile Internet,To build smart scenic spots,Free WiFi (wireless LAN) is "standard"。After all, this is tourists using smart tour guides in smart scenic spots、Infrastructure for information push and other functions。"Several Opinions on Further Promoting Tourism Investment and Consumption" also clearly stated,By 2020,National 4A-level and above scenic spots and smart rural tourism pilot units have achieved full coverage of free WiFi (wireless LAN) and other functions。
As the site of the World Internet Conference,Wuzhen Scenic Area currently has 3,000 WiFi-AP (wireless access point) points,All 102 bathrooms in the scenic area have received signal enhancement,It can be said that the connection has no dead ends。“Walking around the old streets of Wuzhen,Take a photo and share it in your circle of friends to show it off,Don’t worry about data consumption being too fast,Share if you want to share,This experience is really great!" said Yao Jie, general manager of the sales company of Wuzhen Tourism Co., Ltd.,The WiFi Internet speed in all areas of Wuzhen can reach more than 20 MB。
Use WiFi,Tourists can visit scenic spots and navigate scenic spots online。Wei Kaiming, general manager of AutoNavi LBS open platform, told reporters,Tourists can also use Amap LBS positioning service,Find nearby restaurants、Venue、Merchant promotions, etc.,Make itinerary arrangements more efficient。The cloud map management of Amap can also help scenic spot managers in a timely manner、188bet Online Sports Betting and Casino Efficient、Smartly solve problems such as resource scheduling in scenic spots。Therefore,Scenic area managers are also beneficiaries of smart scenic area construction。If the scenic spot can understand the traffic dynamics in time,Make early warning diversion,The scenic spot will no longer encounter overcrowding。
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