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Has received financing in the past year、Look at financing and new projects emerging in the market,The proportion of customized tours cannot be underestimated。This segmented industry is gradually entering the growth stage from the introduction stage,2016 may become the explosive year of customized tourism。This article analyzes the business model and investment opportunities of customized 188bet online casino games,In order to stimulate further discussion and thinking。
What is a 188bet online casino games tour?
Get to the root of the problem,Early customized tours originated from inbound customized tours,Undertaken by the customized 188bet online casino games department of traditional 188bet online casino games agencies,Most of the customers are overseas enterprise inspection groups。Later,The outbound 188bet online casino games market launches customized 188bet online casino games for high-net-worth individuals—a 188bet online casino games method at the top of the pyramid,Extremely high unit price、Private customization was a prominent feature of customized 188bet online casino games during that period,For example, Honghu Yiyou、Character, etc.。In recent years,The effect of the general trend of consumption upgrading appears,The rising middle class also reflects the strong demand for customized 188bet online casino games,Customized 188bet online casino games projects gain more customers through online channels,Provide personalization to customers in their own way、Differentiated products and services,For example, 6 people traveling、Unparalleled Journey、A wonderful 188bet online casino games idea、Youxin 188bet online casino games, etc.。
In the long run,The tourist population in our country is highly stratified。For the high-end customized 188bet online casino games market,Their user portrait is usually high-net-worth users who are disdainful of group tours and have no time or sufficient self-guided tour capabilities。For this target market,Providing attentive and thoughtful service is the core,Users are not very sensitive to product prices。Limited by the scale of the high-end market,More customized 188bet online casino games projects will focus on middle-class and mid-to-high-end users with a larger audience base。According to statistics,Our country currently has 1.200 million middle class,Expected to reach 3 in 2020.600 million。Meanwhile,Young independent 188bet online casino games consumers have gradually shown their willingness to customize and are willing to pay for customized itineraries。When the supply side product output and the demand side are highly integrated,A new era of customized 188bet online casino games may be coming。
We think,In the era of online 188bet online casino games,The connotation and extension of customized 188bet online casino games,It is no longer just a private service for high-end users,Reconstructing C2B reverse customization through Internet technology,Exploring the differences of the emerging middle class、Personalized 188bet online casino games needs,Products and services that effectively match upstream resources。
What factors have given rise to the boom in the customized 188bet online casino games market?
There are not many opportunities to integrate standard products in the tourism industry,188bet online casino games tours as non-standard products,Huge market space;
Traditional 188bet online casino games agencies and OTA platforms currently do not have the genes and energy to efficiently integrate the customized 188bet online casino games market segments;
Under the background of consumption upgrading、The proportion of 188bet online casino games consumption in disposable income increases,People pay more attention to spiritual consumption,And visitors show personalization、Differentiated needs。
188bet online casino games tour to C
As the penetration rate of online tourism gradually increases,Customized 188bet online casino games projects in to C mode generally adopt online customer acquisition methods。From a business model perspective,We roughly divide the many startup companies on the market into the following categories:
1. Manual 188bet online casino games:The professional itinerary customizer relies on manual or system matching methods to formulate itineraries and contact the requesting party,This model is more similar to the traditional 188bet online casino games agency’s customized tour business department that makes the customer acquisition process online。This model can provide products and services that meet user needs to a relatively high extent,But the labor cost is high、The business volume is directly proportional to the number of customizers, which is the key to its difficulty in reducing marginal costs and achieving large-scale expansion。
2. Expert 188bet online casino games:More like the C2C model derived from C2B reverse customization,The platform obtains traffic through high-quality KOLs。The advantage of the expert mode is that it can cover a considerable number of destinations in a short period of time,Meet the 188bet online casino games needs of more users,At the same time, the model based on the sharing economy makes use of idle social resources,The platform can effectively control the overall staff size of the project。But the master mode is similar to P2P escort,Will face many management problems,How to ensure the quality of its services、How to set the entry threshold for experts、Guarantee the proportion of active experts,These are all operational aspects that the platform must do well。
3.UGC reverse 188bet online casino games:Different from other modes,Projects that started as UGC guides have traffic advantages,And customers generally have strong self-guided 188bet online casino games capabilities,Not only understand your own 188bet online casino games needs,Have done a lot of research on the destination。UGC platform launches customized tools to gather traffic,Finally forming a closed transaction loop,The monetization method is similar to manual customization or intelligent itinerary customization。
4.PGC 188bet online casino games:Attract users with professional content,High-quality 188bet online casino games planners directly signed by the platform write articles on destinations (route),Or structurally dismantle the POI、Refactor,Create new content that is different from UGC。After the flow effect is formed,Then provide products through intelligent itinerary matching or customizer,Every family is different。The target customers of this model are also independent or semi-independent 188bet online casino games users,The realization method can be seen from the projects currently on the market,Still tending to manual customization or intelligent itinerary customization,The future development direction is worth looking forward to。
5. Intelligent itinerary 188bet online casino games based on crawler:Intelligent itinerary planning is based on vertical search and artificial intelligence technology,Change ticket、Hotel、Car rental、Public transportation、Restaurant、Many destination fragmented products such as tickets are gathered through API interfaces or crawlers,Then accurately match user needs with POI。This mode can quickly provide the user with the itinerary,But because the underlying data source is based on other websites,So the accuracy and timeliness need to be tested。
Above,The common problem faced by C-side users is customer acquisition。The current tourism industry entrance is relatively concentrated,Although it is still difficult for big guys to integrate the non-standard customized tourism field at this stage,But customized 188bet online casino games startups still need to find ways to expose their brands,Mobile social marketing、T2O is currently the two most cost-effective methods。
188bet online casino games tour to B
In an era when online 188bet online casino games has not yet started,Traditional 188bet online casino games agencies have customized 188bet online casino games departments。However, the demand for customized tours is relatively small,And the working method is traditional,Low level of informatization,Many intermediate links,Quite a waste of manpower and material resources。The core point of inefficiency is,When a 188bet online casino games agency store receives an order for customized 188bet online casino games,The requirements will be uploaded layer by layer in the chain of "store-188bet online casino games agency-tour agency-wholesaler-ground agency",The local agency will customize the route and then send it back to the store,If the customer requires adjustment, it needs to be repeated,On average it takes two to three weeks to complete a customized tour order,This efficiency and experience are very poor。
We believe that the tourism industry is the same as other consumer industries,Deintermediation is a major trend,To fundamentally improve efficiency,To B’s customized game should start from the upstream resource end,At the product level、Information level、Improve the business model level,To adapt to the rapid 188bet online casino games product customization needs of end users。
OTA’s customized 188bet online casino games channel
Early 2016,Several major OTAs have begun strategic layout of customized 188bet online casino games business。The mode is to directly connect C-side users with local operators or wholesalers。User submits customized 188bet online casino games requirements,The platform submits plans by dispatching orders or picking up orders from local agents。Then the challenge will arise,First of all, local agencies generally only worked in the same industry and lacked direct customer experience,The way of operating C-end customers is very different from that of peers。Secondly,The effectiveness of the user’s customized 188bet online casino games demand order needs to be further measured,According to an industry insider,Some orders have incomplete and inaccurate information,The communication cost is very high。
The future of customized 188bet online casino games
In summary,There is no absolute right or wrong model for customized 188bet online casino games。We think,Whether it is the to C mode that directly reaches customers、It is still the to B model that deeply cultivates upstream resources,Future opportunities will arise in accurately matching end-user needs、Enhance user experience、Among startups that provide high-quality products and services。For the supreme throne of the leader in the field of customized tourism,The prerequisite for any project to achieve scale must be to control marginal costs through a reasonable business model or technical model、Improve efficiency,The word "efficiency" is the core of customized 188bet online casino games。
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