In February 2016, the State Council executive meeting proposed “deploying and strengthening 188bet online casino games relics protection work”，Premier Li Keqiang delivered an important speech on strengthening the protection of 188bet online casino games relics。March 2016，Premier Li Keqiang pointed out when answering reporters’ questions: “Protecting 188bet online casino games relics actually promotes the development of 188bet online casino games undertakings，Inherit our traditional excellent culture，To promote coordinated economic and social development。”

The government has made two consecutive proposals on the protection and utilization of cultural relics，In fact, it has released an important cultural 188bet online casino games to the 188bet online casino games market、Positive signal of cultural 188bet online casino games。

The author’s team visited Beijing in February 2016、Cultural attractions in 14 key tourist cities including Shanghai，We found that national and provincial cultural relics protection units account for more than 80% of the cultural attractions in most cities，But unfortunately，Many excellent cultural relics protection units have not been fully utilized at the level of cultural 188bet online casino games。For example, tourists who need to visit，It is not easy to find relevant introductions to the cultural relics of cultural relics protection units。

In recent years，The concept of "cultural 188bet online casino games", which is similar to the concept of cultural 188bet online casino games, has become very popular，But cultural 188bet online casino games in China，More limited to the development of cultural real estate，Like a replica of the ancient city、Ancient towns, etc.。

This article attempts to define the concept of humanistic 188bet online casino games，To distinguish cultural 188bet online casino games featuring destination cultural real estate，And on the current pain points of cultural 188bet online casino games in the market、Development method、Preliminary discussions on barrier construction etc.。At the same time，The author will also combine his superficial experience in the industry，Provide a general introduction and forecast on the market status and future development trends of cultural 188bet online casino games in the era of online travel，Looking forward to throwing bricks，Attracting more opinions from experts in the industry。

1. What is cultural 188bet online casino games

Actually，Humanistic 188bet online casino games is not a new concept，Even on many occasions，Humanistic 188bet online casino games and cultural 188bet online casino games can be used interchangeably，But cultural 188bet online casino games is different from cultural 188bet online casino games。

First，Humanistic 188bet online casino games is a form of 188bet online casino games activity，The main motivation of the travel subject is to obtain cultural enjoyment and humanistic spiritual pleasure，The main purpose is to realize the spatial and temporal nature of culture、Regional interactive communication。The process of humanistic 188bet online casino games should be perception、Understand、Understand the specific content of human culture，Including appreciation of traditional culture，Following the traces of cultural celebrities，Participate in various cultural activities at travel destinations, etc.。

Secondly，China’s cultural 188bet online casino games can be divided into the following four levels: the first is cultural relics、Historical Site、Ruins、The historical and cultural layer represented by ancient buildings；The second is modern culture、Art、The modern cultural layer represented by technological achievements；The third is the daily life customs of residents、Festival Celebration、Sacrifice、Weddings and funerals、The folk culture layer represented by sports activities and clothing；The fourth moral and ethical cultural layer represented by interpersonal communication。In China，Humanistic 188bet online casino games can not only enhance the attractiveness of 188bet online casino games products，Improve economic efficiency，You can also vigorously promote Chinese culture。

Last，Four types of resources can be derived from the four levels of cultural 188bet online casino games。There are many types of cultural 188bet online casino games resources，The classification is also vague。Various categories in the comprehensive market，Can be summarized into the following types: The first is historical and cultural sites、Ancient Building、Ancient mausoleums and other historical monuments，For example, the Forbidden City、Ming Tombs；The second is religious buildings、Religious Art、Religious culture and other religious categories，For example Donglin Temple、Foguang Temple、Dunhuang Murals；The third is to divide the northern gardens according to the garden area、Jiangnan Garden、Lingnan Garden，Divided into royal gardens according to garden functions、Private garden、Religious gardens and other gardens。The fourth category is historical and cultural cities and other towns；The fifth is festival、Clothing、Diet、Residence、Wedding banquets and other folk customs；The sixth is a novel、Prose、Poetry、Music、Movie、TV、Singing and dancing、Painting、Calligraphy and other literary arts；Seventh Museum、Man-made landscapes and other comprehensive types。Most of the cultural 188bet online casino games products currently on the market are basically designed and organized around these resource types。

2. Supply status of cultural 188bet online casino games market

From the perspective of market entities of cultural 188bet online casino games，Can be divided into traditional travel agencies and OTA、Professional customization agency、Media、Cultural and creative enterprises、Civil organizations, etc.。So what is the market supply situation of these entities？

1. Several forms of cultural 188bet online casino games currently on the market

First, traditional travel agencies and OTAs

Traditional travel agencies mainly sell traditional sightseeing group tours、“Flight + wine” packaged free travel package, etc.，Product features are standardized，Homogenization。Usually make itinerary configuration based on the travel resources and interest points under your control，Less involved in the humanistic spirit；There are various themed tours and special routes launched on the market to attract attention，Most of them belong to the headline party，Lack of substantive content。In comparison，Although the theme games launched by major OTAs are more focused on themes，Danduo Island、Honeymoon、Travel Photography、Main product for parents and children，Humanities category involves very little，Also very shallow。

So the travel agencies and OTAs currently on the market，Humanistic 188bet online casino games receives less attention，Lack of systematization and scale。

Second, professional customization agency

In the current market，Another way of humanistic 188bet online casino games is professional customization。For example, Black Eyes Travel focuses on in-depth humanities and professional customization，For example, religion、Photography、Parent-child、Chinese Studies、Meditation、Themed travel concepts such as singles’ friendship。

Black Eyes Travel is known for its club atmosphere、Guarantee of travel agencies，Carry out cultural 188bet online casino games。The theme chosen for this kind of cultural 188bet online casino games is close to practical needs，There is a good market。But the scope of cultural 188bet online casino games involved is narrow。

Also，Currently, cultural 188bet online casino games projects on the market include self-driving cultural visits to China、Youxuexiu，He Ruisi Bowen cooperates with the experiential Chinese studies practice organization "Yunge Academy" to launch a customized travel trip。

Looking at the entire segment of cultural 188bet online casino games，You will find that the projects currently on the market are all granular content in cultural 188bet online casino games。

Third、Media (new media、self-media)、188bet online casino games and Creative Company、Civil organizations, etc.

Except the above two forms on the market，Another form of cultural 188bet online casino games is media (new media、self-media)、Cultural and Creative Company、Civil organizations, these institutions or individuals jointly launch cross-border humanities themed routes、Activity。

For example, the Italian travel agency Somewhere has customized the Italian 188bet online casino games in-depth travel series "Unfinished Travel" project for ACROSS readers，Theme such as "Tuscany，Wake up under the sunshine of the Renaissance。”

And some 188bet online casino games travel projects by self-matchmakers，The legendary ancient architectural tour of Ruaita，Historical forum Lao Bai’s ancient building tour project, etc.。

The models of these cultural 188bet online casino games are basically the same，Lead by an expert，Do an in-depth cultural tour。The expert who leads the team can be the initiator of the event，It can also be a famous scholar or expert, etc.，Ru Chen Danqing、Liang Wendao、Zhang Ming、Ma Weidu and others。

2. Pain points of cultural 188bet online casino games in the market

From the several forms of cultural 188bet online casino games currently existing in the market，And the cultural 188bet online casino games products and services provided by market entities，There are still serious problems in China’s cultural 188bet online casino games，Overall，There are roughly the following types:

Not deep enough: The market lacks platforms and products focusing on cultural 188bet online casino games，Even the themed tour series on OTA platforms are still superficial cultural tours，In-depth cultural 188bet online casino games products are relatively lacking。Affected by OP’s ability，The itinerary design of cultural 188bet online casino games is uneven，Travel routes are usually in the name of cultural experience，Click here。

Distributed: Various cultural 188bet online casino games resources are scattered on different platforms，By different experts、Expert、Controlled by institutions and others。This current situation determines that it is difficult for cultural 188bet online casino games projects to scale up，Difficult to replicate intensively，Cannot standardize。Especially many experts、Projects led by celebrities，It’s even harder to copy，Difficult to model。

No standards: Humanistic 188bet online casino games lacks general standard definition，The humanistic elements in the product lines currently available on the market are generally mixed with other elements，Unclear，Not prominent，Many lines just need a little humanistic edge，It is known as in-depth cultural tour，In the itinerary，How to reflect humanistic characteristics in the experience process，There is no standard。

Therefore，The domestic 188bet online casino games market urgently needs a platform focusing on cultural 188bet online casino games，Integrate upstream supply chain，Integrate downstream expert resources and destination resources at the same time，Provide users with high-quality in-depth content and service experience，Allows users to choose cultural 188bet online casino games products in one stop。

3. How enterprises form competition barriers for cultural 188bet online casino games

With the country’s emphasis on cultural 188bet online casino games and its continuous growth，The demand for cultural 188bet online casino games among high-end user groups in the market is gradually increasing，Competition in the field of cultural 188bet online casino games will gradually increase，So how do 188bet online casino games companies form their own competitive barriers in the field of cultural 188bet online casino games？

1. Increase investment in creativity

The core of cultural 188bet online casino games is “creativity”，The essence of creativity lies in seeking features and differences，Consistent with the essence of 188bet online casino games。The current supply of cultural 188bet online casino games in the market is mainly looking for differences and characteristics from the perspective of resources，Regardless of whether the mining process takes into account market demand and competition，The focus cannot be separated from resources。Humanistic 188bet online casino games needs to get rid of the constraints of resources to a certain extent，It requires comprehensive resources、Environment、Market、Create from various aspects such as social background and other factors，That is, creative transformation and construction。Left creative，Humanistic 188bet online casino games will also lose its vitality。

2. Strengthen destination resource integration capabilities

The destination’s resource integration capabilities include purchasing capabilities and bargaining capabilities，That’s the price advantage；Unique experience supply capability，That is, the resource acquisition ability of traffic-limited scenic spots or locations，In general, it is to improve the destination resource management (DMC) capabilities。

The definition of destination management is relatively broad，Generally refers to the collaboration and integration of all elements of a destination complex in a special geographical area based on specific 188bet online casino games strategies and planning，Belongs to official or semi-official jurisdiction。

But what practitioners often refer to as destination management refers to companies that have in-depth destination resources (not just 188bet online casino games resources)，Ability to combine travel resources based on themes or itineraries，Launch includes eating、Live、row、游、Purchase、Entertainment experiential 188bet online casino games products，Design and implement local 188bet online casino games services、Transportation arrangements、Holding large-scale events, etc.。Professional DMC will work according to the customer’s budget and activity purpose，Provide unique and feasible service execution solutions，Long-term cooperation with suppliers with credibility and experience in the destination，Provide VIP high-quality services。

3. Integration and supply of non-standard factors

As online travel standardized products become increasingly homogeneous，Non-standard products have become an increasing focus of major platforms，In the scope of cultural 188bet online casino games，There are many non-standard resources。

First resources from experts and celebrities，Most of the featured theme tours are related to experts and celebrities。such as，The red wine 188bet online casino games tour is led by a wine tasting master，High-end travel explained by red wine brewing experts。There is also the trip to Rome led by the much-hyped Shiono Nanao, etc.，Or an ancient building tour led by ancient building experts, etc.。

The second is special tours led by representatives of various professional fields。The inheritor of the inheritance explains it in person，Teaching skills，Team leadership experience, etc.，Combining 188bet online casino games travel with unique experiences，Inspire users’ interest in travel，Especially the experience of adding some special handicrafts to the itinerary。

In addition, it is for various non-standard catering、Food、Shopping、Integration and supply of hotels and other resources。Take non-standard hotels as an example，There are many distinctive decorations in the country、Theme packaging、Boutique hotel with 188bet online casino games connotation，Mostly related to humanities，These hotels are generally located in beautiful natural environments or near important local scenic spots，Excellent hardware equipment，Good service，But subject to independent hotel restrictions，Limited room types，Limited quantity，The main focus is the "small but beautiful" high-quality experience。If we can integrate such scarce and high-quality non-standard hotels，can provide users with a different humanistic experience。

4. The development trend of cultural 188bet online casino games

Although cultural 188bet online casino games has been speculated for a long time，But the real large-scale development has occurred in recent years。Judging from the cultural genes of cultural 188bet online casino games，The development of cultural 188bet online casino games in the field of online 188bet online casino games will generally have the following irreversible trends:

1. Deepening

China’s 188bet online casino games has evolved from traditional"Wandering around"-style sightseeing tour to "cultural in-depth tour" with culture as the theme、Changes in “Cultural Vacation Travel”，Special 188bet online casino games products with World Heritage as the core theme have emerged。An important manifestation of cultural in-depth 188bet online casino games is the rise and development of heritage 188bet online casino games。It is understood that "heritage 188bet online casino games" has become one of the most popular projects in the world 188bet online casino games industry，British heritage 188bet online casino games is developing rapidly，Annual revenue up to £26 billion。China has a long culture、Bright legacy，We have unique environment and conditions to carry out in-depth cultural travel。Do in-depth cultural tour，Expand cultural resources，Be thorough，It is the major trend of future travel。

2. Localization

Nowadays, people’s awareness of traveling is gradually mature，The 188bet online casino games market is also gradually improving，Tourists’ self-awareness is increasingly respected and satisfied，The single way of traveling has been abandoned by the public，Emerging 188bet online casino games methods are gaining more and more popularity。Tradition is boring、A little taste of travel methods，Can no longer meet the increasingly personalized and differentiated travel needs。Breaking the traditional way of traveling，To experience the local lifestyle，See the different local scenery，Experience different customs and customs，Localized in-depth experience will become popular。

3. Niche

There are many types of cultural 188bet online casino games，Users have various in-depth experience needs，It has also been decided that cultural 188bet online casino games will determine specific experience projects and itineraries based on circles or groups with the same hobbies，This kind of experience requires that the size of the team must be controlled to a certain number，Make sure each participant gets enough attention，Experience a deep enough culture，Generally speaking，Team members cannot exceed 15 people。

4. Socialization

Humanistic 188bet online casino games experiences the essence of human culture，Have strong communication while experiencing it、Share、Social needs for interaction，So socialization will be throughout the trip。

Because of the same hobbies、Similar travel habits，Social behavior will occur before the tour information、Information sharing and exchange，Interaction and communication during the game，Summary and sharing after the trip。Especially the experts、Master、Humanistic 188bet online casino games led or participated by celebrities，Participants’ social needs will be stronger，Just imagine，If Chen Danqing leads a team to Europe to appreciate Renaissance culture，Users who sign up are not only interested in whether the itinerary is comfortable and reasonable，What I like most is that I can get to know and communicate with Chen Danqing during the trip。

5. Customization

The current supply logic in the 188bet online casino games market is，Develop personalized itineraries based on the unique needs of users，However, the itinerary design itself does not have any copyright or property rights，Easily imitated by peers，So practitioners simply provide customized routes based on standardized sales experience，On the one hand, it can save the cost of communication with users，On the other hand, you can also purchase related 188bet online casino games resources in advance，Get price advantage。

But cultural 188bet online casino games needs to be done thoroughly，We need differentiated competition。Every group is different，Difference between lines，Customized supply that fully serves user needs。And this has higher requirements for 188bet online casino games companies，First of all, the company needs to have an OP with both professionalism and experience，Design a rational itinerary that meets user needs，Secondly, the company needs to have strong control over the resources of the destination，Can meet the personalized experience requirements put forward by users。

5. Conclusion

China’s 188bet online casino games industry has experienced extensive development for many years，has entered refinement、Verticalization、Deepening development stage，Whether it is an online 188bet online casino games enterprise or an offline enterprise，Everyone needs to re-examine their product system and supply system，Repositioning in the rapidly changing market competition landscape，Find market segments to focus on。Big platform is good，Small company too，Focus will be the key to building core competitiveness，It is precisely because of the huge consumption volume of the 188bet online casino games market，Focus on a certain vertical market segment，Can still obtain enough user traffic and business income，Humanistic 188bet online casino games is likely to be the next stop of the bustling online travel！

*Author of this article: Zhu Wenbo，Master of Business Administration，Worked in CYTS、Wanda Group，Currently serving as senior vice president of EMI Travel Division of People’s Daily。