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May 3，China Tourism Academy、Ctrip.com，Combined more than 2.500 million user group data，Free travel、Group tour、Cruise、Visa and other actual booking travel status，Monitoring and analyzing the tourism situation and tourist behavior during this year’s May Day holiday，Released the "2016 May Day Holiday Travel Popularity Ranking"，Including this year’s tourism consumption level、Most popular departure cities、Destination province and city、Country and region、Travel methods, etc.。

The popularization of paid leave drives the demand for enjoying short and long holiday travel into the mainstream

2016 May Day is the 9th May Day holiday in my country。From 2008，The "May Day" seven-day holiday was replaced by a three-day holiday。Report Display，Increasing income level、Complete paid leave system、Transportation infrastructure improvement、Promoted by the popularity of the Internet and smartphones，Citizens’ willingness to travel during the short holiday is high，Tourism has become a “rigorous need” for national consumption。Five major trends in travel during this year’s May Day holiday: longer travel span，Take a short holiday as a long holiday；Consumption level upgrade，Willing to spend more money to buy a better experience，Enjoyment demand becomes mainstream；Outbound travel is more popular，Travel mode changes from sightseeing and shopping to leisure vacation；Increased proportion of independent travel，Group tours pay more attention to quality；Increased dependence on the Internet, especially mobile Internet，Mobile APP consumption accounts for more than half。

Report Display，This year’s May Day holiday，The tourism market size and consumption continue to grow，Ctrip Travel Group Tour、Free travel、Organizing hundreds of thousands of people to travel through cruise ships and other means。“Paid vacation + short vacation” has become the mainstream choice，75% of trips last for more than 3 days。Many office workers who have booked 188bet online sports betting long-distance trips will take 4 days off from May 3rd to May 6th，Add weekends，Just to have a 9-day holiday。

The number and length of vacations have become key factors affecting the development of the tourism industry。From Ctrip travel order statistics，The number of people traveling during the “May Day” holiday is about “Eleven”、A quarter of the Spring Festival holiday。Twice as many holidays，The number of tourists increased three times。With the implementation of paid leave in our country、Weekends everywhere 2.5-day vacation pilot、Implement local holiday arrangements，All will have a positive impact on the tourism market。

Departure place list: Shanghai tourists are the most enthusiastic about travel, and outbound travel in second- and third-tier cities has increased significantly

The top ten tourist source cities during the May Day holiday are Shanghai、Beijing、Guangzhou、Shenzhen、Hangzhou、Chengdu、Nanjing、Tianjin、Wuhan、Chongqing。Beijing, Shanghai and Guangzhou are still the absolute mainstay of May Day travel，Regions with higher incomes have more tourists、The higher the cost。However, in terms of the growth rate of outbound tourism，The growth rate of second-tier cities is obviously stronger。Including Chengdu、Nanjing、Chongqing、Hangzhou、Changsha、Harbin、Dalian、Outbound tourism in many departure cities including Xi’an has increased significantly year-on-year。

This year’s May Day，Which regions have the highest level of tourism consumption？Comprehensive Ctrip domestic travel、Outbound travel big data，The report released the top ten cities with the highest per capita tourism expenditure during the May Day holiday in 2016，In order: Shanghai、Beijing、Changchun、Shenyang、Hangzhou、Nanjing、Nanjing、Dalian、Baotou、Guangzhou、Fuzhou。In the top ten，The highest Shanghai、Beijing reaches more than 4,000 yuan，Many second-, third- and fourth-tier cities have become “dark horses”，For example, Changchun ranks third with 3802 yuan per capita。

Outbound travel list: Korea, Thailand and Japan surpassed Hong Kong to become the most popular destinations

Compared to many domestic destinations、The scenic spot is crowded during the short holiday，Going abroad to experience exotic customs has become the choice of many Chinese people。Due to changes in national life concepts、Implementation of annual 188bet app leave system、Influence of external favorable conditions such as favorable visa flights，Outbound travel has become a major trend。Based on group tour、Free travel order data shows: This year’s May Day outbound travel bookings are hot，Even if the holiday is only 3 days，Outbound travel also accounts for 50%，Most tourists choose to take time off before and after the short holidays to “go abroad”。

Report Display，Based on the number of people booking travel vacation products，May Day period，The top ten most popular outbound travel destination countries and regions are: South Korea、Thailand、Japan、Hong Kong, China、Taiwan, China、Singapore、Indonesia、Malaysia、United States and Maldives。

The top ten popular destinations are: Seoul、Bangkok、Singapore、Hong Kong, China、Taipei, China、Tokyo、Jeju Island、Phuket、Washington。

South Korea、Thailand、Japan has replaced Hong Kong, China as the most popular destination for outbound travel，The number of tourists from these three countries accounts for more than 30% of the total outbound tourism。Hong Kong’s popularity dropped to fourth place。

With the popularity of Korean dramas and the promotion of Korean Wave，South Korea returns to the number one position in terms of outbound travel popularity。The Kyushu region of Japan suffered an earthquake not long ago，However, except for Kyushu, tourism in other regions was not affected by the earthquake。Tokyo、Osaka、Kyoto and other hot spots for May Day。Starting from May 1st, Japan has lowered the minimum tax-free limit for foreigners’ shopping，South Korea has also introduced an instant tax refund policy and a number of shopping discounts for Chinese tourists，The "May Day" holiday "buy, buy, buy" continues to heat up。Thailand’s popularity in Southeast Asia remains high，Vietnam、Malaysia、The Philippines and other cost-effective islands have become the new favorites of Chinese tourists，Over 200% year-on-year growth。Slow-paced travel such as island leisure vacation has become the choice of more and more consumers。

Domestic travel list: Sanya、Xiamen、Guilin’s most popular per capita consumption exceeds 2,000 yuan

Domestic tourism grows steadily during May Day，Sanya、Xiamen、Kunming、Lijiang、Xi’an、Beijing、Chengdu、Xi’an、Guangzhou、The most popular in Hangzhou。Vacation destination、In-depth tours to one place are 188bet app more popular among tourists，View from the top ten，Sanya、Xiamen、Kunming、Lijiang、Slow-paced leisure vacation destinations such as Chengdu have become the first choice for Chinese people，Pure play、Relaxing schedule、Accommodation and transportation upgrade、Products with special entertainment and catering arrangements are the most popular。

This year’s May Day，The per capita tourism consumption of domestic tourists exceeds 2,000 yuan，An increase of about 10% compared with last year。Consumers when choosing an itinerary，Lengthened travel span、Improving product specifications are all factors leading to the increase in per capita consumption of domestic tourists。Data display，50% of consumers choose 4-7 days itinerary during the May Day holiday，The proportion increased by 5 percentage points compared with last year。

Internet dependence increases and mobile bookings account for half

More and more dependent on the Internet and mobile phones when traveling，The number of tourists booking through mobile devices during the May Day holiday increased significantly year-on-year。The report released the TOP20 cities with the highest degree of “Internet + Tourism” development during the May Day holiday in 2016，The top ten are: Shanghai、Beijing、Guangzhou、Chengdu、Shenzhen、Hangzhou、Nanjing、Tianjin、Wuhan、Chongqing。

Report Display，Group tour from Ctrip、Free online booking，Mobile booking ratio reached 55%，The proportion of domestic travel mobile bookings reaches 60%。In Tickets、One day trip、Outbound WIFI、Performance、Fragmented products such as gourmet food have a higher proportion of mobile bookings，More than 80% of consumers use their mobile phones to book local entertainment products two days before departure or during the trip。In addition，The proportion of tourists applying for visas through mobile phones has also reached nearly 60%。

A latest report released by China Internet Network Information Center (CNNIC) shows，Starting from the end of 2015，The number of people online in China reaches 6.8.8 billion，90 of them.1%，That is 6.200 million people use mobile phones to access the Internet。Data is displayed，my country’s online travel market exceeded 400 billion yuan in 2015。The number of downloads of big apps like Ctrip is as high as 1 billion。

Report thinks，my country’s tourism market is moving from offline 188bet app to online、Mobile transfer，Online booking is starting from ticket、Standardized products such as hotels，To group tour、Free travel、Cruise、Transfer of customized travel and other non-standardized products。It has also become a trend for traditional travel agencies to join online travel platforms。

The proportion of independent travel has increased, and group travel pays more attention to quality

Report Display，View from online vacation product booking，This year’s May Day holiday, about half of the tourists choose independent travel and group travel。For young customers、The proportion of independent travelers, mainly urban white-collar workers, continues to increase。The proportion of overseas independent travelers is as high as 60%。

The most popular independent travel destinations are: Hong Kong、Seoul、Singapore、Phuket、Tokyo、Jeju Island、Taipei、Osaka、Macau and Chiang Mai。Hong Kong ranks first，Independent tourists account for nearly 90%。

Consumers are willing to spend money in exchange for a better travel experience。Ctrip travel data displayed nationwide，Choose high-star 4 diamonds、The proportion of 5-diamond products exceeds 50%。For example, the proportion of 5-diamond products among Sanya group tour products reaches nearly 70%。

Restriction of traffic in scenic spots during holidays becomes a trend

This year’s May Day，Which scenic spots will people flock to？Based on Ctrip ticket data，The top ten scenic spots with the highest booking volume during this year’s May Day holiday include the Forbidden City、Huashan、Shaolin Temple、Shanghai Wildlife Park、Chimelong Wildlife World、Wuhan Garden Expo、Slender West Lake、Beijing Wildlife Park、Qin Shihuang Terracotta Warriors and Horses Museum、Zhuhai Chimelong Ocean Kingdom, etc.。

During the May Day holiday，National tourists spend more than 100 yuan per capita on tickets。May 1，Some popular scenic spots across the country have begun to implement peak season prices，Tourists book discount tickets online for quick entry，Also resolves the increase in travel costs caused by peak season prices。Statistics display，90% of Ctrip ticket orders this year came from mobile bookings。

To limit the flow of people，The Forbidden City and other famous scenic spots implement a real-name ticket purchase system，And sell tickets strictly in accordance with the maximum carrying capacity，80,000 tickets sold out on the first 188bet app day of the short holiday。Taishan、West Lake、The Badaling Great Wall in Beijing is full of people，Some scenic spots exceed their maximum tourist capacity during the May Day holidays。Beijing Nanluoguxiang and other scenic spots have also stopped receiving group tourists for the first time。Report Analysis，Limiting traffic in scenic spots during holidays will become the norm，Tourists want a better experience，Will make more use of paid leave to travel during off-peak hours。

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