Benefit news，“Those who win the 188bet Online Sports Betting and Casino win the world”、“Happy travel，Chairman of Jingyu Group, creator of the famous sayings such as "The key lies in 188bet Online Sports Betting and Casino"、Hong Qinghua, founder of Lvmama Travel Network，On June 29th, "Either 188bet Online Sports Betting and Casino is Reborn" was published at the "Jingyu 188bet Online Sports Betting and Casino Strategy Practice Conference"，Wonderful Speech of "Either Survive"，Shocked the audience again。The following is the full text of the speech:

I talked about IP in 2015，We are talking about "A Thousand Bones of Flowers"、"Why is the Shengxiao silent"、"The Legend of Miyue"，We are talking about the astronomical adaptation rights of the novel，is the development of derivative products surrounding film and television dramas，It’s a video game linkage。Causing a small sensation in the 188bet Online Sports Betting and Casino industry。

2015 Jingyu Group Annual Meeting，Determined 2016 as the first year of Jingyu Group’s 188bet Online Sports Betting and Casino strategy。Will be implemented in three ways:Service 188bet Online Sports Betting and Casino, channel 188bet Online Sports Betting and Casino and product 188bet Online Sports Betting and Casino.

The first is the channel 188bet Online Sports Betting and Casino release-the channel is amazing.

We will establish the China 188bet Online Sports Betting and Casino Electronic Ticket Research Center today。Under the guidance of China 188bet Online Sports Betting and Casino Academy，Cooperation with the 188bet Online Sports Betting and Casino Department of Fudan University，Five famous scenic spots in China become the first batch of governing units: Huangshan，Oriental Pearl，Beijing Happy Valley，Qingcheng Mountain Dujiangyan，Canton Tower。We expect the research center to become a barometer and wind vane for the development of China’s scenic spots。

Then Jingyu Group signed a comprehensive strategic cooperation agreement with Huangshan 188bet Online Sports Betting and Casino Development Co., Ltd.，In addition to closer cooperation between Lv Mama and Huangshan，Scenic Area and Huangshan 188bet Online Sports Betting and Casino Co., Ltd. will cooperate in depth in Huashan Mysterious Cave and the entire Huangshan area，From planning and design to project investment to scenic spot operation management、Tent hotel, etc.。

The second part is the release of service 188bet Online Sports Betting and Casino-service wins.

As service 188bet Online Sports Betting and Casino，Lv Mama will launch the Happy Lvxing quality one-day tour brand today，Solve the pain points of one-day tours across the country。One-day tour is the image window of each city，At the same time, it has become a pain in the heart of every city，According to 12301 complaint statistics，One-day tour complaints accounted for 21%；The first phase of Kaixinluxing’s “Quality One-Day Tour” will be in Shanghai、Beijing、Sanya、Xi’an、Chengdu、Xiamen、Zhangjiajie、Guilin、Suzhou、Nanjing、Opening high-quality lines in 12 cities including Changzhou and Yan'an，Promise to play again if not satisfied，Equipped with a personal travel butler，Create this product with the heart of a craftsman，National promotion after successful pilot，Will build “Quality One-Day Tour” into a nationally renowned brand。

The 188bet Online Sports Betting and Casino industry is not only about the present, but also about poetry and the distance.

The second agenda of service IP is，We announced the establishment of a 2 billion Chase Lvmama 188bet Online Sports Betting and Casino Innovation Industry Fund with the listed company Shenzhen Chase (SZ000038)。

The 188bet Online Sports Betting and Casino industry is being reconstructed，From scenic spot 188bet Online Sports Betting and Casino to the era of global 188bet Online Sports Betting and Casino，The market is restructuring，Investment is also being restructured，The 2 billion 188bet Online Sports Betting and Casino industry fund is mainly invested in scenic spots with huge potential、Specialty boutique hotels and large-scale B&Bs、Gourmet、Shopping and innovative 188bet Online Sports Betting and Casino enterprise。

The third part is product 188bet Online Sports Betting and Casino release-product is king.

Jingyu’s Gepu Geyuan Ge Sheng Hotel brand launch and landing signing。

Gepu landed in Jinzhai, Nanxun Ancient Town，Ge Yao landed in Maoshan。Tent Guest、In the next five years, there 188bet Online Sports Betting and Casino 50 Gepu Geyuan Ge Sheng brand hotels through investment、Brand Authorization、The commissioned operation model can be found in China’s most famous scenic spots and destinations。

The second item on the agenda is the signing of an entrusted operation and management rights agreement between Jingyu 188bet Online Sports Betting and Casino and Maanshan Putang Resort。Build Putang into a well-known leisure resort in the Yangtze River Delta。

Finally, there 188bet Online Sports Betting and Casino a mysterious announcement of a spokesperson for Donkey Mother.

Today’s release is just the beginning of Jingyu 188bet Online Sports Betting and Casino’s journey.

I want to go further，Future，There are only two ways for 188bet Online Sports Betting and Casino companies: IP rebirth，Or lingering。

This is not alarmist。Today，188bet Online Sports Betting and Casino value is no longer limited to pan-entertainment，Permeating from pan-entertainment to the full dimension of the new business ecosystem。The era of everything being a media has arrived，188bet Online Sports Betting and Casino represents a new discourse system and narrative method，188bet Online Sports Betting and Casino represents a new connection language，Represents the fourth generation traffic entrance，188bet Online Sports Betting and Casino represents individuality and scarcity，188bet Online Sports Betting and Casino connections build commercial cryptographic potential，It is the formation and rapid migration of new traffic。

Why Papi Jiang’s short video ad can be auctioned for 22 million？Why the sale of a pair of Supreme-Nike co-branded shoes can shock the New York City Police Department？Why a virtual character’s holographic concert can be turned into a world tour and tickets are hard to get？Why Wu Xiaobo’s trip to Antarctica with you is so popular？Why go to Silicon Valley with top venture capital... Behind these popular events is the reconstruction 188bet Online Sports Betting and Casino new business ecosystem。

What exactly is Super 188bet Online Sports Betting and Casino IP?

1、Super 188bet Online Sports Betting and Casino IP represents the era of group tours where birds of a feather flock together，Developing into an era of global 188bet Online Sports Betting and Casino where people are divided into groups，Represents personality、Scarcity、The reshaping of 188bet Online Sports Betting and Casino value by differentiated charming personality。The underlying logic of this kind of crowd classification is a kind of labeling、Circular culture。Dang 90、The interests of those born in the 00s have already been fragmented，When dispersed into countless subculture communities，For young people，Subculture represents culture itself，Niche favorites merge into mass popularity。

2、Super IP requires that 188bet Online Sports Betting and Casino products can ferment themselves。This kind of product power，Can grow on its own，Endless life，Can be copied。The craftsmanship of products returns。There is a store in Kichijoji, Tokyo, Japan，Only 3 square meters，Only sells yokan and mochu cakes，The annual income is as high as 300 million yen (more than 23 million RMB)，This shop is called "Xiaoji"。

3、Super Travel IP，Continuously forming a worthy subscription mechanism，This is a trusted proxy，Trust makes forwarding easy，Trust makes word-of-mouth a fast way to spread，The cost of acquiring new customers is also lower，The sharing mechanism is naturally activated。Trust will be the magic weapon to win in 188bet Online Sports Betting and Casino。Why is Yuanjiacun so popular？Operating revenue in 2015 exceeded 1.3 billion，Far beyond the World Heritage Qin Terracotta Warriors and Horses Scenic Area，It was developed because of the more than 100 meters long snack street，More than 300 people in 62 households in the village have helped 3,000 people in ten surrounding villages become rich，Because of the trust endorsement of food，The source and phone number of the raw materials are listed in front of each snack store，And swear by the health of my family。

4、Super Travel IP，Very close to the transaction、Traffic has super monetization ability，Whether self-operated or agent，Can have higher conversion rate and repeat purchase rate。188bet Online Sports Betting and Casino is an experience economy，It can be said to be a social currency represented by credit value，Meaning that IP is the node of the social chain that reshapes trust，Responsible for the formation center of the new credit system。Wu Xiaobo taking you to Antarctica is an IP with super monetization capabilities。

5、Super Travel 188bet Online Sports Betting and Casino，May rise on specific platforms but is not limited to a single platform。This is a negative cost connection，The cost of connection is not only approaching zero，It will also bring more active traffic，In 2015, sales of cultural and creative products from the Forbidden City exceeded 1 billion，Not just relying on its own platform，Similar to Taobao in the Forbidden City, there are occasional cuteness shows and Marvel culture (Marvel) is deeply rooted in the hearts of the people，Of course the deal is a flash sale。

Today’s travel，Everything has changed。Tourists have changed，The way of traveling has changed，The channel has changed，The gameplay has changed。People’s hearts are being reconstructed，The industry is being restructured，Invest in Reconstruction，New traffic is rapidly forming and migrating。People don’t like homogeneous, mass-produced market-style 188bet Online Sports Betting and Casino products，More and more like the personalized, free and unique way of traveling。

Previous travels，Products value functionality，User experience is functional experience，This is also the core reason why tourists purchased at that time。But with the rapid development of 188bet Online Sports Betting and Casino，Products are becoming more and more homogeneous，This also makes the user’s choice of product in vain，Or the user does not have the right to choose。The winner of the market，It is often not the product itself that wins over consumers，And usually you can only win through pure large-scale marketing，Or stack the quantity to win，So I often place more ads，Make more subsidies，And the cost reduction brought by large-scale production。The management of an enterprise is actually channel marketing-oriented。This is also one of the reasons why today’s Internet companies suffer huge losses。P&G’s “light products” a few years ago，The business strategy of "emphasis on marketing" is very representative，But two years ago，This strategy suddenly loses efficiency。The sky-high marketing expenses have not brought real growth to P&G，Performance gradually declined。This is the strategic adjustment for P&G to sell marginal assets and brands。

Excess of material means the pursuit of spiritual enjoyment。188bet Online Sports Betting and Casino has entered the stage of enjoying 188bet Online Sports Betting and Casino from experiencing 188bet Online Sports Betting and Casino through experiencing 188bet Online Sports Betting and Casino。Even if you travel by yourself and train yourself, it is still a kind of enjoyment。

Mobile Internet has created this era of acceleration，There is an excess of information and a scarcity of attention，Thus creating IP expression，And make IP a new connection symbol and discourse system。IP-based survival is an inevitable choice for business models in the era of structural overcapacity and scarcity of attention，It is a natural expression of niche needs，is a commercial derivative of connection logic。The sense of ritual will become the creative logic of future 188bet Online Sports Betting and Casino products。Travel becomes a group of people going out to "work" with each other。

Future，All brands must become the new species of super IP，If you are not a super IP，You will not be able to enter the 188bet Online Sports Betting and Casino industry，No tourists will be connected to you，You may have no chance of business miracle。Happy travel，IP required。Or IP is reborn，Or stay alive。If we can connect the past and the future，It will definitely be brilliant。