Counting from the emergence of the first budget hotel chain in China’s hotel industry，It has been nearly 20 years of development today。2000 to 2009 is called the golden decade of 188bet mobile login，During this period，For example 7 days、Home Inn、Brands such as Hanting are rapidly emerging in the market，It was also the choice of most consumers at that time。However, starting from 2015，The development of 188bet mobile login is slowing down，And there is a downward trend。According to statistics，Since entering 2015，About 1,000 hotels close every quarter，188bet mobile login account for the largest proportion。However, the development path of 188bet mobile login is getting narrower，In fact, it is precisely because 188bet mobile login seek rapid expansion，Resulting in poor management of a large number of franchise stores and low-price competition in the market。

A hotel group that started as a mainstream budget hotel brand in the market，All are beginning to deploy high-end hotel brands: Plateno continues to join forces with overseas high-end hotel brands to enter the Chinese market，There is also self-operated H12、Portofino and other brands。Huazhu Group, which made its fortune from Hanting, also wants to take a high-end route，After Sun Wu became CEO of Huazhu High-end Hotel Division in 2016，We quickly signed contracts with 25 new mid- to high-end hotel brands。Of course，There are also a series of 188bet mobile login that are trying to improve their status。But，Even most 188bet mobile login are moving towards the mid- to high-end segment，But we still focus our main resources on the budget hotel business。Then，How to control the current market chaos？How to change 188bet mobile login？

Due to market homogeneity、Hotel quality has declined，188bet mobile login usher in a wave of mergers and acquisitions，The competitive landscape of the market has also changed，Resulting in unfavorable development of 188bet mobile login，Many franchisees want to leave。In this year，The successive incidents of riots involving Huazhu franchisees are the most concerning，The occurrence of the incident can be said to be a necessary stage in the development process of 188bet mobile login。After the incident，Ji Qi said this in "Letter to Franchisees": "188bet mobile login from the beginning to the present，Nearly 15 years of history，Not rigid、 Immutable，It’s time for change and innovation。188bet mobile login are expanding rapidly，After opening the store quickly，Each brand will continue to be segmented，Continue layering，Brand differentiation and personalization will also be more distinct。Whether it is product innovation、Model innovation，Still a quality upgrade，It’s all about keeping up with the needs of mainstream consumers。”

Many people in the industry are not optimistic about the budget hotel market now，Think it has reached a bottleneck period，Not only does it no longer have distinctive management, it also cannot keep up with market demand，If 188bet mobile login want to improve their quality，This means we will face a cruel upgrading。

To this，Travel magazine interviewed Wang Xing, CEO of Plateno Group’s 7-Day Brand Division，Regarding the management issues of current 188bet mobile login hotel franchise stores，Detailed answers from three aspects。

Smooth communication channel

Previous management model，More dependent on the store manager，If the branch is well run，The store manager is also recognized by franchisees，No big problems reflected，It may weaken the communication between franchisees。If this continues，Due to the lack of comprehensive two-way regular communication，Some problems 188bet mobile login accumulate。So，Establish good communication mechanisms and processes，Let franchisees know clearly the company’s communication department and relevant personnel，Listen more to the voices of franchisees，Timely coordination and handling of existing problems，In fact, most problems can be solved in time。

Help franchise stores strengthen their competitiveness through product and service improvements

Current 188bet mobile login hotel operations，It has reached the stage of competition for "internal strength"。The market environment has been good in the past few years，Open a store and earn money。And when competition intensifies，After consumers’ needs are diversified，Is the hotel competitive enough，Fundamentally comes from products (maintenance and updates) and services (enthusiasm、Trained、Timeliness) experience，And the reputation accumulated thereby。Therefore，Strengthen the quality control of franchise stores，Through big data analysis，Communicate with franchisees promptly about the product and service status of the branch，Work together to promote improvement，Form a virtuous cycle，We will continue to strengthen the competitiveness of our branches。

The guarantee of quality is training and management

To improve products and services，Mainly do two aspects of work。First, strengthen the management of standardized standards，Let all franchise stores realize it，Standardization is the core competitiveness of the chain。Maintain the standard consistency of products and services，In order to ensure the healthy development of the brand 188bet mobile login long term。For Standard，Brand companies must have their own principles and control efforts，This is a common long-term interest。Secondly，For the implementation of standards，There must be continuous employee training plans and implementation。In today’s mobile Internet era，Intelligent learning among employees has become more popular，Update training content in time，And strengthen online and offline training and assessment ，Enable employees to go through this continuous cycle，Enforce good standards more accurately and efficiently，To achieve the purpose of improving customer experience。

CIC Consulting believes in the "2016-2020 China Economic Hotel Industry Investment Analysis and Prospect Forecast Report"，In the new normal environment，188bet mobile login gradually occupy more and more market share。can be seen，There is still a lot of room for development in the future of 188bet mobile login。But，A budget hotel after a golden decade，Encountered an embarrassing node now。This year，It can be said to be a turning point for 188bet mobile login，In brand、Service Quality、Franchise store management must be renovated and shuffled。In recent years, the accommodation market has welcomed batches of dark horses，Many accommodation experiences are more novel and economical，Attracting consumers。Next，The task of 188bet mobile login is quite important，Not only must the chain’s business methods and expansion paths be improved，Integrate resources，We must also effectively control costs，Do not affect the guest’s accommodation experience。Also，It is imperative to use novel ideas and economical ways to attract new and old customers。

The industry has developed to a certain period，Necessary to undergo changes。What is the next development status of 188bet mobile login，What other obstacles will you encounter？What new growth points are there？Travel magazine will continue to pay attention to this。