Since entering 2016，There is a boom in online live streaming in China，Major OTAs and other tourism companies are testing the waters of “travel + live streaming”，The application of virtual reality (VR) is also being explored and utilized in full swing。Travel live streaming is becoming an emerging tourism marketing method，Catering to the leisure and entertainment preferences of today’s young people，Its potential traffic monetization is also being explored by the industry。

May 13 this year，Qunar.com and Douyu Live launched the “Travel Live” program，More than a dozen Internet celebrity anchors rushed to Guangzhou Chimelong、Eight popular destinations including Phuket, Thailand，Feel the charm of the scenic spot with netizens through live broadcast。

June 8，188bet online sports betting Tuniu Film and Television and Huajiao Live Signed a Strategic Cooperation Agreement，Announced that both parties will establish a live travel channel、Create a live travel program、Cooperation in realizing the commercialization of live broadcast。

Mobile video、The development of live broadcast has captured the current young people’s interest in Internet celebrities、Celebrity recognition，Domestic tourism companies value the traffic monetization potential brought by young people。But for now，It is not common in China that tourism companies that simply rely on live video broadcasting as their core business model，Live video seems to be just a new marketing method for large tourism companies。

Today Zhihui will introduce to you five international tourism startups，They seek inspiration from consumers and travelers，Help tourism brands establish visual identity systems，And inject new forms of innovative content into the presentation of tourist destinations and scenic spots。

From the actual situation abroad，Virtual Reality、The 360-degree panoramic photo feature launched by Facebook、Snapchat and Instagram Stories provide travelers with new ways to showcase their travel destinations。

Travel brands and travelers sometimes prefer to have videos created by professional content producers，And in other cases，Local photographer、The works of freelance videographers and artists 188bet app download are more in line with the image that travel brands want to create。

Flipagram allows tourists to use photos and videos on their mobile devices to create short stories and share them on social networks while traveling。

Travelers want to share their travel stories with friends and family on social media，Involve them in their journey。Nevertheless，Many travelers don’t want to share every photo or video from their trip on social networks，This is one of the purposes for which Flipagram was created。

Pommtree was established in New York, USA in 2015。Travelers can not only upload their own travel videos on the Pommtree platform，You can also search and discover other destinations，Watch videos showing life styles in different regions。

YouTube has not yet established a platform online to publish millions of travel videos。If a traveler wants to watch some videos of a certain place，You have to search like a needle in a haystack。Pommtree was founded to solve this problem，For example，Travelers can get captured Central Park or Bondi Beach videos on the Pommtree platform by searching for keywords。However，The challenge facing Pommtree is competition with the well-known YouTube，How to change travelers’ past uploading habits to YouTube，Have them upload the video to Pommtree。As you can imagine，This is a big challenge。 

Tinflur is a platform that connects travel brands with potential 188bet app customers。This startup starts from the market target of travel brands，Analyze and create the brand’s ideal customer profile，Then via Traveler Interests、Find bloggers who match your travel content and location。

Many tourism boards spend a lot of time and money on people who are influential in society，But many times they are not the best choice to open the target market，So the tourism bureau must find the right person to achieve the existing marketing goals。

Ascape was established in California, USA in April 2015，is a high-quality virtual reality travel content planning mobile platform，Developed by the company’s team and its carefully selected content producers (such as travel experts) around the world。Ascape uses its own unique virtual reality equipment，Able to provide smooth playback for travelers、Videos in resolutions up to 4K。 

One problem with virtual reality technology is，These 360-degree videos don’t show travelers what they’ve seen on Google and Instagram。Before Ascape was founded，Travellers cannot see the comprehensive display video of the intended destination。

Alleys was established in Seoul, South Korea in 2015，is a solution platform that provides crowdsourced video navigation for destinations，Help travelers find their way around the city by using an interactive map。

Although paper maps will not be eliminated，But those more experienced travelers expect cooler 188bet app download ways to find their way around the city。Creating an interactive map can help them quickly locate their destination in the most efficient way possible。

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