With the advent of the era of mass tourism，The rapid development of tourism and sports and leisure industries，The cross-border integration of the two industries has become inevitable in the context of consumption upgrading。At the Sports Tourism Summit Forum held by Zhihuihe Haosi Group on September 25th，As the first domestic tourism consumer media to pay attention to and study the development of sports tourism industry，Liu Zhaohui, the founder and CEO of Zhihui, shared with you the development trends of sports tourism，The following is compiled based on the live speech of Liu Zhaohui, founder and CEO of Zhihui。

Today we are fortunate to bring together the elites of the two major industries of sports and tourism，Let’s discuss some potential strengths or future opportunities。I offer advice，Let’s do some small sharing first，There are three main parts:

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Under the overall economic downturn environment，Sports、The two trillion-dollar markets of tourism are two major industries with great potential and room for development，What kind of chemical reaction will happen if they collide together？We will wait and see。

1. Background 1: Economic growth slows down

After experiencing 10% growth in the past 30 years, China’s economy，It is likely to maintain a growth rate of 5-6% in the next 5-10 years，Two reasons:

First，The industrial volume has reached a certain scale，It is impossible to maintain a high-speed growth of more than 10% as before；

Second，The next five to ten years，The entire industrial and economic structure will undergo greater changes and adjustments，From the previous extensive and rapid growth stage to the pursuit of quality and health。

2. Background 2: Increase in GDP per capita

From the perspective of GDP，China’s economic aggregate has reached the second place in the world，Immediately surpass the United States，But in terms of per capita GDP and the geographical distribution of the economy，There is still a certain gap with the United States。On GDP per capita，The United States is 5.More 188bet app download than US,000，In China, it just exceeded 8,000 US dollars at the end of 2015；China’s economy is extremely unbalanced in terms of geographical distribution，Compared to other countries in the world，Beijing is only equivalent to the Philippines，Shanghai is only equivalent to Switzerland，But Xinjiang is equivalent to Libya。According to relevant data，Only 60 million people in China have passports，This means that more than 90% of Chinese people have not been abroad，So outbound tourism also has a lot of room for growth。

If and Travel、Combining two sports industries，Everyone will find a basic phenomenon，That is, this imbalance creates different industrial opportunities。For example, traveling，Tourism in first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen has been subdivided into peripheral tours、Customized tour、Free travel、Theme tours, etc.，The crowd is also subdivided into middle-aged and elderly tourists、Family travel and outdoor activities, etc.。And China’s fourth and fifth tier cities，But it is still in the booming stage of outbound travel。

Currently，Large-scale events are more concentrated in first-tier cities、Super first-tier city，But in the west、China’s economically underdeveloped areas，There are many new exploration opportunities worthy of our continued exploration，If tourism and sports development are combined，Then there will be endless possibilities。

The GDP of China’s provinces is compared with that of other countries in the world

3. Background 3: consumption upgrade

From total GDP to GDP per capita，Currently, China is facing a big industry opportunity with consumption upgrading，If we look back historically，China’s consumption upgrade has probably gone through three stages:

Phase 1，The beginning of reform and opening up，Food consumption decreases、Consumption of light industrial products increases， Light industry brings the first wave of consumption upgrade；

Second stage，Late 1980s to late 1990s，Electronic、Steel、Machinery manufacturing and other industries are developing rapidly ，Brought the second wave of consumption upgrade；

The third stage， Education、Entertainment、Culture、Transportation、Communication、Medical、Health care、Residential、Internet。This includes the combination of tourism and sports which brings 188bet app consumption upgrade opportunities。

The development of the entire Chinese economy is currently facing great challenges，The real economy is in serious decline，But the prosperity and future development potential of the two major industries of sports and tourism are eye-catching，Therefore, future entrepreneurial innovation and economic growth should explore new opportunities in these two large industries。

Economic development brings about consumption upgrade，At the same time, it also brings about changes in tourism demand。From an international perspective，US$3,000 is for sightseeing tour，US$5,000 is the leisure stage，More than US$8,000 has reached the vacation stage。The so-called vacation and leisure requires experience、Depth、Culture、Interaction of local culture、Interaction of local culture、Integration into local life，No longer just sightseeing，This change in demand requires the upgrading of tourism products，Thus bringing more industry opportunities to the industry，So the industrial structure may need to be adjusted accordingly as new demands change。

2. New trends in sports tourism consumption

The second part looks at the new trends in sports tourism consumption.The first is the change in consumer groups，Personalize travel products、Experiential needs。The generation group from 1984 to 1995 is the representative of China’s current mainstream sports + tourism consumer groups，Everyone’s demand for tourism and sports is unprecedentedly strong，But at the same time, you need to have personality、Have experience。This generation is also known as Millennials，Personalization、Mobile、Experience is the main feature of its needs，So while companies are seeking opportunities in sports and tourism，Attention should be paid to changes in the demand side。

Secondly, under the background of Internet+, tourism O2O has extended to the field of life services，A single tourism product can no longer meet the diverse needs of tourists 。

Consumption upgrade trend，The rising middle class，Travel has become an activity that transforms local life into a different place。China’s middle class is expanding year by year，In the future, this group will basically represent the trends and characteristics of China’s mainstream consumption。

3. Sports tourism development trends

The third part，Let’s take a look at the development trend of sports tourism。188bet app download Development from sports events、Event promotion to event management，Sports tourism is forming a comprehensive industrial belt。

A great sporting event in one destination，Will attract a large number of tourists。For example, after the London Olympics，London’s tourism growth averaged over 10% over the next six years。Compared to the relatively balanced development of outdoor sports in the United States，China’s sports events are more focused on centralized development，National development，This is similar to the development of tourism。

1. The arrival of the era of national sports

For sporting events，In the past, most people could only watch，Universal participation in marathon so far，Mountain biking becomes a new way of life。This means that the sports industry is changing from centralized development to decentralized development，Gradually becoming a national concern、An industry in which everyone participates，This is a very rare industry opportunity for practitioners。The combination of sports and consumer demand，Promote sports and tourism to become people’s two major lifestyles，Enables industry players to explore new industry opportunities and new ways of experience，Following Marathon、After mountain biking，Ice and snow become new items to stimulate vitality in winter。

2. The proportion of sports industry in GDP

From a global perspective，China’s sports industry accounts for a relatively weak share of GDP，Among G20 countries，China is 1/5 of many developed countries，Even 1/6，There is still a lot of room for development。Comparison of Chinese and American industries，China is currently more engaged in the production of sporting goods，And this may still be the case for a long time to come，To be further explored in sports services and other parts。

But by 2020，That is, two years before the Winter Olympics，Sports tourism may reach a very high share，Conservative view，Sports tourism will maintain a growth rate of 20%-30%，And this rate is 4 times the GDP growth rate、5 times。

This is a schematic diagram of some basic industrial structures and industrial chains that combine traditional and modern sports tourism，We can develop sports tourism integration points that we have not thought of before and have gradually emerged。For example, sharing economy in tourism、Transportation business、Airbnb has appeared 188bet online sports betting in the accommodation industry、Uber and other good cases。Can provide more ideas。

The sports industry has a large accumulation of sports events，There are also many sports enthusiasts，So we can also look for innovation points in the sharing economy。For example, sports have gradually become a part of tourism，The basic part of tourism provides the basic conditions and elements of sports，Sports has become a way of participation in our lives。

So what new points will the combination of these two parts bring in the future、What new exciting parts，It’s worth discussing together。

3. The power of technology cannot be ignored

Also，The power of technology cannot be ignored。The power of technology affects the entire industry，From the perspective of global industrial structure，Two major factors that may bring about industrial opportunities，First, consumption upgrade、The second is the power of science and technology。Then the same is true for sports tourism，The combination of VR and sports，The combination of VR and tourism，Including more technological means may change lifestyles more profoundly，It will also change the business model of industry practitioners。   

IV. Summary

Finally, a brief summary:

1、The sports market is ushering in a golden period of development，By total GDP、Per capita GDP and changes in people’s needs and lifestyles，Can see the arrival of such a golden period。

2、The integration trend of information technology is inevitable，Entrepreneurship and innovation will continue to emerge。The two major parts missing in the two major industries of sports and tourism，The first is the supply of high-quality products and services；The second is the improvement of information efficiency。Both of them are practiced by start-up companies in the sports industry and tourism industry，In this process，Informatization is an inevitable trend with the development of the Internet in new industrial opportunities。    

3、There are a lot of gaps in sports products，There is no better brand in China。Future，Consumers don’t just want American brands，Local pathfinders are also needed，We also need more high-quality Chinese sports brands to lead this industry。

4、The development of mobile Internet technology will help make sports tourism mobile and intelligent，These two parts are closely combined with the consumption characteristics of mainstream 188bet sports betting app download consumers，Mobile、Intelligent and experiential。

5、Verticalization of sports tourism，The trend of professional development is more obvious。

6、Increased campground usage，Outdoor RV has become a new way of consumption and travel。

7、Sports has become a new content of tourism、New lifestyle。

8、Sports tourism products will become mass consumer goods。The explosion of an industrial scale should become a consumer product for mass tourism，Become a consumer product that every common person can enjoy。 

*This article was compiled by Wang Hui, analyst at Zhihui, based on the speech of Liu Zhaohui, founder and CEO of Zhihui。