Seminar guest

188bet sports betting app download founder and CEO Liu Zhaohui

Jiang Hua, General Manager of Tongcheng Peripheral Free 188bet sports betting app download Division

Yuan Yilun, General Manager 188bet sports betting app download New Strategic Cooperation Department of Yaoda

Zhang Hailun, Director of Mafengwo Domestic Brand Department

Jiang Hua:In the past, everyone’s focus was mainly on mobile Internet，But if you always focus on this，Many times it leads to a false requirement。I don’t think peripheral 188bet sports betting app download is for mobile Internet，But it provides peripheral 188bet sports betting app download services，Mobile Internet is just a medium。Now customers may require us to be more flexible and convenient in providing services and manufacturing products，This is a new requirement。But we can’t talk about mobile Internet，Everyone is just focusing on mobile Internet，Everything becomes completely virtual，Don’t do that in scenic spots either。

Also，“Consumption upgrade” is true。So everyone should focus more on consumption upgrade，It’s hard work ahead，But slowly we 188bet sports betting app download see a very good realization。

This is also the reason why Tongcheng Tourism has built many one-yuan scenic spots in the process of strategic transformation this year。In fact, I saw the trend of mobile Internet，On the final hurdle，Hope to catch the last tail，But after passing this level，We will adjust it immediately。Everyone saw that Tongcheng 188bet sports betting app download will not do such things this year，More efforts are being made to improve customer reputation and offline services，Make things more practical。

In the trend of 188bet sports betting app download upgrading，Users’ requirements for practitioners are increasingly personalized products，More and more in-depth services。It turns out there may be only a single requirement，Just for fun，But now his needs are very rich、Multiple、Three-dimensional，And quite personalized，So practitioners must use very personalized products to satisfy them。

Liu Zhaohui:The first one is actually the understanding of mobile Internet，China now has 9.8.8 billion，Nearly 80% of mobile Internet users。But if you think that mobile Internet is something that everyone must do，In fact, it is easy to follow the trend。Because many companies sometimes don’t even do a good job on the PC side，The foundation of products and services is not solid，Just do mobile Internet blindly，Then it may bring disastrous things。For example, many tourism companies started making APPs，But there are so many APPs now，The products and services are not good，Can only become a zombie application。The second one mentioned a bonus，It is the focus of products and services under consumption upgrade，I think this is a real need，But you can’t just focus on one aspect。Because the products and services are solid，It is possible to explode only if you contact the Internet again；Only offline，Without the integration of the Internet, it 188bet sports betting app download difficult to explode in volume；Similarly if you only do it online，No products and services，It will bring even greater catastrophic consequences。

Yuan Yilun:Under the trend of consumption upgrading and mobile Internet，There are several favorable conditions for surrounding 188bet sports betting app download。The first is the increase in people’s disposable income，More spending on leisure and entertainment。Taxi app、Shared car rental、The popularity of ride-hailing tools、Mature，It is more convenient for users to 188bet sports betting app download around the area，The cost of traveling is lower。The second is thanks to the mobile Internet，More transparent information，People’s individual needs will be revealed more thoroughly，The possibility of being satisfied is greater。Past years，Internet and mobile network users from incremental market to basic stock market，The information has overflowed for users，Like what Mr. Liu just said，The number of APPs installed on a person’s mobile phone is limited、Messages received every day、WeChat public account to follow、Online and offline touch points are limited。In this environment，It will force a lot of products around the personalized needs of users。

Back to the previous topic，Under these two trends，How will user needs change？I think there has been no major change in user demand for peripheral 188bet sports betting app download in recent years。Just the past few years，Not so transparent，They can only buy mass products through mass channels。But in the mobile Internet environment，Their depth needs will be met。In this case, excellent content will be more favored。This is also the previous trip to Mafengwo location that detonated the entire circle of friends，Donkey Mama attaches great importance to IP，Tongcheng combines online and offline stores, including community activities, to go deep into the community、Community，Reasons for trapping a certain level of users。Alibaba 188bet sports betting app download recently launched three pillars of content strategy，Even the entire Taobao is paying attention to content operation。I think there has been no qualitative change in the needs of peripheral 188bet sports betting app download users in recent years，But then their demand on the supply side will be met。

Liu Zhaohui:188bet sports betting app download is divided into four stages: sightseeing、Casual、Vacation、In-depth experience。In terms of international standards，Enter the in-depth experience stage when GDP per capita reaches US,000，China’s per capita GDP reached US,000 last year，In fact, it has reached the experience stage。

I think the first level of the in-depth experience tour requires more experience；The second level requires complete 188bet sports betting app download conditions，Especially the number of private cars。For example, Tongcheng’s page is very clear: 188bet sports betting app download around the area、Free 188bet sports betting app download，Having a car and being able to drive yourself is actually a very important prerequisite for traveling freely。Another one is the information development of mobile Internet，In fact, consumption upgrade，The consumption needs of Millennials and the middle class are more reflected in mobile，Personalization，So do peripheral tours have such personalized needs?？

Zhang Helen:In the context of 188bet sports betting app download and consumption upgrade，The entire market is highly leveraged，The emerging groups supporting the entire consumption upgrade behind this huge lever are huge，And this group is the post-80s and post-90s，Their consumption and information acquisition habits are very different from the past。

For example, surrounding tours，There was a long holiday before，After the long holiday policy is cancelled，There is an annual leave policy，We redistribute annual leave，Therefore, there are many off-peak tours、Weekend trip。So with the consumption upgrade，188bet sports betting app download is becoming more and more frequent，Surrounding tour will be shorter because of it、Characteristics of close distance，Demand will gradually increase，Concurrently corresponding personalization、High-quality services and products will also increase。Then upgrade your consumption，It is undoubtedly a new beginning for surrounding 188bet sports betting app download。

Liu Zhaohui:What Mr. Zhang just mentioned，I think the first level is the post-80s generation、Post-90s，People at this stage between 1984 and 1995，In summary, they are called Millennials，Basically 24 years old、25 to 35 years old、36 years old。And currently there are 1 in China.400 million such mainstream people，This class 188bet sports betting app download the main body of peripheral tours，There are old people at the top and young people at the bottom，Nothing to do on the weekend，With the old man、Children go on a short trip。

The second mentioned staggered peak、188bet sports betting app download frequency，Staggering peak hours is the dilemma of staggering the structure of holidays，Some time ago，Zhihui and 188bet sports betting app download TV have recorded many programs，With Nankai University、Many experts from the Academy of Social Sciences have discussed this issue from many levels，Finally we found out that our country’s holidays are actually unreasonable。The current average number of trips per family in China is 2.About 94 times，This number is equivalent to the level of the United States in 1972。But in recent years, there have actually been great breakthroughs in peripheral tourism，The average frequency of peripheral 188bet sports betting app download per family should be around 10 to 20 times，Another level is the improvement of quality requirements。

For example, all the attractions 188bet sports betting app download full by November，But it’s crowded during the off-season，The hot and cold seasons in the scenic spot are very uneven。The grassland scenic spots in Inner Mongolia are very lively from the end of May to the beginning of August every year，But no one goes there at other times。Therefore, the frequency of tourism may change a structured dilemma of the scenic spot。

*188bet sports betting app download article was compiled by Zhihui editor Li Tinghui，WeChat ID: litinghui1234。