10month12日，The 3rd Tourism Destination Regional Platform Summit Forum was successfully held in Hangzhou，From Tourism Bureau、Tourism agency、Travel Group、Tourist attractions and from Huawei、BAT、Capital and other industry leaders gathered together，Talk about the future by the beautiful West Lake。

This summit is based on“Building dreams with ingenuity and developing together”is the theme，Exchange the ingenuity and innovation of tourism destination operations under the new trend of all-region tourism development，Discuss the content construction of destinations、Product and service innovation practice，About tourism big data application、Tourism and Finance、Capital integration and other topics，Had active discussions and heated exchanges。

Cai Jiacheng, Director of the Information Center of the National Tourism Administration, attended the meeting and delivered an opening speech，Gao Yunhua, Secretary General of China Scenic Areas Association、Xu Peng, Deputy Director of Zhejiang Provincial Tourism Bureau、Wang Xinzhang, deputy director of Hangzhou Tourism Commission, from the macro perspective of the tourism industry，Interpretation of tourism industry development trends。

Cai Jiacheng, Director of the Information Center of the National Tourism Administration

Director Cai Jiacheng pointed out，In the context of the outbreak of the information revolution，The tourism industry needs to start from the development concept、Development model、A new look at development paths and other aspects，Extensively apply Internet technology to the creation of tourism products、Destination Marketing Communications、Tourism service facilities, etc.，Reshaping the competitiveness of tourist destinations，Realizing the transformation and upgrading of the tourism industry。

Deputy Secretary-General of China Scenic Areas Association Gao Yunhua

Gao Yunhua, Deputy Secretary-General of China Scenic and Historic Places Association pointed out，With the advent of 188bet app download the era of mass tourism，Facing the generalization of current tourism behavior、Normalization of tourism life、Globalization of the tourism market and facilitation of tourism access、The new normal of personalized consumption，Promoting all-region tourism is the repositioning of my country’s current tourism strategic development。

Deputy Director of Zhejiang Provincial Tourism Bureau Xu Peng

Xu Peng, deputy director of the Zhejiang Provincial Tourism Bureau, shared and exchanged ideas with the guests on the construction of smart tourism in Zhejiang Province，Shows the basics of Zhejiang Province、Application、Marketing、E-commerce、Smart tourism practice in five major aspects of services，At the same time，Indicated as further promotion“Internet+Travel”Development，Zhejiang Province will strengthen basic network settings，Focus on the application of the Internet in management，And continue to strengthen the development of online marketing activities and promote the Internet+Construction of e-commerce work.

Deputy Director of Hangzhou Tourism Commission Wang Xinzhang

G20After the summit，Hangzhou welcomes new tourism peak。Wang Xinzhang, deputy director of Hangzhou Municipal Tourism Commission, shared Hangzhou’s tourism service management and development model，And the integrated development of Hangzhou tourism city and urban tourism。

Wang Zaorong, Chairman of Shenda Intelligent Group

Chairman Wang Zaorong of Shenzhen University of Technology Group delivered a speech titled "Tourist Destination Operations"“Ingenuity”AND“Innovation”》keynote speech, from the Internet+Development History、Ecological construction of tourist destinations、Three aspects including tourism product and content innovation，Combined with deep intelligence20Sharing practical experience over the years.

Wang Zaorong pointed out that since1996Established since then，The development of Shenda Intelligence Group has witnessed twenty years of changes in China’s tourism industry。With the further penetration of the Internet into the tourism industry，Shenda Intelligent Group continues to strengthen cooperation with destinations，Building a tourist destination through the trinity model of equity participation, construction and operationLOTSPlatform，Deeply dig into the regional characteristics，Innovative products and services，Create a more distinctive regional brand，Ingenuity to build a trillion-dollar 188bet online sports betting blue ocean of secondary consumption in destinations。

So far，Shenda Intelligent Group has become Dunhuang、Penglai、Huashan、Ningxia and other countries30Multiple scenic spots and destinations constructedLOTSEcology，From Operations、Capital、Technology、Talent export、Standard strategies and other multiple dimensions empower destinations，Through continuous technological innovation and business model innovation，Provide tourists with a more personalized travel experience，Provide supply-side reforms for destinations、New ideas for global tourism development。

Professor of Tourism Management at Peking University、Wu Bihu, Director of the Tourism Research and Planning Center of Peking University

Professor of Tourism Management at Peking University、Wu Bihu, Director of the Tourism Research and Planning Center of Peking University“Global tourism and destinationsIPConstruction”Theme was shared，Point out that global tourism is not an academic definition，It is a development philosophy、A policy orientation，Different regions、Different cities require differentiated policy frameworks and product systems，Create a brand with regional characteristics、Exclusive travel destinationIP。

Tang Zhujun, Operations Director of Ant Financial Aviation and Travel Division

Ant Financial Tang Zhujun pointed out in his sharing，As the competition in the domestic online tourism industry becomes increasingly fierce，Alibaba Travel relies on the online travel service open platform established by Alibaba，Continuous action in the tourism industry。Future，Ali3.5100 million active users、Sesame Credit、Alipay、Huabei、Alibaba Cloud and even Amap, etc.，Everyone will be here for Ali“Internet Finance + Tourism”The development of the field injects strong vitality.

Forum 1: Tourism Big Data Application

With subject“Discuss the application topic of big data in tourism”'s roundtable meeting, Zhihui.comCEOLiu Zhaohui serves as host，Hangzhou Tourism Commission Characteristic Potential Kefu Weiquan、Chen Xiaohua, Vice President of Shenzhen University Intelligent Group Smart Tourism Research Institute、Wang Yabo, General Manager of Dadiyunyou、Baidu Travel Chen Ni and UnionPay Business Big Data Xu Weinan are waiting“Definition of industry background”、“How to use big data to cope with the personalized needs in the era of mass tourism and individual travel”and“Services and applications provided by big data for destination operations”and other issues were discussed in depth.

Hua Qinyong, Vice President of Shenzhen University of Technology

Hua Qinyong, Vice President of Shenzhen University of Technology, introduced in detailLOTSThe important role of platforms in the construction of smart tourism，and pointed out，eachLOTSEvery platform will face some confusion at the beginning of its development，If it is difficult to integrate internal and external resources、Shortage of talents、Consumption demand issues of different customer groups, etc.。Therefore，LOTSThe operation and management of the platform should pay special attention to three major aspects: 1、Policy level，Required“Strategic height+Entrepreneurship Mechanism+Resource tilt”; 2. Talent level, with“Localization+Understand the Internet+Can play+Equity Incentive”is the keyword; 3. Operational management level, focus on“Profit Oriented+Fair performance+Quick test and quick adjustment+Innovation”。

Subsequently，West Lake Scenic Area Management Committee、Huangguoshu Smart Tourism Co., Ltd.、Qiandao Lake Tourism Group has made vivid case sharing on its own practice in the construction of all-region tourism。

Wang Jianrong, Director of the Tourism and Trade Bureau of the West Lake Management Committee

Humanities West Lake，Cross-border integration。Wang Jianrong, Director of the Tourism and Trade Bureau of the West Lake Management Committee, talks about the history and culture of the West Lake Scenic Area、Business development model、Cultural and creative products、Multi-dimensional interpretation of smart tourism，After sharingG20The Times relies on the West Lake Scenic Area，Innovative development ideas that continuously integrate other travel-related resources。and disclosed，Currently the West Lake Scenic Area is also actively strengthening cooperation with Shenzhen University of Technology，Building a scenic spot with West Lake as the coreLOTSPlatform.

Zhang Mu, Chairman of Huangguoshu Smart Tourism Co., Ltd.

“Now the thinking of tourism services should start from‘What's there’to‘What can it bring to tourists’Transformation.”As the first shareholder of Shenda Intelligent GroupLOTSPlatform，Shared by Zhang Mu, Chairman of Huangguoshu Smart Tourism Co., Ltd.，Through three years of operational innovation and practice，Achieved high-profile achievements，And will be listed on the New Third Board at the end of this year。

Currently, Huangguoshu Express Roaming Platform starts from“Huangguoshu+Internet+N”188bet Online Sports Betting and Casino ’s strategic departure，With Huangguoshu as the core scenic spot，Not only integrates two surrounding areas5A, multiple4Alevel scenic spot, also surrounding“Food, accommodation, transportation, travel, shopping, entertainment, services (public services)”Packaging products and services in various fields to improve Huangguoshu+Collection of global tourism basic data、Storage、Interaction、Application function，Committed to building a global tourism platform for Anshun and even Guizhou。

Ye Ruhua, General Manager of Qiandao Lake Tourism Group E-Commerce Co., Ltd.

With the advent of the individual traveler era，Tourists’ needs are becoming increasingly personalized，More inclined towards interactive experience。As an excellent benchmark for the integrated development of the agricultural tourism industry，Ye Ruhua, general manager of Qiandao Lake Tourism Group E-commerce Co., Ltd., through scenario-based product innovation、Content Marketing、Interactive communication and other dimensions of the community，Revealing the story behind Qiandao Lake’s product and service innovation。Bypass traditional tickets，Planning and detonating Qiandao Lake“Interaction+Experience”'s products.

Forum 2: Global Tourism Next，The role positioning and win-win cooperation of all parties in the operation of tourist destinations

In the afternoon forum session，Sui Yuna, Penglai Tourism Resort Management Committee、Sun Xiaogang of Dunhuang Research Institute、Hong Lifei, Kanas Scenic Area Management Committee、Li Hongjun, Yunnan Ethnic Culture Tourism Industry Co., Ltd.、Ctrip Travel Network Chen Jiang and other guests，respectively from the government、Resource、Platform operating company、Position of channel parties and others，Share their respective roles and implementation practices in the destination operation process，Let’s discuss how all parties can collaborate and make progress together，From macro policy、Products and Services、Marketing innovation and other aspects have promoted the implementation of global tourism in destinations。

Hu Tenghe, Managing Director of CITIC Industrial Fund

Hu Tenghe, Managing Director of CITIC Industrial Fund, in a speech entitled“Capital supports the development of tourist destinations”pointed out in his speech，Tourism assets have always been the target of international financial capital，As domestic capital sets its sights on high-quality tourist 188bet sports betting app download destinations，The tourism industry will usher in a new round of development opportunities，Accelerate the integration of tourism industry and financial capital。

Also，Shenda Intelligent Group also joins hands with Yandang Mountain Scenic Area、OCT Scenic Area、Qinhuangdao Tourism、Jiangxi Wugong Mountain was heldLOTSStrategic signing ceremony for platform construction，Hand in hand，Let’s go to the great era of global tourism，A perfect conclusion for this summit forum。

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[Extra number]《 hosted by Zhihui2016 China Tourism Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Tourism industry annual event，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！