November 16，188bet Online Sports Betting and Casino suddenly announced that the post of CEO will be taken over by former co-president and COO Sun Jie。Sun Jie also joined the company’s board of directors，Liang Jianzhang, chairman of 188bet Online Sports Betting and Casino’s board of directors and former CEO, will serve as chairman of the executive board，Focus on the company’s innovation、Internationalization、Technology、Investment and strategic alliance。

Almost simultaneously，As the new CEO, Sun Jie released a series of emails appointing new senior executives of the group，According to the exposed emails: Sun Maohua, the former CEO of 188bet Online Sports Betting and Casino Group’s accommodation business group, was promoted to Chief Operating Officer (COO) of 188bet Online Sports Betting and Casino Group and CEO of the hotel group，Responsible for the group’s hotel business、Group Services、Branch business；Former Executive Vice President of 188bet Online Sports Betting and Casino、Wang Xiaofan, chief financial officer and IBU CEO, was promoted to chief financial officer of 188bet Online Sports Betting and Casino Group，Also serves as the group’s president of international business；Xiong Xing, former executive vice president of 188bet Online Sports Betting and Casino Group and CEO of air ticket business group, was promoted to CEO of group air tickets and CEO of group international business，And develop international business markets。

This is Liang Jianzhang’s personal practice of the rejuvenation strategy he promoted。188bet Online Sports Betting and Casino’s external statement，This personnel adjustment，Mainly to create opportunities for the growth of young business leaders。

As understood，The current average age of 188bet Online Sports Betting and Casino employees is only 26 years old。Sun Jie once revealed，The number of director-level employees born in the 1980s and 1990s at 188bet Online Sports Betting and Casino accounts for more than 1/3 of the total number of employees above the director-level，And when making decisions on major issues，Played an important role”。

Behind the rejuvenation，It is the mechanism adjustment of 188bet Online Sports Betting and Casino’s organizational structure led by Liang Jianzhang since his return in 2013。2014，Its reconstruction of organizational structure，Give business unit leaders more decision-making power。188bet Online Sports Betting and Casino’s middle managers rotate positions in different business departments，The focus is to train young employees。

From pioneer to online travel unifier

188bet Online Sports Betting and Casino, founded in 1999, is the pioneer of online travel in China。Initially，188bet Online Sports Betting and Casino "moves" Chinese hotel rooms from offline to online，Leading the trend，And achieved great success as a result。The establishment of 188bet Online Sports Betting and Casino allows domestic tourists to travel carefully、Professionally designed booking interface for operation，Enjoy the speed and convenience of Internet booking，The service of its call center was once regarded as a model by many hotels，The hotel industry is scrambling to imitate and learn。Therefore，In the development of China’s hotel industry，These initiatives are landmark。

188bet Online Sports Betting and Casino’s rapid development in the early days，Achieved transaction volume of over 100 million within three years of establishment，Fourth year listed on NASDAQ，And set the record for the highest increase on the opening day since the Nasdaq opened at that time。On the one hand, it promotes the development of China’s hotel industry；On the one hand, it has also made 188bet Online Sports Betting and Casino a leading Internet tourism company in China。

In the context of that time，It seems difficult for 188bet Online Sports Betting and Casino to find a rival。So，January 2006，Liang Jianzhang announced his resignation as CEO of 188bet Online Sports Betting and Casino and plans to retire behind the scenes，Concentrate on doing what you like—come to Stanford University to study for a PhD。Qunar was established in this year，Qunar starts with air ticket search and price comparison，Soon to surpass 188bet Online Sports Betting and Casino in terms of traffic，Rapid development。188bet Online Sports Betting and Casino has become the target of chasing Qunar，Inspired by example，Qunar once threatened 188bet Online Sports Betting and Casino’s position as the boss。

At that time，188bet Online Sports Betting and Casino’s performance has become unsatisfactory。According to 188bet Online Sports Betting and Casino’s financial report at the time，The company’s operating income in 2012 was 4.2 billion yuan，19% increase compared to 2011；Net profit is 7.1.4 billion yuan，A sharp decline of 34% compared to 2011。188bet Online Sports Betting and Casino started to decline from a pioneer in the online travel industry，The position of the industry leader is in jeopardy，Qunar and other travel vertical searches are beginning to divert 188bet Online Sports Betting and Casino’s traffic advantage，Provide more choices；Elong seems to have found a breakthrough，Concentrate efforts on hotel reservations、Group purchase；Tuniu、Tongcheng takes advantage of the trend to rise，Mobile Internet is in the ascendant，Many mobile applications that use travel tickets as the entry point have sprung up，The potential cannot be underestimated。

Critical moment，Liang Jianzhang returned to 188bet Online Sports Betting and Casino again in 2013，announced on February 11 of that year that he would serve as Chairman of the Board and CEO of 188bet Online Sports Betting and Casino，Fan Min once again stepped down as vice chairman and president of the board of directors，Also serves as Chairman of the Board of Directors of 188bet Online Sports Betting and Casino Travel Holdings Co., Ltd.。

After Liang Jianzhang’s return，Start business unit reorganization，Establish an investment company，Increase investment in wireless business unit，Invest in new projects，Encourage internal entrepreneurship and innovation，Improve products and service systems, etc.。Begin to take the initiative to attack the outside world，Changing the past conservative financial profit development strategy，Even at the expense of spending 188bet Online Sports Betting and Casino’s ten years of profits on price war，Where to go、The momentum of Yilong’s rapid progress has come to an abrupt end。

2015，This is an extraordinary year for 188bet Online Sports Betting and Casino。This year，188bet Online Sports Betting and Casino acquires eLong first，Where to go after mergers and acquisitions，The former troublemakers were all brought under his command。Before 2015，188bet Online Sports Betting and Casino invests in Tongcheng、Tuniu，And became one of the largest shareholders of Tongcheng。And more importantly，Where to go through mergers and acquisitions，188bet Online Sports Betting and Casino and Baidu realize marriage and become a family，Become the Baidu ecosystem (data search、Baidu Map、An important component of Baidu Nuomi)。China’s online travel market seems to be moving from a group of heroes to a unified one。

Undeniable，188bet Online Sports Betting and Casino is committed to promoting the progress and integration of the industry，Made irreplaceable contributions，And all this was accomplished under Liang Jianzhang’s control。

The era of Jianzhang in the Later Liang Dynasty begins

After this group personnel adjustment，Liang Jianzhang will serve as Chairman of the Executive Board in the future，Focus on the company’s innovation、Internationalization、Technology、Investment and strategic alliance，It is a typical grasp the big and let go the small。Maybe there are fewer people responsible for some specific affairs，But key aspects related to the company's long-term future development have become the focus of attention，So it seems，Liang Jianzhang is still at the helm of 188bet Online Sports Betting and Casino’s future development direction，The influence will not weaken。

Recalling my mentality when I left 188bet Online Sports Betting and Casino in 2007，Liang Jianzhang once said，“The entire market was unchanged at that time，Almost no challenge。”

A market without competition，Not a healthy market。The online travel platform is big enough，We need more than just one leader from 188bet Online Sports Betting and Casino。For most hotels，I don’t want or dare to put all my eggs in one basket with 188bet Online Sports Betting and Casino。Not only 188bet Online Sports Betting and Casino sees huge business opportunities in the tourism industry，Many powerful companies are increasing investment in the tourism market。

Today，With the development of consumption upgrading，Tourism consumption market giants are all over the world，Full Galaxy、Hainan Airlines、China Tourism Group、Beijing Travel Department、Wanda series、188bet Online Sports Betting and Casino system、Alibaba、Meituan Dianping，separate one side。Looking at the trillion-level leisure vacation tourism market，The huge potential remains to be discovered。

Air tickets、The competitive landscape of standard products such as hotels has been determined，The future competition for the 188bet Online Sports Betting and Casino industry will be leisure and vacation、Expansion of non-standard fields such as destination 188bet Online Sports Betting and Casino services and lifestyle guidance after consumption upgrade，This is a new world。

Although the former "prodigy" has left，But 188bet Online Sports Betting and Casino’s integration is not over yet。Where will his successor take 188bet Online Sports Betting and Casino，Still to be seen。

*Author of this article: Wang Yanchao (personal WeChat: wangdayan110)，Liu Chenchen (personal WeChat: Alex-chenchen)，Executive reporter，Welcome to break the news、Welcome to communicate！

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