November 23, 2016,Xi’an – Huazhu Hotel Group held the opening conference of Ibis Northwest Flagship Store – Ibis Xi’an High-tech Zone Hotel in Xi’an。This is after the Shanghai New Hongqiao Store，The second appearance of a new generation of ibis products in China。Completion of Northwest Flagship Store，Also represents the great importance that Huazhu Hotel Group and AccorHotels Group attach to the northwest market。

Ibis is the leading brand of budget hotels in Europe，It has been established for more than 40 years，Experienced multiple product upgrades and iterations during this period。Starting in 2016，Huazhu Hotel Group joins hands with AccorHotels，Introducing the latest generation of ibis hotels to China，Ibis Northwest flagship store is another masterpiece jointly presented by the two major hotel groups。With new designs and featured products，Ibis Northwest flagship store features the brand’188bet app s unique Sweet Bed™ by ibis and an open lobby art space，Bringing comfort to Chinese and foreign tourists、A warm and cost-effective accommodation option。

Huazhu CEO Zhang Min at the opening ceremony，Define ibis Xi'an High-tech Zone Hotel as: a cross-border、Cross-product、Cross-customer hotel products。The new generation of ibis products represented by the northwest flagship store，While continuing to use iconic hardware such as “Sweet Bed™ by ibis”，Design in public areas、Use of color、The overall layout highlights the French romantic style。And in software，Based on Ibis’ consistent standardized international services，Learning from Huazhu’s local management experience，The hotel in Xi'an High-tech Zone took the lead in launching the "Service Ambassador" action - providing customers with rich meals and drinks at different times、Entertainment supporting services，Improve guest satisfaction with humanized services。

Mr. Zhu Xiaogang, Chief Commercial Officer of Accor Greater China, also stated to the franchisees and media present: Accor Hotel Group and Huazhu Hotel Group are always committed to ensuring that all Ibis brand hotels in China strictly adhere to their consistent international brand management standards。After the two parties concluded strategic cooperation，The total hotel scale of both parties has reached 7,000 hotels、All over the world and China。AccorHotels’ global hotel brands plus Huazhu Hotels’ strong China experience，Gathering the energy of hotel management from both parties，will 188bet sports betting app download create unprecedented value for ibis hotels and all their guests。

After the two parties concluded strategic cooperation，Huazhu Hotel Group has become the exclusive general franchisee of Ibis brand in China，Huazhu has a deep understanding of the Chinese market and customer sources，Enable Ibis hotels to better meet the needs of the Chinese market。Ibis Beijing Sanyuanqiao Store、Leshan Center Store、Lanzhou Zhangye store as an example，Under the management of Huazhu，After 8 months，The room occupancy rate of three hotels increased by 3.1-10.9%，RevPAR also has 1.2-5.6% growth，Significantly increased hotel revenue。The five newly opened Ibis hotels in 2016 also achieved full rooms within a month。Among them，The Shanghai New Hongqiao store, which opened in April this year, had an average monthly occupancy rate of 98 in October.2%。

After having an in-depth understanding of the product features of Ibis、After management model and business philosophy，Many franchisees from the northwest region have expressed their intention to join。Representative of the franchisee，“In addition to considering the profitability of the brand itself，It will also measure the hotel brand's popularity and operational strength - such as the improvement of the operational system、Operation team training, etc.。”After joining hands with Huazhu and Accor，Ibis on the basis of original membership，Added Huazhu’s powerful membership system of more than 70 million members，Such a huge customer base is also an important aspect to win the confidence 188bet app of franchisees。This also reflects from one aspect that Ibis has further gained market recognition。Future，Ibis will radiate to the entire northwest with Xi’an as the center、Southwest Market。It is expected that the number of new openings in the northwest market will exceed 20 in 2017。

Just a week ago，Huazhu announced its third quarter financial report for 2016，Realize net profit 2.9.4 billion yuan，YoY growth of 31.4%；The average hotel room rate increased by 3 year-on-year.6%，RevPAR increased by 3 year-on-year.2%。CEO Zhang Min said，Huazhu already has a market ranging from economy to high-end、A relatively complete brand system，Since this year，Huazhu has always focused on product quality。Therefore，Truely build ibis into the highest standard among budget hotels，And cross the boundary between budget hotels and mid-range hotels in terms of quality and style，will become the next direction of the Ibis brand’s efforts。

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Ibis continues to innovate and show its modernity、Comfortable and practical brand value，For example, ibis created the Sweet Bed™ by ibis innovative bedding concept、Designed public spaces and modern catering services。simultaneously，Ibis leads every employee by creating a spirit of service。Ibis is known for its quality、Globally recognized for credibility and commitment to environmental protection。Ibis was founded in 1974，Leading in Europe、The world’s fourth-ranked budget hotel chain，Operating in 64 countries around the world1,060 hotels，Total 135,000 rooms。

AccorHotels is a leading international tourism and lifestyle group，And through digital innovation in more than 4,000 hotels around the world、Unique experiences available in resort hotels and residences and 2,500 premium private residences。

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