November 28，It is the 20th anniversary of the establishment of Huangshan Tourism Co., Ltd.，The first China Huangshan Tourism Investment and Development Summit Forum was grandly held。“The Godfather of Chinese Venture Capital” Yan Yan, Chief Partner of SAIF Fund，Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network，Zhang Dehui, President of Huangshan Tourism Development Co., Ltd.，Huang Nubo, Chairman of Beijing Zhongkun Investment Group Co., Ltd.、Professor Lu Lin of Anhui Normal University and other important guests gathered around "China Tourism，Huangshan starts again” keynote speech。

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Yan Yan, chief partner of SAIF Fund, proposed at the forum that "the tourism industry has entered the era of big capital"。Now is the best time for tourism development，China has entered the stage of tourism alliance。The suggestion for Huangshan tourism is to embrace the Internet、Strengthen the supply-side reform of tourism products、Enrich tourism formats and products、Enhance tourists’ experience and comfort，Make full use of Lvmama’s mobile Internet advantages，Mother Donkey can transport more than 2 million tourists to Huangshan this year，We should pay more attention to cooperation with them next year，It is right to leave the network exclusively to them，Strong alliance，Everyone does what they are good at。

Yan Yan, chief partner of SAIF Fund, delivered a keynote speech

Hong Qinghua: Huangshan should become a benchmark for China’s tourism transformation and upgrading

Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, proposed: In the era of global tourism，The entire tourism industry is being restructured，People’s hearts and the market are being reconstructed、The tourism industry is being restructured、There is also the reconstruction of tourism investment。Reconstruction in three aspects，One overlap and one weight，Form the reconstructed cube，This will form a good era for China’s tourism 188bet app investment。Huangshan is more than just a mountain，To become a benchmark for the transformation of China’s tourist attractions，Because it is the first tourism stock，To become a model for China to develop all-region tourism，To become a world tourist destination。To create a world tourism destination, there must be a prerequisite，Need a super IP，Huangshan and Huizhou folk houses will become this super IP。

Huangshan will lead China’s tourism to start again，Leading China’s tourism into the era of big capital，Leading China’s tourism into the era of global tourism，Leading China’s tourism into the era of beautiful accommodation。Now everything is ready in Huangshan，Has a big IP，Youqiang scenic spot，Have a foundation in gourmet food，There are a number of high-level B&Bs。Of course food and B&B are not enough，The ability to support 10 to 20 million tourists is not enough，Huangshan has great potential for tourism investment，We can consider negotiating with Mr. Saifu Yan、Huangshan Tourism Co., Ltd. and others established tourism industry fund，Huangshan should become the leader of Anhui Province，The leadership of the Yangtze River Delta，Become a world-famous tourist destination！

Chairman of Jingyu Group、Hong Qinghua, founder of Lvmama Travel Network, delivered a keynote speech

Zhang Dehui: Huangshan must build a mountain、一水、一村、Yiku’s new tourism IP

Zhang Dehui, President of Huangshan Tourism Co., Ltd. said，China’s tourism industry has experienced more than 30 years of development，Huangshan tourism is guided by the spirit of Comrade Xiaoping’s “Huangshan Talk” in 1979，Bathing in the spring breeze of reform and opening up，Known as “China’s first complete tourism concept stock”。

Comrade Xiaoping’s “Huangshan Talk”，The opening and development of tourism in Huangshan has begun，It also established Huangshan’s historical status as the birthplace of China’s modern tourism。You can also say this，China Travel，Departing from Huangshan！The company has formulated a "stable and accurate parallel strategy"、Combination of long and short、The development strategy of “both internal and external” has been put into practice。The second meaning of the so-called "external repair" mainly refers to following the "walk down the mountain"、Going out” guiding ideology，"Go down the mountain、To go global, we must first “go down the mountain” to accurately implement external expansion，This month we have contacted the Huangshan District Government、Jingyi Company signed cooperation framework agreements for the "Taiping Lake Project" and the "Hongcun Project" respectively，Taking the important step of "going down the mountain"，In addition, the planning 188bet online sports betting and implementation of the Huashan Mystery Cave leisure resort project，Huangshan Tourism “One Mountain”、一水、一村、The strategic layout of "One Cave" is slowly unfolding。

Huangshan itself is a huge tourism IP，"China Tourism，Starting from Huangshan” is also a huge tourism IP。

Zhang Dehui, President of Huangshan Tourism Development Co., Ltd., delivered a keynote speech

Huang Nubo: Resources + Capital + Channels，The best opportunity for great development

Huang Nubo, Chairman of Beijing Zhongkun Investment Group Co., Ltd. said，China’s tourism industry has risen to a new level，The tourism industry needs big time and big investment、Big Capital。The comprehensive income of the World Heritage Hongcun Scenic Area this year is 1.More than 800 million，Ticket revenue is less than two-thirds of total revenue。Hongcun has over 2.2 million tourists this year。A thousand inns in Hongcun and surrounding areas are a thousand cultural stations。We now have Yan Yan and Hong Qinghua，Have capital, channels and operations，United Huangshan Tourism Co., Ltd. will definitely develop greatly。China Travel，Start again from Huangshan。

NorthHuang Nubo, Chairman of Jingzhongkun Investment Group Co., Ltd., delivered a keynote speech

Subsequently，Public, private equity and industrial fund investors、Well-known researchers in the tourism industry also held a summit dialogue around the theme of "Transformation and Development of Tourism Enterprises"，In-depth discussion on how capital market can help the development of cultural tourism industry、How to deeply integrate enterprises with financial capital、Issues such as development opportunities and cross-border integration of tourism and other industries。

Summit dialogue on the theme of "Transformation and Development of Tourism Enterprises"

Attached is the main content of the guest speech:

"Opportunities for Tourism Development and the Restart of Huangshan Tourism"

Yan Yan, Chief Partner of SAIF Fund

The increase in GDP and the mobile Internet are drastically changing the way Chinese people spend their leisure and vacations。

——The Economist Magazine

The best historical period for tourism development

1. The tourism industry is undergoing the biggest change

1) GDP per capita exceeds US$7,000;

2) Popularization of mobile Internet

3) The awakening of environmental awareness;

2. The increase in per capita income and consumption upgrade have made tourism consumption a “rigid need”；

3. The scale of tourism consumption demand continues to expand，There is huge room for future development (China’s per capita income is 1/6 that of the United States，But tourism expenditure is only 1/15 of that in the United States，1/20 of Europe)；

4. The popularity of mobile Internet has 188bet Online Sports Betting and Casino made consumers pay more attention to personalization、Cultural and high-end customization；

5. Developed urban transportation、Green mountains, green waters and fresh air make returning to "rural life" fashionable；

6. Changes in lifestyle have brought huge space for innovation in tourism；

The tourism industry enters the era of big capital

1. The tourism industry has become a powerful engine for economic and social development

1) Tourism is one of the few industries in China that can maintain large-scale growth in the next ten years。Under the new economic normal，Overcapacity in the traditional economy，A large number of industries suffer large-scale losses。Currently able to obtain high returns、There are fewer and fewer good investment industries and regions，The revenue of the tourism industry continues to increase，Profitability continues to improve，The investment return rate is higher than other industries，The deterministic trend of growth is significant；

2) Tourism is an evergreen industry，The longer the investment time、The louder the brand，The higher the income；

The tourism industry has strong “spillover” properties，It is the industry with the strongest social benefits，It can drive social development in a larger region，Create more wealth for local governments and people，Achieve longer-term development and huge benefits。

3) In the transformation from investment-driven to consumption-driven，The tourism industry plays the most significant role；

2. The capital market pays close attention to the tourism industry

1) Investment scale continues to increase，Capitalization of tourism resources、Securitization continues to strengthen，Tourism companies continue to merge and reorganize，Tourism has become a hot spot in the capital market。It is estimated that the national tourism direct investment in 2016 will be about 1.25 trillion yuan，Will drive comprehensive investment of more than 15 trillion yuan in the future；

2) Multiple provinces and cities (Beijing、Shandong、Sichuan、Shaanxi、Hebei、Guangxi、Chongqing、Qinghai) established a provincial tourism industry investment fund，Greatly promotes tourism investment and financing work；

3) Tourism is one of the most popular choices in the emerging cross-border investment；

4) Financial institutions、Private investment、Investment entities such as large non-tourism companies are more diversified，Promoting the increasingly rich tourism industry，The capital market gradually changes from scenic spots、Hotels and other single entities、Scatter investment，Develop into a holistic and comprehensive investment in a destination，The tourism industry has entered the era of "big capital"；

Suggestions for Huangshan Tourism

1. Embracing the Internet，Strengthening product supply-side reform，Development from traditional passive sightseeing to experiential multi-format tourism

1) Enrich tourism formats and products，Enhance tourists’ experience and comfort，Adhere to customer demand orientation；

2) Expand cultural tourism consumer products，Provide personalized products and services；

3) Let tourists “retain”;

4) Huangshan Tourism is actively implementing the “One Mountain、一水、一村、The development strategy of “One Cave”，For example, the development of eastern scenic spots、Development and construction of Huashan Mystery Cave，Hotel upgrading, etc.；

5) Mama Lv has transported more than 2 million tourists to Huangshan this year，We should pay more attention to the cooperation with Donkey Mama next year。It is right to leave the network exclusively to them，Strong alliance，Everyone does what they are good at。

2. Use the listing platform to establish financial advantages

We should make full use of the financial advantages of listed companies，Issue bonds、Carry out private placement，Huangshan Tourism issued 800 million corporate bonds (approved by the China Securities Regulatory Commission)，In the future, private placement can be carried out to achieve financing。Make full use of the advantages of listed companies，Provide company growth through acquisitions, mergers and investments。

3. Asset structure adjustment

1)In the context of the era of large-scale mergers and acquisitions，Through mergers and acquisitions、Equity Cooperation、Methods such as establishing funds，Actively implement strategic layout，Adjust asset structure，Do a good job in capital expansion that combines both long and short term；

2) Short term - strategic or equity cooperation on mature and high-quality tourism assets in Huangshan City，Achieve rapid expansion，Ruyu Taiping Village、Hongcun’s equity cooperation project；

3) Long-term-out of Huangshan，For those with good long-term development prospects、Profitable resource investment or merger and acquisition。Leverage your strength to fight，Leverage resources，If you cooperate with Donkey Mama，Jointly establish tourism development fund with SAIF；

4. Optimize organizational structure

1) Improve the current corporate organizational system and deconstruct the legal person governance，It is the operation of the enterprise、Management is more scientific and market-oriented；

2) Institutional systems can attract capable people;

3) Huangshan tourism must comprehensively promote "organization、Salary、Incentive、Assessment、Five major system reforms of "internal control"，To support the development of the current sector；

The future of Huangshan tourism

1. Positioning of Huangshan Tourism

1)Due to historical reasons，There are very few tourism resources in China that have both unique natural environment and cultural endowment，The whole country like the Huangshan area has a combination of nature and humanity，There are almost no large-scale tourism resources with convenient transportation；

2) Huangshan’s outstanding external conditions make Huangshan Tourism well-positioned to become a flagship enterprise in China’s tourism industry；

3) If Huangshan Tourism can make full use of financial leverage，Reform of management and incentive mechanisms，And based on years of organic development，Increase extensional acquisitions and mergers，Huangshan Tourism Association embarks on a path of rapid growth；

2. 2017 is a critical year for Huangshan tourism;

3. The next ten years will be a golden decade for the rapid development of China’s tourism，As long as you don’t make mistakes when traveling to Huangshan，I believe that Huangshan Tourism will definitely become a flagship enterprise in China’s tourism industry；

*This article is reproduced from the WeChat public account "Jingyu Tourism O2O one-stop operation”(ID: joyu_travel).

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