Benefit news，December 27，Shangmei Lifestyle Group held a grand press conference of "Shangmei Plan A" at Beijing Kunlun Hotel。At the press conference，Ma Yingyao, President of 188bet app, announced the completion on the spot 1.400 million RMB Series B financing，By CMB International、Hongtai Fund Co-Investment。Meanwhile，"Brother Ma" proposed the strategic plan of "10,000 stores in five years"，The target is China’s largest limited-service hotel group。

The "Shangmei Plan A" press conference was personally hosted by Ma Bo, senior vice president of 188bet app。He introduced the group’s “past and present life” in detail，And shared the spirit of inclusiveness、Innovative market strategies such as craftsman sentiment。It is reported，The predecessor of 188bet app is Shangkeyou Group，Established in 2009，After years of development，has more than 1,800 hotels in 685 cities across the country，It includes Thank Inn Chain Hotel、Thanks Inn Select Hotel、Lan Ou Hotel、A total of 8 hotel brands ranging from budget to mid-to-high-end, including Huamei Hotel。Also，188bet app’s long-term rental apartment、There are also layouts in exploration parks and Internet reservation platforms，Achieved good results。

This Shangmei Plan A contains two parts，The first is to release the new AA ROOM Internet hotel chain brand。AA ROOM embodies 188bet app’s idea of ​​using the Internet to deconstruct new hotel chains，That is, by providing a unified brand identity for independent hotels、Membership system and some hotel facilities, etc.，Thus providing travelers with an accommodation experience like a hotel chain。Independent hotels enjoy the six major supports provided by the group，Free central booking platform、A network of tens of millions of members covering the whole country、Professional management consulting、Service quality monitoring、24 hours customer service support，And the industry-leading cloud hotel management system to easily achieve brand operation，Thus improving the customer source structure、Improve operational efficiency and profitability。

The second is to launch the A-level "partner" plan。Introducing external partners through financing (CMB International、Hongtai Fund) also releases 10% of the equity internally to encourage the introduction of internal partners，Achieve common development、Win-win for all parties。"Brother Ma" Ma Yingyao pointed out at the press conference: "A-level partners can give 188bet app more room for imagination for its future development、Growth space”。

It’s worth noting，The AA ROOM Internet hotel platform launched this time is for the existing market，Instead of incremental market。Ma Yingyao, President of 188bet app, pointed out，The hotel market is a relatively stable rather than rapidly changing market。Currently in the hotel market，The ratio of non-standard products to standard products is 8:2，The stock of independent hotels in the market far exceeds that of standardized hotels，So AA ROOM chose to transform the stock，Instead of releasing the increment。Relying on AA-ROOM，Shangmei Life’s goal is to absorb 10,000 independent hotels within 5 years，And become China’s largest limited-service hotel group in the future。With the release of AA ROOM and the joining of well-known capital institutions，188bet app has successfully become one of the new top four in the hotel industry。

Li Weirong, Managing Director of CMB International、Yu Minhong, co-founder of Hongtai Fund、Sheng Xitaijun appeared at the press conference，And made a wonderful sharing。188bet app has always focused on the target market、The continuously innovative market strategy has been unanimously recognized by investment bankers，This investment in Shangmei Life，Demonstrates trust and confidence in its future development。

After the industry consolidation in 2015，Domestic hotel chain brands are forming a new industry pattern。Judging from the layout of major brands，Obtain chain growth rate from existing hotels，Building a closed business loop around leisure tourism，will be the core of the next competition。For this，188bet app is expected to acquire CMB International、Hongtai Fund total 1.After 400 million yuan in Series B investment，Reshuffling the hotel industry with AA ROOM, a new platform brand，Coming from behind to achieve chain scale。