Every new year，See other people’s year-end bonuses，Do you have the urge to change jobs immediately?？Don’t worry，Do a good job in 188bet mobile holiday revenue management first，Let’s talk about exceeding the budget。After all, hotels are more profitable，The year-end bonus can be high。

Holidays, the new battlefield of “188bet mobile war”

China’s GDP growth rate in 2017 was 6.9%，The expected growth rate of tourism revenue is 2 times the GDP growth rate.2 times。 With the steady growth of China’s economy，The middle class has the largest number of people in the world，The next 10 to 20 years，188bet mobile will be the golden development period of China’s tourism industry。With the increasing number of people leaving the country，China’s Golden Week is becoming the “World’s Golden Week”。

For the Chinese hotel industry struggling on the edge of profit and loss，Holidays, especially the Golden Week, can be said to be a time of “rain in a long drought”。For resort hotels，Golden Week has become a “money tree”。In order to maximize profits，Every hotel tries its best，Holidays have become a new battlefield for “188bet mobile wars”。Here，It’s not about whose 188bet mobile is lower，It’s about seeing who has the ability to reach a new high in average 188bet mobile，Who has the last laugh。

188bet mobile=Golden Week? NO

1. 188bet mobile.Mainly refers to the Spring Festival and National Day holidays，Spring Festival is lighter than New Year’s Eve，National Day is the last day and is lighter。For most 188bet mobile，Golden Week is the most important period of the year to increase income。The revenue of some 188bet mobile during this period can be 2 to 5 times the normal revenue。Golden Week is certainly the most important holiday，Don’t forget that holidays are not just Golden Week。

2. A short holiday.Includes: New Year’s Day，Qingming，May Day，Dragon Boat Festival，Mid-Autumn Festival。Except for the Mid-Autumn Festival, some people choose to reunite with their families，Several other short 188bet mobile have become peak travel periods。Small long 188bet mobile are usually 3 days，It was relatively busy in the first two days，Day 3 tends to be lower than usual。

3. Weekends.Business hotels may be at their lowest point on weekends，The resort 188bet mobile happens to be at its peak on weekends。There are 52 weeks in a year，2 days every weekend，Except for some weekends that coincide with the Golden Week holiday，The proportion of days in the whole year is still more than 1/4。How to make a good weekend，Even more important than Golden Week。

4. Summer vacation.Summer vacation usually runs from July 13th to August 31st，50 days in total。Children are the future of the motherland，So "all people take summer vacation" is not an exaggeration，So summer vacation has become another peak season for the tourism and 188bet mobile industry。

Important holidays abroad。Like Valentine's Day、Halloween、Thanksgiving、Christmas, etc.，188bet mobile with more foreign guests need more attention。

5. Internet festival.JD.com’s 618 and Taobao’s Double 11，More and more 188bet mobile are participating。

6. Other festivals.Such as store anniversary, member’s day, member’s birthday, etc.

Calculating it this way，More than 40% of the dates in a year are holidays。Holiday，This is good news for resort hotels (including hotels with resort characteristics)，It may be a nightmare for business hotels。No matter what type of 188bet mobile，These are good times to implement revenue management。

Most 188bet mobile set normal prices for weekends，Dynamic pricing is implemented for short holidays and golden weeks。Mainly because of the long holidays and Golden Week:

The dates are scattered and not fixed.

There are large fluctuations in demand.

What are the characteristics of the holiday 188bet mobile market

Family or personal leisure travel is the mainstream；Self-driving travel has become the main method；Guests tend to be younger，More and more after 80/90/00；Self-guided tour，Temporary 188bet mobile tours are replacing direct 188bet mobile tours。

Holiday market focused on families or individuals，What are the booking features？

Able to accept higher 188bet mobile；The pursuit of features and quality continues to rise；Late booking；Strong randomness。

There is a prerequisite for implementing dynamic pricing during holidays，That is, the 188bet mobile agreement signed by the hotel contains a clause that does not apply to holidays。

"Seven axes" for 188bet mobile revenue management during the Golden Week holidays

Set goals.The target is a prediction，It is more of a determination。For the Golden Week at the resort，Better than good is good。Specifically，The same as last year but not done well，Full rooms only pass，A good standard should be，Income and growth are better than competing hotels，In addition, the increase in local tourism revenue can be used as a reference indicator for 188bet mobile revenue growth。Excellent revenue managers always set a line first，Then execute within a range。

188bet mobile adjustment range.Generally speaking，Only when demand exceeds full room，Only suitable for 188bet mobile increase。The 188bet mobile adjustment range depends on the 188bet mobile sensitivity of the customer、The substitutability of hotel products、and target revenue。Some special prices need to be closed during the 188bet mobile adjustment period，Such as free rooms and special discounts，Business individual travelers and group guests are not suitable for multiple 188bet mobile adjustments。The focus of holidays is: leisure individual travelers，If you are an individual visitor、Hotel official website、OTA etc.，One-time 188bet mobile adjustment through these channels is often not enough，This requires tiered pricing。Tiered pricing，Need to pay attention to the consistency of the 188bet mobile adjustment direction，For example, during the Golden Week prices can rise in a straight line，But not one after another。This requires a more accurate prediction。The occupancy rate is often lower on one day during holidays than on weekdays，If it is the last day，You can try the 50% off promotion，If it is the first day, it is more suitable to "add ingredients without increasing the 188bet mobile" (such as breakfast without breakfast, etc.)。When the 188bet mobile increase is large，Can be made into a package package，Instead of simply increasing the 188bet mobile of a single product，To increase guests’ psychological acceptance。

The proportion of 188bet mobile breakup.Compared 188bet mobile adjustment range，The proportion of group disbandment is easily overlooked。Some hotels have determined the 188bet mobile increase，Just sit and wait for guests to come。If the group dispersion ratio is not determined in advance，The rooms are likely to be booked by the team，There is no profit maximization。The basic principle of breakup ratio is，On the premise of ensuring that the room is full，Minimum ratio of team required。Set an appropriate group dispersion ratio，On a first-come, first-served basis，To a certain extent, it avoids the situation where high-priced guests cannot book a room，Thus effectively guaranteeing the average house 188bet mobile。Of course，Free upgrades should be stopped when demand is high。The team’s needs often exceed the set ratio，What to do？At this time, you can consider equating the group 188bet mobile to the higher individual 188bet mobile or even BAR Rate。Also，Need to pay attention to the impact on hotels caused by bulk ordering of hotel products by travel agencies, peddling on the Internet, and even eventual selling。

Reservation progress.Some managers are proud of having full rooms one month in advance，The author is sad for it，Because if you fill up your room too early, you will miss the opportunity to maximize your income。The purpose of paying attention to the booking progress: first, it is sold out，Secondly, there is no cheap sale。Holidays, especially Golden Week，Is the best experimental ground for dynamic pricing。Dynamic Pricing，Just don’t go all the way to the dark side，When it goes up, it goes up，When it drops, it will drop。The basis is: booking progress。Judge booking progress，Look at the growth trend of OTB (on-hand bookings)。How to see？To know how many new bookings our hotel usually has on the same day，And the historical pattern of booking growth。For example, a hotel with 350 rooms，OTB250，Estimated new bookings for the day are 100，Then the room will basically be full；If OTB reaches 250 one day in advance，That means the remaining rooms have a chance to increase in 188bet mobile，Adjust the 188bet mobile increase based on the number of days in advance and the ratio of OTB。Then，Regularly check the progress of goal completion，One month in advance is an important node，After that, a comprehensive comparison needs to be done every week，It is especially important within three days，Adjust strategy immediately if necessary。The ideal situation is，The last individual customer arriving that night just happened to be full，No more, no less。

Source city.Competitive hotel pricing is an important reference for hotel 188bet mobile adjustments。However，Competing hotels on holidays may not be competing hotels on weekdays。Maybe pay more attention to local competitors on weekdays，The author thinks，Holiday Pricing，It is necessary to use hotels of the same type in the source city as the main reference，Use local competing hotels as secondary reference。The source cities of newly opened hotels may be unclear，Hotels in operation can find patterns based on historical data。For example, the hotel is in Huizhou，The source city is mainly Shenzhen，You can check the prices of similar hotels in Shenzhen during the same period through OTA as a basic reference。Also，During holidays，Need to continuously monitor 188bet mobile changes at competing hotels，As an important basis for whether to adjust prices again。

Reservation valid.High cancellation rate or no cost to cancel，Will cause losses to the 188bet mobile，Loss is greater in peak season。Prepayment or guarantee is an important way to improve the efficiency of booking，This ensures that 188bet mobile products are left to those who really need them。Try to only accept prepaid orders during Golden Week (full amount rather than first night)。Even if the company or internal guarantee，It must also be equivalent to prepayment and cannot be reduced or canceled at will。Considering that advance payment has been requested，Not suitable for overbooking。But there are still customers who cannot come to the store even if they cannot get a refund，This requires confirmation of booking，You can also add some extra income。

Summary review.Learn from history，In order to face the future。Summary of gains and losses in order to achieve greater progress。There are holidays every year，Holiday needs vary。Even if the Spring Festival is seven days，Demands vary greatly，The 188bet mobile adjustment range and group disbanding ratio are bound to be different。Everyone was full of confidence，In fact, there may not be that many guests；I didn’t have high hopes at first，It may turn out to be overcrowded；You thought you did a good job，As a result, competitors did better；Looks like it may not have met expectations，In fact, it may be better than the market average；Some strategic ideas are very good，Too complex to implement and invalid, etc.。What did you do right？Where can it be better？

No matter whether the 188bet mobile goes up or down, quality should not be discounted

No one can ensure that the predicted goal will be achieved，Because different markets have different variables，Like the weather，Major events (such as G20 meeting)，Private room operator (if any), etc.，Must always pay attention to the changes in factors affecting the travel of target customer groups during 188bet mobile。

The difficulty of revenue management is adapting to changes，Live in the moment，Can’t carve a boat for a sword。Suitable，Only for: at this moment。Also，Well done，Remember to celebrate with everyone，You can’t do it alone。For resort hotels，Be prepared for holidays，Completing the budget is a sure win；For business hotels，Don’t let holidays become a burden on your budget。Considering that hotel types are different，Not all hotels are suitable for 188bet mobile increases during holidays，For hotels experiencing reduced traffic during this period，188bet mobile reduction promotion may be a better choice。

Holiday 188bet mobile increases have become increasingly understood and accepted by the public。However，Hotel managers don’t forget，No matter whether the 188bet mobile goes up or down，Do not discount products and services。This is the foundation of sustainable hotel development。

*188bet mobileAuthor：Liu Dongfront，Director of Revenue Management of Zhangzhou Fliport Yuanshan 188bet mobile，Expert Author。