Various categories of hotels，The management company has also transformed from an international brand taking over the world to a domestic brand rising，The management form has changed from single carte blanche to brand output，Then to the overall leasing contract, etc.，The industry has been polished for forty years，Gradually becoming mature。But there is a phenomenon，Under the same objective conditions，Whether it is a hotel under a large chain group，Still an independent hotel；Whether it is a city business hotel，It is also a tourist destination resort hotel，Operating results vary。Many factors will affect it。The author thinks， “Top leader culture” is a key factor。

“Top leader culture” is actually the leadership performance of a hotel’s top leaders，Leadership refers to within the scope of jurisdiction，Make full use of human resources and objective conditions，Achieving the goal at the lowest cost，And the ability to improve the efficiency of the entire team。Specific to the scope of hotel management，Need top leaders with professional abilities、Learning ability、Communication skills, etc.。Currently，The supply of hotels in most cities exceeds demand，The major group management companies have insufficient 188bet Online Sports Betting and Casino human resources，Independent hotel property owners are praying for professional managers everywhere，In addition to brand and booking channel platforms，The key factor that determines the success or failure of a hotel falls into the hands of the hotel operator。

I remember a real estate owner built a high-end hotel in Shanghai a few years ago，Entrusted full management to a well-known international group management company，A loud brand hangs on the top of this building。A few years after opening，Due to the hotel’s operating performance being unsatisfactory，It is far from the prediction when we signed the contract with the management company，Investors have requested the management company to replace the general manager and marketing director several times，But unfortunately it has little effect。This real estate boss is in a helpless situation，Took up the weapon of law，After arbitration，The management company was required to compensate investors for huge losses。When everyone in the industry thought the management contract would be terminated，The brand will be removed from the hotel building，Investors are under the guidance of professional experts，Proposed the requirement to retain the brand and channel network platform，Managers are hired by investors themselves。The conditions reached by both parties are，Change from discretionary management to listing self-management，The management company needs to charge 6% of the total sales as brand and channel platform usage fees，The investor can use the compensation amount to deduct it。This unexpected replacement condition，In fact, it is related to the investor’s recognition of the brand and channel platform，But it needs an excellent leader to operate，The investor can only find this leader himself，The management company cannot provide it。

Introduced by insiders，The investor hired a senior foreign professional manager 188bet sports betting app download who has served as general manager of high-star hotels in China for many years。Two years in office，The cohesion of the hotel management team has been greatly improved，The hotel’s operating performance has improved from the original loss to profitability for two consecutive years，Investors are very satisfied，Proven brand + channel + excellent leader，Only one can manage a hotel well。Because this senior foreign professional manager has reached retirement age，Resigned from the hotel after two years，Investors have to look for a suitable leader again，Finally hired a German professional manager，Due to factors such as language and unfamiliarity with the local market，All aspects of the hotel have begun to deteriorate again。The above case illustrates the importance of "top leader culture"。

Currently，There are many independent hotels in the industry，They do not have famous international brands and channel network platforms，But，The top leader is more professional and good at continuous learning，Can accurately grasp product positioning，Has the ability to acquire customers，Able to actively mobilize the enthusiasm of the management team and all employees，Also good at communicating with relevant local government departments and industry authorities，New technologies that continuously improve management and operational efficiency，And actively apply it in daily operation and management，Manage the hotel in a good way。

Of course，Under the current status of the industry，If the hotel’s top leader wants to accomplish something、Do good things，An important prerequisite is that you must have access to a certain amount of funds。Some top leaders are professional、Seriously，Work hard to manage the hotel，However, the investee restricts the use of legitimate expenses，Thus hindering the normal operation and development of the hotel。Two years ago，Three hotel 188bet Online Sports Betting and Casino technology tool companies went to visit a state-owned wine management group，Introducing the importance of applying technical tools to improve the efficiency of operation and management to the general managers of its subsidiaries。After introduction，Only one of the general managers understands，And made a request for cooperation to this technology company，Later，The technical tool was successfully implanted in the hotel，Good results。One year later，The general manager went to be the leader of a hotel invested by another real estate owner，He also wants to introduce technical tools to improve the efficiency of business management，But，If you want to use a certain amount of funds, you need to get approval from your boss，Otherwise, the purpose of borrowing technical tools to improve operation and management efficiency cannot be achieved。What needs to be explained is，Can the top leader obtain the right to use funds，On the one hand, it depends on the cognition of investors or the board of directors，On the other hand, it also tests the leader’s ability to communicate and gain recognition。

The speed of industry development and changes in business formats are so rapid，To successfully operate and manage a hotel，The key role of top leaders is highlighted，Only brand and channel network platforms，And not professional、Love to learn、Love customers and employees、A leader with strong communication skills，It will greatly reduce the chance of success。For the top leader of an independent hotel，This requirement is even worse，Because they don’t have a ready-made big brand or big platform，And unified management system tools，They need to constantly look for the most suitable third-party cooperation，Such a third party can be a booking platform，Can be a management system technology tool，It can be a professional consulting agency。Able to recognize、188bet app Finding and leveraging the expertise of a third party is also an ability。However，The premise of this ability is that the leader needs to have the ability to learn，The so-called learning ability is the perseverance and ability to learn and the ability to convert knowledge into capital。  

Industry development to date,There are still some top leaders of independent hotels or group hotels,Treat your position as an official position,Outdated knowledge structure,Cognitive concept solidification，Although I continue to participate in various trainings and visit and study everywhere，But the actual learning conversion ability is lacking,But I feel good about myself。Some top leaders of independent hotels also understand that they are not capable,I want to ask for help but I am afraid that my shortcomings will be exposed in front of professional institutions and investors and my position will be insecure，Often give up。A management group developed in part from a hotel's outsourcing contract，Often lack of top-level group design，Lack of systematic management and customer acquisition channel platform，The management team is also a typical example of encouraging people to grow up，These have become bottlenecks in group development。

In International、Domestic management groups are developing multiple brands to meet the expansion needs of the capital market，In an ecological environment where Internet technology is popularized and technology platforms are constantly improving，Whether it is an independent hotel or a management group，All top leaders should strengthen their professional learning abilities，After all, this is the key to leadership。

188bet app download Source: WeChat public account "Hotel Review" (ID: Reader-Review)，Author: Yuan Xueya，Original title: "The success or failure of hotel management and "top leader culture"》.