As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Focus on cultural and tourism giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

Hainan tourism real estate "faces changes".

Sanya Phoenix Island Project, once known as "Eastern Dubai"，The latest development is the discount auction。It was once the most famous artificial island in Hainan，This is one of the first moves in Hainan’s island reclamation and real estate boom。When the Phoenix Island project was at its craziest, house prices had reached 160,000 square meters，Now the price has been reduced a lot，From hot to cold，Hainan’s real estate regulation、Environmental protection storm is two key nodes，Phoenix Island Project Suspended、High debt，Sold until the end。

Also affected by the "storm" is R&F Real Estate's planned investment of 15 billion yuan in the Mangrove Bay project in Hainan，Occupying forest land due to project、Destroying mangroves and building without approval，This project has been suspended from construction and sale，11 people have been held accountable。It is currently unknown when the project will be "unblocked"。The pair are in financial trouble、For R&F Real Estate, which is in urgent need of high turnover，It is tantamount to adding more variables。

These are specific reflections of Hainan’s industrial development and real estate environment，Based on recent Hainan policy trends，The trend of Hainan tourism real estate has changed，A larger turn will take some time，But the days of tourism real estate are indeed not as good as before。

Financial problems of real estate companies are still lingering，For example, OCT。This week，OCT intends to transfer 51% equity of indirect subsidiary Yunnan Dianzhong Wentou，And its subsidiary Yunnan Tourism Listed Subsidiary Expo Garden Hotel Co., Ltd. has 100% equity，OCT is still rushing to sell the project equity according to the established plan、On the way back to the capital。

Another big news is that Yunnan City Investment plans to transfer to Chengdu Metropolis Exhibition、51% equity of Times Global，The latter has been pledged to Sunac。Chengdu Metropolitan Exhibition has undergone several changes，Based on existing information，Sunac is more likely to take over，The large amount of land resources controlled by Chengdu Metropolitan Exhibition Center is the key to the success of the transaction，Sunac’s “territory” is expected to expand again。

Continuously selling project equity with OCT、Accelerate removal，At the same time, keep investing accordingly，Continuous acquisition of land is of great value in the current environment，The signs of "big fish eating small fish" may be more obvious。

Let’s look at the latest situation of the two old and new forces，First, OYO spent 3.500 million to buy a house in India，Formal layout of the four-star hotel market，Second, Thomas Cook filed for bankruptcy protection，Helping debt restructuring。OYO’s actions are not surprising from a broad perspective，Look at its past actions，Independent hotels or budget hotels are no longer their only labels，Mid-range hotel、High-star hotels are planning or have implemented their products，OYO’s expansion and extension at the hotel level based on independent hotels，Firstly, it has a certain amount of funds to realize the transformation of existing assets in the market，Achieve hierarchical products at the same time，Expand the size，It also provides the possibility to expand your own business and increase your value；Both are out of the market，Other passenger flow space brought about by consumption upgrading includes business travel and high-quality service demand (the mid-to-high-end hotel market is still expanding) and is still being released，OYO achieves diversification of customer flow through different levels of products，This is also the normal logic of development。

Known as “the world’s first travel agency”，Thomas Cook, with a history of more than 170 years, finally went bankrupt，Serious losses、High debt is the main reason，The reason behind this is that the model is old，Deep structural problems are difficult to solve，Intense competition accelerated its decline。For example, consumers are increasingly inclined to book travel services online，And like personalized products that meet your needs，But Thomas Cook’s products are standardized、Features of low price and thin profit，Weak market competitiveness。

Market generation has talents，It had no choice but to choose bankruptcy and reorganization to save itself。

Destination Investment Barometer

Recently intensive national policies，Important impact on destination development，Let’s look at two policies first，First, the General Office of the State Council issued the "Opinions on Promoting National Fitness and Sports Consumption to Promote the High-Quality Development of the Sports Industry"，Promote national fitness and sports industry development in ten aspects，Encourage the integrated development of sports and tourism；Second, the National Development and Reform Commission and other four ministries and commissions have issued policies to support the construction of the Boao Lecheng International Medical Tourism Pilot Zone。

Sports is an important part of lifestyle，It is also an important area of ​​current national consumption，With the upgrade of consumption、Winter Olympics promotion, etc.，The potential of sports consumption is still being released，And its composition with tourism products、There are many overlapping points of convergence in market demand and customer groups。For example, the "Opinions" encourage the integrated development of sports and tourism，Proposed to explore the inclusion of sports tourism in national and industry standards such as tourist resorts。Implement sports tourism quality demonstration project，Create a batch of influential sports tourism routes、Premium competitions and demonstration base。Standardize and guide the construction of sports tourism demonstration zones。will climb the mountain、Hiking、Cross-country running and other sports events are important directions for developing forest tourism, etc.。

Looking at the policy details as a whole, “some are big and some are small”，Proposed macro- and micro-level policy guidance for the integrated development of sports and tourism，It will be helpful to promote the development of sports tourism。

Policies 188bet app download that support the construction of Boao Lecheng International Medical Tourism Pilot Zone，It is the continuation of the original relevant policy，First, continue to promote the development of Hainan medical tourism and even the entire tourism and medical industry，Boao’s international exchanges will have more driving factors；The second is to explore and develop medical tourism，Provide feasible experience for domestic medical tourism。

Data has been shown，About 600,000 people in our country go abroad for medical treatment every year，One of the main goals is to seek the best drugs from abroad、The best medical equipment and more。At the same time, with the heat of the medical and aesthetic economy，Plastic surgery、Beauty、Health and wellness, etc. are also expanding the medical tourism market。How to keep a certain size and expanding medical tourist group in the country as much as possible，Even attracting more international tourists to experience medical tourism，More efforts are needed，But the market is indeed promising。

This week，Renovation of domestic scenic spots is still ongoing，Among them, 97 A-level tourist attractions in Shanghai passed the review，4 3A quality grades have been cancelled；Hefei launches special action to improve the quality of A-level scenic spots，Combined with the previous series of dynamics or actions，The cleanup of scenic spots in various places is really serious，This not only sends a signal to strengthen the standardized management of scenic spot ratings，It also means that dynamic management of A-level scenic spots has become the norm。

Look at the destination investment situation this week，“Old Friend” OCT is once again highlighted，It moves frequently，Successively deployed in Pingtan, Fujian、Tengchong, Yunnan。In terms of location，Pingtan has obvious advantages，Has rich island tourism resources，Pingtan is the country’s unique three-zone superposition advantage area of ​​“Comprehensive Pilot Zone + Free Trade Pilot Zone + International Tourism Island”。Tengchong has also been favored by many real estate developers in recent years，Pleasant climate、Moderate altitude、Volcanic wetlands are rich in hot spring resources，Regarded as a resort for the development of health tourism。However，It is not easy for the health care industry to truly rise，The current real estate health care projects require systematic supporting systems，The initial investment scale is even greater than that of cultural tourism projects，Operation is also difficult，This requires the developer to leverage the project、Special and strong comprehensive capabilities such as differentiated creation。

In addition, Nanjing, Jiangsu、Ninghai, Zhejiang、Chongqing Kaizhou、There are cultural tourism projects in Guangyuan, Sichuan。Among them，8 new projects signed in Nanjing，Club Med Joyview、Perfect World Tangshan Cultural and Creative Industries、China Fortune Land Development Jiangsu Film and Television Base and other key projects settled in Tangshan。The unique hot spring resources are undoubtedly an important reason for attracting capital deployment，Many major cultural tourism projects have been launched here in recent years，Future competition is inevitable，How to differentiate based on high-quality tourism resources，Not easy。

Innovative cultural and tourism formats

Based on existing public information，Antarctic Tour、The demand for Arctic tours has been increasing，This is a typical unique experience demand market situation，Public demand for challenging emerging tourist destinations is becoming stronger。

The country also maintains an encouraging attitude towards this，Recent，The Ministry of Natural Resources 188bet Online Sports Betting and Casino opens travel applications to the Great Wall Station。I believe that the Antarctic tourism products with the Great Wall Station as a key element will be further improved or new。The integration of Antarctic tourism resources promoted by this will also be further accelerated，In the future, more and more companies will join the Antarctic tourism supply war。But how do relevant departments grasp tourism development、The relationship between scientific research and environmental protection，Will be a bigger challenge。

The novel and unique experience will also extend to space。American company Gateway Foundation plans to build a “space hotel”，Estimated operation in 2025。As planned，Not only can you experience low-gravity basketball in this hotel、Low gravity spring bed and rock climbing，There will also be a restaurant、Bar、Concert、Recreational spaces or activities such as movie screenings。

Combined with past information，Space exploration is increasing，Some companies are no longer limited to meeting the needs of government or technology，I also hope to use technology to link mysterious space resources，Meet civilian consumer demands。

Look at the B&B again，The country’s first digital homestay was recently launched in Jiande, Hangzhou，The B&B has only 7 rooms，Successfully launched the artificial intelligence system，Achieved 30 seconds cardless check-in、17 seconds ultra-fast check-out service，And the whole-house AI smart home throughout the process、Smart Service、Smart tour guide and other check-in experience。It connects the "Hangzhou City Brain"，Real-time consumption of users、Search、Use data for integration and collection。

There are several important information points here，First, intelligent service，Reduces manpower investment and corresponding costs；The second is to provide residents with a more fashionable smart service experience，Increased competitiveness in the personalization of homestay products，Smart home, etc.，It is also a reuse of the B&B scene，Application scenarios that help create smart homes，Achieve sales of such products, etc.；The third is the connectivity of “Hangzhou City Brain”，Collection of user consumption and other data，Including finer granularity in analyzing user profiles for destinations would be helpful，To create or improve corresponding tourism products，Provide corresponding extended services to provide more possibilities。

But at the same time, the realization and expansion of the above effects，It also depends on the size and regional scope of the B&B that will be copied next。

Finally another "first" look，That is, Tencent Animation and Hangzhou Enterprises will use "Fox Fairy Little Matchmaker" as the core，Co-create China’s first Chinese comic-themed tourist attraction in Hangzhou，The total projected area of ​​the project exceeds 6 square kilometers，Planned through large-scale real-life construction，Restore the scenes and characters in the original work of "Fox Fairy Matchmaker"，Fully combine the fox demon’s world view with the characteristics of the scenic spot，Create innovative cultural tourism experience。

The logic of this project is similar to that of film and television companies creating real-life entertainment through film and television IP，It just became an anime IP。Looking at it from two aspects，On the one hand，Well-known animation IP has gathered a large number of fans，In product extension and development to increase commercial value，For example, game development、Derivatives development and real-life entertainment projects, etc.，Has more feasibility；On the other hand，Consumption upgrade next，Anime content、Characters have more practical 188bet app download application scenarios，Scenic spots, etc. are also constantly seeking innovation in business formats，Cooperating with animation IP is a good choice，Behind animation IP are a group of young consumer groups and new consumption methods，Make a fuss about tourist attractions，In line with the current consumption upgrade of young people，Also in line with their consumption habits，Especially the anime IP with its own massive fan base。However，Building a national comic themed tourist attraction，We must take into account the appeal of IP，It should also be specific to the commercial conversion of fans and audiences。How to convert sticky fan groups into offline scenes，Test Marketing、Planning and promotion capabilities。

New Technology Trends in Cultural Tourism

This week’s new technology in culture and tourism，Focus on AI，Including the first domestic AI customized bus put into operation in Shanghai；Ctrip launches “AI tour guide” service，Covering nearly 8,000 scenic spots around the world；Tencent and the Forbidden City will deepen cooperation，Building an AI laboratory focusing on traditional culture。

AI bus uses cloud computing、AI、IoT、Credit and other technologies，Aims to achieve comprehensive improvement and intelligent dispatching in the field of public transportation、Customized travel、Line network optimization、Green travel。The operator behind it is Alipay，for it，The application and future promotion of this bus，Will bring more application scenarios to its payment，Increase user stickiness and traffic，Aggregation and analysis of large amounts of data simultaneously，Also brings more available data to user analysis。The summary analysis of these data，The digital upgrade of the transportation industry will also bring opportunities。

Ctrip’s online “AI tour guide” service，To meet the needs of current tourists’ individuality and free consumption，Solving the cost of traditional tour guide services、Problems such as different levels of explanation and lack of autonomy in action experience，Realize the standardization of intelligent tour guide services and personalize the experience，It also helps to collect data on tourists’ actions。

Here is an analysis combined with the recent release of the "Scenic Area Walkman" audio guide service by Amap，According to official introduction，The first batch of online audio guides，Including cultural celebrities such as Ma Weidu、Gold Medal Tour Guide、Radio anchor、Professional voice actors, etc.，Users can choose according to their personal preferences，Select audio guide。The personalized experience here is reflected in the diversification of audio guide output parties，Different voices for different people，Different explanation styles。

For Ctrip，The above services not only expand the resource value of scenic spots on their own platform，Also increase user stickiness through more products and services。For Gaode，Its powerful navigation and location service capabilities will be brought into play。

And Tencent’s AI cooperation with the Forbidden City，The logic is also more obvious，Tencent’s digital technology capabilities，The continued deepening of the industrial Internet，And the Forbidden City’s demands for digitalization and intelligence，Connect the two together。An attempt at this kind of cooperation，It will be possible to implement it more in other museums and other cultural and exhibition venues。The effectiveness of this cooperation also tests Tencent’s industrial Internet capabilities，It is also the key to continue to obtain such cooperation opportunities。

Cultural tourism consumption insights

This week’s insight focuses 188bet app download on the following keywords: Mid-Autumn Festival family travel、National Day Tour、Millennials and the sinking market。

Look at the Mid-Autumn Festival family tour first，Data display，Compared to May Day、Dragon Boat Festival and other short holidays，Two generations on a Mid-Autumn Festival trip、The proportion of visitors from three generations traveling together increased by approximately 14%，Moon Appreciation、Night tour becomes the highlight of Mid-Autumn Festival tour。Here is the special nature of the Mid-Autumn Festival，It is a traditional Chinese family reunion festival，Reunion is the key，Compared with the traditional reunion of family members in their hometown, it is different，Many people choose two generations、Three generations traveled together to achieve the purpose of reunion，At the same time, it also makes the reunion experience more diverse，Watching the moon together in another place will have a different flavor。

From this logic，For tourist destinations，During and around such festivals，Can be appropriately added to suit the needs of two generations of the family、Products for three generations traveling together，And admiring the moon、Add more experience content to the night tour project，will be one of the keys to capture more users。

National Day Golden Week is approaching，Comprehensive partial forecast information display，Guizhou、Wannan Line has become a new hotspot for self-driving travel；Star hotels and budget hotels are the mainstream demand；The red route is popular，The number of people born after 2000 increased by more than 3 times；Western travel heats up， “Belt and Road” bookings increased by more than 50%。

Overall view，Product Type，Self-driving travel is booming again，Qie Guizhou、Southern Anhui becomes a key route，This is related to the self-driving routes in these two areas，For example, Guizhou has outstanding natural landscapes，There is also a unique humanistic style，For self-driving travel users，Self-driving can connect these together，Bringing you a longer and relatively rich travel experience；Product content，Red tourism is popular，Related to the 70th anniversary celebration，In addition, red tourism education also plays a role in promoting；Accommodation products，Star hotels and budget hotels are still the mainstream demand，Describe the need for standardization and high-quality accommodation，In the market cycle with large passenger flow，Still the key；Western tourism is heating up and “Belt and Road” tourism is growing，Related to relevant policy promotion，In conjunction with the continued growth of outbound tourism，Also normal。

Looking at Millennials again，Research data shows，The majority (40%) of customers booking online events are between the ages of 25 and 34。Millennials have now become the main force in tourism；Another Airbnb data display，Among Airbnb users，After 80s、Millennials represented by the post-90s generation account for 70% of users，Compared to purchasing real estate (49%)，Traveling around the world (57%) is the most desired wish of Millennials。This consumption concept is silently changing the tourism industry，For example, in 2018, China’s per capita domestic population reached 4 times，Only 2 in 2013.3 times。

In other words，The online travel market will still be one of the main areas of competition，Facilitation of online booking、Improved service experience，And improve user stickiness through more product and service combinations，Even get more users，will still be an important opportunity and challenge for online booking platforms。

Finally, let’s look at users 188bet app in the sinking market，Research data display，Among users in the sinking market，75.67% have an average monthly income of less than 5,000 yuan，58.23% own passenger cars，41.04% have a house and no mortgage；63.4% of users prefer online shopping，Average monthly online shopping 5.8th grade。

Approximately discoverable，Sinking market users contain a large potential market，Traveling on the weekend、Peripheral tourism will release more demand，And the demand for longer distance travel is sinking with the decline of online travel、Access to tourism products, etc.，will also be gradually released。Reach more of these users，Offline paths are important，But the role of online paths will also be more obvious。