The hot spots in an industry change every year，Is it a sign of maturity or development？No conclusion，People in the industry will hold different opinions from different angles。

The passion for competing for stars 10 years ago declined due to consumer empathy；The popularity of homestays 5 years ago was also due to local environmental protection requirements、Difficulty in making profits and achieving dreams and cooling down；The rental economy hotels that started 20 years ago have been upgraded to mid-range due to rising rents；The expansion of international groups in China is also vigorously promoting the launch of mid-range brands and continuing to win the market，……..。

Last year, Indian guy Ritesh broke into China’s fifth-tier cities with the OYO brand，Using the paid OEM method，Completed the task of listing nearly 10,000 small hotels in one year。Although the 188bet sports betting app download management system is imperfect、Incomplete management team，However, its OEM expansion has won the sinking market that has been ignored by the domestic industry，Inspiring the fighting spirit of domestic counterparts who have lacked interest in economical models，H Hotel, a subsidiary of Huazhu Group, decided to compete with OYO，I found out that OYO needs to rely on Ctrip, the OTA platform, when it comes to China，It also inspired small and cutting-edge brands that were serious about store management.....。

2019，How many groups are there、The founder is busy looking for prey for existing hotels，Find ways to put your own brand or trademark on it，To expand the number of your own hotels。For the purpose of OEM，The conditions for existing hotels are different，Provide funds for renovation and renovation，Guaranteed customer base，Is there any increment without charge, etc.。Ctrip, the OTA leader with the largest number of hotel customers，Actively affix the "Licheng" trademark to old four-star stores everywhere、On Samsung Hotel，Start current hotel business；Huazhu Group with economical experience and team，Decided to return to the low-end market with the "H" brand，Fight with OYO；There are many other founders，Registered several trademarks，In the absence of booking platform、Management System、Under the premise of management team，Also joining the 188bet Online Sports Betting and Casino OEM of existing hotels、Labeling operation in progress。

Such a lively OEM、Labeling Movement，Can the industry’s predicament be reversed、Can the management level and profitability of the industry be improved？It is estimated to be a new industry feature，Similar to the author’s personal experience in 2015, some governments in Sichuan and Tibet regions have increased tourism reception and accommodation，Encourage local residents to build their own properties，The government gives unified clothes and hats，The appearance is uniform and very standardized，Tourists living there need to be able to deal with various emergencies，Because local residents do not have the professional knowledge and ability to open the accommodation industry。

OEM，Is it a brand or a registered trademark？Being recognized as a brand by the industry and customers cannot be solved by simple registration。Brands need to have cultural genes，Need to be discerning in management and service。In a broad sense, "brand" is an intangible asset with economic value，Use abstraction、Unique、Recognizable mental concepts to express their differences，A comprehensive reflection that occupies a certain position in consumers’ consciousness。Brand building and long-term formation。A "brand" in a narrow sense is a "standard" or "rule" that has both internal and external aspects，is through the calendar year、Behavior、Vision、Hearing、Standardization in four aspects、Regularization、188bet sports betting app download Make it unique、Value、Long term、A cognitive recognition system。

The current practice of many companies is to register multiple trademarks，Any franchisee and willing to OEM、Tagged investors have many options，As for whether the brand can truly be formed in consumers’ perception after many years, it is not within the scope of current consideration，The quantity obtained is listed、Strriving for industry status is the focus。What’s hard to understand is，Those existing old hotels that are automatically or passively labeled with "brands" and "labels"，Do you think there is really a "free lunch" falling from the sky，Is it possible that business management has encountered difficulties for many years，Affixing a "brand" or "label" can change the status quo？Isn’t this too underestimating oneself?？

There is one quarter left in 2019，The campaign of sticking “brands” and “labels” with Chinese characteristics will continue，Until now next year，It is estimated that the results of this approach will be presented to industry colleagues，If it really succeeds，It should be proposed to award the "Global Hotel Industry Contribution Award" to the Indian guy Ritesh，Because the OYO brand he promoted has led to the sinking of hotels in India and China, the two most populous countries in the world，Realized standardization and chaining。

188bet sports betting app download Source：WeChat 188bet sports betting app download public account "Xingshuo Yuan Xueya's column”(ID:gh_4ee668ae8ddf)，Author: Yuan Xueya，Original title: "Can OEM and labeling reverse the industry's predicament?》.