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The 188bet online sports betting industry won its first battle this year。May 5,Statistical data from the Ministry of Culture and 188bet online sports betting,May 1st-5th,A total of 1 domestic tourists were received nationwide.1.5 billion people,Realize domestic 188bet online sports betting revenue 475.600 million yuan。The latest data released by the Beijing Municipal Bureau of Culture and 188bet online sports betting also shows,During the "May Day" period,Beijing received 463 tourists.30,000 people,Recovered to 55% of the same period last year;Total 188bet online sports betting revenue 41.800 million yuan,Recovered to 36% of the same period last year。Same day,Multiple OTAs、The travel agency further accepts travel bookings during the May Day period、Consumption data estimation,5-day vacation ignited with local travel、Local 188bet online sports betting market represented by peripheral 188bet online sports betting,The 188bet online sports betting industry in many places has shown obvious signs of recovery。
Returning to temperature as promised
The first May Day holiday in ten years、A large number of scenic parks are "unblocked"、Fully implement real-name reservations... my country’s 188bet online sports betting industry is finally looking forward to the first important battle since the outbreak,And as promised, we received a rapid rebound in 188bet online sports betting demand。
Take Beijing as an example,Introduced by Zhou Weimin, first-level inspector of Beijing Municipal Bureau of Culture and 188bet online sports betting,During the "May Day" period,126 of the 238 scenic spots in Beijing have reopened,Recovery ratio 53%;402 star-rated hotels have resumed business and 226,Accounting for 56%;6042 star-rated folk 188bet online sports betting households in the city,1993 stores resumed business,Accounting for 33%;547 rural 188bet online sports betting specialty businesses,A total of 173 stores have resumed business,Accounting for 32%;381 of 699 rural boutique B&Bs have resumed business,Accounting for 55%。At the same time,Beijing travel agencies have also resumed group tour business within Beijing,41 travel agencies in Beijing organized a total of 349 city tour groups during the May Day holiday,9000 tourists。
Specifically,"188bet online sports betting" holiday,The key tourist attractions monitored by Beijing have received a total of 311 tourists.60,000 people,Restored to 35 in the same period last year.2%;Operating income 2.4.4 billion yuan,Recovered to 62% of the same period last year。At the same time,The reporter also learned from the Beijing Park Management Center,May 1st-5th,The 11 parks in Beijing received a total of 950,000 tourists,The number of daily tourists continues to grow steadily every day,The park’s daily passenger flow is always within 30% of the maximum capacity。
Actually,Except Beijing,188bet online sports betting markets across the country ushered in the long-awaited climax on May Day。Stated by the relevant person in charge of Ctrip,This year’s May Day,Hotel bookings on this platform increased by 175% year-on-year。Same trip statistics display,Driven by the rapid rebound in 188bet online sports betting demand,National transportation passenger flow exceeded expectations during the May Day holiday,The average daily passenger flow hit the highest record since the Spring Festival "Golden Week",where,The recovery of waterway passenger transport is particularly obvious,The cumulative number of passengers sent from April 30 to May 3 has reached 75 compared with the same period last year.3%。
Changes in the supply and demand relationship of 188bet online sports betting during the May Day holiday,It also promoted the “overnight recovery” of the accommodation industry that had been shut down for many months。Stated by the person in charge of Tongcheng Travel,During the May Day holiday this year,The average room price of various types of accommodation facilities nationwide is about 405 yuan/room night,An increase of about 42% compared with the same period last year。
New battlefield for outing in 188bet online sports betting
In order to gain a deeper understanding of the changes in supply and demand in the 188bet online sports betting industry during the May Day holiday,May 1st-5th,Reporters from Beijing Business Daily went to central Beijing in multiple ways、Multiple popular parks in the suburbs、Scenic Area、B&B,Visiting the front lines of the market that are accelerating recovery。
The Forbidden City and other scenic spots located in the central city,Relatively speaking, it is “deserted”。After the online implementation of 5,000 reservations in a single day,In the Forbidden City, there is no need to queue at the reservation and activation ticket office,Key visiting areas in the scenic area、There are not many tourists in restaurants and cultural and creative shops。And in 188bet online sports betting Zoo,Tourist Mr. Kan told 188bet online sports betting Business Daily reporter,The overall feeling is that there are many fewer tourists in the park this year than in the same period in previous years,You don’t even have to queue to enter the park。
On the other hand,A park far away from the central city、The scenic spot formed a small peak in tourist reception during May Day。May 1, 10 am,Mr. Qin’s family arrived at the entrance of Beijing Happy Valley early,I never thought about it,There are already many tourists at the entrance waiting for their temperature to be taken、Code verification。“About an hour after entering the scenic spot,There are gradually more people inside,But play it all day,It feels better than previous years’ May Day,The passenger flow is still much smaller。”Introduction from the relevant person in charge of Beijing Happy Valley,First day of the 188bet online sports betting,The scenic spot received more than 8,000 tourists。
Yanqing Longqing Gorge, a popular destination for outings in Beijing,Many citizens even “arrived at the battlefield” early。9:00 a.m. on 188bet online sports betting 1st,Reporters from Beijing Business Daily entered the Yanqing Longqing Gorge Scenic Area together with the first batch of tourists。Reporter found,After booking tickets online,Visitors do not need to queue at the entrance,You can enter directly by swiping your ID card。Inside the scenic spot,Except Baihua Cave,Main areas have basically reopened,Take the scenic shuttle bus、Cruise boats and other facilities,There is basically no need to wait after buying a ticket、Can be boarded directly。
Spurred on the local 188bet online sports betting 2.0 model
“Looking at the overall situation,The recovery speed of the national 188bet online sports betting market during this year’s May Day holiday indeed exceeded expectations,In the context of good things,The 188bet online sports betting industry has also given rise to some new features、New business format,Local Tour 2.0 mode is accelerating to take shape。" Senior 188bet online sports betting expert Wang Xingbin pointed out。
Wang Xiaosong, Chairman of Lvmama Travel Network said,The May Day holiday has become a 188bet online sports betting peak since the epidemic,However, travel safety is still the primary issue that people pay attention to when traveling,Therefore,During the "May Day" period,Most tourists still choose to travel locally、Travel in this province、Surrounding Tour,Air circulation、Outdoor scenic spot with wide view,And relatively independent、High-star hotel with beautiful environment、Quality B&B,Higher security、The experience is also better,So it is more popular among tourists。
The relevant person in charge of Fliggy introduced Beijing as an example,Compare last year and this year,Beijing’s popular tourist destinations are quite different,“The Palace Museum with the largest number of visitors during 188bet online sports betting last year,Affected by factors such as traffic restrictions this year,Visitors entering the park dropped significantly,Replaced by a park for enjoying mountains and water in Beijing、Zoo, etc.,On the contrary, more tourists came for leisure”。
Relevant staff of Beijing CITIC Jinling Hotel located in Pinggu District told reporters,Considering factors such as epidemic prevention and control,The hotel will set the maximum occupancy rate at about 70% of the total number of rooms during the 188bet online sports betting,But even so,Bookings are basically full during the short holiday period。
Not just Beijing,Zhongxin Travel statistics also show,During the short holiday,my country’s outdoor ecology、RV camping、Mountain sightseeing and other types of products are more popular,The overall booking volume increased significantly compared with the Qingming holiday。The person in charge of Tongcheng Travel also said,During the "188bet online sports betting" period,Various outdoor historical sites、Mountains、Safari Park、Ancient towns and various ecological resorts have become popular choices for residents to relax and vacation nearby,Passenger traffic is concentrated on May 1st and 2nd,Passenger traffic accounts for 32% of the total passenger traffic during the entire holiday.5% and 33.5%。
188bet online sports betting battle situation gong
It’s worth noting,After warming up during the Qingming Festival、The recovery of the May Day holiday,The 188bet online sports betting industry is beginning to look forward to the Dragon Boat Festival holiday in June and the market outlook。Predicted by the person in charge of Uoxin 188bet online sports betting,In the upcoming Dragon Boat Festival,The 188bet online sports betting consumption market will further recover。
"Judging from the current situation,Outdoor activities、Self-driving campsites, etc.,Leisure-oriented suburbs、The rural leisure 188bet online sports betting industry will become the key area of demand release in the next stage,Those loose ones、Scenic spots that are not crowded、The park will gradually become a major tourist destination。"Wang Xingbin proposed,current,Because of the scenic spot、Dining in the park、Indoor venues such as 188bet online sports betting product sales cannot yet be fully restored,Therefore,Tourists generally shorten their tour time、Reduce secondary consumption in the park,From now on,Operators should find some measures to ensure that prevention and control is not relaxed,A new channel to expand income,For example, in response to the recent hot outdoor picnic craze,Selling some hygienic and guaranteed semi-finished foods,or delineation、Deploy some themed outdoor picnic areas, etc.。
Wu Liyun, associate professor of the Chinese Culture and 188bet online sports betting Industry Research Institute of Beijing International Studies University, also proposed,At this time,The key to scenic area work is to restore the confidence of tourists,Let tourists understand the safe and effective prevention and control measures taken by the scenic spot,Only tourists have a "security" in the scenic spot,The market heat will gradually increase、Layered recovery。
Wang Xingbin thinks,Judging from the current situation,At least within the next 2-3 months,National scenic spots、Concentrated activities in the park will still be strictly controlled,Even if inter-provincial travel is relaxed, it may be trialled in some areas first,And then gradually advance to a larger scope。Therefore,At this stage, 188bet online sports betting companies still need to focus on local 188bet online sports betting、Mainly short-distance travel,Design some products and lines that meet current new needs。
Also,Many OTA leaders also said,Compared to previous years,This year’s “May Day” travel product bookings seem to be a bit slow。Fliggy’s statement,Affected by the epidemic,The search popularity of travel products on this platform did not start to gradually increase until April 9th during the 188bet online sports betting。On Flying Pig,Users who book hotels and tickets around Beijing,The highest value in 90 days was reached on May 1st。In the industry’s view,How to balance through new marketing methods、Spread the passenger flow,Increase consumers’ need for advance planning、Confidence in booking travel products,This is also an issue that all companies need to consider in the next stage。
*Source of this article: 188bet online sports betting Business Daily, author: Jiang Mengwei, original title:《Local 188bet online sports betting becomes the main force, Beijing 188bet online sports betting earns 4.18 billion》.
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