Marriott International recently announced，Cooperating with the food delivery platform “Ele.me”，Opened food delivery service in more than 130 hotels in 49 cities in China。Discovered by Beijing News reporter，The prices of this batch of online delivery meals range from 50 yuan to 400 yuan，Including sea cucumbers、Higher cost dishes such as beef ribs，The classic soy sauce chicken leg rice at Renaissance Beijing R&F 188bet is priced at 48 yuan。

More than a thousand dishes, most priced at one or two hundred 188bet

There are currently two hotels in Beijing, Four Points by Sheraton Beijing Yongtai and Renaissance Beijing R&F 188bet, which have been launched on Ele.me。The Beijing News reporter saw it from this platform，The takeaway meals at Four Points by Sheraton Beijing Yongtai include Hunan cuisine、Staple food、BBQ、Dozens of pizza and other varieties，Dishes range from tens to hundreds of yuan，Most of them are around one or two hundred yuan。Among them，The price of "Beautiful Italian Pizza Set" is 128 yuan，Includes 12-inch pizza、Salad、Potato Grid、Chicken nuggets and drinks, etc.。And the stir-fried dishes launched by Yayuan Chinese Restaurant in Renaissance Beijing R&F 188bet、Package、Roasted meat、Pasta, etc.，All below 100 yuan，A classic soy sauce chicken leg rice is priced at 48 yuan。

According to Wang Yangxing, Director of Operations of Marriott International Group’s Central and Western Region in China，The takeaway menu is composed of selected dishes from each 188bet and a certain proportion of signature dishes，Also consider consumers’ dining scenarios and habits，Mainly home-cooked meals，And based on the characteristics of consumers in the region，Design takeout menu according to local conditions。It is reported，This time, the 188bet chef team of Marriott International Group based on consumer dining habits、Different dining scene needs, etc.，Designed more than 1,000 dishes。

Except regular dishes，Many Marriott International Group hotels also offer a wide variety of special packages，For example, Guangzhou Marriott 188bet Zhengjia Plaza not only offers Cantonese-style packages，Japanese bento boxes and selected Southeast Asian dishes are also launched；Sheraton Shanghai Jiading 188bet launched handmade shortbread with local characteristics of Shanghai。

Entering the takeaway market，Hope to break consumers’ traditional perception of five-star 188bet

Affected by the epidemic，From this year 3、From April，Many high-star hotels in China have begun to try to launch takeaway meal delivery services。But，Most hotels have a limited selection of takeaway dishes，Some hotels cooperate with niche food delivery platforms，Some hotels are sold through WeChat public accounts，Consumers need to pick it up or ask for flash delivery。Some people in the industry were not optimistic about Gaoxing 188bet’s “entering” into the online takeout market，Think about the 188bet’s market positioning、Consumer groups and profit models are not “in tune” with the food delivery market。A 188bet practitioner said，"Actually，Many high-star hotels launched online takeaway services in March，Mainly a stopgap measure to solve inventory during the Spring Festival。”

According to Trustdata data，The market transaction volume of China’s food delivery industry reached 603.5 billion yuan in 2019。Then，Can Gaoxing 188bet get a share of the takeaway market？Industry insiders think，This time, "groups" of many hotels under the Marriott International Group are online on Ele.me，To some extent, it also shows the determination of Gaoxing 188bet to officially "enter" the online takeout market。

Wang Yangxing told the Beijing News reporter，The development of the catering takeout market is a long-term plan for 188bet to adapt to market changes and needs，Develop new growth points for 188bet，Through takeout services and products, it can also be used as a carrier，Break guests’ traditional perception of five-star 188bet，There is an opportunity to attract consumers to the store，Experience more dishes。

A veteran in the 188bet industry said，There has been a price war in the takeaway catering market，The hygiene and quality of dishes are often criticized。After the epidemic，The takeaway market will become more segmented，With the increase of high-end consumer groups，The quality requirements for takeaway meals are also higher。His analysis，In the early stages of launching takeaway service，High-star 188bet in cost accounting、There may be problems with staffing and response speed，But after a period of running-in and research，High-star hotels will gradually find their own position and direction。“For takeaway platforms，Cooperate with Gaoxing 188bet，Help improve your own quality；If high-star 188bet takeout catering can improve the quality、Find a balance between cost and price，Will be welcomed by mid-to-high-end customer groups，It will even play a role in diverting traffic for dine-in meals。”

“After testing the waters during the epidemic，After the epidemic, takeaway service will become the normal operation of high-star hotels。”The industry insider predicts，Compared to individual hotels’ individual efforts，The overall layout of the group is more conducive to the long-term development of Gaoxing 188bet in the takeaway catering market。

Currently，Most consumers have relatively good feedback on 188bet takeaway products，Generally considered safer、Healthier，A consumer said，“The 188bet delivery card will specifically indicate the delivery time，And advise guests to consume within a few hours，The details are very considerate。”

*Source of this article: Beijing News, author:Qu Xiaoyi, original title：《Marriott enters the takeout market，More than a thousand dishes with prices ranging from 50 188bet to 400 188bet 》.