As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these vivid elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 42】，Cultural and tourism frontline information，In-depth analysis of the week。

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Let’s first look at the information about two giants involved in listing.

What Airbnb CEO Brian Chesky said in a recent interview，It really “shocked” the outside world。He mentioned that “we spent 12 years building Airbnb’s business，Almost lost it all in 4-6 weeks。”This is interpreted as Airbnb on the verge of bankruptcy，But its original intention is to express "the form of tourism will completely change"，That is, Airbnb may face a new tourism market after the epidemic。

At the same time, Brian Chesky once again mentioned that Airbnb does not rule out listing this year。But looking at the current situation，Now is definitely not a good time to go public，On the one hand, the US stock market environment is not friendly enough，Airbnb’s valuation is difficult to achieve a high price；On the other hand，Airbnb’s current valuation has plummeted，Prediction on the direction of the epidemic，It will be difficult for its valuation to return to its peak in the short term，It’s good not to continue to decline；Moreover，Airbnb’s business model appears fragile during the epidemic，This will affect some landlords、Investors’ confidence，There will be some restrictions on Airbnb’s future development。

In summary，There is a high probability that Airbnb will continue to “hibernate”，Waiting for a rebound in performance after the epidemic substantively improves，Let the capital market regain confidence，Choose a better time to seek listing，This will most likely not be this year，But if Airbnb is 188bet online sports betting short of money next，Internal employees "forced"，It is not impossible to go on the market with a heavy load。

Timing is important。here，Huaqiang Fantawild recently announced the termination of IPO application，We will not submit application materials to the Shenzhen Stock Exchange for the time being，Resubmit listing application after the epidemic situation stabilizes。

Huaqiang Fantawild Express，Since this year，The cultural tourism and film and television industries in which the company operates have generally been significantly affected by the COVID-19 epidemic，The company’s operating performance declined，The epidemic is not over yet，Uncertainty in full-year results。After careful study，The company decided to terminate this round of IPO application。

Visible，If you are not really short of money, you need to seek more financing through listing，The listing of cultural tourism companies this year will likely be delayed，Hibernate and survive the crisis，Waiting for another opportunity。

Under the current situation，Companies that can continuously find money，Be more capable，A little helpless。

The German government previously assisted Lufthansa to reach a 9 billion euro bailout aid plan，But it was opposed by Lufthansa’s major shareholders，Because I am worried that my equity will be diluted，And the government will make huge profits from this plan。But recently the major shareholder expressed support for this plan。Why？If you do not accept this plan，Layoffs at Lufthansa、Business contraction will be harder to avoid，And it is more difficult to survive this crisis，Which is the lesser of two evils，From opposition to final choice of support，The major shareholder is still "wise"。

No matter what，The government has come forward to help，The risk factor of the company has been reduced in the short term。Taking it to China，State-owned enterprises or central enterprises also have comparative advantages in obtaining financial support。

Recent，According to Shanghai Stock Exchange news，Hunan OCT Cultural Tourism Investment Co., Ltd. 16.500 million corporate bonds approved by Shanghai Stock Exchange。The first 5 months of this year，OCT Group’s cumulative new loans are 360.3.5 billion yuan，21% of net assets at the end of 2019.64%。As of May 31, 2020，The company’s loan balance is 2641.4.7 billion yuan。

bond issuance、Loans are available from time to time，But considering the impact of the epidemic，Behind the above-mentioned bond issuance and borrowing are the real difficulties caused by the severe epidemic and greater lack of money。

The real escape for enterprises and industries lies in the restart of business.

Recently, Tokyo and Disneyland 188bet sports betting app download Paris have confirmed that they will reopen in July，Tokyo is chosen on July 1st，Paris planned for July 15th，Both theme parks will be open with limited traffic。

At the same time，Songcheng Performing Arts has launched the premiere of its new project "Xi'an Eternal Love" on June 22nd，The scenic spot will be closed from the 22nd until 2020，Retail price 300 yuan，Limited-time opening special offer: Local residents in Xi'an can watch the Eternal Love show for only 99 yuan、Visit Xi’an Songcheng Performing Arts Kingdom。

Looking at it from both sides，One，Disney、Eternal Love Project will be opened or performed，To a certain extent, it shows the possibility of more indoor projects opening up while ensuring prevention and control，If a better balance can be maintained in the subsequent opening and prevention and control，Open to promote more indoor projects，There will be reference and help，The openness and scope of such projects，Will be an important indicator for the recovery of the cultural tourism industry；Part 2，Xi’an Eternal Love’s preferential fares for Xi’an citizens，Not only marketing and traffic-draining components，It’s still before the park closes this year，The base of Xi’an citizens’ consumption in the park，will determine the effectiveness of the "first shot" of this project。

In addition, international routes are also seeking to reopen.

Delta Airlines announced that it will resume the Seattle-Shanghai Pudong route on June 25，Is the first American airline to return to China-US routes；Virgin Airways London-Shanghai route plans to resume flights on August 4，One flight per week。The resumption of these flights mainly serves the business passenger flow between each other，And overseas students returning to China, etc.，No direct reference for the resumption of inbound and outbound travel。

Destination Investment Barometer

Continue opening of cultural tourism projects、The topic of cultural tourism industry recovery，Let’s see the situation at the destination。

Recent data from the Ministry of Culture and Tourism，10,064 A-level tourist attractions across the country have reopened。As of June 2019，The total number of A-level scenic spots nationwide is around 12,000，from this，Currently, more than 80% of domestic A-level scenic spots have reopened，The overall recovery is still optimistic，In the remaining nearly 20% of the scenic spots that are not open，Non-natural resource scenic spots should belong to the majority。It is expected to be on National Day this year at the latest，A-level scenic spots are basically open，Should be a high probability，The premise is that there will be no major recurrence of the epidemic。

What impact may a recurrence of the 188bet online sports betting epidemic have?？Refer to Beijing’s policies。Recent，Beijing official statement，Beijing travel agencies are only open to Beijing tourists traveling to Beijing，People from medium- and high-risk areas in this city are not allowed to participate in group tours。First, strict epidemic prevention and control measures；The second is to strictly control the opening scope of cultural tourism，Strictly 30% current limit，Open the outdoor part of tourist attractions，Temporarily closed the indoor part of the tourist attraction；The third is strictly limited reservations and peak staggering。

People in medium- and high-risk areas are treated differently，On the one hand, it is the differentiated needs of prevention and control，On the other hand, it also shows the strict prevention and control after the recurrence of the epidemic。Predictable，The Dragon Boat Festival that just passed，The number of tourists in Beijing will be even less optimistic，Slow down the pace of resumption of inter-provincial group tours。

Let’s also look at the recent policies of the Ministry of Culture and Tourism，It mentions consumer entertainment、No more than two hours of online time；High-risk areas for the epidemic，Internet service place、Entertainment venues are recommended to suspend operations。Extended view，This also means that for indoor cultural tourism projects、The prevention and control situation in densely populated areas is still relatively "high-pressure"。

Next, we still need to focus on the signing and investment situation of destination projects。

Cultural tourism destination investment this week，Concentrated in Maoming, Guangdong、Shiyan, Hubei、Xianning, Hubei、Shaoxing, Zhejiang、Hebei、Gansu、Hunan and other places，The estimated budget exceeds 60 billion yuan，Involving hot spring tourist resort、Health and wellness tourism project、Sports Town、Yellow Wine Town、Pastoral Complex、Film, television, cultural tourism projects and other projects，Among them, health and wellness projects account for the largest number of projects，He cultural tourism investment trends and epidemic promotion and other trends，Relatively consistent。

Health care、Ecology、Keywords for sports and other projects，will be the main element in many cultural tourism projects, especially cultural tourism real estate projects。

In terms of the announced investment amount，Two projects stand out，First, Shaoxing Rice Wine Town Project，Proposed total investment of 32 billion yuan，Will be surrounded by flowers and sculptures、Yue Hongli、Three major blocks in Yutaili are under development and construction，The total construction area exceeds 1 million square meters。188bet app The logic of this project is roughly based on the existing historical and cultural resources of Huangjiu Town，Upgrade project format，Build a new cultural tourism real estate project。The two main investors and builders behind it，Beijing Sunac Holdings Group Co., Ltd.、Shenrong Cultural Tourism Investment Co., Ltd.。

Public information display，Shenrong Cultural Tourism Investment Co., Ltd. was established in March this year，For private enterprises。This time Sunac chose to join forces with private enterprises，Although giving up some rights，But it helps share financial pressure and project risks。

The second project is the film, television, cultural and tourism industry complex project，Total investment is about 15 billion yuan，With film and television variety shows、Arts, Culture and Education、High-end tourist resort as the core，Building a coastal tourism complex。Hong Kong China Travel International Investment Co., Ltd.、Aranya Holding Group Co., Ltd. is the two enterprise parties in the project signing。

Hong Kong China Travel Service International Investment Co., Ltd. is a holding company of Hong Kong China Travel Service Group，Aranya Holding Group Co., Ltd. has the well-known IP "Aranya"，Funds from central enterprises、Resource，And the advantages of obtaining government support，Aranya’s operational capabilities in building cultural tourism real estate projects，This cooperation is also possible。

Finally, a look at the construction trends of Hainan Free Trade Port。This week，National Development and Reform Commission name，In order to implement the "Overall Plan for the Construction of Hainan Free Trade Port"，Accelerate the construction of Hainan Free Trade Port，2020，The National Development and Reform Commission issued an investment of 3.5 billion yuan within the central budget in two batches，To make up for the shortcomings in infrastructure and public services in the construction of Hainan Free Trade Port。

A strategic policy is always true，One of the key points is how to promote implementation at the national level，The introduction of supporting policies and programs is one of them，Direct financial support is the second one。

Although the construction of Hainan Free Trade Port has obvious benefits，But it will still be a difficult and long-term process，Private enterprise、Continuous entry of capital，will be the key driver，However, Hainan’s shortcomings in infrastructure and public services are also obvious，This requires the national level、Local government’s investment is relatively advanced，For enterprises to more actively enter the market and "pursue profits"，Provide a better basic environmental condition，This process did not happen overnight，The financial support 188bet Online Sports Betting and Casino from the National Development and Reform Commission is a prelude，More central financial support will come in next，Hainan’s own investment in construction will also follow suit。

Cultural tourism consumption insights

The Dragon Boat Festival holiday has ended today，The latest data from the Ministry of Culture and Tourism， The third day of the Dragon Boat Festival，1173 domestic tourists received nationwide.20,000 people，Realize total domestic tourism revenue 26.100 million yuan。Three days of Dragon Boat Festival holiday in 2020，The country received a total of 4880 domestic tourists.90,000 people，Realize tourism revenue 122.800 million yuan。

And the 2019 Dragon Boat Festival holiday，Total number of domestic tourists received nationwide 9597.80,000 people、Realize tourism revenue 393.300 million yuan。

Comparison of data from two short holidays，The number of domestic tourists during the Dragon Boat Festival this year dropped by nearly half year-on-year，Tourism revenue dropped by 68% year-on-year.78%。

Generally speaking，If there had not been a recurrence of the Beijing epidemic and corresponding changes in prevention and control policies，Dragon Boat Festival tourist arrivals and income in Beijing、Tourist arrivals and income in other regions across the country，Should be better than the above data。Especially inter-provincial group tours，And the relative impact of personal long-term travel，Driving down tourism income，Of course this is also related to the current local tourism industry、It is related to the relative decrease in unit price due to peripheral travel etc.。

Mentioned in Tuniu’s consumer trend report before the Dragon Boat Festival，During the Dragon Boat Festival this year，1-2 days trip is most popular，Accounting for about 78%。Among them, short-distance self-driving in surrounding areas is the mainstream，Nearly 30% are parent-child groups traveling with children，The demand for parents and children is rising。

Short distance、Self-driving、Parent-child travel，This will be a mainstream word in travel this year。