September 22，By Beijing Municipal Culture and Tourism Bureau、People's Government of Shunyi District, Beijing、Guidance from the Propaganda Department of Shunyi District Committee, Beijing，Sponsored by Beijing Shunyi District Culture and Tourism Bureau，The "2020 Beijing Shunyi Third 188bet online live casino Tourism Development Summit Forum" hosted by Zhihui Group was held in Shunyi District, Beijing。

The theme of this forum is “New 188bet online live casino Tourism, New Consumption, New Technology”，Aggregation of relevant national ministries and commissions and local governments、Personnel from the 188bet online live casino and tourism authorities、188bet online live casino tourism industry experts and scholars、Leading 188bet online live casino tourism company executives、Project operators and other people with lofty ideals in the industry，Multiple effective support points based on the development of 188bet online live casino tourism industry，Through multi-dimensionality、Comprehensive and systematic discussion，Aims to mobilize all social forces to actively participate in the development of 188bet online live casino tourism industry in Shunyi District and even Beijing，At the same time, it is also in the context of the domestic cycle，188bet online live casino tourism industry and regional economic development provide more insights。Member of the National Committee of the Chinese People’s Political Consultative Conference、Wang Yamin, former executive vice president of the Palace Museum, gave a speech on "Integrating Forbidden City Culture into Contemporary Life"。

Wang Yamin said，Whether it is 188bet online live casino creativity or 188bet online live casino creative products、188bet online live casino and creative industries，“Culture” is still the soul，Creativity is the core，It is a means of 188bet online live casino empowerment，High value-added products are the purpose。

Wang Yamin thinks，China’s 188bet online live casino creation is divided into three stages: the first stage，It is the spontaneous stage of 188bet online live casino creation。Take 2010 as a dividing line，In the past, 188bet online live casino and creative activities were done everywhere，Especially museums。But 188bet online live casino and creative products are basically street stalls in tourist spots，Basically not based on your own culture、Create your own 188bet online live casino products。Occasionally one or two，But it is just a spontaneous behavior。After 2010，The state increases the development intensity and attention of 188bet online live casino and creative industries，Every place, especially the museum industry, is starting to produce 188bet online live casino products。Now，All museums are doing it。Some 188bet online live casino and creative products are already very good，This stage is the second stage of the development of 188bet online live casino industry，That is, the conscious 188bet online live casino and creative research and development stage。Among them，The biggest problem is cloning and being cloned，Repeat and be repeated，Copy and be copied。Therefore，188bet online live casino creativity must rise to the third stage，It is the three-dimensional research and development stage of 188bet online live casino and creative products or the intelligent development stage of 188bet online live casino and creative products。

The following is the full text shared by Wang Yamin:

(This article is compiled based on the speech transcript，Zhi Hui is the editor)

Dear Minister He、Dear friends from the 188bet online live casino and tourism industry，I am very happy to attend the "New Culture and Tourism" Conference in Shunyi District today。

Because I just attended a meeting of the National Committee of the Chinese People’s Political Consultative Conference this morning，When we had a meeting last year，Associate the Ministry of Culture and the National Tourism Administration，When two departments are combined into one department，People who were engaged in culture at that time、Some members just said，We are very good at culture，How to combine it with tourism？Many people do not particularly agree with this combination。But in tourism and economy，He also wants us to travel、Economist，How can I sit with some 188bet online live casino people。But through such a long period of culture、Travel integration，The superiority of 188bet online live casino tourism gradually emerges。

Today I mainly take the Palace Museum as an example，Talk about the integration of 188bet online live casino creativity into contemporary life。Everyone knows that 188bet online live casino creativity is based on culture，Rely on human wisdom、Skills、Use high technology to create 188bet online live casino resources and develop and utilize intellectual property rights，The 188bet online live casino phenomenon of using different carriers to innovate。Innovative 188bet online live casino products are called 188bet online live casino and creative products，Industries with the potential to create wealth and employment are called 188bet online live casino industries。Whether it is 188bet online live casino creativity or 188bet online live casino creative products、188bet online live casino and creative industries，“Culture” is still the soul，Creativity is the core，It is a means of 188bet online live casino empowerment，High value-added products are the purpose。

So，The most fundamental thing in doing 188bet online live casino creativity is to understand culture。Everyone knows that the Palace Museum is a business card of China’s five thousand years of culture，It is a window to the outside world，So to understand the Forbidden City is to understand Chinese culture in a sense，Your 188bet online live casino creativity has a soul，Just got the root。

Everyone knows that the Palace Museum was established on October 10, 1925，It is a comprehensive national museum based on the Ming and Qing dynasties，It is a world 188bet online live casino heritage。So，The magnificent Forbidden City with clear axis、Open layout、Magnificent building、Strict form、Beautiful paintings、Vivid Space、Exquisite decoration、Unique color、Elegant garden、Rich landscape、Harmonious environment，Not only becomes a sample of official ancient architecture，Also included in my country’s Intangible 188bet online live casino Heritage List，It is also 188bet online live casino and creative management、The most important source of designer design and 188bet online live casino creativity。

Understand the Forbidden City，To understand the 188bet online live casino relics of the Forbidden City，Everyone knows that the Palace Museum has more than 1.86 million 188bet online live casino relics，The precious 188bet online live casino relics collected by the Forbidden City account for 41% of the more than 4,000 museums across the country.98%，China’s most precious 188bet online live casino relics, the Palace Museum, accounts for nearly half of the country。There are 54,000 paintings in the entire Forbidden City，75,000 Dharma books，38,000 inscriptions，160,000 pieces of bronzeware，11,000 pieces of gold，19,000 pieces of lacquerware。12,000 pieces of enamelware，36,000 pieces of jadeware，Porcelain is 361,000 pieces，310,000 of them are official kiln porcelain，Accounting for more than 95% of the country’s museums。

Our 190,000 pieces of weaving and embroidery，8,000 pieces of engraving，46,000 pieces of elegant stationery，40,000 pieces of daily necessities，2600 foreign clocks and instruments，46,000 religious relics，Engraved in Bronze、There are 36,000 188bet online live casino relics with inscriptions on oracle bones in the Forbidden City，601,000 ancient books and documents，There are a total of 6,000 seals symbolizing the power of the emperor and empress in the Forbidden City，Others are 11,000 pieces。I have organized the collections collected by the Forbidden City for everyone。

There are so many collection categories and 188bet online live casino relics in the Palace Museum，Becoming the most important source and element of 188bet online live casino creativity。To understand the Forbidden City, you must understand its history，The Forbidden City was once the royal palace of the Ming and Qing dynasties，24 generations of emperors once worked and lived here。There are hundreds of concubines in the Forbidden City、Queen Mother、The queen lives here。There are thousands of maids、Eunuchs serve the Forbidden City，In the palace of the Forbidden City，Famous civil and military ministers during the Ming and Qing Dynasties all served in the Forbidden City，There was once a 188bet online live casino project in the Forbidden City that was prosperous and compiled，"Yongle Dadian" of the Ming Dynasty、"Sikuquanshu" of the Qing Dynasty。Everyone knows that our current land area is 9.6 million square kilometers，In fact, during the Qianlong period, the land area was 13.6 million square kilometers，A full 4 million square kilometers more than now。Due to today’s time，Not going into details。

1925，The Palace Museum was established。At the founding meeting，During the Republic of China, the National Government attached great importance to the management of the Palace Museum，There were 37 directors，Chiang Kai-shek、Yan Xishan、Feng Yuxiang、Zhang Xueliang、Song Ziwen。Young Youren, a person from the 188bet online live casino circle、Cai Yuanpei，Including Dalai Lama、The Panchen Lama is a director of the Palace Museum。

After the September 18th Incident in 1931，Especially when the Japanese occupied Shanhaiguan in January 1933，188bet online live casino relics from the Forbidden City begin to move south。1954，Chairman Mao ascended the north wall of the Palace Museum three times。This is a 188bet online live casino relic donated to the Forbidden City by the Chairman and Premier Zhou。

95 years since the establishment of the Palace Museum，There are 7 deans in total，Each dean has made his own unique contribution to the protection and dissemination of 188bet online live casino relics during his tenure。

How the Forbidden City’s 188bet online live casino creation was developed？The General Secretary has a very important instruction，Let the 188bet online live casino relics collected in the museum，The words written in ancient books come alive，This is the Forbidden City people seriously studying the spirit of the General Secretary’s speech on 188bet online live casino creation。

Our Dean Shan gave a speech at the hospital management work meeting，Adhering to the original intention of “bringing the Forbidden City culture home”，Develop more products with high 188bet online live casino and creative added value，Creative products that can represent the 188bet online live casino level of the Forbidden City，Let people pass these products，Directly touch the Forbidden City culture。The Forbidden City culture should study more about people’s lifestyles and integrate them with the people’s 188bet online live casino lifestyles。The academic research results of the Forbidden City researchers、Combining the collections of the Forbidden City and the 188bet online live casino information of the collections。The 188bet online live casino and creative products of the Forbidden City must be widely integrated with the outstanding design teams in society，Combined with excellent processing enterprises。So，We research and develop、Innovation is the starting point，Built 188bet online live casino relics、188bet online live casino and creative selection activities。The result of the activity is a book，This is the graphic design team we commissioned from the Academy of Fine Arts, Tsinghua University，Completed the "Palace Museum 188bet online live casino Products Packaging Design Guide"。Make some regulations on 188bet online live casino and creative work in a timely manner，Make some summary。

How to create 188bet online live casino masterpieces in the Forbidden City、The 188bet online live casino and creative DNA of the Forbidden City，Creative and excellent design team、Craftsmanship inherits the spirit of craftsman，Focus on the audience’s actual experience。How to select the most valuable IP of the Forbidden City，188bet online live casino value、Artistic value、Emotional value and economic value。Six points of creative design: team、Understanding、Absorb、Key points、Find pain points，Multiple。

The following are some 188bet online live casino and creative cases。"Wufu Wudai Tang" Purple Clay Pot Premium Edition，Use a pot that the five emperors liked，Made with five ingredients，This set of pots now sells for more than 10,000 sets。

Our notebooks have now developed nearly 100 types，Extract elements from the Ming Dynasty black lacquered mother-of-pearl canopy bed、Design，Mother-in-law prevention process，Finally formed notebook。

A structural 188bet online live casino and creative product formed by the decorative painting "Twelve Beauties" of the Forbidden City 188bet online live casino and Creative Industries。This is the Forbidden City’s Twelve Beauties Forbidden City lipstick。

The Forbidden City 188bet online live casino and creative creations are divided into two categories，One of them is "Cute Series"；With the help of the Internet and new technology platforms，Sharing its excellent 188bet online live casino resources with the public in a "cute" way，Closing the distance between the museum and the public，Making a cold museum friendly and vivid。Everyone knows that the Forbidden City used to be the place where royal offices were held，It is also the place where the royal family lives。So，Since the Tang Dynasty，Just pay attention to raising dogs and cats in the palace。Also，I will also give you two examples。Forbidden City residents like two animals the most，One is flying in the sky，One is running underground。What is flying in the sky？Forbidden City people’s favorite thing is crows flying in the sky。Why do you like crows？This is a historical allusion，There are also some magical stories，I won’t talk about it here。

Also，Forbidden City people like cats，Everyone knows that the Forbidden City is a large wooden structure royal building complex，Wooden structures are most afraid of rats，So the people in the Forbidden City like cats。We get off work at 5pm，The cat goes to work。And we make 188bet online live casino and creative products，Ask cats to do a lot of advertising，No need to pay advertising fees for cats，Just give some cat food。People in the Forbidden City are particularly knowledgeable about culture，We have a South Academy，This cat’s name is Lucky，North Academy’s cat named Jinbao，We have published some books about cats。We also issued a series of stamps about cats in the Forbidden City、Watch、Socks，Products of the Forbidden City Cat Series。We are now preparing to open a chain of Forbidden City Cat Coffee series across the country，Many places are looking for us to negotiate。

The 188bet online live casino creation of the Forbidden City is multi-faceted，As of the end of 2019，The Palace Museum has developed more than 11,000 188bet online live casino and creative products，Sales of 188bet online live casino and creative products from the Forbidden City reached 1.5 billion，Affected by the epidemic this year，Has a greater impact on us。The media pays more attention to the "cute" series that young people prefer，In fact, our "cute" series of products only account for 15% of 188bet online live casino and creative products，More elegant series products from the Palace Museum。Products as national gifts，Time is tight today，No more details。Includes our ornaments，This is the time to meet with foreign leaders，Ornaments from thousands of miles away，Product called a national gift by the Ministry of Foreign Affairs。You can pay attention to the Tmall 188bet online live casino and creative flagship store of the Forbidden City and the Taobao store of the Forbidden City。

"Forbidden City Calendar" is a small book like this，One year sales 1.500 million，"Forbidden City Calendar 2020" first printing of 800,000 copies，More than 1.4 million copies sold in total，Formed the "Forbidden City Calendar Family"。Products on display in the Forbidden City，Multimedia 188bet online live casino and creative products of the Forbidden City，Emperor Clothing APP Application。

I will focus on the revitalization of 188bet online live casino culture.

I will report to you，I have really been in charge of the Forbidden City since the end of 2012、He has been in charge of the 188bet online live casino and creative work of the Forbidden City since 2013，The reason why our 188bet online live casino creations are sought after by society，It’s just that we are better than other places、Other museums left a few years ago。But I think China’s 188bet online live casino creation is divided into three stages: the first stage，It is the spontaneous stage of 188bet online live casino creation；Take 2010 as a dividing line，In the past, 188bet online live casino and creative activities were done everywhere，Especially museums。But 188bet online live casino and creative products are basically street stalls in tourist spots，Basically not based on your own culture、Create your own 188bet online live casino products。Occasionally one or two，But this is just a spontaneous behavior。After 2010，The state increases the development intensity and attention of 188bet online live casino and creative industries，Every place, especially the museum industry, is starting to produce 188bet online live casino products。Now，All museums are doing it。Some 188bet online live casino and creative products are already very good，This stage is the second stage of the development of 188bet online live casino industry，The biggest problem in the second stage is cloning and being cloned，Repeat and be repeated，Copy and be copied。Look at everything, they are all the same，If the Forbidden City still stays at this stage，A situation that can never get rid of a vicious cycle。So，Under such circumstances, we proposed the concept of “themed 188bet online live casino creation”，The third stage of 188bet online live casino creation。

To do 188bet online live casino creativity, you must understand the five thousand years of Chinese people’s lifestyle，What do people like most？What we can’t live without？I think we Chinese people are like "good rains only come after long droughts"，Meeting an old friend in a foreign land，Bridal Night of Flowers and Candles，When naming the gold medal。”

“Long drought brings good rain” is the solution to people’s food and drink problems，Now under the leadership of the General Secretary，The problem of eating and drinking is solved。“Meeting old friends in a foreign country” means meeting one’s relatives and friends in a foreign country，Triggers a longing for one’s hometown，Triggered by what node，By celebrating traditional festivals，“A stranger in a foreign land，Think more about your loved ones during the festive season。”So，We made a project called "188bet online live casino China Festival"，How to celebrate the Dragon Boat Festival，How to celebrate the Lantern Festival，How to celebrate the Mid-Autumn Festival，How to celebrate the Double Ninth Festival。The child has grown up，We are all getting married。Getting married is a great event for everyone in the family，So we made it called "Gong囍·dragon and phoenix present auspiciousness"，The presence of dragon and phoenix in auspiciousness is the "night of flowers and candles in the bridal chamber"。Have children after marriage，Another one called the Golden List title。These three IPs we made，No matter in the past、Now、I will always do it in the future。This is in ancient Chinese society，The four happy events in life。

November 14, 2018，"Cultivate yourself and harmonize your family、Peaceful world”，“The Palace Museum’s Thematic Comprehensive 188bet online live casino and Creative Project Research and Development Model Conference”，Held in the Jianfu Palace Garden of the Forbidden City。The social value of "Gong囍·dragon and phoenix present auspiciousness"、Business value、Integration of culture and tourism、Digital Experience。Social value，I just click on the question。The source of our creativity，Expert Team、Real scene shooting、Poster、Theme music、Intangible 188bet online live casino Heritage Forum、There is also a Jifu display video，Not much to say about the time relationship。These 66 sets of clothes，corresponds to 40 intangible 188bet online live casino heritage skills。

Business value，8 million couples get married every year，If it costs 100,000 yuan，The annual wedding industry is nearly 800 billion yuan。If we develop the wedding industry，10% is 80 billion，20% is 160 billion，This space is very large。We have done a lot of work，Product innovation design implementation，I think 188bet online live casino creativity is a top-level design and a system。Wedding supplies、Jewelry、Beautiful skin、Home decoration furniture、Catering and tea sets、Fast food restaurant、Integration of culture and tourism。

We have created a love culture，Love Culture is engaged in the wedding industry，The wedding industry is the wedding sector，The last thing is 188bet online live casino and creative products。Wedding celebrations combine 188bet online live casino creativity with the entire tourism。

Thank you everyone!