As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 53】，Frontline information on culture and tourism，In-depth analysis of the week。

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Let’s take a look at the latest actions of several provincial state-owned groups involved in the cultural tourism industry。

Recent，Released by Yunnan State-owned Assets Supervision and Administration Commission，Yunnan Province will acquire 49% of the equity of Yunnan Expo Tourism Holding Group Co., Ltd. (referred to as "Yunnan Expo Group")、49% of the equity of Yunnan Cultural Industry Investment Holding Group Co., Ltd. (referred to as "Yunnan Cultural Investment Group") was injected into Yunnan Urban Investment Group。Yunnan World Expo Tourism Group and Yunnan Cultural Investment Group are new state-owned enterprises in Yunnan’s central-level mixed reform，is a key enterprise in the development of Yunnan’s cultural tourism industry and the implementation entity of major cultural tourism projects，OCT, a state-owned enterprise, is the controlling shareholder of these two groups，hold 51% respectively。

In other words，Unchanged Yunnan Expo Group、In the case of Yunnan Cultural Investment Group’s controlling interest，Yunnan Province adopts Yunnan World Expo Group、Integration of Yunnan Cultural Investment Group and Yunnan Urban Investment Group，To further expand Yunnan Urban Investment Group，Combine multiple large units into a larger unit，Promote the development of Yunnan’s cultural tourism industry with a relatively “big Mac” carrier，More directly visible: 1、Integration of multiple large-scale monomers，Help promote the original resources of each unit、Integrate funds, etc.，Utilize resource aggregation effect，And as a company with greater financial resource advantages，To enhance market competitiveness；2、Yunnan Province’s determination to expand and strengthen the cultural tourism and health service industries is even more obvious，Yunnan Urban Investment Group has become the direct driving force。

This new move should be viewed together with April’s move，At that time，Yunnan Urban Investment Group received a cash injection of 3 billion yuan from the government，And returned to the "embrace" of Yuntou Group (Yuntou Group became the former's major shareholder)，At the same time, the positioning has jumped 188bet app download to create two trillion-level industry leading enterprises in cultural tourism and health services in Yunnan Province。

Earlier last July，It was once rumored that Yunnan Urban Investment Group would carry out "central-regional mixed reform" with Poly Group，But it failed in the end。

New infrastructure、Against the backdrop of local economic recovery，In addition to the needs of the place itself，Investment overall this year is indeed hot，Yunnan’s future investment plan exceeds 5 trillion yuan，Involving more than 500 projects，It is planned to complete investment of more than 440 billion yuan this year。This may give local governments more enthusiasm to intervene in the reform of state-owned enterprises，From the perspective of promoting the development of local industries，Strong control of enterprises and resources，Especially leading companies，There is no shortage of common logic。

Compared，Hong Kong Disney in obtaining government support，It will lose its luster。

September 23，The Hong Kong government announced the resumption of 600,000 square meters of land in the second phase of Hong Kong Disneyland。The Hong Kong Government and Hong Kong International Theme Park Co., Ltd. signed the "Subscription Rights Agreement" in 2000，Disney was approved for the right to purchase the second phase land，To be reserved for the expansion of Hong Kong Disneyland。The subscription right for the second phase of land is valid from 20 years to this year，Expiration can be extended twice more，5 years each time，Extended up to 2030。It is reported，The land has been idle for ten years，The subscription right expires on September 24。The Hong Kong government takes into account the current economic situation，The validity period of the subscription right will not be extended，Recovering land in disguise。

Land idle for 10 years，Disney did not fulfill the preemptive subscription rights，It should also have a greater relationship with Hong Kong Disney itself。Hong Kong Disneyland has been in operation for 15 years，Overall, it is “open high and go low”，Long-term mired in operational quagmire，Passenger flow breakthrough、It has been difficult to achieve substantial results in improving competitiveness，The impact of the superimposed situation makes it even more difficult，The project expansion some time ago was naturally considered to bring new attractions to the park，However, large cost investments have also pushed up operational and financial pressure，The balance between short-term and medium-term and long-term，It’s a big problem。

The validity period of the second phase of land subscription rights will no longer be extended，Not good news for Hong Kong Disney，At least it may be difficult to obtain the advantage of land resources for further expansion in the future，Unfavorable for its long-term development。To this，The Disney Company expresses “extreme disappointment” with the decision，This is a normal reaction。

We will pay attention to the latest developments of the next airline company，Because this may correspond to domestic tourism、The latest situation or trend of inbound and outbound tourism。

September 24，ANA announced，Since September 30th，ANA will resume flights from Qingdao to Tokyo 188bet app download Narita、And flights from Guangzhou to Tokyo Narita。Both routes are only once a week，Flight tickets will be on sale from 14:00 on September 24, Beijing time。As understood，The Japanese government is considering starting from October，Allow more foreigners to enter Japan，The stay is also longer，However, the relaxation of relevant entry restrictions does not apply to tourists，But mainly considering international students、Business people、Medical personnel、Language teachers and other people who will stay in Japan for the medium to long term。

Same day，Nordic Airlines confirmed on its official website，Direct flights from Copenhagen, Denmark to Shanghai, China will be resumed on the 29th，Frequency is once a week，Fly from Copenhagen to Shanghai every Tuesday，Return to Copenhagen from Shanghai every Thursday。

Judging from the information of these two airlines，The resumption of flights is more aimed at non-tourist business personnel、Foreign personnel and trade activities, etc.，In itself, inbound and outbound tourists are far from regaining their confidence in cross-border travel，Outside of resumption of economic activities，The recovery of inbound and outbound tourism has not yet seen any substantial signs or signs。 

Destination Investment Barometer

There are quite a few signings/investments in cultural tourism projects this week。Incomplete statistics on benefits，The estimated amount of contracted/invested projects this week exceeds 420 billion yuan，Covered areas include but are not limited to Sichuan、Kunming, Yunnan、Zhejiang、Zhaoqing, Guangdong、Shandong Dezhou、Jiujiang, Jiangxi、Baoding, Hebei、Ili, Xinjiang、Jiangsu Huaian, etc.。

At the signing ceremony of major cultural and tourism investment projects in Sichuan Province on the 25th，A total of 79 cultural tourism projects signed，The total contract amount is 328 billion yuan，70% of which is invested by enterprises outside the province，50 projects will start within the year。Among them，The Sunac Cultural Tourism Series Project signed by Global Sunac Convention and Exhibition Culture and Tourism Group and Leshan City has the highest contract value，reached 50 billion yuan，Project to build a convention and exhibition center in Leshan City、Dongfengyan-Qianfoyan World Irrigation Heritage、Leshan International Tourism Global Center Project、Big Buddha Scenic Area Wuyouba Zen Meditation Town Project, etc.。The contract value of Wanda·Neijiang Cultural Tourism City signed by Wanda Group and Neijiang City reaches 10 billion yuan，Contains 240 acres of large lake、165 acres of sports park and about 1.5KM characteristic commercial town，After completion，will become a tourist destination in southern Sichuan。

In the Guangdong-Hong Kong-Macao Greater Bay Area、Yangtze River Delta and Beijing-Tianjin-Hebei Region，The Southwest is becoming more and more obvious as a new cultural tourism highland。Just refer to this contract amount (the actual investment amount will be smaller as a whole)，Can be roughly found: 1、Building momentum for large-scale contract signing projects on a provincial basis，Can give confidence to outside investors，Increase attractiveness to external investors；2、Not all of these cultural 188bet app tourism projects are post-epidemic increases，There should be a lot of investment stock before the epidemic；3、A large number of external companies invest in Sichuan，Description of Sichuan tourism resources、The competition for the southwest tourism market is intensifying；4、Cultural tourism investment due to its strong cross-border attributes，Still an important sector in investment，Local economic recovery after the epidemic，Cultural tourism investment still plays a more important role。

Promote the formation of a new pattern of internal circulation，Nature is one of the influencing factors。The normalization of the epidemic and the uncertainty of related situations，The city will speed up the actual operation of the internal circulation。Beijing、The expansion and establishment of three free trade zones in Hunan and Anhui，It’s an intuitive expression。

Take Beijing Free Trade Zone as an example，According to the plan, it will be built into a technological innovation center with global influence，Accelerate the creation of service industry，Expanding the opening-up pilot zone、Digital Economy Pilot Zone，Strive to build a high-level opening platform for the coordinated development of Beijing, Tianjin and Hebei。Corresponding to cultural travel industry，More connections between technology and cultural tourism，The development of digital cultural tourism economy，And breakthroughs in future inbound and outbound travel policies, etc.，Both indicate big or small opportunities。

Another investment project that needs attention is the approved construction of the Hainan Island Tourist Highway，Estimated investment 16.7 billion yuan。

The start of construction of this project will further accelerate the construction of Hainan International Tourism Consumption Center，The total mileage of the main line of the project is 997.9 kilometers，Total mileage of connecting line 442.7 kilometers，Through Haikou、Qionghai、Sanya and other 12 coastal cities and counties and Yangpu Economic Development Zone，Connecting the characteristic bays along the way、Cape、Special towns and tourist attractions、Coastal resorts, etc.，Project construction funds adopt the method of "enterprise self-raising + government support + social capital + market financing"。

A prominent problem in Hainan’s tourism industry is its reliance on tourists from outside the province，Local tourism consumption failed to be effectively stimulated，Depend more on certain destinations at the same time，For example, Sanya、Haikou, etc.，There is an obvious phenomenon of uneven regional development，The serial effect of destinations on the island is weak，It not only affects the development of tourism around the island，It also prevents the entire island from forming an effective connection，A major factor is transportation。Construction of Hainan Island Tourist Highway，It will bring possibilities to improve these problems，How big is the effect，Look at the tourism product and service supply capabilities of each destination，And the ability to collaborate and promote mutual development，Also look at the tourism planning and implementation capabilities of the entire island of Hainan。

Besides investment and strategic 188bet online sports betting planning，Substantial consumption-driven conversion effect，More direct and urgent。

Recent，Zhejiang releases 500 million yuan consumer coupons，For domestic tourists，Continues until the end of November this year。At the same time，Recently, the Zhejiang Provincial Development and Reform Commission proposed to improve the ticket price formation mechanism for state-owned scenic spots、Working to reduce ticket prices for key state-owned scenic spots，At the same time, the province’s 4A-level and above tourist attractions are encouraged to offer half-price discounts on tickets and transportation fees to tourists who enter the scenic spots on Friday afternoon、Preferential policies such as accommodation fee reduction and exemption。

Reducing ticket prices for state-owned scenic spots was a policy that had been promoted before the epidemic，The desire to stimulate consumption after the epidemic，It can be regarded as a catalyst to promote the price reduction of state-owned scenic spot tickets，The momentum of further price cuts for state-owned scenic spots is even more difficult to reverse。In other words，Promoting the supply-side reform of cultural tourism、In the big “chess game” to boost cultural tourism consumption，If there is no corresponding ticket price reduction subsidy or loss reduction measure，And the scenic spot failed to find a better operational breakthrough path，It will continue to be passively trapped in the quagmire of declining ticket economy and more difficulty in ticket-free operation。

Innovative cultural and tourism formats, new technology trends, consumption insights

Finally, take a look at this week’s innovative cultural and tourism formats，Mainly two companies obtained financing，

Mainly look at the digital cultural tourism service provider "Zhongzhiyou" which received a multi-million-level Series A investment from Zhonghai Investment。

Zhongzhiyou was established in 2014，is a digital media based on the cultural tourism industry、Digital Marketing、Digital Control、A digital cultural and tourism enterprise integrating cultural and tourism big data。It is reported，Zhongzhiyou will work with Alipay to jointly promote coverage in scenic spots and other scenes，Open up cultural tourism to marketing in scenic spots、Consumption and other links，Promote the one-face travel project in China and various provinces，In-depth binding of scenic spot informatization，Realize marketing、Payment、The precipitation of data in the Alipay mini program，Promote the self-operation of scenic spot merchants in mini program applications。At the same time，The company’s industrial application support platform that will be launched in the near future-Zhongzhiyou Cultural Tourism PAAS System，will solve the operation, maintenance and management problems of multiple applications from the bottom up for cultural and tourism enterprises。

There are several keywords in this: big data、Digital Marketing、Yimianyou etc.。

On the one hand，Cultural and tourism consumption、The data of cultural tourism industry has been accumulated more and more，There is a lot of room for value mining；On the other hand，The digitalization trend of the cultural tourism industry is also becoming more obvious，Digital management of scenic spots, etc. 188bet app download to improve operational management energy efficiency、Seeking breakthroughs in revenue model，And the smartization of destination cities、Digitalization, etc.，All about big data、More combined applications such as digitalization，Digitalization is an important means to improve the energy efficiency of the cultural tourism industry。

This week’s new technology trends in cultural tourism are also related to this.

Recent，Taizhou Fucheng Scenic Spot Vlog Project and Alibaba Cloud Vlog Product Released，In the future, Alibaba Cloud Vlog will be used as a video collection device based on scenic spots and tourists，The system integrates the short video intelligent production system of Xinhua Zhiyun, a joint venture between Alibaba and Xinhua News Agency，By face recognition、fragment selection、AI capabilities such as beauty，Automatically generate a short Vlog video of "people + scenery"。Use short videos to share with social media，It is conducive to stimulating the enthusiasm of tourists to actively spread the IP of scenic spots。

The update and iteration of technology and the cultural tourism industry are becoming more combined and even integrated，New product for cultural tourism、Provide technical means or solutions for new supply of new experiences，Conduct more links with consumers through technology, cultural tourism products，Increase consumption stickiness and consumption conversion possibility。

Insights on cultural tourism consumption focus on Macau this week.

Recent，Exit and entry administration departments of public security organs across the country have officially resumed processing visas for mainland residents to travel to Macau。According to Mafengwo data，September 16th to 23rd，The search popularity for Macau, China visa increased by 30% compared with the previous week，China Macau travel search popularity increased by 50% than before，The search popularity for independent travel in this area increased by 33% compared with before。In addition，According to Qunar.com data，The average price of hotels in Macau, China in September has increased from 587 yuan in July to 807 yuan，Increase reaches 38%，During National Day this year，Some hotel prices have risen to 2,095 yuan per night，Almost returned to the level of the same period last year。

Roughly divided into two dimensions，One，Compared to tourists from mainland China, Macau has outbound travel attributes，Resumption of processing of Macao travel visa，Some aspect means the overall control of the epidemic，"Outbound travel" that is not long-distance and not truly cross-border is seeking to gradually resume and advance，If the recovery of tourism from mainland China to Macau maintains a good balance with epidemic prevention and control，Will help more tourists spend；Part 2，Travel demand is always there，It’s just that the corresponding travel confidence has not yet been fully restored，National Day Golden Week has special characteristics，Does not mean the real recovery of tourism。