“Design should be fashionable，The experience must be comfortable，Of course, the higher the price/performance ratio, the better。”

Gen Z, who value experience, are leading changes 188bet online sports betting accommodation industry。Compared to the simpler older generation，The new generation of young people who grew up 188bet online sports betting commercial wave have a bolder consumption outlook，They advertise "personality"，Pay attention to “appearance”，A more extreme pursuit of quality of life。

If the traditional 188bet online sports betting industry wins based on manual service quality，The competition track in the new era has undoubtedly shifted to a technology-driven level。When consumption upgrade meets technological empowerment，Small-scale 188bet online sports betting chains have also ushered in a turning point in development - on the premise of ensuring cost-effectiveness，How to use technology to provide consumers with higher quality services？This will become the focus of competition for small hotels in the future。

Facing changes in competition in the 188bet online sports betting industry，September 23，Hi Inn 188bet online sports betting (hereinafter referred to as "Hi Inn"), a 188bet online sports betting brand under Huazhu, released a new 6.0 products and "special management to franchise" franchise management model，Take the lead in starting a new round of changes in small budget hotels。

Aesthetic changes in small 188bet online sports betting

Into Hiyou 6.0The lobby of Shanghai Xizang South Road 188bet online sports betting has been launched，Many people are attracted by a screen full of barrages。This is Hi Friends 6.0Specially set real-time interactive pop-up screen，Consumers’ travel guide、Comments can be displayed on it。

HiYou6.0 real-time interactive bullet screen

The frequency of interaction between guests in traditional hotels is very low，Obviously a negative score for young people who love making friends。How to create a communication space in a small 188bet online sports betting where guests can speak freely？Haiyou chose the barrage interaction method that is loved by young people now，Communication becomes more convenient as a result、More comfortable too。

A 188bet online sports betting detail，Enough to see that Haiyou is in 6.0Ingenious design ideas on products。

In recent years，“Small but beautiful” B&Bs and 188bet online sports betting popular among young people are popping up like mushrooms after a rain，They start by providing personalized products，Advocating experience and quality。But "small but beautiful" usually also means high premium，Young people like the instant gratification of just walking away，Willing to spend money to buy different experiences，However, we have to bear expenses beyond our financial affordability，Overdraft has become the norm in life。

Picture source: Zhu Zhou Space Design

Consumers who like “small but beautiful”，But unable to afford the corresponding price，In this case，How to balance exquisiteness and price？As a small budget 188bet online sports betting, Hi Inn took the lead in proposing a solution。

Hifriend 6.0 Directed by Zhou Guangming, Chief Product Officer of Huazhu Group，This also means that the layout of Huazhu budget 188bet online sports betting no longer relies solely on price to attract customers，But focus on improving the guest’s stay experience，Achieve quality and cost-effectiveness。

If we say that Haiyou 188bet online sports betting past took the "pragmatic" route，Decent style；The new product is obviously "rebellious"，The design incorporates a lot of youthful elements。

In Shanghai Xizang South Road 188bet online sports betting，Selfie promenade and graffiti walls are displayed on both sides of the 188bet online sports betting entrance，For contemporary people who value social networks，You can easily find a selfie spot in the 188bet online sports betting。

In room design，6.0Get rid of "stiffness"，Three room types launched at one time: interesting plywood、Urban jungle and colorful candies，Provide diverse choices for different customer groups。In order to better meet the needs of young customers，Haiyou also borrowed elements from the extremely popular live broadcasts in recent years，Uniquely install anchor lights in the room，Create an “anchor room” in the 188bet online sports betting。

Anchor light 188bet online sports betting room

Even in 2020，The aesthetic concept of "less is more" and calm and soothing pastel tones still have a profound impact on public aesthetics。Hifriend 6.0 Select for simplicity、Convenience、Easily reconstruct the entire 188bet online sports betting space for your concept，Convey the sophistication of simplicity through soft tones，Turn the 188bet online sports betting into a more beautiful and comfortable resting place。

Take efficiency to the extreme

Enter the 188bet online sports betting lobby，The biggest change is that the traditional front desk disappears，Replaced by the Huazhu self-service check-in machine "Huazhanggui"，Through this machine，Consumers can complete self-service check-in within 15 seconds。

"Huazhanggui" self-service check-in machine

How to provide more valuable services in a limited space has always been a pain point in the development of small 188bet online sports betting。When introducing new products，Hiyou brand COO Tian Lei emphasized the word "extreme"，means 6.0The product has achieved the ultimate in product and service within the cost range。

In order to provide consumers with a more pure accommodation experience，Hifriend 6.0 Drastically chopped off everything with low usage、Add-on products with high premium，Replaced by various self-service equipment。Above Hiyou 6, South Tibet Road, Shanghai.0 188bet online sports betting as an example，The 46㎡ lobby was transformed into a self-service check-in area、Barrage interactive area、Self-service vending cabinet、Washing Machine、Dryer、Luggage locker、A total of 8 functional partitions for microwave oven and rest area, There is also a delivery robot that delivers items to the room,All core needs during your stay，Everything can be satisfied here。

Inside the room，Towel、Slippers and other toiletries are packed and sealed，Ready-to-go for guests，While improving convenience，It 188bet online sports betting eliminates hygiene concerns during use。Not only that，Guests can 188bet online sports betting choose to take away toiletries，Continue to use on subsequent journeys，More environmentally friendly。

Compared with big and complete 188bet online sports betting，The core advantages of small budget 188bet online sports betting are location and price，These two points have long been Haiyou’s existing advantages。

As of 2020，Nearly 500 Hi Inn 188bet online sports betting are located in core locations in more than 60 major cities across the country，In the bustling business district、Subway entrance，Even near major hospitals，You can see a green water droplet - Hiyou's brand logo.，The superior location is enough to meet the accommodation needs of all types of customers。In new mode，Hiyou also launched hourly rental housing starting from 2 hours，More affordable pricing。

The ultimate pursuit of cost-effectiveness，Also allows Hi Inn to break out in the 188bet online sports betting market，Leading the entire industry in rental rate。It is reported，The current occupancy rates of all Haiyou hotels are above 90%。September 20，Hi Inn Beijing Zhongguancun Wudaokou has achieved a single-day occupancy rate as high as 157.1% performance。

Realizing the little guy’s 188bet online sports betting dream

According to statistics from the "2020 China 188bet online sports betting Industry Development Report",Currently there are over 120,000 hotels with 30-69 rooms in my country，Number of rooms exceeds 5.42 million，But the chaining rate is only 12%。These small hotels generally face brand marketing、Operation Services、A series of pain points such as user retention。

Always，Huazhu Group and Hi Inn 188bet online sports betting do not only focus on the profitability of single-room 188bet online sports betting，But there is greater "ambition"。Tian Lei said，What Haiyou hopes to do is to empower，The strong brand that owns it、Management advantages，Empower franchisees and consumers with traffic and supply chain advantages，Let the three form a virtuous cycle，Ultimately change and enhance the entire industry。

At the launch ceremony，Hiyou simultaneously launched the industry's first "special management to franchise" franchise management model - special management model is implemented in the initial stage of franchise，Haiyou has posted a store manager for at least 6 months，Ensure 188bet online sports betting operations are on track。Period，Owners who intend to switch to the franchise model、Shareholders and their immediate family members can participate in store manager class training and obtain certificates,Acquire the ability to serve as the 188bet online sports betting general manager full-time in the store。In privileged mode，The 188bet online sports betting is directly managed by the franchisee，Hiyou will no longer send a management team，Also lower the investment threshold。

Different from the previous model where franchisees only contributed money but did not work，The franchise model requires investors to invest time and energy in the 188bet online sports betting，Become a real 188bet online sports betting operator。From this perspective，Hiyou is looking for more than just franchisees，A like-minded partner。

Therefore，Hiyou’s expectation for the new franchise model is not just to recruit 188bet online sports betting practitioners with strong professional capabilities，But to attract more public investors to join the 188bet online sports betting industry，Whether it is a small 188bet online sports betting owner whose business is in slump，Or a "newcomer" who wants to open his own store，They are all potential empowerment targets of Haiyou。

For office workers who want to open their own shop and be the boss，Cost input、Business risk is the biggest obstacle to realizing their dreams。But now，The minimum property area is only 800㎡，30 rooms，You can join a brand 188bet online sports betting chain；The renovation cost of a single room is only 20,000 yuan，Significantly reduces investment costs。

How Haiyou compresses costs to the extreme？For small hotels，188bet online sports betting operating costs mainly include rental costs、Labor costs and operating costs，The first two account for the majority。

Hiyou maximizes space efficiency through design，188bet online sports betting relying on Huazhu’s strong supply chain，Achieve rapid modification of existing properties。According to Zhou Guangming，By using mold production and assembly，Hifriend 6.0 Completed the renovation of 3 rooms in 11 days，And no on-site construction is required，Minimal impact on existing business activities and surrounding environment。

Labor cost，Hifriend’s advantages are more prominent，The room-occupancy ratio is only 0.12，That is, only 6 people are needed to manage every 50 rooms。Through self-service equipment，Manpower is liberated from tedious repetitive work，Service staff move freely within the 188bet online sports betting space，Human efficiency has been greatly improved。

188bet online sports betting 6.0 Self-Service Space

For the long time since it was built，Stock 188bet online sports betting with seriously aging facilities，Hiyou can not only provide flexible transformation solutions，Achieve extremely fast modification through modular assembly；Also provides flexible management solutions，Make 188bet online sports betting management easier；There is also a "Huazhu Club" membership system that brings a large number of customers，Guaranteed room occupancy rate。

Founder of Huazhu Group、Chairman and CEO Ji Qi once said，The foundation of an enterprise lies in value creation，It is about making people’s lives better because of the value created by enterprises。Hifriend’s new departure，It is 188bet online sports betting focused on serving consumers，is a franchisee，Create greater value for the entire industry。