As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 54】，Frontline information on culture and tourism，In-depth analysis of the week。

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There has been no substantial “ice-breaking” in outbound travel，The impact and crisis faced by airlines are still further brewing。

Recent public reports show，Many international airlines have already planned layoffs and business adjustments。Airbus COO mentioned in the interview，At least 1 layoff expected.50,000 people；Due to operational difficulties，AirAsia Japan has recently decided to cease aviation operations，This is also the first airline to withdraw from the Japanese market since the outbreak，The sharp decline in the number of passengers is the fundamental reason for the operating difficulties of AirAsia Japan；At the same time，Southwest Airlines wants employees to agree to take pay cuts to avoid layoffs before the end of next year，Lufthansa Switzerland plans to lay off 1,000 employees within two years，Philippine Airlines announced layoffs of 2,700 employees, etc.。

The epidemic is the direct factor causing the above situation，Whether this situation can be improved basically depends on two aspects: market recovery，Government assistance or assistance。For example, the Swiss government has provided more than 1 billion euros to Lufthansa Swiss Airlines (11.US$700 million) loan guarantee，To help it cope with the collapse of air transportation caused by the epidemic。

But the market situation is still not optimistic，Although more countries or regions have announced that they are open to inbound tourism，But the whole thing is still in the initial stage of opening，It still takes a long time to recover tourist confidence，In addition, the epidemic has severely damaged the economy、Employment turmoil，People’s income and consumption enthusiasm，And business travel (online office is also a factor) are restricted，These all make it difficult to be optimistic about the recovery of airline passenger flow。

In comparison，The Chinese market is already relatively optimistic，The "freeze" of outbound travel brings more opportunities to China's tourism consumption market，For example, duty-free market。

Recent information display，Alibaba will form a Chinese joint venture 188bet app download with Dufry AG, the world’s largest duty-free retailer，Developing China’s travel retail business，At the same time, Alibaba will also strategically invest in Dufry。Alibaba and Dufry hold 51% and 49% of the joint venture respectively。Alibaba will bring in its established network and digital capabilities in China。Dufry will contribute its existing travel retail business in China to the joint venture，will support the joint venture with its supply chain and strong operational skills。

Dufrey Group’s sales in 2019 were 88.CHF 500 million，approximately 65.7 billion yuan，is China Duty Free Revenue 1.37 times。But it currently faces two more prominent problems，First, there is still a lot of room for improvement in penetrating and occupying share in the Asia-Pacific market，its business distribution in the first half of 2020，Asia Pacific and the Middle East account for 15% of its total revenue，Europe and Africa are its largest markets，Accounting for 36%。There is public data mentioned，The Asia-Pacific market is becoming the most important growth point in the global duty-free market，Look at two sets of numbers: 2000 to 2018，The market size of the global duty-free industry increased from US$20 billion to US$79 billion；2000，The Asia-Pacific region’s duty-free sales account for 12% of the global share，Growth to 49% in 2018。

The second is the huge impact of the epidemic，Dufrey Group’s turnover dropped sharply，Income in the first half of this year fell 62% year-on-year。Dufrey Group’s channels include: airports、Train Station、Port and city center and hotel shops、Cruise ships and port terminals, etc.。

Based on these two problem dimensions，Let’s briefly analyze the cooperation between Alibaba and Dufresne Group。

One，The duty-free industry in the Asia-Pacific market has huge opportunities，And will be further expanded，For example, the promotion of Hainan market，It means that the Chinese market, especially the Hainan market, will be an area that Dufresne Group cannot avoid to expand its Asia-Pacific market share，The "olive branch" extended by Hainan may open a breakthrough for it。To further expand in the Chinese market，It is best to find a strong partner。

According to public information，Alibaba will form a Chinese joint venture with Dufresne Group，Developing China’s travel retail business，At the same time, Alibaba will also strategically invest in the group。Dufrey Group may issue an additional 25 million shares，Estimated financing scale reaches CHF 700 million，Alibaba promises to subscribe for up to 9% of the enlarged share capital of Dufresne Group.9%。

According to the joint venture agreement between Alibaba and Dufresne Group，For the joint venture established by both parties (Alibaba and Dufresne Group hold 51% and 49% of the shares respectively)，Alibaba will provide network and digital capabilities in China，The Dufresne Group will inject its current travel retail business in China into the joint venture，And provide support to the joint venture through its supply chain and operational capabilities。

If you press "People、goods、A rough look at the logic of "field"，Dufrey Group provides "goods"，Alibaba provides “people” and “field” based on digital technology and platform，Including possible reconstruction 188bet app of "person、goods、field”。For example, Alibaba has gathered a large number of consumer groups、Constructed online and offline consumption scenarios and even ecology，Possibility to connect with Dufresne Group’s duty-free products。

Part 2，The epidemic has brought a huge impact or heavy damage to the business，It also shows the disadvantages of Dufresne Group’s reliance on offline channels，Whether active or passive，The online trend in the retail industry is accelerating。Within a certain period of time，There is a high probability that Dufresne Group’s duty-free business development in the Chinese market will not be at the airport、Form of opening duty-free shops at port terminals or in the city，Online development meeting is an important consideration。Extension theory，Online、Diversification of sales channels，Increase the ability to resist risks，It should be one of the inevitable choices of Dufresne Group。On the other hand，Digital transformation becomes the choice of retail enterprises。Digitalization is not only about realizing the online development of sales channels，It is also because onlineization based on consumer aggregation has changed the consumption paths and methods，and scene，Connection and interoperability of online and offline consumption scenarios，The expansion of online consumption circles、Background such as increased online penetration and sinking degree，Retail supply chain、Both the service chain and the consumption chain are facing the power and pressure of reshaping。Just as Dufresne Group hopes to improve store operations、Employee Management、Travel online service、Customer experience、Digitization degree such as digital analysis。

What Alibaba might gain？Including but not limited to the synergy between Dufresne Group’s existing supply chain system and Alibaba，In Europe and America、Tax-free payment scenarios in markets such as Africa，And payment scenarios in China’s duty-free market，Of course there are more digital application scenarios, etc.。

Destination Investment Barometer

This week’s destination investment mainly focuses on two places，First, Cangzhou, Hebei，A total of 11 new key cultural tourism projects were built at the 2020 Cangzhou Tourism Development Conference，Total investment 22.6.9 billion yuan；26 contracted projects，Total investment 258.500 million yuan；47 foreign investment projects，Total investment 381.8.8 billion yuan，Covering Culture、Agriculture、Health care and other fields；Second, Laiwu Island in Shantou, Guangdong will be reclaimed to build a comprehensive coastal tourism base，The total investment is estimated to be approximately 9.5.2 billion yuan，To be built as a resort hotel、Vacation Community、Yacht base、A coastal tourism comprehensive service area integrating multiple development projects including a commercial service center。

Recently，Local tourism development conferences are held frequently，Continue to play the role of resource docking、The role of investment promotion and other platforms，This has also become the beginning of a new round of competition in the local tourism industry，stimulating local investment especially after the epidemic、In the context of the new pattern of economic development and internal 188bet online sports betting circulation，The reliance on investment in cultural tourism projects should increase to a certain extent。But after the lively project signing，How to get started，And the effective operation after the project is put into construction，There are two keys that need to be improved。

Similar to Shantou Laiwu Island reclamation construction coastal tourism project，On the one hand, domestic island tourism has been on the rise，The overall island leisure and vacation project is still in a state of being supplemented and strengthened，The Guangdong-Hong Kong-Macao Greater Bay Area itself also has a large market support for leisure vacation demand；On the other hand, it is the issue of island ecological environment protection，How to find a balance between development and protection，Also important。

Speaking of leisure and vacation needs，It was also reflected in the National Day and Mid-Autumn Festival Golden Week that just passed。According to official data，8 days in this Golden Week，The country received a total of 6 domestic tourists.3.7 billion people，Recovered 79 year-on-year on a comparable basis.0%；Realize domestic tourism revenue of 4665.600 million yuan，Recovered 69 year-on-year on a comparable basis.9%。

Comprehensive multiple OTA platform data，Quality for this Golden Week、Private and personalize，and in-depth tours and other tourism products have attracted the attention of many consumers，Two new trends are emerging: small grouping under the demand for peace of mind and safety，And personalization under consumption upgrade、In-depth experience becomes normalized during the epidemic。Under the background that it will take some time for the return of outbound tourism to be internalized，These two core trends will be further strengthened。

At the same time, we should also see that in terms of official data，The recovery of domestic tourism is indeed good，The momentum is also relatively strong，But it is not the so-called "revenge tourism"，Revenge tourism is still hard to come by，Won’t even appear，There are at least two constraints: 1、The product supply system of the domestic tourism market has not yet undergone substantial iterative updates and changes，Many needs such as domestic demand for inbound tourism，And mainstream peripheral tours、Local travel demand，It is difficult to convert them all；2、The impact of the epidemic on the economy，It also affects the work and income of a large number of people，Frequency of travel consumption、The entire hierarchy is still controlled。

Specific destinations in each province (city)，Official data display，As of 22:00 on October 9，According to incomplete statistics，25 provinces have announced tourism revenue during the National Day holiday，There is 1 province with an income of 50 billion+，9 provinces join the ranks of 30 billion+，15 provinces with income exceeding 10 billion。Look at the details，Jiangsu with 512.Tourism revenue of 5.5 billion temporarily ranks first，Jiangxi to 398.8.1 billion follows，Guizhou 367.2.1 billion ranked third。In terms of receiving tourists，Data display，Henan to 7234.Number 980,000 tourists，Also，And Jiangxi、Shanxi、Hubei、Guizhou、The five provinces of Anhui received more than 50 million tourists each。

Cross-reference OTA and other platform data，188bet app download The northwest region (Xinjiang) can be roughly found、Inner Mongolia, etc.)，and Guizhou、Guangxi、Hainan，And Beijing、Shanghai、Zhejiang、Jiangsu，Guangdong、Sichuan and other provinces and cities，More popular in the National Day tourism market。Among them, the Great Northwest、Guizhou、Guangxi and Hainan should combine long-term travel with peace of mind and safety；And Beijing、Shanghai and other places are already prominent tourist highlands in the country，Own tourism product supply, consumer demand and capabilities, etc.，There is a certain correspondence，Their National Day tourism performance，Related to local/surrounding travel。

But by extension，Changing tourism consumption psychology and demand after the epidemic，Bringing more opportunities to multi-provincial destinations in the northwest region，This is a flash in the pan，You can still do more continuous conversions？In a certain period of time，Consumer groups’ demand for Northwest China will remain at a certain level，But the product supply ceiling is also relatively obvious，A breakthrough depends on at least two aspects: first, optimizing existing products，Experience optimization、Consumption Optimization、Service Optimization；The second is to make increments，Discover more experience items，Make more connections with existing projects。

Xinjiang’s behavior before National Day can be related to this。September 29，Xinjiang tourism high-quality development platform established。This platform is jointly operated by the Xinjiang Department of Culture and Tourism and China Youth Travel Service Yaoyue (Beijing) Tourism Co., Ltd.、Beijing Zhongxin Miracle International Travel Service Co., Ltd.、10 tourism companies including Huacheng International Travel Service Group Co., Ltd.，Jointly established with the Cultural Tourism Professional Committee of the China Cultural Management Association。This platform creates travel products with the help of world-renowned travel agents，Promote Xinjiang tourism products、Service、High-quality development in marketing and other aspects，Promote Xinjiang tourism upgrade，Attract more domestic and foreign tourists。

Product、Service、Marketing，is the key word，The service aspect includes not only the upgrade of “software” services，There should also be improvements and improvements in supporting hardware facilities。Xinjiang’s differentiated natural and cultural tourism resources are one of its advantages，There will be more market opportunities after the epidemic，It depends on whether it can be based on tourism products for sightseeing tours，In sightseeing + leisure/experience，And breakthroughs in leisure and vacation。

Cultural tourism consumption insights, innovative business formats, new technology trends

October 9，Muniao B&B releases the "2020 National Day Travel B&B Reservation Data Report"。Data display，This year’s National Day holiday orders increased by 40% compared with the same period last year，The market has grown significantly。As understood，Over 80% of users booked accommodation for 1-4 days。Most users have booked B&B within 4 days，Related to the popularity of peripheral tourism。

Another October 9th，The "2020 National Day Holiday Travel Consumption 188bet online sports betting Report" released by Xiaohongshu shows，Compared with the daily average data during this year’s May Day holiday，The number of notes published on tourist attractions on the Xiaohongshu platform increased by 105%，Local leisure and entertainment related note releases increased by 371%，Search volume for hotels and B&Bs increased by 186%。

In addition, the report also revealed several trends，For example, local tours are very popular。Compared with the National Day holiday in 2019，The number of "nearby travel" notes published on Xiaohongshu increased by 377% year-on-year，Surrounding travel has become a popular option for this year’s National Day；At the same time，The popularity of self-driving travel is rising rapidly。

Comprehensive information above，B&B、Surrounding Tour、Self-driving travel is the key word。On the one hand, peripheral travel is still the mainstream of the current market，This has also pushed up the demand for rural B&Bs around the city，Leisure vacation in another country B&B、Security and privacy attributes are also more obvious，Making it one of the important choices for people’s travel accommodation；On the other hand，Long-term travel is gradually recovering，But the psychological appeal for safety and security is still relatively obvious，Self-driving travel becomes an option。

Look at the new technology trends in cultural tourism。Recent，Amazon launches a new service called Amazon Discover，The service allows customers to book live virtual experiences led by local experts。These experiences may focus on creativity、Learn DIY skills、Take a remote virtual tour or cultural landmark，Or in some cases，Shop local boutiques from around the world。Currently only customers in the United States can apply to participate in the Amazon Discover event。

The epidemic has hindered the release of tourism demand、Demand needs to be released，Amazon’s huge number of users and their online presence、Digital Advantage，There are also local life service capabilities, etc.，are several fundamental factors for Amazon to launch this new service。The advancement of this service may increase user stickiness for Amazon、Provide help in connecting more user services，Whether it is possible to change the product and service supply system in tourism markets such as the United States in the future，More observations are needed。

The trend of one-stop or full-chain solutions to user needs，Relatively more obvious。AirAsia recently announced that it has officially upgraded to a one-stop travel platform "airasia.com”。It is reported，Upgraded airasia.com will continue to operate all AirAsia routes，It will also use its own 75 million users and more than 15 product lines to build a digital ecological platform，Providing a full range of tourism products and services，Worldwide air tickets including China、Ticket fun、Hotel、Machine+wine、Online shopping、Gourmet takeaway、Local fresh food, etc.。

The logic of this upgrade is also more obvious，75 million users、More than 15 product lines are user/product base that provide other services，These users have more conversions and monetization、Satisfaction of other needs and improvement of stickiness，Needs to be realized through other more consumer chain products or services，Meet almost all needs through one 188bet app super platform，It is also a trend among current users。Can AirAsia’s intentions be realized，It also depends on whether the products and services provided have high market competitiveness。