November 13-14，The "2020 World Tourism Alliance Xianghu Dialogue" hosted by the World Tourism Alliance was held in Hangzhou，The theme is "Confidence and Change·Future-Oriented Tourism"，Focus on the tourism ecology in the post-epidemic era，From industry、Education、Technology and other multi-dimensional aspects depict the three-dimensional picture of tomorrow’s tourism industry，Revolving around the construction of global tourism governance system、Industry Responsibility、Crisis Response、Technological Innovation、Discuss topics such as education development。

Below we select some of the views of 7 important guests (listed below in no particular order)，To analyze and judge the current situation of domestic and international tourism under the epidemic、Changes and trends，Provide certain reference。

188bet sports betting app download

Keywords: transformation node, survival of the fittest, technological innovation

Cultural tourism has experienced rapid growth in the early stage，At an important node in transformation and development。This year’s epidemic has accelerated this transformation to a certain extent，The survival of the fittest brought about by the epidemic reminds us that transformation and upgrading are imminent，Cultural tourism enterprises must seek new breakthroughs on the path of high-quality development。For this，Cultural tourism enterprises must further deepen supply-side structural reform，Accelerate the promotion of innovative products，Realizing industry self-rescue，Promote enterprise development。By benchmarking against world-class companies，Comprehensive review of its product composition、Business Process、Business Model，And risk control mechanism，Improve product system，Enhanced safety factor，Improve operating mechanism，Boost people’s confidence in tourism consumption，Bring the tourism market out of the downturn as soon as possible。

In the national “14th Five-Year Plan”，Technological innovation has been placed in a more prominent position。current，Technology、Culture、Fashion、Education、Entrepreneurship is changing the way economic organizations and society develop，Also injects new momentum into the tourism industry。5G is increasingly integrated into daily life、Artificial Intelligence、Big data、Unmanned driving、Contactless service, etc.，It is fundamentally subverting the traditional way of tourism consumption，This requires our cultural tourism industry to change the traditional way of tourism consumption，Use "technical innovation" to drive "application innovation" and "industrial innovation"，Realize the true iterative upgrade of the tourism industry，Continuously improve the competitiveness and influence of the cultural tourism industry，Promote the high-quality development of the cultural tourism industry。Also，The epidemic has made the Chinese people pay more attention to their health and immunity，Ecotourism、Sports Travel、Health and wellness tourism and other related businesses will usher in new development 188bet sports betting app download opportunities，For this，We want to focus on tourist experience，Satisfying consumers’ desire for a better life、New needs for healthy living。

Vice Chairman and Secretary General of Macau World Tourism Economic Forum, Ho Chiu-king

Keywords: rural tourism, millennials, responsible travel

In the long run，A strong domestic market becomes an important foundation for a dynamic and sustainable industry。Proof of fact，Balanced development can be fostered through spread and regional spread and strong year-round visitor numbers。Even if the economy resumes growth，Domestic tourism foundation is also crucial。Countries or regions with high domestic tourism base，Promising faster and earlier recovery from the impact of COVID-19。

The inevitable result of the increase in domestic tourism demand is that there are now many tourists looking for open spaces，And more rural tourism destinations。This year is the same as World Tourism Day 2020，We pay special attention to tourism and community development，In-depth study of the potential of rural tourism。The development of rural tourism stems from the rise of experiential tourism。Pass it，Consumers seek deeper connections with people and nature。

The major events in 2020 have accelerated this process，It’s not just that long distance travel is the new luxury，But because more and more consumers are looking for more responsible ways to travel。The most powerful consumer force in the future of the tourism industry—Millennials，Rejecting mass travel，Turn to seek authentic travel experiences。Invest in rural tourism destinations，Promote cross-region、Transnational tourism communication，Critical to support sustainable development and protect local communities and culture。

Vice Chairman of World Tourism Alliance, Club Med Global, FrancePresident Henri Giscard d'Estaing

Keywords: health risk、Sense of security、Delayed booking、Conscious travel

Now let’s take a longer-term perspective: what will be the new model of vacation in the future?

First，I think the desire to escape and discover will remain the same or even stronger。But this epidemic clearly revealed an important concept: health risk。All health measures taken over the past few months will be relevant in the future，But we must think long term and adjust，Integrate it with rich experiences for travelers，Make sure they become strong assets，not a limit。

This crisis reinforces another megatrend: when things don’t happen as expected，We need a sense of security and companionship。

Visitors will trust those who are competent、Tour service providers with strong hygiene measures: managing risks and unforeseen events；Customers can be sent home immediately，Also provide satisfactory alternatives to customers who are unable to travel。This is becoming an essential criterion for winning customer trust and loyalty；The pursuit of safety goes hand in hand with the pursuit of flexibility。

From a structural point of view，Before，Most bookings in China are made between one month and 15 days before check-in。We see that the current peak booking is 3 days before departure。

At Club Med, We are seeing this last minute trend extend to other countries: the trend towards late bookings is a fundamental change，Need to deeply rethink sales and marketing cycles and revenue management，This must include handling cancellations in a more flexible way than before the COVID-19 crisis、Possibility of postponing and changing your reservation。

We also noticed，When borders reopen，188bet Online Sports Betting and Casino People’s desire for vacation and exploration remains，Just in a more responsible way、More respect for the environment。

As a travel industry employee，We must give more consideration to this trend of “conscious travel”，Responsible to our guests，Also responsible for the environment and the community that welcomes us，They are now deeply affected by this crisis。

We need to redouble our efforts，Protect and enhance the natural and cultural heritage offered by special but fragile tourist destinations，Thus creating a more sustainable tourism model。At the same time，Some large-scale tourism activities must also be questioned。

Another accelerated change caused by this crisis is the key role of digital technology。During lockdown，Working from home has become a daily routine for many people around the world: so，Digitalization is another major lever，While improving and optimizing the travel industry booking process，Also optimized the resort and destination experience。

Customers want to make the most of their vacation more than ever。This means we need to book less、Accommodation、Waiting time during the event。

Last，The change brought about by this epidemic is: of course we will travel again，But it will definitely be better，Maybe travel less，But the travel time will be longer。

Portuguese Secretary of State for Tourism Rita Marquez

Keywords: regional cooperation, travel restrictions, digital transformation

The tourism industry currently faces several major challenges。First，Strengthen cooperation，So that travel restrictions are lifted、A clear and coordinated approach to establishing air route corridors。Otherwise，Will potentially jeopardize the economic and financial viability of the tourism sector。At the same time，Specific information channels also need to be established to access and acknowledge different approaches，As humane as possible，Standards and procedures to ensure the continuation of international travel。In addition，We need to use technology to virtualize where consumers go，Propose friendly solutions and reduce physical contact。But we also need to consider distance，It is necessary to ensure the formation of distance strategy while strengthening competitiveness。

Should do the following: Introduce a mobility policy consistent with the World Health Organization，This policy allows people to travel internationally during special times like now。In addition，Need to move towards digitalization。In order to meet the challenges brought by digital transformation，We need to adopt technology on a large scale，Or training industry labor force。At the same time，Need to promote seamless travel experience，Use new technology，organically combine various elements in tourism，Thus providing consumers with solutions to enjoy simplified travel。Last，The tourism development model must be based on the principle of sustainability and practice sustainable development。All departments in the Ministry of Tourism need to ensure that tourism is aligned with the Sustainable Development Goals，And make consumers aware of the increasing importance of sustainable development。

Based on the challenges highlighted above，Three main interventions can be identified。First，Digital Transformation，Digital transformation of tourist destinations and tourism companies。We should encourage the use of digital technologies at a strategic level and in operational management。

Second，We need to develop policies for tourism products，188bet app Realizing the carbon-free transition of tourism，Shifting to a more sustainable business model。Tourism companies should take the lead，Implement smart energy waste and install a wastewater waste management system，Practice good practices。Third，Invest heavily in training the digital economy industry workforce。This way the company can effectively transition to the digital economy and thus provide better long-term career prospects for all talents。These priorities are important for the redevelopment of tourism over the next decade。

Sun Jie, CEO of Ctrip Group

Keywords: digital infrastructure, intelligence, big data, destination

Digital infrastructure empowers smart tourism，Promoting the transformation and upgrading of the cultural tourism industry can focus on the following four aspects:

First，To create an integrated smart solution，Promote the construction of smart scenic spots and hotels。

In the context of epidemic prevention and control，Smart tourism infrastructure plays a vital role in scenic spots and hotels，By applying digital applications to cultural tourism infrastructure such as scenic spots and scenic spots，Can guarantee our advantages，Can open up new consumption growth points，Touch the hearts of young people。Especially for cultural tourism underdeveloped countries and regions with certain resources，Develop more tourism，Strengthening intelligent infrastructure，Is an opportunity to achieve leapfrog development。

The arrival of the 5G era，It has undoubtedly opened up new ideas for scenic spots and various service areas，5G’s high bandwidth can support better、More accurate signal transmission system，Making immersive service experience possible，Visitors can choose through digital scenes beforehand，in line、Destination exchange can be achieved before departure，Share videos in real time、Photos and tourist attractions。

Second，Laying out key scenic spots、Museum digital construction，Developing high-end、High quality online version。

This epidemic has not only changed our consumption habits，Also discovered a new way to travel，Promoted many new patterns，Travel around the world without leaving home，Trusted by the new generation of young people in the virtual travel environment。Recent，Proposed by relevant national departments，Promote the development of online museums，The construction of key scenic spots, museums and other destinations has received full attention，And actively develop 188bet app download high-quality online versions，It can not only meet the needs of people in extraordinary times during the epidemic，It can also allow people to do their homework online before traveling。The construction of key scenic spots, museums and other destinations has received full attention，Recommend unique and charming Chinese culture to tourists from all over the world。So-called high-quality online version，More reflections of friendliness、Very engaging user experience，With this as a guarantee，Online Museum、Online scenic spot tickets have also been further enhanced。

If a high-quality online version is opened，Tourists are not subject to offline daily quota restrictions when visiting the Forbidden City，You can also choose any period，Enrich online and offline high-quality content，24-hour staggered travel time at home and abroad。What’s more important，High-quality online versions help monetize online traffic，Increase the connection of online and offline traffic，Open channel。Forbidden City of China、Mogao Grottoes、The Louvre Museum in France and others are building 188bet app download high-quality online versions，Played a very good role in global tourism。

Third，Use the advantages of OTA technology，Will vigorously promote online tour guide services。

current，The tourism industry is undergoing consumption upgrade，The cultural experience of consumption is greatly stimulated。In the past, only large groups were given tour guides，But now you can find a suitable online tour guide according to your needs through an APP。By building an online platform，Transfer the original offline tour guide consultation service online，Visitors can use the mobile APP，Choose an online tour guide based on your destination，Then directly consult with the online tour guide to place an order，Achieving a high degree of matching between independent travel and online tour guides，Promote employment、Promote resources、Promote information sharing，Making travel more personal、Personalization。

Fourth，Establish destination big data and intelligent application platform，Improve intelligent management。

With the development of cultural tourism，The digitalization process goes deeper，The corresponding services are also constantly changing。

In order to help the destination’s transformation from traditional tourism methods to smart tourism，Appropriate travel destination、Build a big data and intelligent application platform in a timely manner，Using digital processing，Machine Learning，Constitute user portrait，Travel warning，Industry market analysis，Integrate upstream and downstream resources，Establish a tourism big data platform，At the same time, the open application of big data will also enhance the data capabilities of governments at all levels、Coordination of resources such as emergencies，Improve industrial operation efficiency，Monitor the development of the entire tourism industry，Promote the development of digital tourism destinations，Improve customer service capabilities。

Dai Bin, President of China Tourism Academy

Keywords: restore confidence、Accumulate kinetic energy、Market changes、Industrial Reconstruction

With the advancement of vaccine research and development、Correct application of public health measures，While the epidemic is being alleviated，Early Panic、Anxious and overwhelmed，Start to be rational、Replaced by calm and positive response，Confidence in tourism consumption begins to recover steadily。More than half of the countries and regions have cautiously relaxed travel restrictions。

Affected by market recovery and policy effects，The traditional driving force for the revitalization of the tourism industry is recovering，Innovation momentum is emerging。Currently，Tourism is still the preferred area with the most investment value，Technological progress is also constantly enriching and innovating tourism experience methods，Featured culture catalyzes tourism industry innovation，Market entities actively explore transformation and upgrading。Meanwhile，New urbanization、The development of new infrastructure and education and training fields is also strongly boosting the bottoming out of tourism。The continued optimization of visa policies and GSP travel subsidies and other policy effects are being released，And is promoting the recovery and prosperity of the tourism industry。It will be a high probability event that the global tourism economy will embark on a W-shaped recovery trajectory in 2020，From the situation in China，U-shaped is also a high probability event。

People’s yearning for a better travel life, culture and leisure will only get higher and higher in the future，Travel demand has only been temporarily suppressed，But it never disappeared。It needs to be pointed out，Tourism consumption patterns and organizational forms are undergoing obvious changes，FIT、Customized、Self-driving travel becomes mainstream。

Influenced by leisure consumption and tourism market，Winemaking experience、Museum Visit、Sports events、Indoor dining and entertainment, etc.，Both need to be redesigned to serve smaller travel groups，Meeting the need for more outdoor activities and social distancing restrictions。Restaurant、Hotel、Contactless services and electronic payments are beginning to be popularized in airports and public spaces，The use of robots becomes more widespread，Higher cultural quality requirements for tourism employees。

The traditional world tourism development pattern is being reconstructed，A new world tourism development system is taking shape，Multilateral international organizations、Government agency、Public institutions and other public sectors’ mid- and long-term development plans for tourism、Infrastructure construction、AND SECURITY、Environment、The roles of R&D and public health will be further highlighted。

Zhuang Zhuoran, Vice President of Alibaba Group and President of Fliggy

Keywords: digitalization, reconstruction, certainty

Live streaming will bring profound changes to the development of the travel industry after the epidemic。When faced with such subtle changes，You can see both dynamic consumption and dynamic supply，Chemical reactions are constantly occurring in the Internet industry，The epidemic has spawned changes and developments among the three，No matter what changes the industry has，Businesses can seize such changing trends as long as they make digital upgrades in the digital economy era，To cater to the development of the times。

The direction of digitalization is the only certainty among all the uncertainties we face today，What is digitization？How do businesses go digital？

Let’s look at the development of the tourism industry in the past，Traveling 1.0 era，Users purchase services through manual reservation，Complete the transaction completely in offline scenario。at 2.0 era has gone through the online process together，Offline travel products are gradually becoming online，Online transaction。With further advancement of technology，The accumulation of data assets has reached 3.0 era，3.0 is not online，But share and reconstruct。We often say that the retail platform carries the information flow in the entire retail link、Fund flow、Logistics。Today’s comparison with the tourism industry implies that what is being reconstructed today is the digital reconstruction of the information flow of the tourism industry、Fund flow and service flow。

Fund flow supports diversified business online complete transactions，Provide convenient transactions。Service flow is better information matching，User travel is a long-term process，Suppliers of different services involved during the period，Their digital capabilities，Service capabilities are also uneven。Information flow provides comprehensive product information to consumers through a variety of forms，So capital flow is a condition in the tourism industry，Information flow is a means，Service flow is a process，The combination of the three constitutes another upgrade of consumer demand。

(The 188bet Online Sports Betting and Casino above content is excerpted from the shorthand content of the forum guest speeches，Slightly edited by Zhi Hui，Not reviewed by the guest himself。）