As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 61】，Frontline information on culture and tourism，In-depth analysis of the week。

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China Travel Service Hong Kong’s sale of its shares in Songshan Shaolin Company did not go smoothly。

Recent，According to information from Beijing Equity Exchange，China Travel Service Hong Kong listed 51% equity of China Travel Service Hong Kong (Dengfeng) Songshan Shaolin Cultural Tourism Co., Ltd.，The base price is 2.5.5 billion yuan，The letter is published from December 16, 2020 to January 13, 2021。

As of September 30 this year，Songshan Shaolin Company operating income 2524.190,000 yuan，Operating profit-2485.4.4 billion yuan，Total assets 5.4.4 billion yuan，Total liabilities exceed 200 million yuan。

Back on October 8th，China Travel Service Hong Kong has announced，Planning to sell 51% of the shares of Songshan Shaolin Company through public listing，And all shareholder loans owed by Songshan Company at the time of listing。After November 10th，Hong Kong China Travel Service has set a minimum price of 3 for this sale target.4.7 billion yuan，Foreign transfer。where，51% equity listing price 2.8.3 billion yuan，The listed price of the 63.1 million yuan debt is 63.1 million yuan。

Now more than 1 month later，China Travel Service Hong Kong proposes sale and transfer again，And the base price of 51% equity has also been reduced by nearly 30 million yuan (from 2.8.3 billion yuan dropped to 2.5.5 billion yuan)。

The main operating asset of Songshan Shaolin Company is Songshan Scenic Area，Including Shaolin scenic spots、Zhongyue Scenic Area and Songyang Scenic Area，Income comes from ticket sales in these scenic spots、Collection of sales revenue and parking lot services，Since 2009，for 40 years。

On the popularity of Shaolin Scenic Area and Songshan Scenic Area，And this revenue model，Although the composition is relatively simple，But it is also the “make money” model of traditional scenic spots，11 years later，Why should CTS Hong Kong give up？

where，The impact of the epidemic and the year-on-year decline in the performance of Songshan Scenic Area are likely to be the triggers for this sale。It has been 11 years since the establishment of Songshan Shaolin Company，Around CTS Hong Kong、The competition for interests between Songshan Cultural Tourism Group (state-owned enterprise) and Shaolin Temple has not been effectively resolved，It is another deep-seated reason。

Extended summary，China Travel Service 188bet app download Hong Kong insists on withdrawing，There may be roughly the following factors:

1、Under the background that Shaolin Scenic Area and even the entire Songshan Scenic Area are more dependent on the income of the scenic area，Overlay ticket price decreases、Competition of new business projects and other factors，The revenue breakthrough space of scenic spots is relatively limited；

2、Shaolin Temple has not yet been listed on the market，Hong Kong China Travel Service obtains investment income，And the intention of Shaolin Temple to expand financial support for reproduction failed to be realized；

3、China Travel Service Hong Kong’s self-investment funds in 11 years may be limited，Or previous investment commitments have not been fulfilled，Basically just make money without investing，Other partners will be dissatisfied；

4、Originally planned to build a Shaolin Kung Fu town (a vacation destination for Zen culture and self-cultivation)，This is to form a complementary tourism product structure of high-quality scenic spots + tourism real estate projects，But judging from the public information, the progress of the town should not be smooth enough (the land approval behind it、There may be disputes over interests etc.)，This should also affect the enthusiasm of Hong Kong China Travel Service to continue investing，And its impact on the implementation of the operation plan after "taking over" the Songshan Scenic Area。

The equity is sold at a reduced price，This may also indicate that the market is not enthusiastic enough to take over the corresponding price of this equity，Existing problems and contradictions behind Songshan Shaolin Company，Also an influencing factor。

The listed tourism company Guilin Tourism Co., Ltd. (referred to as "Guilin Tourism") has also been somewhat troubled recently。its announcement display，The bankruptcy liquidation of its subsidiary Guilin Danxia Hot Spring Tourism Co., Ltd. has entered a state of receivership，The company will no longer be included in its consolidated financial statements from December this year，But the impact has already been caused，The impact on its net profit attributable to shareholders of listed companies this year is approximately -78.45 million yuan。

Guilin Danxia Hot Spring Company is seriously insolvent，Unable to repay debt，Loss for many consecutive years，No hope of turning around losses，Thus leading to bankruptcy and liquidation，This also reveals the “devastated” side of Guilin’s real tourism situation。

Guilin Tourism，A long-established travel company that went public in 2000，The first listed tourism company in Guangxi，is the largest state-owned tourism group in Guilin，Control a large number of high-quality tourism resources in "Guilin Landscape"，It’s not too much to say monopoly。But even so，20 years，Guilin’s tourism performance is mediocre，Many of its companies have suffered long-term losses，And it is difficult to sell successfully。

In some aspects, Guilin tourism also assumes the important task of developing Guilin’s tourism industry，Can be regarded as the integrator of cultural and tourism industry resources in this area、Can be regarded as the integrator of cultural and tourism industry resources in this area，But the reality is so "skinny"，Why？

There are two main reasons: one，Guilin’s tourism resources are relatively traditional and simple (landscape scenic spots)，Highly dependent on maintaining and increasing the number of tourists，The income model is relatively simple，And it is difficult to extend the consumption chain of tourists，Under 188bet app the background that it is difficult to break through the tourism market space，The ceiling of tourists and customer unit price is becoming more and more obvious；

Part 2，Scenic spots under Guilin Tourism、Li River Cruise、Restaurant、Highway passenger transport and taxi services，Say the good news，has the attribute of tourist consumption chain，It is possible to get access to food, accommodation, travel。But to say the worst，These business segments are somewhat dispersed in terms of geography and business，Large management span and range，Scenic spots such as scenic spots are also relatively homogeneous，To connect the customer flow and consumption between businesses，Not easy。

How to get out of trouble，One path is the optimization and upgrading of existing resource products，Improve operational service capabilities，Integrate new resources at the same time，Create new products，Breakthrough in existing products and revenue models。

Yunnan Kanglv Group has a similar logic.

Recent，Yunnan Provincial Finance injected 2 billion yuan into Yunnan Kanglv Holding Group Co., Ltd.。As understood，Later half of this year only，Yunnan Provincial Finance has injected 3 billion yuan into Yunnan Kanglv Group，Increase its registered capital to 10 billion yuan。Currently，The first phase of the Yunnan State-owned Enterprise Reform and Development Fund established by the province is not less than 30 billion yuan，Invest part into health care、Cultural Tourism Project，Support the reform and development of Yunnan Kanglv Group。It is reported，Recent，Yunnan Province is actively seeking to include “Yunnan into an international health and wellness tourism demonstration area” in the national “14th Five-Year Plan”，will more effectively promote the transformation and upgrading of the tourism and wellness industries。

As early as mid-October this year，Yunnan Urban Investment Group changed its name to "Yunnan Kanglv Group"，The group has been positioned to create cultural tourism in Yunnan Province、The direct carrier of two trillion-level industries in health services。Earlier, Yunnan Province announced that Yunnan Expo Tourism Group、49% equity of each Yunnan Cultural Investment Group was transferred to Yunnan Urban Investment Group，Realizing the integration of the “Big Three”。

In the existing domain definition concept，Cultural Tourism、Health care is said to be separated，Both are (ten) trillion-level markets，However, cultural tourism and wellness are sometimes collectively referred to as “cultural tourism and wellness”，This also depends on the products in progress of the two、Integration of customer groups and industries。Zhihui’s latest statistics，From early October to mid-December this year，The estimated contracting/investment budget for cultural 188bet online sports betting tourism and health care in China has exceeded 280 billion yuan。

Use this as a reference，We may find: 1、The cultural tourism and wellness market is rapidly expanding，Behind this is the inevitable trend of aging、Promotion of Healthy China and other policies；2、The cultural tourism and wellness industry has become a destination to develop the cultural tourism industry、Health service industry，And the areas inevitably involved in promoting industrial transformation and upgrading，will provide new cultural tourism supplies for the destination、Provide new positive elements，Provide new positive elements。Destination competition around cultural tourism and wellness is also intensifying。

However, most cultural 188bet online sports betting tourism and health care projects are under the attribute of cultural tourism and health care real estate，How to build an effective industrial chain for cultural tourism and wellness or wellness projects，Form a sustainable and viable operating model, etc.，will be more critical。

Destination Investment Barometer

Incomplete statistics on benefits，The estimated investment budget for new projects in the destination this week exceeds 78 billion yuan，Involved destinations include Gansu、Sichuan、Anhui、Guangxi、Beijing、Jiangsu, etc.，Covered project types include sports towns、Cultural Park、Cultural Tourism Complex、Cultural Tourism and Wellness Complex、Tourism resort ecological town, etc.。

We choose one project to focus on for analysis, the project in Gansu.

Recent，The signing ceremony for the ethnic sports and leisure town project in Gannan Prefecture, Gansu Province。where，Guangdong Hehong Asset Management Co., Ltd. and Hehe City signed a cooperation agreement for a series of development projects，The total project investment is expected to be approximately 16 billion yuan。As understood，The total planned land area of ​​the national sports and leisure town project is about 3780 acres，The first phase of industrial land is about 500 acres，It is planned to build a national sports and entertainment area within the land area、Modern sports competition area、Specialized health center，Wellness Center and Wellness Community、High standard specialized tertiary A hospital、College of Primary, Secondary and Vocational Education，Tibetan-Chinese Cultural Exchange Center and Meditation Base，With supporting hotel、B&B、Folk culture and customs experience commercial street and high-quality all-ecological residential buildings and other projects，The land used shall be subject to the area supplied after land acquisition approval，Land supply in batches、Phase construction。

This project has several key messages:

1、One of the signing entities is an asset management company，However, a public information search found that it has an ecotourism development company under its umbrella、Sports Media Company、Sports Culture Tourism Development Company，Already deployed in the cultural tourism field，In addition, he has certain funds、Financing advantages and project capital operation capabilities，Besides, the project plans to invest 16 billion yuan，Great demand for funds；

2、The subject of this project is sports、Health care、Education and Real Estate，It is possible for the first three to create a chain through industrial interconnection and integration，And real estate naturally plays the role of returning funds，The real estate attributes of the project itself should also be more prominent，The proportion of land occupied should also be not small，Sports、Investment and creation of health care and education projects，Also helpful for residential project decomposition；

3、The total project land is 3780 acres，The first phase of industrial land is about 500 acres，It also shows that local governments are “wary” of cultural tourism projects involving real estate，First use small quantities of land in batches，And it will be used for industrial investment and construction first，Create a certain industrial foundation，Land supply in batches later、Phase construction，Put certain restrictions on investors，For investors，The advantage is to invest in batches、Rolling Development，Financial pressure can be eased，But if there is no real estate project invested in the early 188bet online sports betting stage、Sale of return funds，The financial pressure is not small，At the same time, the operation of the entire project also has many challenges。

Let’s look at another destination, Hainan.

Public information mentioned，From January 1st to December 14th this year，The total sales volume (including tax) of the four outlying island duty-free shops in Hainan exceeds 30 billion yuan，where，Duty-free product sales exceed 25 billion yuan，Sales of taxable goods are about 5 billion yuan，Doubling year-on-year growth。Since the implementation of the new policy on July 1st，The average daily sales exceeds 1.200 million yuan，More than 2 times the year-on-year increase，Estimated annual sales are about 31.5 billion yuan。

Other data is shown，From July 1st to November 30th，Visitors from Hainan’s outlying islands accumulated 296 tax-free purchases.30,000 people、Total shopping amount 159.0 billion yuan，A year-on-year increase of 79% respectively、204%。

These data should also be viewed in several dimensions:

1、Outbound travel blocked，Converting to domestic tourism，Hainan is one of the important undertaking places，This increases its customer base，And the transformation of consumption demand for duty-free goods，In turn, it increased its tax-free sales；

2、Hainan will implement a new tax-free policy from July 1st，The duty-free shopping limit is increased from 30,000 yuan to 100,000 yuan per person per year，The 8,000 yuan tax-free limit for a single item has also been cancelled。Increased tax-free consumption discount，Also pushed up Hainan’s duty-free sales；

3、Of these sales，Not all tourists spend，There should be a lot of sales increase brought about by the return of many former overseas purchasing agents and the formation of new purchasing agents groups； 

4、Compared with key international duty-free consumption destinations，Duty-free commodity prices in Hainan、Type、Quantity，To mall infrastructure、Transportation，Even including the overall package of Hainan tourism, etc.，There is still a lot of room for improvement，This is also the introduction of international duty-free giants to Hainan，And seek to break the market monopoly，Increase the activity of the duty-free market、Consideration of marketization level。Once outbound travel resumes，It will soon face fierce international competition，Act as soon as possible during the "window period"，Improve and perfect yourself，It is urgent or urgent need。   

Not difficult to estimate，Hainan duty-free sales will continue to rise next year，The rising trend of red tourism is also obvious。

According to information from the Ministry of Culture and Tourism，The number of red tourism trips in my country will exceed 100 million in 2020，The entire “Thirteenth Five-Year Plan” period，The number of red tourism travelers maintains steady growth， Maintaining a market share of more than 11% in the national domestic tourism market。The entire “Thirteenth Five-Year Plan” period，With the release of many favorable policies for red tourism in our country，The red tourism market has developed rapidly，Patriotism and revolutionary traditional education become popular、Normalization trend，The scale and popularity of red tourism continue to rise，Maintain steady growth in red tourism consumption in my country。

It can be seen: 1、Many domestic destinations have rich red tourism resources (scenic spots)、History, culture, etc.)，Provides a foundation for the development of red tourism，Promoting new cultural and tourism supplies，Under the requirement 188bet app download of providing new elements for the destination cultural tourism industry supply system，Red tourism projects are continuously developed、Rich；二、Policy promotion，Expanded destination、The enthusiasm of enterprises or capital parties to enter this field；三、As a relatively new cultural tourism industry，Promoted by patriotism and revolutionary traditional education，Red tourism demand is pushed up and released；四、The market size of red tourism will further expand，The fusion form of products、Product Innovation、Experience richness and other requirements will also be increased。

New cultural and tourism technology trends, consumption insights

New technology trends in cultural tourism this week，We mainly focus on Amazon。

December 15，Amazon Cloud Services (AWS) announced，Star Alliance, the world’s largest airline alliance, migrates all IT infrastructure to the world’s leading cloud AWS，To reduce costs，Improve performance，Become a family in the cloud、A more agile company。Star Alliance is working with AWS partner Tata Consultancy Services，Convert all data、Migration of platform and business-critical applications to AWS，And close the data center，This will reduce the total cost of infrastructure ownership by 25%。At the same time，Using AWS for analysis、Safety、Management database、Leading advantages in storage and machine learning，Star Alliance provides real-time insights to its 26 member airlines，Even amid the uncertainty caused by COVID-19，It can also help improve passengers’ global travel experience。

This involves several keywords: big data、Cloud computing、Decision、Cost reduction and efficiency improvement、Improve experience。

Is cloud computing reshaping the future?

Refer to previous information，A key to AWS is to use cloud technology to reshape or reinvent IT。AWS surrounds all aspects of the IT field，Developed more than 175 full-featured cloud services，Covered calculations、Storage、Database、Network、Data analysis、Robot、Machine Learning and Artificial Intelligence、Internet of Things、Mobile Internet、Safety、Hybrid Cloud、Virtual reality and augmented reality、Media Video、Application development/deployment/management, etc.。

To put it simply，Massive data + big data analysis or cloud computing，Reducing operating costs、Decision-making and operational efficiency improvement，And improve service experience。For the service industry，Cost reduction and efficiency improvement、Improve service experience，is the diligent goal。

The realization of this goal becomes even more important during the epidemic.

Recently，Information display released by the World Tourism Organization (UNWTO)，In the past 10 years，The number of global overseas tourists has maintained a single-digit growth rate，The number of people decreased by approximately 700 million from January to August this year，70% less than the same period last year。The sharp decrease in overseas tourists has caused a lot of unemployment in the tourism industry。UNWTO Professional Member Javier Ruskus said，“The global tourism industry has a total of approximately 100 million-1.200 million jobs disappeared，The global tourism industry is expected to suffer losses of up to 900 billion-1.$2 trillion。”

From the current global epidemic situation，It’s hard to be optimistic yet，The progress of vaccines next year will be one of the key influencing factors，The overall recovery of outbound travel，There is still a longer time。The epidemic has severely damaged the global tourism 188bet app industry，Need more time to digest。