Under the initiative of “celebrating the New Year in situ”，The Spring Festival travel season presents a different scene from the past—the “empty city” is no longer，But the sense of New Year ritual remains unchanged，Among the good data reports sent out one after another from major OTAs，The trend of 188bet vacation is becoming more and more obvious，Remote tourism shrinks，Holidays in the same city show a fiery scene that has never been seen in previous years。The travel radius gradually becomes smaller、The rise of urban vacation travel，188bet in the post-cultural tourism era，In the struggle between crisis and opportunity，Looking for new rules of survival。

The ever-shrinking 188bet radius: from “surrounding 188bet” to “inner city 188bet”

Affected by the epidemic，Many consumers have taken the initiative to reduce the travel radius - according to different situations，Return from outbound travel to domestic travel，Retreat from domestic travel to peripheral travel，Start exploring “city tours” from surrounding tours。The length of the distance，Like a measurement of the progress of 188bet recovery，The longer the distance，The recovery progress is lengthened，A group of high-net-worth travel consumers were also pulled back。

According to "Chinese People Who Know How to Play: A Guide for Outbound Travelers to Enjoy Domestic Fun in 2020" released by Qyer.com，83% of users who travel abroad switch to domestic travel，Even if you can’t go abroad，But the time and cost users spend on travel remain basically unchanged。In addition，On travel expenses，There are 46.3% of users spend more than 30,000 yuan on domestic travel annually。The return and consumption amount of these high-net-worth consumer groups，It is undoubtedly a strong support for high-star hotels to become the fastest recovering 188bet category on Ctrip platform。

But，With the emergence of sporadic epidemics，Consumers have once again reduced the radius of their travels，Surrounding travel and suburban travel have replaced long-distance domestic travel and become the new daily travel consumption。Some niche attractions around the city are popular among young consumer groups。Hangzhou Liangzhu Ancient City Ruins Park is called "Hangzhou Little Nara" on social platforms because of its endless grassland and Japanese-style scenery of deer；The Phoenix International Creative Park was transformed from an abandoned cement factory because when the weather is gloomy，Can capture the "isolated" beauty of Iceland，So he became popular on the Internet with the label "Little Iceland"。The one that matches the travel range is，188bet market driven by peripheral tourism。Data display released by Fliggy during New Year’s Day，Local and surrounding 188bet bookings increased by more than 50% year-on-year，The linkage effect between travel and hotels is evident。

The New Year is approaching，An initiative to “celebrate the New Year in situ” has brought vacationing in the same city to the public’s attention。Under the common influence of "Zhai 188bet"，“Inner city tour” has occupied the C position of Spring Festival travel。According to Ctrip booking data，The search popularity of “Celebrate the New Year in situ” on the platform increased by 260%，In overall search volume，Local travel hot searches account for over 40%。Hotels are also affected by this trend，According to interface news report，The rooms at Shanghai Sheshan Shimao InterContinental (Shimao Shenkeng) 188bet are almost fully booked for Spring Festival，The lowest price on New Year’s Eve reached 4607 yuan，Some basic room types are even sold out。

Returning from outbound travel to domestic travel，From long-distance exploration to in-depth city tour，New tourism models and destinations brought about by changes in domestic tourism travel radius，It may become the Spring Festival this year or even in the future，Important guidance for the 188bet’s future decision-making direction。

4 new changes in hotels brought about by “Celebrating the 188bet in situ”

Continuous changes in tourism patterns，The 188bet is a key part，Corresponding changes are bound to occur。Qunar data display，The number of 188bet bookings on the platform for New Year’s Eve this year increased by 30% compared with the New Year’s Eve before the epidemic (2019)，188bet bookings in the city are highly popular around New Year’s Eve。Obviously，Although many people gave up returning to their hometowns for the New Year，But a group of high-net-worth people who pay attention to ritual，But chose a 188bet to celebrate the New Year。Especially in some economically developed coastal cities where “empty cities” would appear during the Spring Festival，Enjoyed the consumption bonus of young consumer groups “celebrating the New Year on the spot”。Facing a different customer base than in previous years、Consumption form，Hotels also change with the times。

From foreign customers to 188bet customers

The 188bet’s guest groups in previous years，Most of them are tourists from other places who come for vacation during the Spring Festival，For hotels，In addition to showing the "taste of the New Year"，The most important thing is to show the local cultural characteristics。In the context of “celebrating the New Year on the spot”，Reduced number of foreign tourists，Local customers who already know the local area have become the main customer group。Therefore，For hotels，"New Year's flavor" and "local culture" obviously cannot arouse the interest of these guests，Real "dry stuff" is what they really want。For example, young people who have not returned home，Maybe you want to take this vacation，Let’s explore the niche routes in the city，Another example is those parent-child families who cannot go on vacation，Still want a vacation where I don’t have to worry about my kids。

“Stay in a 188bet” to “stay in a 188bet”

Ctrip report display，“Stay 188bet” has become the mainstream way to vacation，As early as this year’s New Year’s Day holiday，There are young people who sleep until they wake up naturally in luxury hotels costing thousands of dollars，It’s the Spring Festival holiday，“188bet 188bet” has become a hot word again。Shu Juping, Vice President of Guangzhou Lingnan International 188bet Management Co., Ltd., said in an interview with the media，There are three main types of people who stay in hotels，The first type is those born in the 1980s who take their children out to play、Parents born in the 1990s，They not only want the 188bet to control food、Guan drink、Control，It is best to have children's play facilities，allows you to "walk your baby" easily；The second type is young people who like to take photos and check in in hotels；The third category is people who pursue quality of life，They pay attention to the ritual sense of life。

Compared with the tourism pattern in previous years，Scenic area tourism is the focus，Although the 188bet has many new features，But travelers still mainly “stay in hotels”，But with young people、Local tourists, mainly families, occupy the mainstream position，Scenic tourist spots are no longer popular，And what they need，It is the real vacation experience brought by "stay 188bet"。

From old products to 188bet strategies

Due to different customer groups，They will also make differentiated choices for 188bet products，Some specific room types suitable for family consumption, such as suites, will be consumed more frequently during the Spring Festival than in the past，So hotels need new strategies，Stimulate and explore market demand through different product types and product combinations，Find the answer through trial and error。

Guangzhou White Swan 188bet has made adjustments during the Spring Festival，Introducing family room、Second-child rooms and other room types stimulate parent-child market users。The effect of such adjustments is also obvious，According to Sun Xiang, the person in charge of e-commerce channel of White Swan 188bet，“Relying on adjusting the housing configuration，The closer to the Spring Festival，The more bookings you make, the faster it will climb。”

For some urban non-resort hotels，I am not willing to miss out on the consumption benefits of “celebrating the New Year on the spot”。Fliggy 188bet Business Department Director Lou Dan said frankly in an interview，It is not realistic to completely transform a business 188bet into a resort 188bet，However, you can seize some services or a few key points to add some "vacation temperament"。For example, Guangzhou Lingnan International 188bet Management Co., Ltd. owns mostly business-type hotels，But hotels adapt to local conditions，Every year on the first day of the Lunar New Year, lion dances and other traditional cultural programs are arranged、Introducing morning tea，Attract local users to the 188bet to celebrate the New Year。

From "188bet" to "188bet+"

Tongcheng Travel Big Data Display，As various regions issue the initiative of “not returning to your hometown unless necessary during the Spring Festival”，The search volume related to local tourism products on the platform increased by nearly 80%，The number of searches for nearby 188bet + scenic spot combination packages increased by nearly 60%。“188bet + New Year’s Eve Dinner”、“188bet + Attractions”、"188bet + large amusement park" and other resource linkage gameplay and products are increasingly popular。The stickiness between hotels and various tourism resources has further increased。Give an example，The West Lake State Guesthouse in Hangzhou is in the form of a 1 yuan entitlement package，Afternoon tea、Catering、Yacht cruise and Chinese culture auditorium experience package，For guests staying in designated rooms during the Spring Festival，Provides benefits to customers，Recommended its own business besides accommodation。

How to do well in the “188bet +” new accommodation economy

As mentioned above "188bet+"，This is a strong link between the 188bet and surrounding tourism/commercial resources，Provide guests with comprehensive travel accommodation experience products，We may think of it as a new accommodation economy，“188bet + New Year’s Eve Dinner”、“188bet + Attractions”、“188bet + large amusement park” are all manifestations of “188bet +”，Even a traditional old local snack shop near the 188bet can become an important item in the New Year service list。Why the new accommodation economic form “188bet+” will shine at this time？There are two reasons。

One is the change in consumer demand caused by changes in consumer groups。With the rise of consumption power of the "younger generation"，"Post-90s" and "Post-00s" play an important role in the 188bet market。In Ctrip’s user age distribution，The proportion of "post-90s" who placed orders through Ctrip reached 58.79%，Occupies half of this year’s Spring Festival orders，"Post-80s" account for 20.42%，The proportion of “post-00s” increased to 9.09%。The "home" attribute of this group，Forcing the birth and improvement of comprehensive 188bet accommodation products。

The second is what the 188bet needs for its own development，Leverage comprehensive tourism resources to improve customer acquisition capabilities。Simple sleep、Eating can no longer help hotels gain a foothold in the market，To create a social hub，is the target of many city hotels。Only when a city 188bet can be transformed into a popular destination in the local market，Attract locals first，In order to become the place and tourist destination that tourists are looking for。

In summary，Since this powerful new accommodation economic form，Unstoppable。So how can hotels realize the magnificent turn of "188bet +" in this change，These 3 points are worth your reference:

Newly selected “188bet+” objects to focus on niche needs

Carefully selected "188bet+" objects，Avoid the chaos of forced matching。Take 188bet + skiing as an example，If you need to package such resources，Then it is necessary to take the guest’s commuting convenience into consideration。In addition, the needs of niche groups cannot be underestimated。The scope of 188bet+ does not have to be limited to tourism resources，Special experiences can also be provided。Some young people choose to “go black” in hotels、Watching dramas and other entertainment methods to spend the Spring Festival holiday，E-sports room、AV room、Theme hotels such as chess and card rooms and party rooms continue to heat up。

Ensure your positioning

188bet before adding factors to itself，First of all, you must have a clear enough understanding of yourself，This knowledge，That is, what are your main customer groups，How to build it，This way you can avoid chasing trends，Blindly overlay content，Ultimately leading to confusion in operations and strategy formulation。Take Kaiyuan as an example，It strives to create a “one-stop travel platform”，There were clear requirements at the beginning of the project，A project with a site area sufficient to support a one-stop 188bet，Covers 2-4 days of leisure and entertainment activities for guests。Finally realized that "tourists can complete vacation activities in this destination，The original intention of “no need to go out of the 188bet to find leisure activities”。

Be good at grasping surrounding resources

The first is to screen tourism resources when selecting a site，For resort hotels，The proximity to scenic spots is a unique advantage。But most urban resort hotels cannot enjoy this kind of resource bonus，So it is very important to explore tourist landmarks related to local culture around the 188bet。Social platforms such as Xiaohongshu can serve as a “compass” during the search process，Find popular niche attractions/commercial facilities, etc.，Helping hotels achieve their primary goal of transforming into a popular destination for the local market。Same，If the 188bet can actively link to the resources behind the "+"，Provide convenient one-stop service for precise customer groups，That is naturally better。

Three key points for hotels in the 188bet

The ups and downs of the epidemic，Directly affects the development of the tourism industry。Fortunately，After a year of anti-epidemic experience，The tourism industry has gradually learned to "parallel" with the epidemic。No matter how it starts，2021 is coming as scheduled，The post-cultural tourism era is slowly unfolding。In this 188bet era of cultural tourism，The light of a national brand that focuses on cultivating internal strength will be difficult to conceal，The core of tourism service quality is still the consumer，Internal circulation policy will create more opportunities，For short trips、The popularity of fragmented travel, mainly surrounding tours and "in-city tours", may rise to a 188bet level，Updating and iterating marketing channels driven by private domain traffic...

Facing so many opportunities and challenges，Hotels that want to be among the top brands in the industry，Must clarify ideas，Plan in advance for the 188bet，Seeking a broader development sky。Different from the original extensive development in the era，In the opinion of space detectives, the key to victory may lie in these three layouts:

Continuous exploration of the city’s “188bet secret realm”

With the return of outbound tourists，Some of their travel preferences have also affected the domestic tourism market。Some outbound tourists have special characteristics in domestic travel、Focus more on niche and in-depth experiences，Especially some in-depth tours、Niche tours such as local in-depth tours、Self-driving tour、RV travel、Popular for camping, etc.。Before，Mafengwo has successively launched the “188bet Secret Realms in China” and “188bet Secret Realms in Winter” lists，And the popularity of the small town Litang，Further verification of travelers’ desire for “niche secrets”。

Especially a group of hotels that have long been in secret places，Ru Songtsan、Bai Lian and others，Although in a secret realm，But it does not prevent travelers from following the fragrance。Therefore，Those cultural/natural destinations that do not have too many commercial traces，Maybe it can become a 188bet layout path for subsequent hotels，Brings different possibilities。

A female white-collar worker working in Shanghai told Space Detective，She used to be afraid of returning to her hometown every Spring Festival，Because parents and relatives will urge the marriage，But this year she can finally celebrate the 188bet in Shanghai alone，She suddenly discovered，Worked in Shanghai for 3 years，Except for going to the Bund，There is no time to fully appreciate this city。She has already bought a Shanghai Guide，I want to do it during the Spring Festival，Walking alone in the city，Looking for old buildings in Shanghai，Exploring the ancient streets and alleys of the old city，Really integrated into the most urban fabric of this city。

188bet consumption scenarios under “internal circulation”

Under the unclear international situation，Chinese hotels are ushering in the "internal circulation" super opportunity。“Internal circulation” is very important to domestic 188bet，As a hotelier，Be sure to seize this opportunity。

On the other hand，The rising new middle class，Under the guidance of "inner circulation"，Based on your own needs and preferences，Reshape new consumption，And promote the upgrading and transformation of the 188bet，Hotels are an important part of new consumption in cultural tourism，Enjoyed the development dividends of the cultural tourism industry brought about by the development of consumption，has become the physical representative of consumer guide，It is more necessary to innovate by oneself，Not only caters to the needs of new consumer groups，Leading the consumption trend of the times。

For cultural tourism and large accommodation industry，We should understand，The epidemic is very likely to rebound slightly in the next few years、Possibility of sudden scatter points，Therefore，In the context of internal circulation，There will be many new consumption scenarios in the travel and accommodation industry in the future，It also includes the very important "city tour"，For example, Shanghai Oriental Pearl Tower，Since last year，Surge in local citizens received，Epidemic situation，In addition, the travel and food products are well designed，Many locals choose to take a good look at the city where they have lived for many years。Many Shanghai citizens said，They don’t want to be the “most familiar stranger”，Take the whole family to the Oriental Pearl Tower，Look at the scenery of Shanghai，Eat an authentic Shanghai cuisine，Stay in a luxurious 188bet suite for one night，It is also a very beautiful thing。

Ideal life proposals for different customer groups

The epidemic has changed people’s travel and accommodation habits，The emergence of “188bet+” in the city，In fact, it is the rise of economic and service diversification outside 188bet rooms。Conceivable，As the radius of accommodation continues to shrink，New products that keep pace with the times are worth planning in advance。Whether it’s catering、Scenic Area、Hot springs or even self-driving trips、Private tour and other value-added services，The essence is the diversification of 188bet revenue，And the development prospects of the segmented 188bet market。

Take social hotels as an example，Due to consumers’ desire for social interaction after the epidemic，This type of 188bet rises instead of falling，And glow with new patterns，For example, the interaction between online and offline social networking and traffic。So my first trip to Home Inn in 2020、Huazhu、Yado、Brands mainly promoted by Shimao Star and other 188bet groups，Almost all have social attributes。Same in 2021，Popular family 188bet、Resort 188bet，It is necessary to target more market segments to achieve fusion，Provide consumers with a more practical ideal lifestyle，A reshuffle of market segments is inevitable。

Track subdivision is not a 188bet idea，Creating excellent accommodation products around the track，And do a good job in closed-loop scenario operation，Provide services that most attract 188bet customer needs，It is the key to success or failure。

In summary，“Celebrating the New Year in situ” can be seen as a “touchstone” for hotels in terms of “188bet +” demand for “in-city travel” during the Spring Festival。Success or failure，In the short term, it will only affect the revenue performance during the Spring Festival，But in the long run，But it is an important symbol of whether the 188bet can catch up with the post-cultural tourism era，In the new year, the 188bet’s “plate rotation” begins again.Facts proved，Opportunity，Never favor blind followers，Opportunity，Only reward unique vision、People who make arrangements in advance！

*188bet articleSource: WeChat public account "Space Secret Detective" (MESPACE007)，Author: Lei Butong，Original title: "Celebrating the Chinese New Year on the spot detonates the “in-city travel” economy，New battlefield of 188bet showdown！》.