The lingering warmth of the National Two Sessions，The "14th Five-Year Plan" is newly established，In the next five years and beyond，Top-level design of economic and social development path，Basically finalized。In this cycle，The trend of the cultural 188bet Online Sports Betting and Casino industry in the “New Five Years” and its key variables，or appear directly，Or buried in it。

This time，We try to combine the latest government work report、Outline of the 14th Five-Year Plan，And the existing main line of development of the cultural 188bet Online Sports Betting and Casino industry，Try to find out the important outline of New Cultural 188bet Online Sports Betting and Casino in the next five years。

I have to say，We will face a five-year period in which the cultural 188bet Online Sports Betting and Casino industry will become more ambitious and complex。

Part 2，We pay attention to the digital cultural 188bet Online Sports Betting and Casino dividend in the “14th Five-Year Plan” outline，Combining the “invasive” layout of top Internet companies and the changes in cultural 188bet Online Sports Betting and Casino brought about，Try to explore the trend of digitalization in the cultural 188bet Online Sports Betting and Casino industry。For better display，We deliberately divide it into two parts，This is the previous article。

Digital Cultural 188bet Online Sports Betting and Casino、Digitalization of cultural 188bet Online Sports Betting and Casino industry，More bonuses are being released。

In the recently released 14th Five-Year Plan outline，188bet Online Sports Betting and Casino、188bet Online Sports Betting and Casino China is a separate article，It means that its development in the next five years will be valued，And 188bet Online Sports Betting and Casino economy as an emerging industry，The next role in the economy and society will also be revealed。Promoting the 188bet Online Sports Betting and Casino transformation of other industries，And become a separate industrial sector，The path of 188bet Online Sports Betting and Casino economy development has been roughly drawn。

Other side，Tencent、Ali takes the lead，In the development and transformation of the industrial Internet，Already in-depth layout of digital cultural 188bet Online Sports Betting and Casino，Seeking to build a digital ecosystem for cultural 188bet Online Sports Betting and Casino。Meituan、Didi、JD.com、Pinduoduo、Douyin, etc.，Or main business extension，or cross-border entry，Bets vary，There are logical similarities and differences，In the cultural and 188bet Online Sports Betting and Casino industry Internet, the share of the pie is also divided for the time being。

It can be said，Digital field of cultural 188bet Online Sports Betting and Casino industry，is BAT、TMD（Toutiao、Meituan、Didi) Among the three old and new giants，Only Baidu’s betting is a small and important competitive area。

What we need to care about is:

1、Digital economy dividends in the next five years，How will the cultural 188bet Online Sports Betting and Casino industry benefit？How will the digitalization of the cultural 188bet Online Sports Betting and Casino industry be extended、Upgrade？How will the changes in the cultural 188bet Online Sports Betting and Casino industry unfold？

2、Big and small giants compete for the digital market in the cultural 188bet Online Sports Betting and Casino industry，Is it time for a fierce battle?？Next 5 years，How will they compete？

3、Cultural 188bet Online Sports Betting and Casino enterprise、How do practitioners cope with the increasingly obvious digital changes？

Digital cultural 188bet Online Sports Betting and Casino dividends in the 14th Five-Year Plan

plus this year，The 188bet Online Sports Betting and Casino economy has been written into the government work report for the fourth time，Written for the first time in 2017 respectively，2019、2020、Written for three consecutive years in 2021，And in 2018，This is the first time “188bet Online Sports Betting and Casino China” appears in the government work report，In fact, they are of the same origin。

But look at the content of each year for more details，There will be a distinction: 2017，"Promote the accelerated growth of the 188bet Online Sports Betting and Casino economy"；2019，"Strengthening the 188bet Online Sports Betting and Casino economy"；2020，“Creating new advantages in the 188bet Online Sports Betting and Casino economy”。From accelerating growth，To grow stronger，New advantages，Description and positioning of 188bet Online Sports Betting and Casino economic development，In the process of upgrading。

In the 2021 Government Work Report，more coverage，Including creating new advantages in the 188bet Online Sports Betting and Casino economy，Collaboratively promote 188bet Online Sports Betting and Casino industrialization and industrial 188bet Online Sports Betting and Casino transformation，Accelerate the pace of building a 188bet Online Sports Betting and Casino society，Improving the level of 188bet Online Sports Betting and Casino government construction，Create a good 188bet Online Sports Betting and Casino ecology，Building 188bet Online Sports Betting and Casino China。

These contents are 188bet Online Sports Betting and Casino 14th Five-Year Plan Outline，Also reflected，As shown below:

(Key points of 188bet Online Sports Betting and Casino economy in the 14th Five-Year Plan Outline。Preferential drawing)

The details are，188bet Online Sports Betting and Casino、188bet Online Sports Betting and Casino China is a separate article in the 14th Five-Year Plan outline，It means that its development in the next five years will be valued，And 188bet Online Sports Betting and Casino economy as an emerging industry，The next role in the economy and society will also be revealed。Promoting the 188bet Online Sports Betting and Casino transformation of other industries，And become a separate industrial sector，The path of 188bet Online Sports Betting and Casino economy development has been roughly drawn。

(Screenshot source: Xinhuanet)

Talked about the general meaning，Down to a relatively micro level，Government Work Report and the 14th Five-Year Plan Outline on Digital China、The development positioning of digital economy，What will it bring to the development of cultural 188bet Online Sports Betting and Casino industry？

It 188bet Online Sports Betting and Casino have at least the following impacts:

1、The new digital infrastructure will further promote implementation，For example, "Building smart cities and digital villages"，Necessary for the breadth and depth of urban and rural digital infrastructure，Make a corresponding request，As a result, the area of ​​digital infrastructure is sinking、Expanded coverage，And corresponding technology upgrades，This is the basic base of the digital economy，One of the effects is online、Improvement of digital horizontal and vertical coverage levels，Cultural 188bet Online Sports Betting and Casino industry on the G side、Digital link between B-side and C-side，More possibilities；

Taking the sinking market as an example，This is one of the important variables in the cultural 188bet Online Sports Betting and Casino industry，Consumption power here、Deferred rise in demand，In addition, the ruralization of communication network infrastructure brings marketing to them、More possibilities to reach conversion products、Improved convenience，Thus forming a new cultural 188bet Online Sports Betting and Casino consumption field。

2、“Breakthroughs in basic algorithm research and development and iterative application” proposed in the 14th Five-Year Plan outline，Intuitively corresponds to including Tencent、Ali、Meituan、Internet companies such as Douyin (Today’s Toutiao) “invade” the cultural 188bet Online Sports Betting and Casino industry，The first level of logic is a huge number of users + accurate algorithm recommendations，Achieved a higher matching between supply and demand，Then under the framework of “existing users + users’ multiple needs”，Expand cross-border capacity of your own business；

3、 Cultural travel industry resources、High dispersion of products, etc.、Fragmentation，The application of digital technology capabilities has become highly necessary，Digitalization of cultural 188bet Online Sports Betting and Casino industry，Revolving around the digitization of cultural 188bet Online Sports Betting and Casino assets、Digital supply of cultural 188bet Online Sports Betting and Casino products、Opening up and upgrading of the entire industrial link，There will be more and more space，This is its own trend。

Especially under the normalization of the epidemic，This trend is getting stronger，Reservation、Cloud Travel、Smart Scenic Area、Smart Destination，Micro and macro superposition，Accelerating the construction of digital cultural 188bet Online Sports Betting and Casino；

4、Focus on “strengthening the open sharing of public data”，Seeking to “ablate” data silos that are not just within the government system，It is also expected to be on the government side、Open sharing of data between both parties on the enterprise side，This will be an important part of cracking the data island effect。Including destination smart 188bet Online Sports Betting and Casino platform construction，Includes "one-stop tour"，It will be an important carrier to connect data between government and enterprises，But the scope and level of opening up，It also depends on the degree of cooperation between each other。

Ma Huateng earlier shouted that "the second half of the Internet is the industrial Internet" ，In his speech, Jack Ma believed that "the next ten years"，This is the last decade of digitalization in traditional industries”，There are similarities in logic，188bet Online Sports Betting and Casino opportunities and competitive areas for Internet companies、Pattern，Form more collisions and fusion。

Ma Huateng serves as the project team leader，Promoted the birth and evolution of “Visiting Yunnan with a mobile phone”，The cultural 188bet Online Sports Betting and Casino industry has become one of the entrances to Tencent’s Industrial Internet，New cultural and creative industries will push this business segment to a higher level，Digitalization is one of the core methods。Alibaba’s digital cultural 188bet Online Sports Betting and Casino territory is naturally expanding，Alibaba Cloud and Tmall、Gaode、Flying Pig、Ant Group、Dingding、Are you hungry、Youmeng+ 、Big Entertainment (Alibaba Sports、Damai.com) and other eight major Alibaba companies are involved in cultural 188bet Online Sports Betting and Casino business，Existing respective cultural and 188bet Online Sports Betting and Casino businesses，Working together as a team again。

Except these two giants，Important players in digital cultural 188bet Online Sports Betting and Casino also include:

Meituan in the scenic spot、Strengthen the layout of urban destinations，Including through the intelligentization of scenic spots、Improve digital capabilities to seek a balance between operations and epidemic prevention，And through measures such as strengthening traffic drainage，Accelerate the penetration and expansion of scenic spots，Strengthen the gathering of platform 188bet Online Sports Betting and Casino resources；

Pinduoduo has launched train tickets on the platform、Flight ticket entrance，December last year，The 188bet Online Sports Betting and Casino travel business "Duoduo Travel" has been fully launched，Product suppliers include Huazhu、Little Pig B&B、Dongcheng Hotel、Spring and Autumn Travel, etc.。

May last year，Didi affiliated company established travel agency，Business includes domestic 188bet Online Sports Betting and Casino、Inbound travel、Ticket Agent、Hotel management, etc.，Didi founder Cheng Wei is the actual controller。simultaneously，Didi and TripAdvisor successively、InterContinental Hotel、Booking、Wanda Hotels and Resorts to cooperate，Incorporate diversified travel services into the hotel business travel service chain。

December last year，Douyin affiliated company established Webyte (Beijing) Travel Agency Co., Ltd.，Business scope includes inbound 188bet Online Sports Betting and Casino business、Domestic 188bet Online Sports Betting and Casino business、Travel information consultation、Ticket agent, etc.。As an important stirrer in destination marketing，Douyin wants to try something in the closed-loop cultural 188bet Online Sports Betting and Casino business。

Also，JD.com、Ctrip、小红书、VIP.COM, etc.，Or main business extension，or cross-border entry，Bets vary，There are logical similarities and differences，In the cultural and 188bet Online Sports Betting and Casino industry Internet, the share of the pie is also divided for the time being。

It can be said，This is BAT、TMD（Toutiao、Meituan、Didi) Among the three old and new giants，The only field where Baidu is directly absent，Of course, if you count the cloud travel that Baidu Maps cuts in，He is also included 188bet Online Sports Betting and Casino game，The portion is just small。

Digitalization of cultural 188bet Online Sports Betting and Casino industry，Or in the competition of the Internet in the cultural 188bet Online Sports Betting and Casino industry，There is smoke everywhere，Competition among the above-mentioned companies is intensifying，But not yet in a state of fierce war。

Of course，With the continuous release of 188bet Online Sports Betting and Casino economic dividends in the next five years，There will be more people entering the game，The trend of fierce war will become stronger。

Tencent and Alibaba’s strategies and the direction of digital cultural 188bet Online Sports Betting and Casino

And we need to have a clearer understanding of the logic of the Industrial Internet in the cultural 188bet Online Sports Betting and Casino industry、foreground space，Still need to go back to a fundamental: why the second half of the Internet is from consumer Internet to industrial Internet？

From consumer Internet to industrial Internet，The core link opening element is data。

In the past 20 years，China has formed the world’s largest e-commerce network in the field of consumer Internet，Consumption data covers various groups of people and scenarios，The data migration from the consumer side to the industrial side has also been basically completed through new intelligent technologies，The huge and complex data forms the basic market，In turn, it will cause "creative destruction" to the original industrial system，Deconstructing the original industrial reform，Formation of a new industrial order，For example, changes in the “people and goods market” in 188bet Online Sports Betting and Casino product and service transactions，The Internet crosses borders and enters cultural 188bet Online Sports Betting and Casino to form new upstream and downstream elements of the industrial chain。

Wang Xing proposed in a speech in 2016，China’s Internet industry enters the second half，The essence is "the industrial Internetization of various industries from upstream to downstream，Don’t just stay at the end to do marketing、The short period of making transactions，But really able to use the Internet、Use information technology to comprehensively improve the efficiency 188bet Online Sports Betting and Casino entire industry”。

corresponds to the cultural 188bet Online Sports Betting and Casino industry，Digital and other information technologies and capabilities，Looking for applications that implement the C2B model，Connected consumer from the beginning，Then connect to the supply side corresponding to consumer demand (cultural 188bet Online Sports Betting and Casino enterprises、Project、Products, etc.)，Enable consumers and cultural 188bet Online Sports Betting and Casino enterprises to cross the line between online and offline，And connections across time and scenes，Finally realize the closed loop of C2B2C。

The core logic of this closed loop is，Improve supply and demand matching efficiency or effectiveness，Let the B-side (supply-side) better understand and find consumers，Conduct effective and quick contact，Achieve conversion through accurate products and services、Stickness maintenance, etc.。This one，Consumers become the core，around this core，The supply side adopts 188bet Online Sports Betting and Casino capabilities，Seeking deep focus on user experience、Improve user service experience，And more and deeper exploration of user value。

The rise of new consumer groups and their gradual mainstream status，Meaning the arrival of the era of deeply personalized consumption，Focus on interest satisfaction and deeply differentiated experience，Add individual value，The supply side of the cultural 188bet Online Sports Betting and Casino industry needs to seek changes through digitalization。

The supply side needs to reorganize the resource elements of cultural 188bet Online Sports Betting and Casino products and services，Realize the update, optimization and upgrade of product and service supply，On the one hand，This promotes the relatively efficient integration and reorganization of fragmented cultural 188bet Online Sports Betting and Casino resources，On the other hand, a new channel or path corresponding to the supply side and demand side is formed、New way。

By extension，C2B above、The interaction between terminal C and terminal B in the C2B2C closed loop is critical，The final effect depends on the size of the C-end、Frequency of interaction with client B，The larger the size、The higher the frequency，The effect will be better，Then the means of implementation can be existing users + high-quality services、Existing users + incremental services、Incremental services + incremental users，In other words, through better service or increased service，To meet customer needs (including new needs)，Activate existing users，At the same time, incremental services may also bring incremental users，Take WeChat as an example，It is based on social attributes and a large number of users，Increase 188bet Online Sports Betting and Casino consumption、Local life services and other traffic portal，That’s the logic。

And from Ali、Tencent is laying out some strategies for digitizing the cultural 188bet Online Sports Betting and Casino industry，We can also clearly see how this closed loop seeks to play with the logic、Mode。

December 2019，Alibaba’s “1+8 Cultural 188bet Online Sports Betting and Casino Digital Economy” unveiled，Alibaba Cloud is "1"，“8” is Tmall、Gaode、Flying Pig、Ant Financial (now Ant Group)、Dingding、Are you hungry、Youmeng+ 、Big Entertainment (Alibaba Sports、Damai.com) and other eight major Alibaba companies are involved in cultural 188bet Online Sports Betting and Casino business。

Alibaba Cloud’s role in the economy is the technical base、Data center。Combined with other eight business sectors，This economy must achieve single-point breakthroughs and improvements in the cultural and 188bet Online Sports Betting and Casino capabilities of each individual business，It is also necessary to coordinate and promote each other through various business sectors，Building a long chain or even a full chain of cultural 188bet Online Sports Betting and Casino。Among them，9 major sectors in the economy，There will be overlap and complementation at the C-terminal，B-side elements also have crossover and synergy，So: 1、B-side service implementation of similar C-side services is growing、Upgrade，Consumption and stickiness improvement；2、Non-similar C terminals are connected to each other，Increase user growth in each section；3、B-side collaborative development，And possible optimization and upgrade，The C-end volume of the entire economy has increased。

According to the released Alibaba Cloud global 188bet Online Sports Betting and Casino solution，It covers travel before、Full business link of cultural 188bet Online Sports Betting and Casino during travel (during travel) and after travel，Including food, accommodation, travel, shopping and entertainment，Including but not limited to pre-travel bookings、Hotel，Self-service room selection、Ticketing (tickets)、ticket；Queue reservation during play、Smart Navigation，And catering、Entertainment、Big traffic and small traffic，There are also match 2 games after the game、Shopping etc.。

One of the demands of this economy is，Hope to allow cultural and 188bet Online Sports Betting and Casino consumers to "travel for one more hour"，One more day，One more time”。

Look at Tencent’s “Visit Yunnan with a Mobile Phone” again，It is in the global 188bet Online Sports Betting and Casino service，Via 5G、Big data、Cloud computing、Technical means such as blockchain and artificial intelligence，Include government data including some enterprise data，Offline behavioral data with users (including food, accommodation, travel, shopping and entertainment data)，Perform analysis and integration，Better assist management and decision-making，Provide quality services。

The upgrade path logic includes two aspects: one is digitalization，Including the collection of large amounts of data、Application，Building the foundation for digitalization of cultural 188bet Online Sports Betting and Casino；The second is the increase in the supply of cultural 188bet Online Sports Betting and Casino products and services、Quality improvement，Be as complete as possible within the allowed range，and higher quality。

Alibaba and Tencent are still doing the same thing，Promote the creation of digital ecosystems for their respective cultural and 188bet Online Sports Betting and Casino industries，In two aspects，First, the multi-scenario application of digital capabilities，The second is the internal business segment、Integration and collaboration of resources, etc.，And integrate external resources、Ecological partners, etc.。

In 188bet Online Sports Betting and Casino ecosystem，There are more C-side users、Learn more about users，And a long chain of precise product and service supply that matches their needs；There is also a way to achieve better conversion for B-side enterprises、Incremental traffic，And the possibility of mutual promotion through links with upstream and downstream online resource companies。

This will be one of the important paths for many companies seeking to share the digital market dividends of the cultural 188bet Online Sports Betting and Casino industry，With the release of more dividends from the digital economy in the next five years，This road will be more crowded，It will also be more interesting。