The familiar "people follow the herd" model returns again during this year's May Day holiday。Transportation (including air tickets、train ticket、Travel and Ferry Ticket) Service Numbers Doubled，Highway congestion increased by 29% compared with the same period last year.7%，Major scenic spots frequently issued early warnings and said they were busy with traffic... "Although we had already expected the popularity of this year's May Day period，Being able to break the single-day booking record still excites the entire tourism industry，The domestic tourism cycle has shown a good trend。This shows that the national travel consumption demand has not decreased，On the contrary, it was further stimulated by the control of the epidemic，This also injects a boost into the recovery of the entire tourism industry。" said Lan Xiang, director of Qunar Big Data Research Institute。

188bet app

Same trip data display，In the just-concluded May Day holiday，Domestic scenic spots、The destination recreates the crowded holiday scene。During holidays，Domestic scenic spots、Accommodation、All types of tourism consumption including transportation have achieved substantial growth，Transportation (including air tickets、train ticket、Travel and ferry tickets) service attendance increased by 133% year-on-year，The number of hotel room nights booked increased by 218% year-on-year，Platform scenic spot ticket bookings 188bet online sports betting increased by 441% year-on-year。The booking volume indicators of various businesses on Tongcheng Travel Platform not only far exceeded the level of the same period last year，And it has fully surpassed the level of the same period in 2019 before the epidemic，The domestic tourism industry shows a strong recovery trend。

The operations of major scenic spots recovered rapidly during this "May Day"。Big data display of Gaode hotels and scenic spots，As of May 4th，Hotel bookings surged 495% compared to the same period last year，It also increased by 127% compared with the week before May Day，The room nights stayed on May 1st increased 7 times compared with the same period last year。The number of scenic spot ticket orders increased by 975% compared with the same period last year，Up 378% from the week before May Day。Scenic Areas，Huashan、Longmen Grottoes、Shenyang Forbidden City performs well，The scenic spot with the highest growth rate during this year’s “May Day” Golden Week。

Judging from the popularity of self-driving in various scenic spots across the country，The West Lake Scenic Area in Hangzhou is the most popular for self-driving，The second is Shenzhen Dameisha Seaside Park。In addition, Zhoushan Putuo Mountain Scenic Area、Beihai Silver Beach、Phoenix Ancient City、Scenic Area on the Stage、The Bund and others are also on the list of the top ten popular self-driving scenic spots during May Day。Displayed based on traffic and charging related big data on Amap，From May 1st to May 4th, 2021, the popularity of self-driving travel navigation nationwide increased by 51% year-on-year。However，On the other hand，Self-driving travel boom，Amap traffic big data display，From May 1st to 4th, the national highway congestion mileage increased by 29% compared with the same period in 2020.7%，A new high in history。

Affected by the return of outbound tourism consumption，The trend of quality leisure 188bet online sports betting travel during the May Day holiday is more significant。Among them，Such as "show + travel"、The integration of film and television IP cultural check-ins into life has become a new feature of peripheral travel。This holiday，Strawberry Music Festival in Shanghai、Beijing、Wuhan and other cities start singing，The "peak derby" between Shenhua and Haigang、Shanheling concert gathers in Suzhou。Data display，Artistic performance、Sports events and other large-scale activities meet the spiritual needs of citizens，It also drives the popularity of related hotel bookings，Suzhou、It is difficult to find a room in a hotel near the Shanghai venue during the holidays。

B&B bookings are increasing exponentially。Judging from the data provided by Muniao B&B，The number of B&B bookings this year is 2 compared to the same period in 2019.5 times，It is 7 for the same period in 2020.8 times，Exceeded pre-holiday expectations。The homestay industry is recovering strongly，Really ushering in a spurt of development，Brings new hope for the development of the homestay industry。Inspired by the May Day holiday，The homestay industry has entered the fast lane of development。

In Qunar “May Day” hotel order，Hangzhou high-star hotel booking accounted for 40%，Become the city with the highest proportion of high-star hotels，Shanghai、Chengdu follows closely。Changsha, an Internet celebrity city that is still popular during May Day this year，High-star hotel bookings accounted for 28%；In Ctrip "May Day" hotel order，High-star hotels account for nearly 40%，Coastal Resort Hotel、Suburban resort hotels and theme park hotels have become the favorites of consumers；The number of room nights booked by Tongcheng Travel increased by 218% year-on-year，More than twice the increase，Compared to the same period in 2019 before the epidemic, it also achieved a growth 188bet app download of 66%。April 30、May 1，The number of hotel room nights on Tongcheng Travel Platform has exceeded a record high for two consecutive days。May 1st，Tongcheng travel platform hotel room nights increased by 200% year-on-year，An increase of 54% compared to the same period in 2019 before the epidemic。

Play quality、The rise of the new travel consumer group “Generation Z” willing to spend money

Data display from Ctrip platform，The "post-90s generation" who are gradually becoming the most powerful people in the workplace accounted for 37% of this year's "May Day" travel crowd，Become the absolute main traveler，"Post-80s" ranked second，Accounting for 27%。What’s more noteworthy is，The "Generation Z" represented by the "post-00s" performed brilliantly during this "May Day" Golden Week，Accounting for 21%，Tourism consumption is catching up with those born in the 1980s。

Qunar platform data display，Among the people traveling for May Day this year，Post-90s account for more than 50%，Become the absolute main force，Among them, those born in 1995 accounted for 23%。Not only that，Compared to the same period in 2019，The travel growth rate of people born in 1995-00 reached 1.85 times，The growth rate reached 2 after 00.5 times。Becoming the fastest growing travel company after 00、The most energetic group。It’s worth noting，Wuhan、Tianjin、Chongqing、Jinan、Qingdao、The proportion of bookings made after 00 in Changsha and other destination cities exceeded those born after 70 for the first time，Become the third largest travel group。

Different from the post-80s generation、Post-90s with family and children，Good service when gathering together、A traditional popular destination with abundant tourism resources，Young post-95s generation、Post-00s generation prefers niche travel destinations。According to Qunar data，In Aksu, Xinjiang, which has the highest growth rate、Tibet Ali、Hubei Huangshi、Nujiang, Yunnan、Reservations 188bet online sports betting for destinations such as Heihe, Heilongjiang，Post-95、Post-00s account for more than 40%，Far beyond those born in the 1980s、Proportion of those born in the 1990s。

"Compare multiple business data，We can find the differences in tourism consumption between the two main travel groups, the ‘post-00s’ and the ‘post-80s’。” Ctrip pointed out，Take scenic spots as an example，In popular scenic spots favored by "post-00s"，Huashan, which is famous for its “danger”, ranks first，Old Summer Palace、Summer Palace、The Humble Administrator’s Garden follows，Only Shanghai Disney Resort is among the top ten theme park attractions。For this generation of young people，It is necessary to have a sense of history and culture，You also need to participate to have a strong sense of experience、Challenging entertainment items。

"Young group，Especially the travel of the post-00s generation is an important reason for the popularity of this year’s mini-long holiday。" Lan Xiang said，Judging from this year’s May Day holiday，The generation aged 20-25 has fully emerged。Quality-oriented post-95s generation、Quality-oriented post-95s generation、After 00，Not only the choice of destinations is wider，The depth of travel is also more in-depth than tourists of other generations，Country Tour、RV Tour、New forms of tourism such as outdoor travel are highly sought after by the younger generation。“Predictable，In the future tourism market，Post-95、The post-00 generation is driving the growing demand for tourism，It will also promote the diversification of the entire tourism industry、Further development of personalization。”

*this文来Source: Economic ParametersKaowang, author: Wei Xiayi, title: "The tourism industry begins a domestic cycle and the rise of the new tourism consumer group "Generation Z"》.