End of World War II，Already 76 years，This is also the process of contemporary world tourism development。Take off in the fifties，Upgraded in the 1960s，After the 1970s，Mass tourism begins to spread。In this historical process，The biggest impact on tourism is the impact of the new coronavirus pneumonia epidemic，A storm in peacetime，No less than the impact of the storm of war，Where the storm is coming，Tourism Collapse。According to the analysis of the United Nations World Tourism Organization，2020，International tourism dropped by 70% worldwide，Go back 30 years。2021 2020 is still a year full of challenges, 1 Month Solstice 7 The monthly number of global international tourists is higher 2019 Down 80% over the same period last year。Latest data display，International travel on 6th of the year、There are signs of rebound in July。This is due to the easing of travel restrictions in some countries，And progress in global vaccination efforts。Latest expert questionnaire display，45% of experts surveyed believe international travel will not return to 2019 levels until 2024 or even later。43% of experts surveyed believe international travel will return to 2019 levels by 2023。

Of course，This is the opinion of world tourism experts in evaluating international tourism。From the perspective of China，2019，6 billion domestic tourism trips，Income 5.7 trillion yuan，Inbound tourism 1.400 million visitors，Revenue 130 billion US dollars，Total income 6.63 trillion yuan，Outbound 1.500 million visitors。2020，Overall decrease by 70%，Inbound and outbound tourism are completely suspended。2021，Domestic tourism has recovered to 60% to 70% of 2019 levels。

Comparison with other industries，The feeling of deep tourism recession is more prominent。First, the status of tourism in the national economy has declined significantly，At least half the share of GDP，Comprehensive contribution will also be greatly reduced。Second, the contrast in growth rates increases，Over the years，Tourism growth rate exceeds the overall growth of the national economy，Almost becomes a normal phenomenon，But this time it’s the opposite，The national economy has maintained 188bet app download positive growth，Tourism is down by 40 to 50%。The third is employment，If previous employment and total income are generally consistent，This time it will also decrease in the same proportion，About 15 million directly employed people are unemployed or even unemployed，Can survive for one year，I can’t live in two years。Fourth is demand，We say that tourism has become a rigid demand，Whenever possible，It will erupt。But in the context of the normalization of the epidemic，Travel demand is not only suppressed，And has been redirected，The mainstream is urban leisure and rural vacation。Previously，Business travel dominates tourism consumption、Conference Reward、Scenic spots and sightseeing are fading away。Fifth, a large number of supply facilities have been built，Short supply capacity。From this，Causing a new mismatch between supply and demand，Stock is not just facility stock，It is also a deposit of funds，Deeper recession formed。

Due to the epidemic，We can’t go back to the past，Why still use traditional way of thinking？Normality of the epidemic，It will also form a new normal in tourism，Why still use traditional working methods？But，Due to path dependency，Nature makes us hope that the epidemic will pass as soon as possible，Everything is back to before。

I can’t go back to the past，This is very important，The overriding priority is survival。

From a supply perspective，The subject is the existing asset that has been formed，Also the basis，Basically concentrated in the fields of accommodation and scenic spots，Formed heavy assets，It has also become an obstacle that cannot be overcome。From the perspective of channels，Traditional travel agency channels have basically been replaced by platforms，Since the channel is turbulent，The concept of channel dealers has basically disappeared，Can only rely on self-conversion，Self-digestion。

From the perspective of demand，Lots of potential demand，But if it is always suppressed，New conversions will also be generated。And the realization of practical needs，First, the stages of the epidemic，The staged realization of tourism demand。The second is regionality，From individual areas to some areas，Form regional implementation。

From an enterprise perspective，Large, medium and small，Diversified types，Everyone has his own way of survival。There are several things in common: one is turning direction。It doesn’t have to be all hanging from a tree，Transfer if you can。Not just a business，includes individuals，No prospects，Turn early and take initiative。Objectively speaking，It is also a way of transformation。The second is to expand 188bet app download the field，It is also a way of transformation，Need to develop ideas。As long as it corresponds to the future，Corresponding needs，There are prospects。The third is to sell assets。Now is a good time，U.S. dollar released，The world follows，Inflation has appeared。Excess liquidity，Both the capital field and the consumption field feel it。At this time，Good investment projects are hard to find，General items can also be priced at a premium，Form a reservoir of funds。The fourth is to increase shareholders，Increase capital and expand shares，Share the pressure。Round to zero，Conducive to operation。The consumer market is suppressed anyway，The capital market finds a way，Suitable companies are also being listed。The fifth is the backbone，Anytime，The backbone is the foundation of the enterprise。Resisting pressure depends on the backbone，The Innovation Bureau also relies on its backbone。Retaining key personnel depends on the corporate mechanism，A good mechanism can advance and retreat together。The next step is to educate talents，Learning and training during trough periods，Adjustment，This is a tried and true strategy。Sixth is policy。The policy package first，Rural Revitalization Policy、Education Policy、Sports Policy、Environmental protection policies, etc.，Everyone has seen actual results，Cultural tourism policy is just drizzle。So，The more it crosses the border，The more you can seek policy packages。Secondly，Through industrial transformation，A series of new policies should be produced，Not just a subsidy policy，Subsidy helps the emergency but not the poor。The fundamental lies in institutional policies，especially developmentally normal，Generate market vitality，For small and micro enterprises in tourism，Exceptionally effective。

December 2020，On a forum，I said three sentences: 2020，Get through it；2021，Stay alive；2022，Get fire。Many people thought later，I am pessimistic about the situation in 2021，In fact, everyone is still optimistic。2021 is almost over，Ebbs and flows of the epidemic，It’s good if tourism companies can survive。But，Any company that can survive，They all have tenacious vitality。

Until now，The number of people infected with the new coronavirus worldwide has exceeded 2.500 million people，More than 5 million people died。The bad news is，The epidemic is still spreading，Developed countries such as Germany have even begun to close cities。The good news is，Large vaccination area，Drugs are being developed，Possible to break through，Greatly 188bet app inspired the confidence of the world，On the other hand, the case fatality rate has dropped，The dawn of the fight against the epidemic is ahead。

Look at 2022，China’s tourism victory is in sight。The first is to open the way for the Winter Olympics。The countdown to the Winter Olympics has entered，The fight against the epidemic has also entered a critical period。I believe the Winter Olympics will give the world a satisfactory ending，It also indicates that China is at the forefront of the world in responding to the epidemic。This will greatly boost the confidence of the Chinese people，It has also become the forerunner for the start of tourism in 2022。The second is economic support。The epidemic has brought the world economic crisis to an early stage，Developed countries represented by the United States，Inflation，Insufficient supply chain，Financial constraints，A series of questions followed。But China is unique，Economic Stability，Complete supply chain，The rise of foreign trade，Consumer confidence remains，Constitutes the backbone of tourism consumption。Third, the world has a way to fight the epidemic，Some countries have even opened inbound tourism。The fourth is market recovery。It is the external defense input，Critical moment for internal defense rebound，China’s inbound and outbound tourism is unlikely to be open in the short term。But，Domestic tourism starts again，After that, there is Jiangnan。The recent wave of epidemic rebound is almost over，Migratory bird tourists in winter will gather in Hainan, Yunnan, Guangxi and other places，On the basis of effective epidemic prevention and control，The climax of the Spring Festival is bound to come，After that, there is Jiangnan，Yangchun March，Tourism is picking up。Seasonal and regional，This is a manifestation of the normalization of the epidemic。Under the background of normalized epidemic situation，Need normalized market satisfaction，Normalized tourism response is also needed，Transformation is fundamental。China is a continental country，Large land area，Strategic hinterland；The situation is very different，There is room for maneuver。The east is not bright and the west is bright，When the south is dark, there is the north，You can always create a new pattern。China is the most successful country in the world in fighting the epidemic，There are only a few areas and a few cases now，Has triggered a high degree of mobilization across the country。A combination of medical and non-medical means，At the forefront of the world，Guaranteed the stability of the people。Proposal of inner circulation and double circulation 188bet app strategies，A new pattern will be formed。Tourism has hindered the national economy under the influence of the epidemic，But in new ideas、Don’t hold back in the new stage and changes in the new pattern，Should be at the forefront，I also have the foundation and conditions to be at the forefront。

An epidemic is like a war，When I didn’t come，Everyone can watch the fire from the other side，Even say some sarcastic words，Once it comes，It is survival first，Life is second。However，Global integration，Human Community，No country is innocent，Within one country，No citizen is innocent。Currently，First, scientists save the world，You can only see the development progress of the drug，At the same time, we must also respond to the mutation of the new coronavirus。Second, politicians unite the world，In the darkest hour，If politicians are limited to immediate interests，No hope。The third is entrepreneurs mobilizing the world，Resources still need to be fully utilized，Production still needs to be fully operational。Fourth, the common people support the world，There is no point in panic，You need resources to survive，If you do it, you may promote changes。In the long run，The epidemic will not pass so quickly，Whether it can even pass is a question，Therefore，We must study countermeasures based on the idea of ​​normalizing the epidemic，Under normal circumstances，It is life first，Survival second。More important，It has accumulated nearly two years of anti-epidemic experience，So that we can deal with it calmly，Travel is more eager to open up and relax，No need to be simple and crude，There is no need to impose a total blockade at every turn，Precision epidemic prevention，Fine management，will be able to fully satisfy market demand。

Corresponding to this change in demand，The supply side is also changing，Require traditional tourism companies to change tracks，Open up a new game，The most important thing now is the two directions。

First，Needs for urban leisure，Completely beyond traditional tourism needs，Form an urban life complex。And，China’s urbanization development，Also entering a new stage，The era of mainly relying on incremental development has passed，Need to mine the stock，Intensive farming，Promote culture，To improve the quality of life of citizens。Therefore，Urban renewal has become the keynote of urban development in the past two years。Utilizing the legacy of industrialization，Develop new living complex project，Interweaving of old and new，A blend of old and new，Making urban space grow again，Create new value space。Requires 188bet app download functionalization，Scenarioization，Lifestyle，Leisure，Lifestyle，Ecological。This creates a new destination pattern，Tourism companies have also become creators of leisure life，Urban Life Improver，Future Life Leader。

Second，The development of rural resorts，China has gone through hard struggle，The historical task of rural poverty alleviation has been fully completed，Now we are advancing in the direction of rural revitalization，On the one hand, it can consolidate the results of poverty alleviation，On the other hand, it is to cultivate new industries。Among them，Rural vacation has also become a hot spot。Country vacation，First, rural resources can be fully exploited，The second is to promote the construction of culture and characteristics，The third is to communicate market needs，The fourth is to form a joint force of all parties，The fifth is the improvement of traffic conditions，Sixth is infrastructure improvement，The most important thing is to have enough demand support。The countryside is just a micro vacation，Not a large-scale development of traditional resorts，The situation is still fragmented，But aggregation is also growing，So it has become a new field of traditional tourism。

Anyway，The epidemic changes life，Change consumer behavior，Changing the tourism pattern。What follows is the change in tourism under the background of the development of mass leisure，Mainly based on surrounding markets，Mainly local consumption，Mainly inner loop，Form a new model for the next step in tourism。