Jinan Sunac Cultural Tourism City recently opened，Sunac Cultural Tourism has opened 11 cultural tourism cities and tourist resorts，Sunac’s cultural and tourism territory is slowly expanding。

Total investment 63 billion yuan，Total area 2.36 million square meters ，These are the two core numbers of Jinan Sunac Cultural Tourism City，Perhaps we are a little "dull" to such generous numbers，But through this project，We can still get a glimpse of a lot of Sunac Culture and Tourism’s existing product logic、Mode，And potential future possibilities。

Jinan Sunac Cultural Tourism City has ten core business formats，Not only highlights the core attraction ability of a single business format，Also pay attention to the combination of multiple business formats、Immersive experience corresponding to the closed loop of all business types、In-depth new demands for leisure vacation。At the same time，Sunac Cultural Tourism is beyond the integration effect of “Cultural Tourism City”，Also seeking to make products in segmented industries more “strong” or intensively built and exported，For example, "Yeyeye Ahri's Colorful Night" themed night tour，It shows not only the direct new supply of the current hot night travel demand，What’s more, it lies in the optimization and iteration opportunities it creates for the cultural tourism city format，And to create enhanced genetic characteristics of Sunac Culture and Tourism，“Buried” business innovation logic and space。

Sunac Culture and Tourism has established its presence in core first- and second-tier cities、Well-known tourist destinations，Completed a certain layout，Extended to urban consumption、Under the macro background of new consumption，The next step will be the optimization of existing projects、Expansion of incremental projects，So，How will the territory of Sunac Culture and Tourism change？

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188bet app download in Jinan Sunac Cultural Tourism City，Sunac Cultural Tourism presents a gorgeous “night tour story”。

The evening of May 29th，With the official opening of Jinan Sunac Cultural Tourism City，Sunac Cultural Tourism’s “2021 Ye Ye Ye Ali’s Colorful Night” theme night tour also officially launched，IP element、Interactive device、Holographic projection and laser technology and other culture (IP) + new technology，Create a dreamy and beautiful scene、A novel and immersive night tour experience。

This is the theme night tour after ten Sunac cultural tourism cities and resorts were launched simultaneously in September last year，The second new upgrade、Appearance in “New”。At that time，In the increasingly hot night tourism economic boom，The “Ali Themed Night Tour” jointly created by Sunac Culture and Tourism and Sunac Culture has become another hot spot for consumption，Sunac Culture and Tourism data display，Within 8 days of National Day Golden Week last year，The number of tourists in its ten cultural tourism cities and resorts exceeds 6 million，Amusement parks 188bet Online Sports Betting and Casino and businesses have achieved a leading level of recovery at the overall level of the industry。Among them，Night tour attracts and converts a large number of customers。

Consumption upgrade、New consumption in cultural tourism，One manifestation is，The boundaries between day and night during the consumption period are becoming more blurred，Nighttime experience consumption is a new consumption scenario and experience with obvious differentiated needs，Effectively connect "day (daytime) tours"、Supplements and extensions。How lively is a cultural tourism project at night，How colorful a city destination is at night，Partially indicates the degree of formation of consumption “explosion point”、Vibrant cotton thickness。And take the night tour that Sunac Cultural Tourism is expanding as a window，It is not difficult to get a glimpse of the new market context，More points and aspects of night tour，The horizontal and vertical expansion of urban cultural tourism consumption。

一、IP-based night tours become a trend，This also emphasizes differentiation、The necessity of experience。

Ali was born earlier in Chinese comics，As a well-known IP, its influence continues to this day，And its IP image is “likable”，In the new experience scenario constructed，It is easier to “cut” the family, parents and children、couple，And the consumer needs or preferences of “Generation Z”，Also in line with the overall tone of the theme park。

二、Continue the above IP logic，Night tour experiences with cultural connotations are more competitive、Market space for upward expansion。

The current demand for new night tours is no longer simple (sightseeing) shopping, eating and shallow consumption，“Travel” is an intuitive consumption line，How much experience content this dynamic line can connect in series is the key。During Ali Night Tour 188bet app download in Jinan Sunac Cultural Tourism City，The excavation of Ahri’s element has landed，Has formed the main tone of joyful immersion in night outing，Add float parade、DJ electronic music show，And the series composition of immersive areas such as Elf Forest and Dwarf Farm，Combined into point, line and surface products。

Especially besides the Ali-themed night tour，Jinan Sunac Cultural Tourism City also has “hot spot” projects。The "Great Lakes Show" combines modern cutting-edge sound and light technology with water curtain fountain effect，Convert natural ecology、Integration of history, culture and modern technology，Present a colorful visual feast。

Part of the logic of the new night tour project is also revealed，There must be a “hot spot” or core product，Combining key points, line and surface，Cultural IP is one of the supports，The integration and application of new technologies is inevitable。

三、Series of themed night tours，Gives Jinan Sunac Cultural Tourism City a “new” night，It also became one of the breakthrough points of the entire project。

Full-time operation of the theme park，As well as consumers looking for a relatively longer travel experience consumption，Overnight consumption has become one of the prominent thresholds that test project creation and operation，The importance of night tours is rapidly rising。Ali theme night tour is for Jinan Sunac Cultural Tourism City and the entire Sunac Cultural Tourism City segment，There will be at least two effects:

The first is as a unique IP innovation project of Cultural Tourism City，Able to achieve new experiences、Maintaining and increasing the stickiness of new 188bet app consumers and existing customer groups、Incremental customer group mining connection and conversion，Bring more customer traffic。And become the core carrier that connects day and night。

The second is that theme night tours directly promote the optimization and iteration of Sunac cultural tourism project format，At the same time, it covers a large area in Sunac Cultural Tourism Project，On the one hand, the commonalities and individualities of different night tour projects in cultural tourism cities，Itself is the embodiment of product capabilities，It will also provide more space for innovation and exploration in the product creation and operation superposition of Sunac Culture and Tourism；On the other hand, it will also bring synergy effects，And the business card effect of night tour brands，Formulate brand premium for Sunac Culture and Tourism。

Why do Sunac Cultural Tourism and Jinan co-produce?

Extended to city destinations，Night travel is becoming a new way of life，The macro background lies in urban local tourism、Peripheral tourism itself has a high trend，Coupled with the normalized impact of the epidemic，This trend is difficult to reverse，Night tours will more obviously play a new role in urban cultural tourism and even the entire consumption、New support point role。

Promoting the upgrading and development of cultural tourism industry in urban destinations，The role weight of the night economy has been increased，More cities are seeking to create local characteristics、Night economy model or brand that adapts to new consumer needs，Internally, this is a differentiated driving force for consumption，Externally, it is the reshaping of cultural tourism new IP or city brand IP。

In this intensifying economic competition of urban night tours，It will fall into the newness and quantity of night tours，Create a landmark-like night tour project，It will become one of the plans of many cities。

But the current situation is，Overview of the current urban night tour economy，Obviously reflected in the focus on eating (specialty catering) as the core，Or supplemented by some cultural activities，But diversified、The rich theme night tour projects are still lacking，Difficult to match the needs of consumer groups。

Along these perspectives，The value of Sunac Cultural Tourism series themed night tour is not limited to one corner of Jinan Sunac Cultural Tourism City，It’s more about the bright color it may bring to the night economy of Jinan city，Not just filling the gap of high-quality night tours，Realizing night-time economy 2.Possibility of jumping to stage 0，will become a new business card for Jinan’s cultural tourism and city brands，And a breakthrough development for Jinan’s cultural tourism economy，Provide more innovation points，and more sustained traction。

From point to surface，What the entire Jinan Sunac Cultural Tourism City is to Jinan，There will be a relatively higher level of value。

Let’s look at it from a more macro perspective，The location of Sunac Cultural Tourism’s currently settled cultural tourism project，Either a well-known tourist destination，Either a core first- or second-tier city。Deferred development rules according to consumption demand level，The core first and second tiers are leading in social and economic development，Cultural and tourism consumption、Urban consumption also maintains its lead，For example, the demand for leisure vacations is relatively prominent in these areas，188bet Online Sports Betting and Casino Expansion of supply space for products with high fit，Operation results will also be better。

There are several dimensions behind this that deserve attention:

一、Urbanization or urbanization process will continue，And there is a high probability that it will speed up。Expansion of cultural and tourism consumption circles in core first- and second-tier cities，More demands for new upgraded cultural and tourism complex projects；

二、Metropolitan area、The inner driving force of urban agglomeration’s collaborative and mutually reinforcing development、Increased external pressure，Promote coordinated regional social and economic development，Cultivation of a larger cultural and tourism consumption regional market，There will be an intuitive reflection in "customer group + consumption power + consumption frequency"；

三、Urbanization process continues，It will bring double expansion of long-term residents and migrant population to the core city，At the same time, the city’s own area will also be expanded，Urban population、The city area is further "opened"，What will this bring？The number of customers in cultural and tourism complex projects has increased、Upgrading the regional level in the city；

four、Improving and upgrading urban and regional transportation facilities，Promote regional transportation maturity、Convenience，Improve urban and intercity passenger transport capacity，Extend the travel or travel radius and distance circle，Urban leisure travel is on the rise，Among them, local city tours/surrounding tours include the mainstreaming of short-distance leisure tours，High-frequency short- and medium-distance travel and low-frequency long-distance leisure and vacation travel are more closely integrated。

These all mean a double upgrade of urban destination demand and supply，In the existing cultural tourism highlands or core destinations，Competition is obvious，One of the key points of competition is product innovation、Subsequent operation iteration capability；Two in potential incremental core destinations，The former head player will have more penetration into the layout，The advantages are also obvious。

These situations and trends，What’s happening in Jinan，Maybe it will be staged，However, Jinan’s current leisure vacation products and systems still have a lot to be strengthened，Especially lacking in large comprehensive categories、Leading cultural tourism project，Pushing up the contradiction between supply and demand。

Jinan Sunac Cultural Tourism City has effectively filled the space，Based on the integration of local cultural resources in Jinan and even Qilu，Create a portfolio through innovation of business formats and products，Becoming a new landmark for cultural tourism consumption in Jinan and regional markets。

The “Sunac Logic” of the Ten Core Business Formats

Data is displayed，Passenger traffic exceeded 550,000 during the opening period of Jinan Sunac Cultural Tourism City，Won the top eight lists on social networks ，Continue to dominate the rankings，Highlight its status as a topic harvester。

Behind the outstanding traffic drainage ability，It is Sunac Cultural Tourism that creates a joyful and immersive scene、Multi-business linkage，And the superimposed effect of operational capabilities。

Jinan Sunac Cultural Tourism City has ten core business formats，And each has a unique label:

Sunac Mao: Urban leisure shopping complex open family entertainment destination

Sunac Paradise: an open dream park with four immersive theme areas

Sunac Water World: a large-scale indoor constant-temperature themed water world for all ages and entertainment paradise

Sunac Sea World: Explore the dreamy underwater world at the ocean-themed amusement park

Sports World: an open technology sports indoor theme park with diversified parent-child interaction space

Hotel Group: Located in Jinan City,High-end resort lifestyle gathering

International Conference Center: Qilu one-stop conference and exhibition platform

Jinan Sunac International Sports Center: Entertainment, Sports and Leisure Complex Jinan Contemporary Event Culture Center

Grand Theater: a new landmark of Jinan’s night culture in an international electronic music theater

Binhe Bar Street: a full-category in-depth communication space and convenient one-stop supporting services

From a single business perspective，Sunac Water World is the first all-weather water world in Jinan、Large-scale themed water park inside and outside the constant temperature room for all customers；Sunac Sports World is the first open technology sports park in Jinan，Both have regional uniqueness，It is also the core attraction of Cultural Tourism City。

Sunac Mao is a typical new supply product for cultural tourism consumption or urban consumption。Brands settled here cover retail、Catering、All types of sports and leisure entertainment，Get through purchasing、Entertainment、Eat、Consumption in multiple scenarios such as leisure，It consists of four features: including water world、Sea World、Three indoor theme parks in Sports World；There are hundreds of gourmet shops；One-stop shopping mall；Achieve the first entry of star brand into Jinan。

This is one of the representative models of urban shopping malls evolving into cultural, tourism, leisure and entertainment complexes，It not only meets the needs of low-frequency tourists for leisure, entertainment, vacation and shopping in the Cultural Tourism City、The carrier of demand links such as entertainment and shopping，It is also a new landmark for locals’ high-frequency leisure, entertainment, shopping and other consumption。

It is also different from the individualization of some cultural tourism project hotels，Jinan Sunac Cultural Tourism City has built a hotel group，Existing luxury resort brand Songpin，Sbergh, a luxury hotel and resort brand with a history of nearly a century，Origined from Germany。

Mid-high-end、A hotel with outstanding individual experience attributes，Passive roles and experience blessings in accommodation that are no longer limited to tourism consumption，And more of it has become a way of living、Vector for leisure vacation destination，Constitute an active consumption attraction。

From a global perspective of the project，The ten core business formats of Jinan Sunac Cultural Tourism City，Ensuring the richness and diversity of multi-business products，Clustering or grouping of business types，bring about cluster effect，At the same time, it has achieved a long chain of food, accommodation, travel, shopping and entertainment with high synergy，We are still "accentuating" the product experience in some links，For example, a theme park，Sunac Paradise、Water World、Sea World、The sports world supports each other，Deep and long immersive experience。

There are three dimensions that should be part of the key to our comprehensive evaluation of this cultural tourism city:

一、Open management of Sunac Paradise，Continue 188bet app download in Jinan Sunac Cultural Tourism City。Open business model started in March 2019，covers all Sunac parks under Sunac Culture and Tourism，Judging from the existing passenger flow and cultural tourism city revenue，This model has outstanding results。

Basic logic of open management，It lies in "de-border linkage"，Link or integrate more resources，By co-creating new scenes，Expand the boundaries of experience，Achieve smoother passenger flow conduction between various business formats，Brings joint synergy。

For example, the new multi-consumption scene displayed during the opening of Jinan Sunac Cultural Tourism City is evidence of this。In addition to the dreamy and colorful "Yeyeye Ahri's Colorful Night"，There is also the Chuang Erli Music Festival, which is full of trendy music，The cheerful and dynamic Oolong Theater Parade、Minghu Brothers Performance，As well as exciting skateboard celebrity shows and other entertainment activities，Integrate into trendy culture、Link cooperation space，Achieving multi-industry linkage through “Cultural Tourism +”。

二、The uniqueness of Jinan Sunac Cultural Tourism City’s business products、Diversity，Immersive entertainment formed、Differentiated new supply for leisure vacation，It will directly fill the regional cultural tourism consumer market, especially the leisure vacation market，Forming a new regional cultural tourism destination，More regional (medium and long-distance) passenger flows need to meet the new demand for comprehensive one-stop leisure and vacation；

三、The ten core business formats of Jinan Sunac Cultural Tourism City，Single business format or partial business format combination，It will attract consumption and convert local customers。In other words，In high-frequency urban leisure or business consumption，It provides corresponding products that directly meet the needs，Can be a single point requirement，It can also be multiple requirements。

Shandong has 18 properties、Sunac International Conference Center with a total area of ​​4,800 square meters of conference and banquet venues，Regarded as one-stop conference, exhibition and celebration in Qilu area、Meeting、The first choice for wedding banquets，Corresponding to the strong market demand for conferences and exhibitions，There will not only be conversions in regional markets，The conversion in the local market will also be outstanding。

Therefore，A comprehensive new business project，It can be a trendy place for young people、A world of joyful experience for children of all ages，It can also be a vacation and leisure destination for parents and children。Behind this is a single core prominent business format + diversification of business products、Free combination of multiple business formats、In-depth experience of the complex，Low frequency for medium and long distances、High-frequency consumption in urban areas are connected in series with each other。

This will allow Jinan Sunac Cultural Tourism City to continue to attract traffic、stay as a guest、Consumption，And multiple elements for future updates and iterations，It has also become a new landmark of the city’s cultural tourism、The base of new highs。