"Calculated by the Ministry of Culture and 188bet sports betting app download，National domestic travel during the May Day holiday in 2021 2.300 million visitors，Restored to 103 in the same period before the epidemic on a comparable basis.2%；Domestic 188bet sports betting app download revenue 1132.300 million yuan，Restored to 77 in the same period before the epidemic.0%。Overcoming the downturn affected by the epidemic in 2020，China’s cultural 188bet sports betting app download industry will recover quickly in 2021。

And among them，The help of popular cultural 188bet sports betting app download marketing cases is indispensable。The former Tibetan boy Ding Zhen unexpectedly became popular，Later, Henan Satellite TV's "Tang Palace Night Banquet" and "Luo Shen Fu" creative programs successively appeared in the industry。From the past we only talked about “188bet sports betting app download”，Today, “culture and 188bet sports betting app download” are indistinguishable from each other，This means，Building local 188bet sports betting app download brand，Already won by the landscape itself，Turn more towards exploring the core of culture，Traditional or modern culture with local characteristics，Give the region new spiritual attraction。On the one hand，This is after consumption upgrade，After the degree of homogeneity of 188bet sports betting app download products becomes higher and higher，The inevitable result of attaching importance to consumer experience；On the other hand，This is also because of the new generation of travel consumers，Informed，Higher cultural literacy，It is difficult to be pleased by a single visual experience。

At the same time，The rise of emerging media platforms and the iteration of infrastructure in the digital era，Let cultural 188bet sports betting app download marketing have a more diverse presentation、Method of communication。Modern expression of traditional culture、Film and television variety show implantation、IP cultural and creative development、Live broadcast + short video...power from the government and the private sector，Promoting cultural 188bet sports betting app download marketing，Towards a new stage of disruption and reshaping。

From popular cases，What experiences can be learned from the cultural 188bet sports betting app download industry？Post-epidemic era，What are the things to pay attention to in cultural 188bet sports betting app download marketing？What new strategies and gameplay are there？How can other industries and brands participate in this 10 trillion potential market？Welcome to discuss together。”

2020 to 2021，China’s 188bet sports betting app download industry has gone from being frozen to gradually coming out of the trough。The normalization of the epidemic changes the pattern of the 188bet sports betting app download industry，Under impact，Cultural travelers are nervous、Slowing down，But never stopped thinking。

Winning in the past with natural and historical landscapes，Turn to dig deeper into the 188bet sports betting app download core，So we saw Henan’s frequent outings；Lack of reputation management after major emergencies in the past，Start the early awakening and systematization of urban marketing awareness，So we see the reshaping of the image of the heroic city Wuhan；Those who relied heavily on traditional offline channels in the past，Accelerate the use of new media platforms and digital transformation，So we see more and more scenic spots、The museum’s diverse presentation and dissemination...

New symbol、New scene、New consumption、New expressions are being discussed at an accelerated pace during this period、Creation。More and more practitioners are aware，188bet sports betting app download past, many places blindly pursued the number of tourists、The extensive development model does not work。

Local cultural 188bet sports betting app download should strengthen the cultivation of internal strength，Make top-level design measures more pragmatic、Update system、More details。In shaping the image of urban 188bet sports betting app download，Pursuing Internet celebrity benefits，It is better to pursue aesthetics and the precipitation of time，Pursue overtaking on corners，It is better to pursue the ultimate resonance with humanity。

188bet sports betting app download "urban symbol" to "psychological landmark"

Every 188bet sports betting app download has its own history、Folklore and Culture，Urban symbols are actually those that were finally retained after being screened by people during the urban development process，They are often the most representative and characteristic personality of a 188bet sports betting app download，This is also the difference between cities，It is the epitome of urban soft power。

Because of this，The mining of urban symbols is an important part of shaping and disseminating a 188bet sports betting app download’s image。High-quality urban symbols can often resonate with local people，It can also stimulate the interest of foreign tourists。

Since last year，Henan is unique 188bet sports betting app download exploration and expression of symbols。

For example，Pack heavy 188bet sports betting app download symbols into the new consumption form of "blind box"。December 2020，Some netizens live broadcast the whole process of opening the "archaeological blind box" on social media: shoveling down the "archaeological artifact" Luoyang one by one，Bronze Tiger Talisman and Rabbit Head Seal were dug up。Subsequently，This “archaeological blind box” produced by Henan Museum has been frequently sold out。The "Archaeological Blind Box" is divided into legendary levels、Legacy level and epic level，"Treasures" such as "Twelve Zodiac Animal Head Seals", "General Tiger Talisman", "Wu Zetian Golden Slips", "Duling Fangding" and so on are hidden in the soil from Beimang, Luoyang, which is full of the 188bet sports betting app download atmosphere of the ancient capital for thousands of years。June this year，2,000 “archaeological blind boxes” officially leave for Canada，They will be sold in local Chinese supermarkets。

For example，Express traditional culture through storytelling and aesthetics，Combined with real-life landmark presentation。"Tang Palace Night Banquet" with the reappearance of Tang Dynasty figurines from the 2021 Spring Festival，Go to the "Qingming Festival Wonderful Tour" to borrow the image of the paper-fan scholar in "Along the River During the Qingming Festival" to "check in" at the 188bet sports betting app download landmarks of the Central Plains，Dance gracefully under the water of Luoshen、"Dragon Boat Festival Wonderful Tour" with the wonderful reproduction of "The Song of King Lanling Entering the Battle"，Then to the "Qixi Wonderful Tour" with the splendid Buddhist culture of "Longmen Grottoes" as the core，Henan Satellite TV uses culture as a clue to connect traditional festivals，Quickly capture users’ minds with high-end quality。

Source: Zhengzhou Song and Dance Theater Weibo

In terms of story line design and scene selection，We can also see Henan’s “ambition” in practicing the integration of culture and 188bet sports betting app download: combining cultural symbols with the virtual and real of offline scenes，Let the two components of the city’s image, the spiritual concept and the physical entity, overlap in projection，Turn "city symbols" into "psychological landmarks"。

As mentioned above，Urban symbols are the embodiment of local differentiation，Symbols that can be transformed into "psychological landmarks"，You need to have sustainable mining、With 188bet sports betting app download connotation，There are stories to tell、There are features such as scene extension。

In traditional concepts，The "psychological landmark" of the city can be the local People's Square、Traditional neighborhood，Or the Forbidden City、The ends of the earth are such places that project political ethics and 188bet sports betting app download concepts。With the new generation of consumer consumption、Changes in aesthetics and perception，And fueled by the power of the media，Emerging、Scattered symbols can also become smash hit "psychological landmarks"。

Take Changsha as an example，188bet sports betting app download hearts of young tourists，The tea looks pleasing to the eye、Wen Heyou has become Heyuelu Academy、A symbol and psychological landmark as symbolic as Orange Island。In their opinion，Complete "Queue to buy tea and look happy、Checking in with Wenheyou，And upload the process of "Moments"，Have really been to Changsha。

Whether it is the popularity of Henan or Changsha，You can clearly see the media campaign。As mentioned in the "China Cultural 188bet sports betting app download Brand Communication Index Report" released in 2020 by Phoenix 188bet sports betting app download and the 188bet sports betting app download Communication Research Center of the School of Advertising of Communication University of China，For 188bet sports betting app download consumption，City is no longer just a spatial concept，From the perspective of urban marketing，The soul of the city should be discovered，Discover the city’s brand core，Systematically spread the word in popular language。Only this way，City brand can play a positive role in the development of local economy。

Excavation of urban symbols and construction of psychological landmarks，Gradually decentralized，It is increasingly inseparable from the joint participation 188bet sports betting app download media and the public。

2021 coincides with the centenary of the founding of the Party，The Ministry of Culture and 188bet sports betting app download and the Central Propaganda Department、Central Party History and Literature Research Institute、The National Development and Reform Commission jointly released the “100 Excellent Red 188bet sports betting app download Routes for the Centenary of the Founding of the Party”，“Vigorously developing red 188bet sports betting app download” was included in the “14th Five-Year Plan for Culture and 188bet sports betting app download Development”。

July 2，ifeng.com and the Postal Savings Bank of China jointly launched the "Chasing Dreams of Glory and Painting Brilliant Chapters Together" theme calligraphy, painting and photography creation season activities，Calling on the general public and college students to walk the “100 Excellent Red 188bet sports betting app download Routes for the Centenary of the Founding of the Party”，Understand the history of revolution，Understanding the original mission of Red，With poetic brushes、Every ideal shot，Record what you see、What I heard、Feelings、Enlightenment，Actively create calligraphy and painting、Photography，Express love for the party and country。This activity is also a practice in which the media and the public participate in constructing "psychological landmarks"。

188bet sports betting app download "information cocoon room" to "spiritual space"

What deserves attention，Some time in the past，The epidemic has accelerated the separation of physical space in “information cocoons”。As Shi Zhan, director 188bet sports betting app download World Politics Research Center of China Foreign Affairs University said，After people enter the virtual community from the physical space，The emphasis on offline social relationships has been replaced by the light social relationships online，The worry of “encountering mountains and rivers” is no longer an issue，People release their emotions without restraint，The result is that people gradually lose rational discussion、The habit of debating，Disagreements online are more often just arguments and name-calling。

How to help people "break out 188bet sports betting app download cocoon"，Make up for the shortcomings in the real space，It is an issue that needs to be considered in urban renewal。Constructing “psychological landmarks”，Create a spiritual space shared by host and guest，Perhaps it is an important way to attract people to get out 188bet sports betting app download "information cocoon"。

Differences in consumer behavior patterns and thinking patterns in different regions，Resulting in regional 188bet sports betting app download differences。Space lacking the urban spiritual core，It is difficult to become a true "spiritual space"。

The so-called spiritual concept of the city，Firstly derived from local humanistic resources。Therefore，The creation of “spiritual space” needs to be adapted to local conditions，Otherwise it will be difficult to resonate。Take the phenomenal brand “Wenheyou” as an example，The success of Wen Heyou in Changsha who tried to position himself as a "market cultural museum"，Difficult to replicate in Guangzhou and Shenzhen；Xi’an Qujiang Cultural 188bet sports betting app download is questioned in Shanxi’s “Datong Never Sleeps City” because it cannot escape the shadow of “Datang Never Sleeps City”。

Secondly，Creation and dissemination of spiritual space，Need to have aesthetic knowledge，Shouldn’t be anti-intellectual、Samey，Should be diverse、Respect differences。Not all spaces need to rely on local history and 188bet sports betting app download，The combination of local natural resources and emerging humanities content can also burst out new vitality。

For example, Aranya in Beidaihe，Via Solitude Library、Seaside Theater Festival、The literary and artistic atmosphere created by the music festival attracted a large number of people in Beijing、Shanghai’s middle-class supporters。188bet sports betting app download sense of escapism and differentiation of "living elsewhere" is the "right medicine" for the aesthetic fatigue of urban people。

In the construction of spiritual space，Humanistic immersion communication is extremely important。Zhang Tingting, director of the 188bet sports betting app download Communication Center of Communication University of China, once emphasized in an interview with ifeng.com，City brands should adopt “humanistic infiltration communication”，Consumption scenarios that will be spread in every city，Thinking about how to use transportation、Consumption scenario、Urban-rural integration，Let everyone experience the local culture，Integrate culture into local life scenes。

Teacher Zhang’s opinion，It also releases spiritual space into the 188bet sports betting app download for more diversity、In richer scenes，Make the 188bet sports betting app download a place shared by both hosts and guests，A combination of points, lines and surfaces，A space with differentiated and immersive experiences。This requires the ultimate attitude、Ultimate creativity and execution。

2019，ifeng.com Travel once proposed the “Quality Destination Plan”，Based on Phoenix Travel、Culture、Finance、Fashion、Technology、Car、Real Estate、Art、Many years of experience in education and other fields、In-depth understanding of high-quality consumer groups，Through the collection of cultural 188bet sports betting app download planning、Design、Real Estate、Travel、Investment、IP manufacturing and global experts、Media Resources，Provide content input for different destinations、Product improvement、Brand output and other smart services，Build a content and product platform linking high-quality tourist destinations and high-quality customer sources。We also look forward to more high-quality projects with humanistic spirit being implemented in the future。

Last，Under the normalization of the epidemic，Local cultural and 188bet sports betting app download departments should also consider the impact of closures on the city’s image。Closing of scenic spots to strictly control the epidemic、Travel agencies are not allowed to organize groups and other measures will inevitably have a negative effect on the local 188bet sports betting app download image。

Wuhan’s path to rebuilding its image after the epidemic is worth learning。Last year，Wuhan is in the critical period of fighting the epidemic，Use city promotional videos to beat the war drum；When the epidemic is about to end，《Wuhan，The original cast of "We Waiting for You" teamed up with Jackie Chan's art direction，Brings people a new video short film "Wuhan on the Balcony"；Among the 32 gratitude posters released by Wuhan Culture and 188bet sports betting app download Bureau，A sentence of "Thank you for fighting for Wuhan"，It also brought tears to countless people’s eyes，Extremely moved；One year later，Wuhan uses cherry blossoms as a matchmaker，Promote this city of healing to the world、Restore、A rejuvenated new image。Attention caused by major emergencies，Can provide favorable opportunities for improving the city’s image。

In summary，City 188bet sports betting app download image、Product、Services should all come from insights and concerns for people，Only in this way can people truly fall in love with a city。