A recent major news affecting China’s tourism industry has attracted much attention、The long-awaited 188bet online live casino Beijing will officially start trial operation on September 1st。This means negotiations started in 2000，About 20 years in preparation、Another giant cultural tourism project in China that has been under construction for nearly 7 years is officially launched。

188bet online live casino parks have always been the crown jewel of the cultural tourism industry。And the world’s top 188bet online live casino parks，It is world-class technology、The most advanced representative of arts and entertainment。Its high investment、High Impact，Unrivaled among all cultural tourism products。

Recent，Opening of 188bet online live casino Beijing，Reshaping a new pattern of China’s tourism industry。From now on，China’s top resort park market forms “Disney South、The two-hero competition pattern of 188bet online live casino North。The lack of heavyweight theme parks in northern China’s tourism market has been broken in one fell swoop。

Then，What are the highlights of the newly opened 188bet online live casino Beijing？As the cultural tourism project with the largest single investment in China，What’s so special about it？The following is a horizontal comparison of some operating data of Shanghai Disney and Beijing 188bet online live casino，Comprehensive analysis of the unique charm of this project。

After a hundred years, stable layout,Developed into a giant in the global amusement 188bet online live casino industry

Different from Shanghai Disney，The investor behind 188bet online live casino Beijing—NBCUniversal Group，Many people in China are not very familiar with it。This is a large media and entertainment resort group affiliated with the global communications giant Comcast Group，Comcast is the second largest pay TV provider in the United States、The largest cable TV and home Internet access provider and the third largest home phone provider。

Just like Disney has only deployed 6 188bet online live casino parks in 100 years，The world’s top cultural tourism group，In fact, most of them develop steadily based on the concept of long-termism，After decades or even hundreds of years of hard work，Intensive farming，Build your own business kingdom。

188bet online live casino Pictures has been exploring the field of theme parks for hundreds of years.

As early as 1915，In the early years of Hollywood，The founder of Universal Pictures once collected 0. Ticket，Opening the studio to the public，First taste of sweetness。The earliest 188bet online live casino Hollywood was mainly a TV studio and movie-themed display，Set up the Stone Tram Tour、Cinema Center、Entertainment Center、Jurassic Park and other special effects scenes。After long-term development，188bet online live casino has formed a unique theme style that combines real movie scenes and amusement park projects。

188bet online live casino Hollywood

Today，188bet online live casino is only in Hollywood, USA、Orlando, United States、Osaka, Japan、4 theme parks in Sentosa, Singapore，Although there are only four theme park projects，But the number of visitors to a single park is definitely the first in the world。

There is data to prove it.

About 5 in 2019,1.24 million tourists visited 4 188bet online live casino projects around the world，Although this overall data ranks 4th in the world (the first is Disney in the United States1.5.6 billion，Second is the British Merlin Entertainments 6,7 million，The third is OCT China 5,3.97 million)，But the average number of visitors to a single theme park is only inferior to Disney，Ranked second。

Also，From the perspective of the market competitiveness of a single theme park，188bet online live casino in Osaka, Japan, with an annual passenger flow of 14.5 million，Ranked fifth in the world，1 that exceeds Shanghai Disneyland,Passenger flow level of 1.2 million。

188bet online live casino Beijing is NBCUniversal’s fifth park project，It is also the largest project in the 188bet online live casino theme park family to date，Its size is twice that of 188bet online live casino in Osaka, Japan，5 times the size of 188bet online live casino Singapore。

188bet online live casino Osaka, Japan

The top-level logic of Sino-US cooperation: technology VS market，Promote the comprehensive development of resorts with amusement parks

Two major 188bet online live casino parks "one in the south and one in the north"，Judging from the total indicators of investment scale and floor area，They are all relatively similar。And the Shanghai Municipal Government and the Beijing Municipal Government，For the establishment of two major 188bet online live casino parks，All have planned a dedicated international resort sector，And carried out large-scale transportation infrastructure supporting projects。

First，From the overall planning area of ​​the resort，The total area of ​​188bet online live casino Beijing Resort exceeds 4 square kilometers，The first phase of the project covers an area of ​​about 1.69 square kilometers。

In comparison，The core area of ​​the Shanghai International Tourism and Resorts Zone, to which Shanghai Disney belongs, reaches 7 square kilometers，The scale of the first phase of Disneyland and surrounding supporting areas is 3.9 square kilometers，In the future, the entire Shanghai International Tourism 188bet online live casino will expand its area to 24.7 square kilometers。

Judging from the scale of direct investment in the resort，According to official disclosure data，188bet online live casino’ total investment in the first phase reaches US.5 billion，The total construction investment of the first phase of Shanghai Disneyland is approximately 34 billion yuan。

Just like the construction of Disney Resort，188bet online live casino Beijing is a joint venture between China and the United States，Adopt a relatively similar capital structure。In this division of labor，Chinese companies are mainly responsible for project construction，The US is responsible for the design and operation of 188bet online live casino。

The investor in Shanghai Disney Resort is Shanghai Shendi Group，is a state-owned platform company in Shanghai，The owner of 188bet online live casino Beijing is Beijing International Resort Co., Ltd.，is a joint venture company jointly held by Beijing Shouhuan Cultural Tourism Investment Co., Ltd. (holding 70% of the shares) and Global Beijing Owners Holdings Co., Ltd. (holding 30% of the shares)。

The shareholders of 188bet online live casino Shouhuan Cultural Tourism Investment Co., Ltd. are five 188bet online live casino state-owned enterprises，Among them，188bet online live casino Capital Tourism Group Co., Ltd. holds approximately 52% of the shares。

Ownership structure of 188bet online live casino Beijing Resort

Data source: Qichacha, Shanxi Securities Research Institute

Photo source: Official website of 188bet online live casino Beijing Resort

The world’s top technology investment + the world’s top influential 188bet online live casino

Generally speaking，The major differences between the world's top theme parks and domestic high-level theme parks are in two aspects，The first aspect of technological experience is the advancement，The second aspect is the global influence of the park’s IP。From the perspective of IP content characteristics，Different from Disney’s fairy tale world full of dreams and cartoon fantasies，188bet online live casino is committed to creating real movie scene experience + amusement park project mode。

1. The 188bet online live casino’s technology investment data is amazing

Since the construction cost of the main building of the 188bet online live casino is relatively fixed，The difference lies in the investment in intermediate technology experience equipment。Therefore，Unilateral investment cost per square meter，The best way to experience the technological intensity of a 188bet online live casino。

Give two examples.

If compared based on square meter cost，Take Disney’s Avatar themed 188bet online live casino and Star Wars themed 188bet online live casino as examples，Their square meters cost is 6 respectively.60,000 RMB/square meter and 110,000 RMB/square meter。

The square meter cost of the Harry Potter theme area at 188bet online live casino Orlando is 5.60,000 RMB/square meter，The square meter cost of the Nintendo theme area in 188bet online live casino Osaka, Japan is 9.40,000 RMB/square meter。(The above data are calculated based on the floor space and investment amount of each theme song)

Through data comparison, it can be seen that the square meter cost of expansion of Disney and 188bet online live casino theme areas is almost equal。

2. 188bet online live casino selection and planning layout logic are different

The essence of a 188bet online live casino is not just amusement rides，What’s more important is the in-depth experience of major cultural IP。So，IP selection and creation，Becoming the top priority in 188bet online live casino construction。

For IP development，Disney and 188bet online live casino take different routes。

First of all, let’s look at the nature and characteristics of the core IP of the two major groups，Disney’s IP prefers anime characters，The content is mostly fairy tale themes。188bet online live casino’ IP is more diverse and adult in terms of character images。

(1) 188bet online live casino selection modes are different

Disney is a huge entertainment empire，Rich internal 188bet online live casino resources，Therefore，All IPs of Disney parks around the world，Every character is owned or acquired by Disney。

But 188bet online live casino seems to be a comprehensive place，It is more open and inclusive。In addition to Universal Pictures’ own IP，Also with Warner、Cooperation with film and television companies such as Paramount，IP exported by excellent content companies，188bet online live casino is responsible for the investment in the venue and the creation of the experience space。

188bet online live casino theme park has a unique selection mechanism for IP，Amusement Items、Attractions、Products are mostly obtained through third-party IP authorization or joint development and cooperation with third parties。For example，It licenses The Simpsons from 20th Century Fox，Obtained some Marvel hero licenses from Marvel。In these purchased or cooperated projects，Super IP "Transformers" and "Harry Potter" are the most famous。

Photo source: Official website of 188bet online live casino Beijing Resort

(2) 188bet online live casino partition planning logic is different

Disney’s 188bet online live casino areas are organized around different IPs，Its previous partitioning logic was to put IPs with similar styles into a 188bet online live casino area based on timeless entertainment themes。Border、Adventure、Fantasy、Cartoon、Future and past。This is like each 188bet online live casino area in Disney being a forest，Any Disney IP can find a partition that suits your own style。

188bet online live casino is different，It cultivates every powerful IP as a towering tree，One IP can form a core theme area。The most representative one is the Harry Potter themed area，Jurassic World theme area and Marvel theme area, etc.。

But starting from the opening of Disney’s Animal Kingdom themed area Pandora - The World of AVATAR in 2017，Disney is already following 188bet online live casino in expanding its theme areas，Star Wars: Galaxy released in 2019's Edge theme area further verifies this idea.

The 7 major theme zones of 188bet online live casino Beijing are revealed

From the structure of the entire resort，Universal Beijing Resort consists of 188bet online live casino Theme Park、Beijing Global City Avenue、The resort consists of three parts，Including seven major theme scenic spots and 2 official hotels。

City Avenue is the first stop and the only place to pass by the paradise，It is a one-stop catering and entertainment center，As a peripheral supporting facility for the entire park，Local residents and tourists can enter without purchasing a ticket，Provide special catering、188bet online live casino Retail，Multi-functional movie viewing and other services。

188bet online live casino owns two resort hotels，188bet online live casino Hotel and Nuojin Resort Hotel respectively，They are all managed and operated by Kaiyan International, a joint venture established by Beijing Tourism Group and Kempinski Hotels。

7 188bet online live casino-class IPs to build themed entertainment content

As mentioned above，IP is the soul of 188bet online live casino。On the Beijing 188bet online live casino project，The US side also went through careful selection，The most successful theme IP in global practice has been selected，A new IP with Chinese elements has also been established in Beijing—that is, the Kung Fu Panda theme area。

Next，Let’s look at the 7 major divisions within 188bet online live casino Beijing，The Wizarding World of Harry Potter、Hollywood、Minions Paradise、Jurassic World Bra Island、Transformers Base、The Land of Kung Fu Panda、7 themed areas including Future Water World。

Let’s look at them one by one.

1. The Wizarding 188bet online live casino of Harry Potter

From the operating experience of 188bet online live casino’ 4 parks around the world，The most popular themed experience area in recent years should be the Wizarding World of Harry Potter area。

Back in 2004，The author of the world-popular "Harry Potter" series J.K.Rowling，Signed an agreement of intent with another world-renowned theme park，Proposed theme scenic spot，But the negotiations between the two parties were not successful。Three years later，188bet online live casino pays the licensing fee，Introducing the "Harry Potter" movies produced and distributed by Warner Bros. into its own theme park。

So，In June 2010，Harry Potter theme park opens for the first time at Islands of Adventure at Universal Orlando theme park；The entire paradise section，Visitors feel like they are in the real magical world of Harry Potter，Realistically reproduces many famous scenes in the movie such as Hogwarts School and Diagon Alley。From snow-covered rooftops to cobbled streets，188bet online live casino recreates a magical world in every detail throughout the scenic area，Take the audience to the magical world they have experienced in novels or movies。

Harry Potter and the Forbidden Journey

When this attraction at 188bet online live casino Orlando opened for the first time，The number of visitors to Harry Potter theme park exceeded 100,000。The official had to take temporary traffic restriction measures，To ensure the safety of tourists。Later data is，The number of visitors to 188bet online live casino’s Islands of Adventure in 2010 was 594.90,000 people，An increase of 30 compared with 2009.2%。The number of tourists in 2011 was 767.40,000 people，29% increase compared to 2010，It has indeed become the trump card project in the entire park，Driving the update and upgrade of the entire park。

After the huge success of Harry Potter Land at 188bet online live casino Orlando，Double the confidence of investors。So，In July 2014 and April 2016，NBAC 188bet online live casino launched Harry Potter theme park in Osaka project and Hollywood project。

Therefore，188bet online live casino Beijing opened this year，also chose this excellent IP theme as the core theme area，This includes not only the iconic Hogworth School of Witchcraft and Wizardry and Diagon Alley in Harry Potter、Hagrid’s pumpkin house and other famous scenes，It will also be equipped with multiple rides such as the 4D ride equipment that brings together the world’s cutting-edge technology, Harry Potter and the Forbidden Journey, and the world’s tallest double-track roller coaster, Dragon’s Challenge，Providing a wonderful and wonderful journey to Chinese Ham fans。

Photo source: Official website of 188bet online live casino Beijing Resort

2. Transformers Base

As one of the most successful commercial animated images，The top five "Transformers" series earned US.4 billion at the box office，Become one of the most profitable movie series in the world。2008，188bet online live casino Parks and Resorts Group joins forces with Hasbro and DreamWorks Pictures，Intended for both Hollywood and Singapore，Build one Transformers theme park each。The design of these two theme parks，Based on the movie "Transformers"，Using the most advanced robotic technology，Creates the familiar Transformers entity from the movie。2013，188bet online live casino Orlando theme park welcomes Transformers 3D rides。

At 188bet online live casino Beijing，The world’s first Transformers-themed theme area will be created here。Been to Hollywood、Orlando、Everyone who knows these three 188bet online live casino theme parks in Singapore should know，Transformers are just scattered in every corner of the theme park。At 188bet online live casino Beijing，"Transformers Base" is an independent theme area。

Design 188bet online live casino entire scenic spot，It will be full of Cybertronian style architecture and advanced technology，Let "Guest Agents" immerse themselves in the world of "Transformers"，Get a shocking sensory experience。

Photo source: Official website of 188bet online live casino Beijing Resort

Here，“Metrobes” joins forces with outstanding Chinese scientists，Select a site rich in energy crystals in the suburbs of Beijing，As a nest unit N.E.S.T.’s Beijing headquarters。In this top-secret ultra-high-energy technology zone，Humans and Autobots form an alliance，Protect the Earth Together。Of course，In this area，The most worthwhile experience is the Decepticon roller coaster，This is the most exciting roller coaster ride in the entire 188bet online live casino park。

3. Minions Paradise

As a popular parent-child 188bet online live casino，The design of Minion Park is inspired by Illumination Entertainment’s animated film series “Despicable Me”。The "Despicable Me" series is the animated film series with the highest grossing global gross in history，Ranked 13th in global box office revenue in film history，It is also the only animated film series with two films that have a global box office of more than 1 billion US dollars。

Select this IP theme for the Beijing project，It will also be the second "Minions" theme park after Osaka, Japan。To know，This is the second most popular attraction in 188bet online live casino Japan in Osaka。Minion Park’s successful traffic diversion data in Japan，It further strengthens the United States’ continued investment in building this paradise project in Beijing。

Photo source: Official website of 188bet online live casino Beijing Resort

4. Jurassic 188bet online live casino Isla Nublar

The creation of this 188bet online live casino area is from the scene of the famous movie "Jurassic Park"，“Resurrect” Isla Nublar from scratch。The concept of the entire scenic spot is "on Isla Nublar off the coast of Costa Rica，A group of dinosaurs were reborn through genetic engineering，Inhabit the luxurious dinosaur resort。

A brutal genetically modified dinosaur escapes from its cage and causes chaos on Isla Nublar"，This is a shocking scene from the movie "Jurassic 188bet online live casino"，To “resurrection” the film scenes in the paradise as they are。

In order to restore the movie scenes realistically，Dense vegetation、The mountains full of primitive atmosphere are "moved" to the paradise，The project engineer is racking his brains。188bet online live casino section，There is a 49.5-meter-high "Steel Mountain"，is made of 9,Made of 400 steel components "embraced"，Engineers passed 19,398 drawings，25 majors work together，Just completed such a deeply immersive experience scene。

Photo source: Official website of 188bet online live casino Beijing Resort

5. The Land of Kung Fu Panda

The Kung Fu Panda Land of Wonders is another innovation of 188bet online live casino Beijing。

This is the world’s first “Kung Fu Panda” themed scenic spot，It is also the scenic spot with the strongest Chinese flavor in the entire 188bet online live casino。The scenic spot is based on the DreamWorks animated film series "Kung Fu Panda"，Design around "Chinese legendary experience"，Create a fully indoor attraction。At the "Legend of Lantern Shadows", "Peace Valley" and "Panda Village" attractions，Visitors will be with the protagonist Abao，Through the movie screen，Experience the unique "Chinese style"。

There are 3 major attractions in the Kung Fu Panda Land of Legends 188bet online live casino area，respectively "Kung Fu Panda: The Journey of the Dragon Warrior"、"Abao Kung Fu Training Camp"、"Wisdom Fairy Peach Tree"；1 restaurant，"Mr. Ping Noodle House"；1 shopping store，"Mr. Ping's Dragon Warrior Department Store"。Is the world’s first “Kung Fu Panda” themed scenic spot。“Kung Fu Panda” fans are in for a treat，You can see your favorite Jade Palace、Panda Village and Wisdom Fairy Peach Tree。

Photo source: Official website of 188bet online live casino Beijing Resort

6, Hollywood

This is 188bet online live casino’ iconic classic project。This area is full of American movie entertainment style，Will present Hollywood Boulevard in Los Angeles, USA，Let guests feel like they are on the star-studded Hollywood Boulevard，Encounter movie superstars at any time。In this park，You can experience the fire in Hollywood movie shooting、Storm and other 5D experience scenes。

At the same time，This place also integrates Eastern and Western cultures，In this 188bet online live casino，Here are realistic scenes from the filming theaters of "House of Flying Daggers" directed by Zhang Yimou and "Jaws" directed by Spielberghda。

Photo source: Official website of 188bet online live casino Beijing Resort

7. Future Water 188bet online live casino

The famous movie "Waterworld" in the 1990s is the prototype of this area。The "water explosion special effects" of Future Water World has always been one of 188bet online live casino' most popular projects。

The "Future Water World" of 188bet online live casino Beijing Resort is its first appearance in the form of a scenic spot。Here，You can watch water stunts and gun battles、Explosion special effects make people scream。You can also enjoy the performance of the "Wandering Beat" band here。"Wanderer's Pavilion" is the on-board restaurant in the future water world park。

Photo source: Official website of 188bet online live casino Beijing Resort

In addition to the above 7 major partitions，One phase of the entire 188bet online live casino，Also reserved a lot of blank area，For later implantation of new IP park content and content iteration optimization。This is an internationally accepted practice that is considered from a long-term strategic perspective。

Also，From the content characteristics，188bet online live casino Beijing Resort is also a resort that combines global experience with Chinese insights、Unique theme park resort。Under construction in the first phase，Chinese elements account for 35%，Mainly reflected in the scene design，Includes performances、Cruise、Fireworks display, etc.，And visual effects。Therefore，Overall，Package has all the details，The park has its own characteristics，There are even localized features。

Unique commercial facilities—City Avenue

Finally, let’s talk about the commercial facilities of 188bet online live casino.

There is an important commercial supporting area at the entrance of every theme park。The Disney Town outside Shanghai Disneyland and the Universal CityWalk outside Beijing 188bet online live casino are such areas。

188bet online live casino City Avenue is a typical retail outlet、Catering、A commercial complex integrating entertainment。Compared to other theme park businesses, it is a completely simple package，City Avenue has the attributes of urban destination business。Compared with traditional city shopping malls，In City Avenue Business District，The proportion of catering and entertainment industries is larger。

From the perspective of regional layout，CityWalk is located at the main entrance of 188bet online live casino theme park，It is an open area，Connect Theme Park、Parking Building、Public parking lots and subway facilities，Visitors can arrive without buying a ticket。

There are 24 stores 188bet online live casino entire city avenue，Includes 1 multiplex cinema，15 delicious restaurants that combine Chinese and Western characteristics，8 world-renowned retail stores and 11 retail and catering mobile vending carts。

Photo source: Official website of 188bet online live casino Beijing Resort

At the level of business promotion，City Avenue 188bet online live casino is also strong。On City Avenue，Three new catering brands will be launched，Mengniu ice cream respectively&Milk Factory、Neon Street Market-Southeast Asian cuisine and five cups of gourmet craft beer on the city avenue。

In addition，The popular cute cowfish sushi burger restaurant at 188bet online live casino Orlando Resort、City Avenue Red Oven Pizza Bakery will debut outside the United States for the first time；Kakao Friends, the ubiquitous cartoon character in South Korea, opens its first flagship store in Beijing on City Avenue；The well-known trendy toy brand Bubble Mart’s global concept store will also be unveiled on City Avenue；Cool Chocolate Shop and Feast Kitchen Restaurant at the end of City Avenue，will be the largest 188bet online live casino theme park in the world；Piye Coffee, which originates from Berkeley, California, will build the largest Piye Coffee shop in Asia covering an area of ​​600 square meters。

In addition，Movie themes have always been an important experience element of 188bet online live casino Beijing Resort，188bet online live casino CityWalk Cinema located in the heart of CityWalk，Planning has 2,000 seats，11 screening rooms in total，Including the largest commercial IMAX laser theater in Beijing，The 188bet online live casino CityWalk Cinema will also become IMAX’s first resort destination cinema in China。

Photo source: Official website of 188bet online live casino Beijing Resort

A 188bet online live casino drives a 100 billion industry cluster

A huge cultural tourism project like 188bet online live casino，According to the consumption multiplier law，The consumption influence it can drive is huge。

Refer to 188bet online live casino Osaka、The case of Shanghai Disneyland，188bet online live casino Beijing is expected to attract 1,0 million-2,0 million people，After the completion of the later period, it is expected to receive more than 3 tourists per year,0 million people。If calculated based on per capita consumption of 1,500 yuan，can bring direct economic benefits of 20 billion to 30 billion yuan to the theme park。According to the consumption multiplier effect，It is also expected to drive catering in Beijing、Hotel、The annual increase in output value of commercial center-related industries exceeds 65 billion yuan。

And judging 188bet online live casino verification of recent Disney operating data，That’s true。

From June 2016 to June 2019，Shanghai Disneyland’s fixed asset investment contributes an average annual boost to Shanghai’s GDP of 0.13%，Amusement 188bet online live casino consumption contributes to Shanghai’s GDP by an average of 0% per year.21%。Disney tourists usually stay in Shanghai for 2 to 3 days，Per capita spending is concentrated at 1,000 yuan to 2,000 yuan。

Opened and operated for 5 years，Shanghai Disney 188bet online live casino、Shanghai International Tourism 188bet online live casino, including Yiou Lai Shopping Village and other destinations, has received more than 8 tourists in total,5 million people，Total tourism revenue exceeded 40 billion yuan。

Estimated，With the launch of 188bet online live casino theme park，Tongzhou District also plans to introduce 10 multinational companies or very large group companies，100 Unicorn Companies、Listed cultural and creative enterprises and investment institutions，1,000 Cultural Content and Technology Team，Focus on the development of high-end creative innovation、Animation design industry，Build a 100-billion-level industrial cluster with “culture and technology integration”。

About the author: Zou Yi，General Manager of Lingyi Consulting (WeChat: brianzouyi)，Welcome to communicate。Lingyi Consulting focuses on culture、Travel、Business and Real Estate、Cultural 188bet online live casino town planning consultation、Tourist destination strategic consulting、Industrial town consultation、Urban Renewal Strategy Consulting、Strategic consulting for large enterprise groups, etc.。

*Source of 188bet online live casino article：WeChat public account"Real Estate Observer" (ID: realestatereview)，Author: Zou Yi ，Original title: "34 billion Shanghai Disney VS 42 billion Beijing 188bet online live casino，Who is the king of China’s theme parks？》.