Top-level policies are a response to the current market conditions，It is also one of the indicators of future market trends。

In early August, the State Council issued the "Opinions of the State Council on Promoting the High-Quality Development of Service Consumption"，It mentioned “Promote the innovative demonstration development of national night culture and tourism consumption clusters”，Night Tour、The importance attached to the night economy，Reappeared。

The night economy is no longer just about breaking the time barrier between day and night，More expressed in new scene space、New travel project、New supply and demand pattern，Even the destination reconstructs the consumption structure、In the industrial chain，Assigned a higher weight role，It has gradually become an active expansion of employment、Stimulate consumption vitality、Promote urban prosperity、An effective way to stimulate economic growth，Has super blue ocean attributes。

Tourism、Big social consumption，Everyone needs to find new breakthroughs and paths。

Earlier National Tourism Development Conference，This is the first important meeting held by the Party Central Committee with the theme of tourism development，Highly echoes the above policy documents。The development of tourism to the social economy、Consumption-driven，Come to a new context。

For destination，The degree of grasping the opportunities provided by favorable policies，Still depends on the difference in strategic thinking of tourism development，Falling to the market level，“Use light to gain more，Use a small to make a big difference”，Active or passive becomes an important component of strategy。

Among them，The asset-light city that never sleeps is the specific carrier of this strategy，It is changing the night economy project model，Changing the logic and path of a new round of tourism investment，Also reconstructing the supply and consumption chain of a destination，With a“City”Reshape a city。

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After a period of ups and downs，The growth curve of domestic tourism continues to be stable。Official data display，2023，Domestic travel times 48.9.1 billion，An increase of 23 compared with the same period last year.6.1 billion，93 year-on-year increase.3%；Total travel expenses of domestic tourists 4.91 trillion yuan，An increase of 2 over the previous year.87 trillion yuan，140 year-on-year increase.3%。

And the first half of 2024，Domestic travel times 27.2.5 billion，14 year-on-year increase.3%，Total travel expenses of domestic tourists 2.73 trillion yuan，19 year-on-year increase.0%。

Water Splashing Festival activities in the Northeast Ever-Bleeding City. Source: Meihekou Northeast Ever-Sleeping City

Industry analysts believe，A rough assessment based on the industry’s fundamentals and trends，The overall growth trend of the domestic tourism market in 2024 remains clear，Although 188bet app download the overall growth rate may slow down compared to 2023 (taking into account the base difference between 2022 and 2023)，But the industry scale is expected to basically return to the level of 2019。Year，Domestic tourist arrivals 60.0.6 billion people，Domestic tourism revenue 5,725.1 billion yuan。

This can be understood as the official recovery of industry fundamentals，And the official arrival of an inflection point，Domestic tourism market returns to growth zone，To simplify it，Recovery and changes in tourism consumption demand，Changes made on the supply side with the destination，With relatively better matching and conversion，The night economy is a typical evidence。

Refer to "China's Urban Nighttime Economy Vitality Index Report"，mentioned among them，2023，The scale of my country’s night tour market reaches 1.57 trillion yuan。Ctrip released a report in early May this year，“May Day”During holidays，China’s night tourism market is heating up significantly，Night travel orders in some cities increased by more than 30 times year-on-year。

From a supply and demand perspective，Differences in tourist scenes at night，Provides a new space carrier for tourism experience，Plus digital technology、Evolution of equipment，And the demand for comprehensive leisure tourism experience that goes beyond traditional sightseeing，The motivation to explore local culture、Comprehensive effects such as ability enhancement，Night travel has become a more popular new supply format，Connecting a supply and demand element in series makes it richer、More diversified night-time economic forms in the chain。For local tourists，The night tour project provides a new and high-frequency new venue for leisure travel consumption；For foreign tourists，The night tour project is to understand the local culture，Increase travel experience，New carrier to extend travel consumption time。

Take Meihekou City in Jilin Province as an example.

The tourism resource endowment of this small northeastern town can be called ";Barren”，But“Build a city out of thin air”，The Northeast Night City, built in a short time by Icing on the Cake Cultural Tourism Group, has not only become the leader of the local night economy，It is also the local cultural tourism economy、New engine for local industrial development。

Public data display，2021，Northeast Sleepless City operates for 163 days，Domestic tourists reached 408.60,000 people，The number of domestic tourists in Meihekou City exceeded 10 million for the first time in the same year；2022，The Northeast Ever-Bleeding City has more than 4.2 million domestic tourists，From April 27 to the end of August 2023，The number of domestic tourists has exceeded 5.45 million，Three consecutive years，The number of tourists continues to grow。

The city that never sleeps at Meihekou in Northeast China is crowded with people  Source: Icing on the Cake Cultural Tourism Group

You can see a leopard when you see its spots.

This portends，Domestic tourism consumption still has huge potential，How big can you eat“cake”，The key is the destination’s courage and ability to innovate on the supply side；At the same time，The potential of night tours is still huge，The weight or proportion in the destination supply system will increase，The ability to create and iterate night tour projects，Becoming another area of ​​destination competition。

There are also latest reflections on the policy side.

188bet Online Sports Betting and Casino August 3，mentioned in the "Opinions of the State Council on Promoting the High-Quality Development of Service Consumption" issued by the State Council，

Strengthen the construction of national cultural and tourism consumption model cities，Promote the innovative and standardized development of national night culture and tourism consumption clusters，Implementing the Better Life Vacation and Leisure Project and the Action to Improve the Quality and Efficiency of Rural Tourism。Promote the integrated development of business, tourism, culture, sports and health，Improve project experience、Interactivity，Launching various types of special tourism products。

In addition to directly mentioning “Promote the innovative and standardized development of national night culture and tourism consumption clusters”，Other content is actually closely related to the night economy。The night tour project is not only a specific product of the integration of cultural tourism or cultural business tourism，It is also a leisure tourism project with multiple forms such as interactive experience，Thus becoming one of the main entities directly driving tourism consumption。

High-quality development of the night economy，It is the proper meaning of high-quality development of cultural tourism consumption and service consumption。

And earlier high-level meeting trends，In fact, there are also foreshadowings。

Night view of the city that never sleeps in Northeast China  Source: Meihekou Northeast Evernight City Official Account

May 17，National Tourism Development Conference held，This is the first important meeting held by the Party Central Committee with the theme of tourism development，There are many important reference points:

One，The trend of increasing the weight of tourism in the industry has reappeared；Part 2，Increase and quality development of tourism，It is also a necessary requirement，“To promote high-quality development of tourism、Accelerate the construction of a powerful tourism country”is one of the core messages of the conference。

Data is displayed，“Thirteenth Five-Year Plan”Period，The added value 188bet app download of tourism and related industries as a proportion of GDP maintains a growth trend，The comprehensive contribution of tourism to the national economy exceeds 10%。

Part 3，In the context of the current consumer market，Tourism consumption、The industry-driving effect of tourism，Having higher expectations。Top-level policies and market potential and trends，Form a response。

Meihekou City official information display， Northeast Sleepless City was rated as the first batch of national night-time culture and tourism consumption clusters by the Ministry of Culture and Tourism，Become the first choice regional tourism destination。The city’s number of tourists exceeded 10 million in 2021，Comprehensive tourism revenue exceeded 5 billion yuan。

The night view of Meihekou Sleepless City with dim lights. Source: Icing on the Cake Cultural Tourism Group

Innovative Night Tour Project、Renewed and upgraded nighttime economy、New breakthroughs in the tourism industry chain or related industries、Improvement in quantity and quality of local economy，This is a gradual and natural process。

The core of the new engine

A project is called a new engine for the development of a place’s cultural tourism industry，Indicates that this project is highly timely、Performance Sustainability。

The emergence of the city that never sleeps in the Northeast is a bit ";Born out of nowhere”meaning。

In a traditional perspective，Meihekou can basically be regarded as a tourist poor area，Insufficient historical and cultural accumulation，Unknown mountains 188bet online sports betting and rivers，The transportation is not convenient and developed enough，Obvious shortcomings in tourism consumption supply。

The Northeast Sleepless City has been planned for 2 months，It only took 17 days to build，2021“May Day”Officially open to the public，Go into battle lightly and follow“A blockbuster”、Continuous explosion。

Public data display，There will be more than 4 million passengers since opening in 2021，To 2023，A total of 495 days of operation，The Northeast Sleepless City received a total of 13.4 million tourists。Meihekou’s passenger flow and tourism revenue also continued to rise during the same period，Breaking 10 million visitors by 2021、Income exceeds 5 billion yuan，To exceed 20 million visitors by 2022、7 billion yuan revenue，Another 23 million people、Breakthrough 10 billion yuan in revenue。

Meihekou Evernight City is crowded with people. Source: Icing on the Cake Cultural Tourism Group

There are many layers of meaning behind the data.

2020， Meihe Estuary is designated by Jilin Province as“Building a high-quality development pilot demonstration area、Build a modern regional central city”’s new positioning。2021，Meihe New District was established。 

From a political and economic perspective，Meihekou has been given high-standard innovation space in top-level planning and development，At the same time, the proposition of innovative development was also proposed，Need reform and innovative development。

Following the trend and not taking the usual path has become an unavoidable choice.

The city that never sleeps in Northeast China has become a "city that never sleeps";Building tall buildings from low ground”One of the explorations。The&ldquo of the night economy;风口”Space、New opportunities for local travel and surrounding travel，New demands for leisure travel，Multiple elements have cross-effects on this project。

The cultural tourism economy in Meihekou has reached a breaking point，This“Point”And because it is similar to the Water Splashing Festival“South water for north use”'s innovative transplantation，And the operation team’s content iteration of a new gameplay every half month，Continue to achieve breakthroughs in traffic drainage。

Public information display，This year’s Northeast Sleepless City will officially open on April 26th，It is built to be 160 meters long、25 meters high“A trace of love”WIA Aerial Performance Project，Become the biggest highlight in the neighborhood this year；Silk Road Cultural Festival theme show "State of Etiquette" makes its stunning debut。

“A trace of love”WIA Aerial Performance Source: Meihekou Northeast Sleepless City

a“Point”is，It can be the core，Constructing points and lines within a region，The amplification effect of the next meeting。

This is reflected in three aspects.

First, there are millions of tourists in the northeastern city that never sleeps“Food, accommodation, travel, shopping and entertainment”’s huge consumption，Promoting the upstream and downstream tourism chains，Includes transportation、Accommodation、Retail、Entertainment and other industries，a“The city that never sleeps”A city with fire，Forming a new pattern of modern service industry；

The second is to drive Mei Ono around the city that never sleeps·Starlight Flower Sea、Mei Ono·Zhibei Village、Development of Hailong Lake Park and other scenic spots，Form a linkage effect between each other，Promote the broader development 188bet app download of tourism and related industries in Meihekou；

The third is the huge traffic of the Northeast city that never sleeps、IP effect，Increasing the popularity of Meihekou tourism、While branding，Market competitiveness will increase，Have more influence in the tourism market of surrounding provinces and cities，More cooperation between each other is possible。Meihekou was mentioned in the "Government Work Report"，United with Shenyang in 2024、Changchun、Changbai Mountain and other surrounding mature tourism products，Achieving complementary resources，Create“Northeast Tourist Gathering Place”。The mutually beneficial expansion of peripheral tourism market space。

Silk Road Cultural Festival theme show "State of Etiquette" Picture source: Meihekou Northeast Sleepless City

Prerequisites for success，Built on“Strength”Based on。

Meihekou also proposed goals in the "Government Work Report"，Receipt of tourists will exceed 26 million in 2024，Comprehensive tourism revenue reached more than 12 billion yuan。

With light conspiracy“重”，Use your small to make a big difference

Tourism drives economic growth、Expand employment、Optimize economic structure，all play an important role。High correlation with tourism consumption、Wide radiation、Strong motivation，So-called“With the prosperity of tourism, all industries will prosper”，It’s not an exaggeration。

Adjustment of urban industrial structure、Economic Transformation and Development、In the context of continued large-scale investment ebbback，The emerging pillar industry positioning of tourism industry is highlighted，The trend of building a new pattern of supply and demand development in the service industry through innovation and upgrading of the tourism industry，Also more obvious，The stimulation and pulling effect of tourism consumption，Increased reliance in the entire market consumption context。

At the same time，Cultural and tourism real estate disenchants and returns to calm，Cultural tourism investment returns to rationality，High-investment cultural tourism projects are no longer mainstream，Light investment、Operation-focused“Asset-light”Cultural Tourism Project，More towards the market front。

The asset-light never-sleeping city represented by the Northeast Ever-Bright City，is a new species of cultural tourism worthy of careful consideration。

Luzhou Mountains and Rivers and Bright Moon·Drunken City, the City that Never Sleeps Source: Shanhe Mingyue Drunken City

The city that never sleeps in the Northeast has“Yiqing”、Also“一重”。

Light，Reflected in light mode、Relatively low input cost，The pursuit of creativity as the core、With culture as the soul，Lightweight development model supported by technology。Heavy，One is now operating“重”，Top-level design of the project、Business construction、There are heavy requirements for product iteration；The second factor reflects the prosperity of the nighttime economy is the urban economic convenience、One of the barometers of activity and potential。The night economy is a new driving force for consumption，For destination tourism、Local economic development plays a great role in leveraging，Important and profound impact。

Extended view，There are more corresponding logics: small and big，Small investment、Big output，Use your small to make a big difference；Both short and long，Short construction period，But 188bet online sports betting the operation hours are long；Both fast and slow，Project construction completed soon，But slow work yields fine work，Operation in daily life。

The Northeast’s never-sleeping city continues to be popular，Verified the feasibility of this model project。Information display of Icing on the Cake Cultural Tourism Group，Since 2023，It has implemented nearly 20 asset-light never-sleeping city projects，Covering Jilin、Shandong、Guangxi、Hubei、Xinjiang、Jiangxi、Sichuan and other places，This shows the core logic、Projects with similar models are universal in different regions。

Icing on the cake cultural tourism group information display，&ldquo in Xiangzhou County, Guangxi;Xiangzhou Dream Night”The project will officially open on August 19, 2023，As of July 25, 2024，The cumulative passenger flow exceeded 2.6 million；&ldquo from Luzhou, Sichuan;山河明月·Drunk City”The project will officially open on February 5, 2024，As of July 12, 2024，Its cumulative passenger flow exceeded 3 million。

The first anniversary event of the opening of Xiangzhou Dream City Everlasting City Source: Xiangzhou Dream City

This is a partial microcosm of the asset-light city that never sleeps: gathering a large amount of passenger flow in a short period of time；Becoming one of the new tourism consumption fulcrums of the destination，Leverage chain consumption with large passenger flow。

Looking at it from a higher dimension，Number of people in the domestic tourism market、The revenue volume is accelerating back to the scale of 2019，But changes in social economy and consumption environment，And tourism consumption structure、Specific customer group weight ratio、Product and service supply structure，Everything is undergoing profound changes，In addition, the recovery situation of outbound travel and inbound travel is different，The supply thinking of destinations needs to be reshaped to a certain extent。

You can also say，In the absence of sufficient system continuous operation capabilities、In the context of investment and return capabilities，Big investment、The halo effect of the heavy asset model is fading，Destination needs to adjust its strategic thinking on tourism development，More considerations from heavy to light，Light investment can also have“重”Return，The key is to reconstruct“Light”’s leveraging point，Reconstruct the supply and demand structure of the destination、Return on investment model。

The night economy project is one of the carriers for destinations to create new hot spots for cultural tourism consumption，Among them, the asset-light city that never sleeps has proven its lasting value to different destinations。