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The last time I saw 188bet game CEO Zhang Pinghe was at the end of 2014,It was less than two years since World Travel Network was launched,Still working internationally during Sanyuanqiao time。Long time no see,Come to the new headquarters of 188bet game again - Sun Palace Crown City Building,The overall change is eye-catching: from an office area that has more than doubled to an interstellar travel-style decoration to a team that has tripled in size,I have really felt the growth of this company,And surprised by its rapid development。But I think of what Zhang Pinghe said before,You will feel that all this is reasonable。
Outbreak after validating the model
188bet game Travel Network co-founded by Zhang Pinghe and Zhao Xinyu1.Version 0 was officially launched in March 2013,This is a travel service platform focusing on independent travel abroad,The services provided to users are besides flights + wine,Also includes itinerary customization、Tourist visa、Local transportation、Local food、Attraction tickets、Travel WiFi、Pre-trip including high-cost insurance、In line、Full service for free travel abroad at one price after travel。
At the beginning,188bet game has formulated a three-year plan: establishing a model in the first year,Second year verification model,In the third year, you need to gain scale and income。It has been exactly three years since Shijiebang Travel Network was officially launched,As the final year of 188bet game’s first three-year plan,Under the methodical and solid accumulation in the past two years,World diplomacy gave a perfect answer in 2015: sales increased 6 times。In the increasingly competitive outbound independent travel field,It is not easy to achieve such results。This is mainly due to two reasons。
The first is the external factor - the 188bet game environment.National Tourism Administration data display,2015,The number of Chinese outbound tourists reached 1.200 million,Not only ranked first in the 188bet game,Also maintained growth for many years,Reached all-time high;According to the "Global Independent Travel Report 2015" released by the China Tourism Academy,In 2015, China’s number of outbound independent travelers reached 80 million,Accounting for two-thirds of all outbound tourists,This has brought unprecedented opportunities to my country’s outbound independent travel market,Enterprises that provide users with outbound travel services are also ushering in spring。
The second is the internal factor - 188bet game’s precise positioning and rapid development pace。As mentioned above,Due to the huge market,There are more and more people coveting this piece of cake。Last two years,Promote “mass entrepreneurship” in the country、In the context of “Innovation”,Innovative startup companies in the tourism industry are emerging one after another、Menacing,There are many companies with similar business to Shijiebang。But 188bet game has always adhered to its own positioning and established development rhythm,Maintain differentiated competition with other companies。
188bet game CEO Zhang Pinghe
The characteristics (which can also be said to be barriers) of 188bet game are mainly reflected in several aspects: ① Rapid private customization of the "big data + expert crowdsourcing" model: 188bet game can use the big data system and hundreds of travel consultants,Collect user requirements in 2 minutes,2 hours to communicate with users,Free customized plan provided within 24 hours;②Detailed self-guided travel tools: mobile APP "World Travel Master" + paper manual customized for customers,Gived double insurance for the trip,Shijie Bang’s itinerary settings are detailed to each attraction,Embed travel products into the itinerary,Transportation planning realizes “point-to-point”,“Itinerary Master” combines precise navigation and attraction introduction;③ Affordable private customization: compared to the tens of thousands of yuan in some traditional travel agencies,The average customization price of Shijiebang is 1.20,000-1.Between 80,000,The price is relatively affordable;④Pioneers in large-scale personalized customization: Compared with the current situation that some customization companies can only undertake dozens of orders per month,Shijiebang can undertake thousands of personalized customizations every month;⑤Artificial + intelligent tour guide: Shijiebang has achieved the matching of "artificial + intelligent tour guide",Allows users’ needs in the line to be responded to quickly;⑥Provide mobile integration services during independent travel: in addition to the mobile tour guide on the mobile terminal - World Travel Master,Shijiebang has also developed and acquired several peripheral applications: including global subway maps、188bet game Offline Map、Pocket travel, etc.,And provide domestic consumers with portable Wi-Fi that supports testing in China。
Currently 188bet game has more than 2,000 experts around the world,These experts are the foundation for World World to quickly customize global itineraries。Nowadays, many companies are competing for limited high-quality talent resources,While constantly exploring,188bet game has gradually developed a strict screening and evaluation mechanism,Evaluate experts based on multiple dimensions such as user satisfaction,To encourage or stimulate them to better serve users。Also,In user acquisition and maintenance,188bet game via WeChat、Weibo marketing and the theme activities of its offline store - Shijie Bang Red Card Cafe,Also achieved good results: so far,Shijiebang Travel.com has more than 10 million active users,The number of activated users of the "Itinerary Master" APP has reached more than 5 million。
Continue to lead affordable customized 188bet game in 2016,Moving towards B2B2C
Based on development over the past three years,Today’s 188bet game not only has a large number of users,We have also accumulated many high-quality suppliers。Driven by the huge number of tourists,188bet game’s bargaining power on the resource side is getting stronger and stronger,Correspondingly,The cost can also be well controlled。This was originally a good "making money" opportunity,But Shijie Bang decided to pass on this part of the profits to consumers,Let them get more benefits,To better lead affordable customized tours。Zhang Pinghe said,"Everyone may know,If the price of the item is reduced by 10%,The additional users may not be just 10%,Three times instead,But at this stage, what is more important for us is to accumulate users。Although we have achieved good results in the field of customized travel abroad,The second place is more than 4 times the size of us,But what Shijiebang wants to do is to cooperate with various channels,Become the leader in independent travel abroad in 2018。”
2016 is the beginning of 188bet game’s second three-year plan,The key word of 188bet game this year is “channel”。Zhang Pinghe emphasized,“Shijiebang itself has very strong line production capabilities,Currently has more than 100,000 lines,Relying on your own strength alone to drive sales is still relatively simple。So in 2016 188bet game will cooperate with all possible peers in the market、Cooperation with different industry channels,Ultimately forming a B2B2C chain,Expand channels to the greatest extent,And set a profit sharing ratio higher than that of peers,Build a win-win system。2017,Shijiebang hopes to establish its own distinctive brand image,And become the most substantial leader in the field of independent travel abroad in the third year of planning。”
[Extra 188bet game! 】The "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Integration·New Ecology" will be held on June 16 at the National Convention Center,Domestic 188bet game by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together,Go straight to the forefront of the tourism consumption industry,Explore the vast future,Share the most innovative product experience,Aggregation of the best investment and marketing resources,Accumulate energy,Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join
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