June 16, 2016，The "2016 China Tourism Consumption Innovation Summit" hosted by Zhihui was held at the National Convention Center in Beijing，On-site gathering tour、Investment、Outdoor、Entertainment、Big names in the investment industry，And more than 1,500 people in the tourism industry。Zhang Pinghe, founder and CEO of World Travel Network, delivered a keynote speech "Big Data + Sharing Economy，Opening a new era of smart customized travel services》。

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Dear media friends、Peer，Hello everyone，Today I share three of my opinions。Mr. Jiang next door just said something，This is what I want to answer，Personalization is a hot topic in outbound travel。Put these three things together: personalization, scale and parity，Not easy to do，How to do？We have been working in this direction for three years，How to personalize outbound travel，This is the first one I share。

Second point of view，Behind any business model is actually a control over the subtle needs and changes of human nature。

Article 3，There are a lot of technologies and big data involved in overseas travel、Artificial Intelligence is doing，But any kind of artificial intelligence is fine、Big data is also good，Its prerequisite is to ensure the safety and reliability of people leaving the country。There is no technological innovation without this premise、Efficiency improvement is meaningless。I will expand on these three points。

Let’s look at an example first，This is a pair of deaf-mute people from Shanghai，Because I have no hearing，So he can’t speak。This couple both work in Fortune 500 companies，It should be said that during the process of traveling abroad，A point that people are very concerned about or a point that many people are afraid of，My language skills are not good，I don’t have much experience in traveling abroad，How can I play well，How can I play well，How can some situations arise，How do I solve it。I still searched online，This couple used 188bet Online Sports Betting and Casino our service last year，Customized tour service，To Switzerland，The couple played for 12 days，These are some photos of them while playing，These two people，I happen to be traveling in Switzerland too，Even had a meal with them，Talked for two hours，Know something about their situation，How many people are there in this group in China？20.57 million people，There is a problem with so many people leaving the country，Cannot。These people travel abroad，First of all, no one asked a question，Said we can join the group，It is difficult to accept such people in a group，A team of one hundred people，Meet here at three o'clock in the afternoon，He can’t hear，What to do if you get lost？Traveling abroad is a blind spot，Most service providers do not provide services to this group of people。

A page for group tours and a customized tour，The travel destination is almost the same，Both are 12 days in Spain、Travel in Portugal，One group tour and one independent tour。On the left is a group tour，Play it all at once，There are two tour dates in a month，respectively in 1.About 80,000。Here are the prices for our customized tours，I want to talk about the first point here，How to customize travel，Making something originally very expensive cheap or affordable，There are holidays from the 1st to the 31st，Same day in August, 9th，This is a customized trip，1.50,000，This side is 1.830,000，This is another thing I want to say later，Put it here first。

These two pictures，What is the core point I want to say？A considerable part of the business in the past ten or twenty years has actually been Singapore, Malaysia and Thailand，Group tours in Hong Kong, Macao and Taiwan，This market has been popular for 20 years，And it is still in the process of becoming popular，What status？Go to sleep in the car and get off to take pictures。In the past 20 years, through channels，Resource-oriented price-sensitive channel，To satisfy consumers, I want to go see it，Seen that place，I want to go to Singapore, Malaysia and Thailand，I haven’t been there，I want to go，I want to go to Europe，I’ve been there before and took photos of famous attractions。The third point，The problem of human nature，This meets people’s psychological needs，I have been to Sun Moon Lake in Taiwan，I have been to the Big Buddha in Thailand，Where have 188bet sports betting app download I been in Japan，More places in a short time。

I don’t have the language skills and I want to go with a group，It’s a group of one hundred people，One hundred people set out on the same day and came back on the same day，Staying in the same hotel，Same car，Same tour guide，In this case，There are one to two tour dates per month，Such a need，Express your needs that I have experienced，Relatively satisfied in the past 20 years。But we have seen recently, especially recently 5、Started pursuing personalized travel instead of group tours in 6 years old，This is a big need，But this change in demand is a change in human nature，In other words, it turns out that I traveled to this country to show off，Now let’s start saying that I am not doing it for others to see，But to make myself more comfortable，How can I have a good time when I go to this place，Play it authentically，This change is followed by a change in business needs，I don’t want to be with a hundred people anymore，Stranger travels to a country，I want to be very relaxed with my family、Happy，Possibility of deeply personalized travel to several destinations，With this kind of demand, China has opened its doors abroad in 20 years，The changes in people’s mood or human nature after playing in a group，This change requires the entire service system to be improved or upgraded，What do we see in this upgrade？Establishment of demand-oriented personalized intelligent service system。What is the difference between this system and this system？A resource guide，There is only one tour period per month，I want to control the air tickets，I want to control the big car、Hotel，My product is actually very standardized。Standardized product，Is price sensitive，Same iPhone，Same Air China。I will spend three days in Paris just like you，I play differently with you，My price is different from that price，Generate personalization。What is this personalization need？It is a demand-oriented service system，The establishment of this system is actually completely different from the previous group tours。

Users need authentic gameplay，Save time and worry，Need flexibility, convenience and freedom，This is the needs of users in the new era，Under this requirement，How to solve？To meet personalized needs，You can only send two thousand people out a year，Ten thousand people 188bet app download go out，This is not enough，You need to send hundreds of thousands or millions to solve large-scale problems，You can’t go out alone for 50,000 yuan at the same time，How to do it 1.50,000，There is a big conflict resolution here，How to resolve this contradiction。

Some people don’t have it  Free travel service，Let me buy my own air ticket and hotel and go to Europe，Spain、12 days in Portugal，Not understanding the language，Can I go？But the language skills are not strong，But the language skills are not strong，Can I go？This is the problem of personalization and customization after group travel。In the past three years, I have been exploring along a relatively difficult road，There are some things I want to share with you。

How we do crowdsourcing，Crowdsourcing is very popular，Now it’s called sharing economy。Our model here is a combination of Shanda Literature and Uber，A sharing that has traveled many times，His knowledge，Like a grand literary author writing a novel，Sharing is wisdom。Over there we use an intelligent distribution system like Uber，2,000 experts，50 in Paris，Here is a request for 12 days of free travel in Paris，We use an Internet-based method to collect such a demand，At the same time, use the intelligent distribution system to distribute it to experts around the world。Such a distribution system coupled with sharing based on knowledge sharing rather than physical sharing greatly saves labor costs。People spend a moment just a typing time，So its cost is much lower than the physical sharing cost，The efficiency will also be greatly improved。What we see in personalizing this place，If you want to scale up and reduce costs，It is very important to pursue the method of zero marginal cost，This method，We are not in the tour guide business，Not a P2P tour guide，But use the knowledge of experts，I stayed in Paris for three years to study，My local knowledge was accumulated over a thousand days，Three days of playing against Paris，My output of knowledge to you is instant，The accumulation output process is approaching zero，How to let experts share the experience accumulated in three years in the shortest and most efficient way，This is something Shijiebang has been focusing on in the past three years。We think the virtual economy、Knowledge economic sharing is far better than physical sharing。

This is our product，No more talking。We want to do a comparison，There are two types now，A method，Users make their own itinerary through a itinerary assistant，We use experts to help you do it。Our core is humanity，Human nature is lazy，I have never been to Paris，How do I make 12 days，Where to go this morning，Where to go in the afternoon，And it’s reliable，This is very difficult for people who have never been to Paris。The world state system is about reliability，I have been in Paris for three years，It’s no problem to let you spend three days in Paris，You can’t go wrong，Won’t close the door, etc.。
We have done a lot of algorithms in the background，Smart itinerary customization，Smart allocation order，The last requirement is connected to the right person at the minimum cost，Complete customization as quickly as possible。Go over to see a customization，Almost two to seven days，Now shortened to 30 minutes to two hours，This customization process further uses big data and artificial intelligence methods to recommend you a customized itinerary close to zero。

We have been doing this for three years，Also did some work，We made 40 destination activity points，Then millions of various products，For example, hotel、Air tickets、Ground connection、Fragmented products，Tickets。Also，Integration based on small fragmented data，Formed a personalized itinerary of 50,000 to 100,000 destinations in 45 countries，Your 5- and 10-day itinerary in Paris，I will push it directly to you，No need for experts to do it one-on-one。

Having said so much，Outbound travel is in the early stages of explosion，Future personalized needs are hidden below invisible needs。Things like group travel with hundreds of people are still growing，Many people have passports for the first time，But 20、30 years of accumulation and many tours，Not traveling for others，Beginning of explosive growth。Based on mobile phone technology，Including the outbreak of artificial intelligence technology，Making it possible to finally meet personalized travel needs。The future personalized travel field will support the size of several large companies，Everyone wants to start a travel business，Everyone can go in this direction，Call personalized travel abroad。Thank you！
[Zhihui 616 Summit] "Zhihui 2016 China Tourism Consumption Innovation Summit" is 188bet app organized by Zhihui，Co-organized by Zuoyu Capital and Chunshi Capital，The conference focuses on “Integration Acceleration，The topic of "How to build a new ecology of the tourism consumption industry" is unfolding，On-site gathering tour、Investment、Marketing、Entertainment、Outdoor、Sports and other industries，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Gathering the best quality industrial resources，Accumulate energy，Create value together。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/，You will see relevant speeches and articles about the summit in the "Executive Interviews" column。