Guest introduction: Han Guohui，President of Travel TV。EMBA Master’s Degree from Guanghua School of Management, Peking University，After taking over the management of 188bet sports betting TV，Opening up the path between traditional TV programs and e-commerce mobile Internet，Will TV、Internet、Movie pass，Online and offline channels guide each other；Promote T2O to V2O transformation，Guide new trends in destination 188bet sports betting through high-quality IP。

The following content was compiled by 188bet sports betting based on live speeches and recordings:

I have been asked two questions recently: 1、Where is the future of traditional travel media；2、Where is the future of the 188bet sports betting industry。

1. What is the future of traditional 188bet sports betting media?

As a 188bet sports betting media，Where is its future？Of course I’m still traveling。If there were no 188bet sports betting industry，Then all media is worthless。This will be very meaningful today，Travel TV is a traditional media，Zhihui is a new media，Such cooperation and hedging between the two media represents the future trend of Chinese 188bet sports betting media。We traditional media used to rely on platforms，The next step is to rely on new media and the Internet。What everyone is talking about now is VR、Live Broadcast，We are talking about some new technologies and methods。Then what is satellite TV watching at this time？What is a platform？It seems worthless and meaningless。In my opinion, everyone has the potential to become a media member，The media will be flat next，As long as you continue to produce good content，Everyone is media。As for your live broadcast method、Use VR、Still using the current Internet method，It’s just a means of expression。

2. What is the future of the 188bet sports betting industry?

Where is the future of the 188bet sports betting industry。Travel TV held a China 188bet sports betting Conference some time ago，The theme is cross-border integration。Think about all the 188bet sports betting companies now，Who can tell which one is a pure OTA company，Which is a pure travel agency，Which is a pure aviation company，Which is a pure hotel company。It seems very few。

Ctrip now、Qunar、OTA companies such as Tuniu and Tongcheng are all deploying offline，They are buying a travel agency to open a store。Take Beijing as an example，Where the Travel TV works，Next to Tongcheng and Tuniu。I saw these two companies being established in Beijing offices，Beijing branch established，Build many stores in a short period of time。There will no longer be a pure so-called OTA company，There will not be a pure travel agency。Each enterprise may have its own different layout or it may be a product of integration，especially large 188bet sports betting companies。I think this is a trend，Under such a general trend，Where is our future as other 188bet sports betting companies in this industry？

A good friend of mine, Sheng Xitai, said that China’s next investment hotspot is consumption upgrade。I recently asked the companies and friends around me who are investing，They think China’s next investment outlet is consumption upgrade。By extension，We as the 188bet sports betting industry，Where is the next outlet？Still a consumption upgrade。We are not satisfied with following Xiaoqi before，Not just satisfied with looking at the scenery in a daze， We have more and higher needs，These travel products、188bet sports betting reception capabilities and 188bet sports betting reception agencies cannot fully satisfy us，Who can take advantage of the upgrade of 188bet sports betting consumption at this time，Who may be the next future。

Where is the consumption upgrade?？Middle class consumption upgrade，Our travel TV is committed to leading and sharing the lifestyle of the middle class，Everyone couldn’t understand when we talked about the middle class in the past，The earliest middle class in China was petty bourgeoisie or white-collar workers。The next hot spot in the 188bet sports betting industry is the consumption upgrade of the middle class。If everyone here has ideas in this regard，I think we can have a good discussion。

3. Execution is the future of 188bet sports betting enterprises

IP is most commonly talked about in the film and television industry recently，What is IP？It’s a very good product，For example, "Ghost Blowing the Lamp" is an IP，"Journey to the West" is an IP，"Feng Shen Bang" is an IP，How to implement these IPs。Extended to the 188bet sports betting level，There are many big IPs in 188bet sports betting。How to implement these IPs。

I think the core of IP is still people。Someone has an IP，There is a future。I have met many new companies recently，There are many good ideas。Some companies are growing very well，Some companies have encountered some problems，Where do these problems lie in my opinion，Not based on the original idea or IP，It lies with the execution team。Whoever has the ability to execute will have the team next，Then have a future。Our travel TV is a niche platform，No TV series，Not doing variety shows，We position ourselves as “small but beautiful”，And our slogan is "Small but beautiful" can also be made big。There are many companies in the world that are not large，But it is actually the best company and even the most profitable company in the world。Hermès is very small，The top wineries are also small。But this does not prevent it from becoming the best company in the world。The next step is to start a new business or new development in 188bet sports betting，It doesn’t have to be big and comprehensive，If you can achieve "small but beautiful", you can have unique value and market positioning。Hitting a pain point，I think 188bet sports betting companies must have future prospects。

Finally, let me share my experience with you，I also hope you will contact and cooperate with Travel TV，We are willing to open the door，Zhihui is our partner，Zhihui is a new media company that I admire very much，I saw with my own eyes that they went from little to nothing to what they are today，A group of young people who work hard，So please support them，China’s 188bet sports betting has great promise，China’s golden decade of 188bet sports betting has just begun，We are lucky to catch up with such an era，Let’s not miss it and let’s live up to this era，Thank you everyone！

[Zhihui 616 Summit] "Zhihui 2016 China 188bet sports betting Consumption Innovation Summit" is organized by Zhihui，Co-organized by Zuoyu Capital and Chunshi Capital，The conference focuses on “Integration Acceleration，The topic of "How to build a new ecology of the 188bet sports betting consumption industry" is unfolding，On-site gathering tour、Investment、Marketing、Entertainment、Outdoor、 Sports and other industries，Go straight to the forefront of the 188bet sports betting consumption industry，Explore the vast future，Share the most innovative product experience，Gathering the best quality industrial resources，Accumulate energy，Create value together。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/，You will see summit-related speech articles in the "Executive Interviews" column。