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China’s millennial travelers will be the main group of luxury consumers in the future,They travel frequently、Wealthy family、Passionate about buying 188bet mobile and experiencing luxury items,And want to show off their wealth。
This is definitely good news for the travel and 188bet mobile retail industries,But where are the specific opportunities hidden??
The "Global 2016 Luxury Purchasing Power Report" recently released by Deloitte shows that,Globally,International tourists spend 40% of the world’s total 188bet mobile consumption on 188bet mobile during their travels,This proportion is still growing。
The rise of Chinese travelers has a long history,China’s outbound 188bet mobile has continued to grow in recent years,The latest data shows,Chinese outbound tourists increased by 17% year-on-year in 2015。
The latest data released by the World 188bet mobile Organization (UNWTO),The total overseas consumption of Chinese outbound tourists in 2016 reached US1 billion,A record in history。It’s worth noting,Half of Chinese outbound tourists are millennials aged 15-29,They are not particularly price sensitive,Young people are more willing to spend money to live a luxurious life than in previous generations。
China’s 188bet mobile consumers are much younger than those in Western countries
The latest study from Forrester Research shows,66% of Chinese Millennials are high-income earners,But except salary,Social norms are also an important factor affecting the 188bet mobile of Millennials。
These Millennials live in major cities in China,More Millennials live in big cities than any other emerging or developed country,Similar views were also mentioned in the research report,“I want to show off my taste and style。”
Countries with low-income families may want to show off their wealth
Research shows,More than half of Chinese Millennials are likely to purchase 188bet mobile while traveling,But they don’t just buy handbags、Jewelry,Also buy travel products、Catering experience projects, etc.。
188bet mobile is basically consistent with the recent industry transformation trends we have observed,Young consumers spend more on travel experience projects than on products。The data confirming this change is,China’s retail industry only grew 10% in 2015,And this growth rate is almost half of the 17% growth rate of outbound 188bet mobile。
Some of the smarter travel and 188bet mobile brands are starting to seize this opportunity to attract these Millennials,These young people are developing their own consumption habits,May become a loyal user of certain brands in this industry in the next few decades,Although many brand companies still don’t know how to convert Millennials into loyal users。
In addition to the fact that Chinese Millennials’ consumption during travel has continued to grow,Forrester report also states,E-commerce will become an important strategy to attract 188bet mobile consumption,188bet mobile cross-border e-commerce sales will triple in the next five years。
China’s online 188bet mobile sales will triple in the next five years
As consumers pay more and more attention to the authenticity of products and merchants’ guarantees of exchange and refund,Online purchasing 188bet mobile take more market share from individual retailers。This shifting trend provides great opportunities for retailers to establish more direct relationships with Chinese consumers。
2015,45% of China’s online population is aged 18-34,And 188bet mobile proportion is only 27% of the US online population。In other words,If retailers can now convert consumers into loyal users,That 188bet mobile be of great help to its development in the next few decades。
*188bet mobile article was compiled from Skift by Huihui analyst Li Haiqiang (WeChat: lhq434849653),Welcome to follow、Communication!
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