Entering the summer vacation，188bet login advertisements once again occupy an eye-catching position on major travel websites。"The East Coast Famous School Tour of the United States" and "British Centenary Noble School Experience Summer Camp" and other study tour products with different names are dazzling，Especially some popular study tour routes in European and American countries，Although the price is generally around 30,000 to 40,000 yuan，But they are all sold out。

"Xinhua Viewpoint" reporter's investigation found，Overseas study tours have reached a market size of tens of billions。But the quality of 188bet login products that cost tens of thousands of yuan varies greatly，Industry sources revealed，Add the label "188bet login"，Take students around foreign campuses，The prices of some travel products can increase several times。

188bet login travel has become a “trend” in summer life，The average annual growth rate exceeds 20%

"In recent years，Explosive growth of 188bet login market。" said Liu Ting, director of New Oriental International Study Tour Promotion and Management Center，When she first took over New Oriental International’s study tour business in 2006，There are only more than 100 customers，Now it has grown to a scale of 20,000 people per year。

The "2017 International 188bet login Blue Book" released by New Oriental and relevant research institutions of Peking University shows，Among those who have participated in the 188bet login，51.2% choose the United States as a 188bet login destination，The second place is the UK with 25.9%，Third place Australia accounts for 16.7%。

The reporter saw it on a well-known domestic travel website，A special "188bet login" column is set up on the webpage，More than 100 types of 188bet login products are on sale，From more than twenty different suppliers。

In some primary and secondary schools，Parents of students will also receive 188bet login product information forwarded by teachers in the WeChat group。“The child told his parents that he wanted to participate in a study tour program in the United States with his classmates，We think study tours can broaden our horizons、Exercise language、Studying abroad (courses) will be beneficial in the future，Quite fashionable。" Ms. Li, a citizen of Jinan, Shandong Province, told reporters，In the "circle of friends" of my 15-year-old child，188bet login has become a “trend” in summer life。

“Every summer is the peak time for international 188bet login tours，Currently, New Oriental has nearly six to seven thousand people participating in 188bet login tours around the world every day。" Liu Ting said。

Experts such as Qiu Qingsheng, researcher at Shiyan Tourism Think Tank，The explosive growth of the 188bet login market mainly started in 2008，According to market research agency estimates，The 188bet login market has reached tens of billions in 2016，The average annual growth rate exceeds 20%。

Learning is less than half the time，Some itineraries even include "Casino"

While 188bet login products are popular in the market，Some parents also reported，188bet login products launched by some travel agencies，Just a brief tour of the campus，The child did not learn anything，However, the price charged is several times higher than that of ordinary travel products。Many 188bet login products are more about traveling and less about “study”，Turn into a commercial sales gimmick。

Reporter found，188bet login products are generally expensive，Significantly higher than ordinary travel products of the same type。Take the U.S. East Coast tourism products as an example，The same travel product for about two weeks，The price is generally around 10,000 yuan to 20,000 yuan，However, study tour products with similar itineraries generally cost more than 30,000 yuan，The price of a 14-day 188bet login product called "Summer Camp for Top Ten Scholars from Eight Prestigious American Universities" is as high as nearly 50,000 yuan。

In addition to higher market prices，Various 188bet login products are also uneven in terms of “content”，Even obviously "outrageous"。A well-known primary school in Beijing is organizing students on a 188bet login to the United States，It was once revealed that it even included the "Casino City" Las Vegas。

Ms. He, a citizen of Nanchang, Jiangxi, sent her daughter who was in the first grade of junior high school to study in the United States last year，Spent 34,800 yuan。But Ms. He is not satisfied with the effect of the 188bet login。“There is a big difference from the original propaganda。Just in time for the American school holidays，The training institution rented a conference room in a middle school，Invited a few more local children to accompany them，It feels like an ‘actor’ acting。The most anticipated Harvard、Yale University trip，Just visited the school。”

The reporter found this on the 188bet login routes launched by many travel agencies such as "American Ivy League School Tour", "British Characteristics College Tour", "British Noble High School Study" and so on，Most products are in the 14-day itinerary，5 days to visit campus，The remaining time is spent on sightseeing and fun，The proportion of "travel" is obviously greater than that of "study"。

The reporter learned from the interview in the United States，Take the UCLA 10-day summer camp launched by a 188bet login agency as an example，Usually 2 days for sightseeing spots，Disney shopping or Universal Studios 1 day，1 day of shopping，And the time spent in traffic，Can be used exclusively for local student exchanges、Little time to learn culture。

Wang Kai, a student from a key high school in Beijing, complained to reporters: “It was said to be a 188bet login camp in the United States，But it’s actually just a quick tour，I ​​feel that there is no significant progress in English (high-quality courses)。The tour leader also took us to visit a large shopping mall，Many students came here to spend 10,000 to 20,000 yuan using their cards。”

188bet login products have a gross profit margin of 30% to 50%，The education department should actively intervene in supervision

Relevant experts said，The gross profit margin of ordinary overseas travel products is generally around 5% to 10%，188bet login products can reach 30% to 50%，High profit margins create huge attraction。

Industry experts think，Currently，The industry threshold in the 188bet login market is low、Lack of standards，The influx of a large number of institutions has caused the entire industry to show a "barbaric growth" trend，This is the deep-seated reason for the chaos in the market。

Liao Nina, CEO of Kekepod Children’s Art Museum, who has been engaged in overseas art study tours for a long time, said，Really high-quality 188bet login products although the profit is higher，But the cost investment is also very large。Mainly the equipment of professionals、Course Design、Investment in developing local educational resources，The biggest costs for general travel agencies are mainly air tickets and hotels，Little other inputs。

Liu Ting thinks，The essential attribute of 188bet login products is educational products，Requires high level educational content design、Professionals and substantial resource investment。But driven by profit，Some businesses label ordinary tourism products as “study tour”，It was transformed into a high-priced 188bet login product，No matter the learning effect，It is still difficult to be satisfied in terms of safety and other aspects。

Cao Guoxin, deputy director of the Tourism Development Research Center of Jiangxi University of Finance and Economics, thinks，Staff in 188bet login projects need to bear more responsibilities than ordinary tour guides，In addition to travel safety knowledge and skills，Professional teaching knowledge is also required、Adolescent psychology and other aspects have reached a higher level。If only the tourism department is allowed to manage it，It is impossible to effectively supervise product content，The education department should take the initiative to intervene。

Experts say，Study tours have a history of nearly a hundred years in European and American countries，Having formed a relatively mature industry standard system。Promote the standardized development of my country’s 188bet login market，It is very necessary to establish a national industry association。

As understood，In the United States，Summer camp project certification、Management and other functions are undertaken by the American Summer Camp Association，The association will also control the effect of the event、Safety and industry organizations、Personnel qualifications to be reviewed。In Japan，188bet login is part of public education，National Study Travel Research Association and other organizations will provide a large number of professional 188bet login programs and services。

Relevant experts said，In 2012 and 2014, the relevant departments of our country issued the "Notice on Further Strengthening the Management of Primary and Secondary School Students Going Abroad to Participate in Summer (Winter) Camps and Other Related Activities" and the "Guidelines for Primary and Secondary School Students to 188bet login and Travel Abroad (Trial)" )》。However, department normative documents are not applicable in administrative litigation，Most references apply。

Experts such as Zhang Jiaqing, a lawyer at Yuzhang Law Firm, think，With the rapid development of 188bet login market，Need to study and issue stronger regulatory documents at the national level，At the same time, explore further revision and improvement of existing laws and regulations such as the Tourism Law，Clearly define the conceptual scope of 188bet login products，Further clarify the rights and responsibilities of each department in market supervision。

*Source of this 188bet login: Xinhua News Agency，Author: Reporter Wang Yang、Li Meng、Zheng Tianhong、Yuan Huijing、Jie Wenjin、Zhou Yu、Guo Shuang，Original title: "If you put the “study tour” label on it, the price will increase several times，Some itineraries actually include "Gambling City" - Investigation into Chaos in the Summer 188bet login Market》