January 5，Greenland Group announced that through its subsidiary Greenland Financial Investment Holding Group, it plans to make a strategic investment of 60 million yuan in Shanghai Pengta Network Technology Co., Ltd., an e-sports scene operator, and obtain 50% of its equity。

According to industry research data such as iResearch，China’s e-sports market has exceeded 30 billion yuan in 2017，Nearly 50% year-on-year increase，The number of e-sports users exceeds 2.200 million people，Compound annual growth rate reaches 30%。188bet app Greenland’s move is to give full play to its main business of real estate operations、Layout、Capital and other comprehensive advantages，Combining the youth of the e-sports industry、Vitality、Characteristics of emerging industries with unlimited potential and huge market space for e-sports crowd，Through the new industrial synergy model of "real estate + finance + e-sports"，In the new holding type leasing project、Professional e-sports venue construction and operation and other fields，Acquire dominant position in market segment。

Greenland has launched "Magic" Apartment in the second half of 2017，Positioned as a company focusing on the e-sports industry as its core、Innovative rental project that attracts young people，Currently deployed in more than 20 large and medium-sized cities and provincial capital cities across the country。

On the other hand，“Real Estate + E-Sports” will further generate opportunities for the main real estate industry 188bet online sports betting in the construction of e-Sports venues and its derivative industries，Greenland plans to build the country’s largest e-sports operation platform within 2-3 years。

Greenland invests and controls a company with e-sports potential，In response to the spirit of Shanghai's "Several Opinions on Accelerating the Innovation and Development of the City's Cultural and Creative Industries"，Strategic goals surrounding the construction of an international cultural metropolis，Promote the development of cultural and creative industries。

Future，We will also cooperate with Greenland Commercial Platform to build new e-sports venues and other cultural and creative real estate projects in Shanghai，Further strengthen and expand one of Greenland Esports’ core businesses—the operation and management of arenas。

Chairman of Greenland Holdings、President Zhang Yuliang said，This investment in the e-sports platform will accelerate the industrial explosion and fully release the 188bet sports betting app download industrial space，The tens of billions of cultural and creative industries will also bring new market segments to Greenland Real Estate’s main business。

As an international metropolis，Shanghai is the earliest frontier for domestic e-sports games to take root。

Back in 2004，Because of the rapid development of PC games，Shanghai once occupied 70% of the domestic industrial market share。Today，Shanghai is at the forefront of the country in various fields of related industries，This lays a solid foundation for building an "e-sports capital"。

Take 2016 industry data as an example，The total output value of Shanghai’s online game industry reached 45.7 billion，Stably maintaining about one-third of the national market share。

There are currently more than 1,400 licensed online game operating companies in Shanghai，16 A-share listed game companies，Accounting for 20% of the national total；25 gaming companies listed on the New OTC Market，Accounting for 22% of the national total。

Also，Including Zhangjiang Park、Caohejing Park、Eight major parks including Tiantian Economic City Park，is also actively becoming an incubator to cultivate the online game industry，Among them, the total sales revenue of more than 70 game companies in Zhangjiang Park alone in 2016 was as high as 62.800 million yuan。

About the e-sports market in subdivisions of the industry，Shanghai, which has a complete e-sports industry chain, also maintains its first-mover advantage。

Currently more than 80% of domestic e-sports companies、Clubs and stars are concentrated in Shanghai，The improvement of the e-sports industry chain has made Shanghai the first choice for hosting large-scale e-sports events。

188bet online sports betting 文来Source: The Paper，Original title: "Greenland enters the e-sports industry，“Real Estate +” model creates the largest e-sports operation platform in the country》.