Chu Yibin and Chu Shijian

After Chu Shijian retired，His son Chu Yibin finally took over the Chu empire。However，The successor Chu Yibin is facing a mature and well-organized Chucheng industry chain，Both the planting control and sales systems have been in operation for years，An indisputable fact is，It is difficult for Chu Yibin to make a breakthrough in the original pattern。The harder thing is，The reason why Chu Cheng can obtain a very high premium is because of Chu Shijian, the largest IP。

188bet app download

An interesting detail on January 17th，The place where the founding ceremony of Yunnan Chushi Fruit Co., Ltd. was held is called Chucheng Manor。2014，Chu Cheng Manor was born on the basis of the first 2,400 acres of orchards planted by Chu Shijian，It is a collection of 188bet sports betting app download ecological planting、Travel and sightseeing、A cultural tourism project integrating conference reception and other functions。Total investment in Chucheng Manor is 19 million，Chu Shijian invested 6 million，The rest is borne by the provincial, municipal and county governments that are vigorously building a "manor economy"。In the Chu Cheng Manor project，You can find all the primary morphological characteristics of the most popular cultural tourism towns or pastoral complexes。

But Chu Shijian doesn’t like this form，In his early years, he made it clear to the media that he liked a quiet life，The main thing in running Chu Cheng Manor is "the will of the government"。

In his early years, Chu Yibin once made such a statement to the media，“I don’t want to see the market gossiping，Said the previous one did such a good job，It’s over once it’s in my hands”，As Chu Shijian’s only son，You can imagine the pressure he is under。

After Chu Yibin took over the Chu empire，All this may be about to change，He is very likely to build a brand new Chu Cheng Manor。

Chu Cheng Manor

The newly established Chushi Fruit Industry was a joint-stock company from the beginning，And introduced two more investors，Obviously with the intention of going public。If you want to use the power of capital，Then Chu Yibin obviously will not let the Chu Cheng Empire be limited to the single industry of planting，Because the average price-earnings ratio of the agricultural sector in the secondary market is only 30 times，Even Chu Cheng would find it difficult to tell another theme about the capital market，Unless there is a change。Of course the most important thing is，Chu Yibin also wants to implement and extend Chu Shijian’s inspirational culture，This needs to change too。

Actually，You can find it if you look carefully，Chu Cheng Manor has all the potential of a cultural tourism project: well-known IP—Chu Shijian、Accurate customer group—Chinese entrepreneur group、The land is vast—thousands of acres，Strong support from the provincial, municipal and county governments。Based on the current cultural tourism cases，Today’s Chucheng Manor is still just a 1.0 period，Just a visitor、Eat、Plucking tourist attractions，This is extremely inconsistent with Chu Shijian’s strong IP attributes，Because Chu Shijian’s charisma and natural ability to attract fans are too strong，There is huge space in this。

1、The life experiences in Chu Shijian’s IP have learning experience value。Chu Shijian’s life has been full of ups and downs，The most conflicting thing is that he was extremely miserable when he fell from a height，In jail、Daughter committed suicide；When he was released from prison and humbled, he was extremely resilient，Even though he is over 70 years old and still has callous hands and feet, he finally succeeded。Extremely contrasting life experiences，His unyielding vitality made his life extremely valuable for research and study。

2、The business management methods in Chu Shijian’s IP also have research value。Bring Hongta Group into the sky，Cucheng’s production system has unique management methods，This set of business methodology is also worthy of in-depth analysis and study。

Entrepreneurs eager to gain power

The customer group targeted by Chu Shijian’s IP is extremely precise，Thousands of entrepreneurs and middle-class people suffering from anxiety are all fans of Chu Shijian IP。How powerful is this IP？A data can illustrate this influence，Chu Cheng 188bet sports betting app download Manor in the first two months of its opening，The tour group alone has received more than 20 people，And most of them are entrepreneurial groups or corporate team building teams。

However, this just shows the failure of Chu Cheng Manor at the business level.

Many people want to see Chu Shijian and experience for themselves what he said，If the old man died，Who will go again？Chu Cheng has the characteristics of Chu Shijian’s IP，How IP iterates to satisfy the new and the old、Consumers who hate high prices？Behind these question marks is the biggest problem Chu Yibin has to solve: how to transform Chu Shijian IP into Chu Shijian culture？

From IP to culture，This is the first thing Chu Yibin wants to change。

New Oriental’s example is very interesting，In the early years, New Oriental relied on famous teachers、The famous speaker became an instant hit，This is the IP；After going public, New Oriental lost its famous teachers but created its own teaching culture that continues to this day without losing its limelight。道理很简单：IP is the art, the appearance will age easily; culture is the Tao, it will last forever.

From single planting agriculture to a multi-business complex，This is the second thing Chu Yibin wants to change。This is whether the Chu Empire can be listed on the market，Can I get a high premium by going public，Thus obtaining the key to distinguishing agricultural positioning。

The straight-line distance between Chucheng Manor and the main road

But the reality is cruel，The location of Chucheng Manor is extremely closed，Whether it is Kunming or Yuxi, the straight-line distance from Chucheng Manor is more than 100 kilometers，And the transportation is extremely inconvenient，The supporting real estate of Chucheng Manor is naturally unrealistic，This also shows that it will be 188bet sports betting app download difficult for Chucheng Manor to adopt the industry-wide cultural tourism heavy asset investment method in the future，There will be no large-scale business、Accommodation、Entertainment and other infrastructure。

Compared to New Oriental’s single training model，Chu Cheng Manor may evolve into a comprehensive education and training center to soothe tens of millions of anxious entrepreneurs、Camp expansion、An offline cultural tourism complex with three functions: offline entrepreneurship and social networking。Relatively speaking，These three forms have less capital investment，No heavy decoration required、There is no need to arrange expensive entertainment facilities。However，There may be no precedent for the integration of these three functions in China，No matter it is a special campsite、Expansion base or various entrepreneurial avenues can only satisfy one or two functions。

Time goes back to January 17, Chu Shijian’s 90th birthday，Ma Jingfen (Chu Shijian’s wife) standing on the stage of Chu Cheng Manor answered a question，She thinks，It is most scientific to say that there is no limit to the age of 100。

When leaving the birthday party，Chu Shijian is still walking slowly with his assistant's shoulder as usual，In the departing back，A reporter saw it，Under his neat tunic，He is wearing a pair of black sneakers with white soles。